James Cridland's PodNews: Your Sep 27 Wednesday Briefing

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Wednesday, September 27, 2023
๐Ÿ‘‰Google Podcasts is to close, the company has announced. The news confirms Podnews’s coverage in August that YouTube Music will allow you to add any RSS feed to the app, so you can continue to listen to your favourite shows in YouTube Music as a replacement. The company is working on a migration tool. They’ve also communicated the upcoming closure to listeners.
  • Google Google Podcasts YouTube YouTube MusicGoogle Podcasts will close “later in 2024”; it launched in June 2018. The player was in all Android phones, but it wasn’t always installed as a separate app. The founder, Zack Reneau-Wedeen, left in Sept 2021; the app only achieved a lower than 5% market share in downloads. It was the third attempt by Google at a podcast player; the first, a 20%-time project Google Listen app was based on Google Reader; then there was a US-only launch of podcasts within Google Play Music, which cached audio. Their fourth attempt, YouTube Music, still has yet to add podcasts in many countries.

๐Ÿ‘‰As pre-announced in June, Apple Podcasts has launched a tool to connect third-party app subscriptions to exclusive podcast content. If you’re a subscriber to, say, the Lingokids or Calm apps, you’ll automatically find exclusive subscriber-only shows in your Apple Podcasts library.

๐Ÿ‘‰British podcast network Noiser has achieved over 13 million monthly downloads for the first time since launching in 2020. It’s doubled in size in the last 18 months: in part due to the success of Real Survival Stories and the company’s recent partnership with BBC Sounds. The company is a self-funded indie, run by Pascal Hughes.

๐Ÿ‘‰But Wait!  There's More To Read:  HERE

Tuesday, September 26, 2023
๐Ÿ‘‰Spotify is to use AI to clone the voice of podcast hosts into different languages. The tool will translate a number of podcasters, including Dax Shepard and Steven Bartlett, into different languages, as an initial trial. They’re working with OpenAI.Spotify
  • This isn’t a new technology. Hear our Editor translated into Spanish in the Podnews Daily podcast today - from almost two years ago.

๐Ÿ‘‰Podcast Radio is to launch in the US in Detroit, Tampa, Charlotte and Ft Myers, working with Beasley Media Group and KMG Networks. AdLarge Media will facilitate network ad sales. The stations will be hosted by “podjocks” including former KROQ-FM personality Gene “Bean” Baxter. Podcast Radio has been operating successfully in the UK since February 2020.

๐Ÿ‘‰How do you market your podcast? What are your biggest challenges? Capsho is keen to find out in a survey - it’ll take less than ten minutes to fill in.

๐Ÿ‘‰But Wait! There's More To Read: HERE

Monday,, September 25, 2023
๐Ÿ‘‰The first ever podcast ranker for the UK was published by Edison Podcast Metrics UK, and covered in The Observer. The BBC has just one show in the top 10, though is the largest publisher in the top 25.Edison Podcast MetricsWriting in The Observer, Miranda Sawyer suggests the chart highlights that specialism is key. In comparison to the US chart, UK listeners appear to listen to less raw entertainment, and more informative, focused shows: science, history and personal finance make an appearance.
Matt Deegan writes about it, including details of an earlier prototype UK ranker; and research veteran Adam Bowie compares the data to other published lists.

๐Ÿ‘‰55% of business leaders in the UK listen to podcasts every day, according to new research from branded content agency Lower Street and media research firm ContentFX.

๐Ÿ‘‰Podcast hosting company Captivate has launched Captivate for Publishers - a way to sell premium podcast subscriptions. The tool can interface with existing subscriber systems, and offers enhanced network-focused analytics.

๐Ÿ‘‰Ashley Carman reports on a closed-door meeting organised by Libsyn at Podcast Movement about fraudulent download numbers. Some fraud is easy to spot, the company said, including podcasters editing screenshots of their data, or unusual levels of traffic from browsers.

๐Ÿ‘‰But Wait! There's More To Read: HERE

Friday, September 22, 2023
๐Ÿ‘‰Acast’s Ross Adams and Podscribe’s Pete Birsinger are the guests on the Podnews Weekly Review this week, explaining Acast’s recent decision to stop accepting Spotify Ad Analytics and instead to offer Podscribe for free, along with using a number of other attribution partners. Ross tells us: “Relying solely on a one-publisher environment for data aggregation could, we believe, introduce bias and self-promotion. That hinders the objective analysis of data. Podscribe, it’s worth noting, doesn’t sell media. Spotify does.” The interview is in full in the Podnews Weekly Review.Spotify Podnews Podscribe

๐Ÿ‘‰Triton Digital released its US Podcast Ranker for August. There were two new entries in the podcast list, which measures participating publishers.

๐Ÿ‘‰Tip: we hear that the first-ever Edison Podcast Metrics ranker for the UK will be published in The Observer on Sunday.

๐Ÿ‘‰Spotify announced their newest Batman show, “The Riddler: Secrets In The Dark” will debut exclusively on the platform on Tuesday Oct 10. The press release is notable in not using the word “podcast” at all; the text on the artwork reads “A Spotify Audio Series”.Spotify

๐Ÿ‘‰Daniel J Lewis’s My Podcast Reviews is set to have an upgrade - and a new name: Podgagement. The service has had a full rewrite; signing up before launch gets you the current, lower, price.

๐Ÿ‘‰The hosts of Strike Force Five have cancelled a planned benefit show in Las Vegas tomorrow. Jimmy Kimmel has COVID. The show earns money for the late-night show hosts’ employees who are impacted by the Hollywood writers’ strike.

๐Ÿ‘‰But Wait! There's More To Read:  HERE

Thursday, September 21, 2023
๐Ÿ‘‰Headliner has added a free transcription service into Make, the company’s audiogram and video tool. Once you log in, look for the big pink transcribe button. The product, called Eddy, also allows you to edit a podcast as if it’s a word document. (We were given a complimentary subscription to Headliner to publish the Podnews Weekly Review on YouTube.)Podnews

๐Ÿ‘‰Lemonada Media has signed The Sarah Silverman Podcast to its lineup. The show was on Kast Media, which stands accused of not paying its creators.

๐Ÿ‘‰The Australian Podcast Awards shared the current top 20 for the listener’s choice vote. There’s still time to vote for your favourite

๐Ÿ‘‰Persephonica is behind another new podcast, announced today by The News Movement. The show launches in early October, and will be a twelve-part series that will tackle the issues that are cutting through for a Gen Z audience, hosted by Mary Mandefield.Persephonica

๐Ÿ‘‰Amy Poehler’s Paper Kite Productions has launched a scripted podcast series Say More with Dr? Sheila as part of a new division, Paper Kite Podcasts. It’s a co-production with Audacy.

๐Ÿ‘‰Podcast advertising planning company Magellan AI launched a new feature: 'reports on demand’.

๐Ÿ‘‰TPX has published five reasons why podcasts are a perfect fit for holiday ad campaigns. It points out that the Hollywood strike and the blackout of Canadian news on Facebook and Instagram is making it even harder for advertisers to reach consumers.

๐Ÿ‘‰But Wait! There's More To Read:  HERE

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