James Cridland's PodNews For Wednesday, Oct 23

➽From podnews.net, your complete daily briefing for podcasting and on-demand.   Subscribe to get the full newsletter free

Wednesday, October 23, 2024

Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation.


A number of podcasts hosted on archive.org have gone silent, after an attack on the service. The Internet Archive, which is funded by donations, has been badly affected, and user data has been leaked. Podcasts on Librivox, an audiobook network, are all unavailable.


The podcast boom is “far from over”, says Spotify’s Karin Bäckmann, speaking at Lyddager in Oslo, Norway, at the end of last week. The event also saw PrixNorge, an audio industry awards. The podcast Historier fra virkeligheten from Norwegian public service broadcaster NRK was made Podcast of the Year. Podnews’s Editor, James Cridland, was a speaker - speaking on podcast trends and audio tools.

The winners of Guldörat, an audio awards in Stockholm, Sweden, were announced yesterday. Podcast of the year went to Alla goda ting är tre, a comedy podcast hosted by Acast. The day also included Power of Sound, an event for advertisers, and Guldörat’s conference for audio creators. Podnews’s Editor, James Cridland, spoke at both events.


After the success of Goalhanger’s The Rest is Politics tour of the UK, The Rest is Entertainment has announced a live show in the Royal Albert Hall on Oct 4. The show, presented by Marina Hyde and Richard Osman, is one of the UK’s top 25 podcasts.


👉There's More To Read:  HERE




Tuesday, October 22, 2024

Podcast Days took place in Madrid, Spain. It was held at the College of Architects of Madrid, and contained panel sessions, awards and announcements.


Amazon is now spending the most to advertise on podcasts. Magellan AI released the top podcast advertisers for September, showing that BetterHelp has (just) retreated to #2. Betterment, a financial app, posted the biggest increase in spend. There’s a webinar with more detail on Thursday.


Research from Nielsen in the UK claims podcast listening is twice as popular as other data from RAJAR, UK regulator Ofcom, and Edison Research - suggesting 42% of people aged 18+ are listening to podcasts every week: and that podcast consumption in the country has “grown by 43%” over the last six months - growth which is not reflected in other data. Queries made by Podnews to Nielsen have only been answered by Acast, the company that commissioned the information for its sales team.

Barcelona-based podcast hosting company Mumbler has partnered with Spotify through their Open Access program, so premium content hosted on Mumbler can now be seamlessly listened to and purchased directly on Spotify. They claim to be the first Spanish company to do so.


For podcasters who upload a video version of your podcast to YouTube, Podpage’s podcast websites have just rolled out automatic matching for your podcast episodes.


Spotted: Spotify how has six million podcasts, according to the company’s investors page.


👉There's More to Read:  HERE



Monday, October 21, 2024

The winners of the Women in Podcasting Awards were announced. Over 15,000 listeners participated in the voting process; and there were almost 400 nominees. Our analysis shows that Buzzsprout has the most amount of winning entries.


Google’s NotebookLM has added a way to customise the tool’s “deep-dives”.


Podcast app Metacast is dropping its price for premium - down from $4.99/month to $1.99/month. The premium service offers transcript search, playlists and bookmarks.

“I, who was once a medium-sized fish in a very small pond, am now barely a bacteriophage in an ocean. And that, dear reader, is pretty great.” One of the first podcasters, Matthew Wayne Selznick has written reflections after 20 years of being a podcaster (his current podcast is Sonitotum).


“I had the best experience at Spotify. Truly. “ Alex Cooper talks to The Hollywood Reporter.


👉There's More To Read:  HERE




Friday, Oct 18, 2024

Awards: The Canadian Podcast Awards are open for entry. The awards started in 2018, and now have 31 categories.

Podtrac has announced a “predictive promo planner” - to provide insights for publishers who place ads in other podcasts to promote their shows. It’ll identify the podcasts which work best for each show.


Captivate has relaxed limits on its private podcasts feature. Now, every podcaster can have up to 100 private podcasts and up to 50,000 private subscribers.

How big is the global podcast market? Justin Jackson has started a piece of collaborative work to correctly calculate this, and would welcome feedback.


Next Broadcast Media and AudioStack have announced a partnership to launch the first AI-driven audio production capabilities in the Middle East and North Africa. The tools will enable contextually relevant audio spots to engage audiences.


Edison Research and SiriusXM Media have announced a webinar for the third instalment from the Sports Audio Report.


👉There's now To Read:  HERE




Thursday, Oct 17, 2024

Above: The Aarthi and Sriram Show, “a show on optimistic conversations with people building and creating new products and technologies”, advertising in London Heathrow Airport in July.

One of the oldest public radio podcasts, This American Life, has launched a premium subscription version of the show, citing a collapse in the podcast ad market. “We’re doing this out of necessity,” says Ira Glass in an email: “the ad market’s changed a lot in the podcast industry and it has affected nearly everyone making shows like ours.” He added: “we expect our ad revenue to be a third less than what we brought in just a few years ago”. The branding is “This American Life Partners” - Glass also suggested other names of “This American Lifeboat” or “This American Life Support”.


Ignite Creator Studios has launched PODignite, a tailored content marketing strategy package. The company offers a full suite of services, including podcast production, social media content creation, and branded content development.


The 4th annual Anthem Awards has announced its finalists. Among this year’s finalists include podcasts such as The Black Fatherhood Podcast; On Purpose with Jay Shetty; How to Fix the Internet; Going Wild with Dr. Rae Wynn-Grant; Bonus Babies; and more.


👉There's More To Read:  HERE

No comments:

Post a Comment