Comcast Corp.’s NBCUniversal is reducing the number of commercials that air during its prime-time television shows, an effort to boost the value of its advertising as consumers increasingly avoid ads and replace traditional TV with new streaming options.
According to The Wall Street Journal, the company on Wednesday announced plans to cut the number of advertisements in commercial breaks by 20% and to decrease advertising time by 10% during its original prime-time programming across its broadcast and cable networks. That means viewers will get to watch more programming content during those shows.
NBC has evidence to the contrary. Ad prices for”Saturday Night Live” have soared since NBC agreed in 2016 to cut 30% of the show’s commercial load. To be sure, the program now airs in primetime in some parts of the country and has gained new relevance in the wake of Donald Trump’s election to the White House.