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Friday, Sept 18
- As for next steps, Webster suggested that we need to talk about Netflix, and its effect on podcasting; that podcasting’s stars need to give back and promote the medium; and that we need to tell our story as an industry. He said that Sounds Profitable will assemble a strategic group to discuss the findings more.
- Speaking in a separate session, Rob Walch suggested that Netflix lists just 1 in 67,547 podcasts. (And doesn’t list yours.)
More than 400 people showed up for the Sounds Profitable Business Summit earlier in Podcast Week, according to organisers, including more than 200 brand and agency buyers.
- Here are all of the Sounds Profitable Business Summit photos - the download PIN is 8086. (And sessions are on YouTube)
- Here are day 1 of Podcast Movement 2026's photos - the download PIN is 2045
- It’s the final day of Podcast Week today, as Podcast Movement NYC concludes.
You can now earn from Spotify in more places. Not at Podcast Week, Spotify announced that the Spotify Partner Program is expanding to a further 35 new markets, including much of Central and South America, and more countries in Europe. The program lets creators earn with advertising on Spotify’s free tier, and on revenue from Premium users for video. “Total monthly payouts to enrolled shows have increased by more than a third” since the platform expanded earlier this year. It also gives access to dynamic sponsorship adtech. The company lowered the eligibility requirements in January.
There's More: HERE
Wednesday, Sep 16
First look: The creators of the New York Times’s Hard Fork, Kevin Roose and Casey Newton, are to join NPR - for a new show called Machine Gods. Starting in October, it’s the first deal under new Chief Content Officer Nadine Zylstra: it will be in video, and will also be aired on NPR member stations from early next year. Zylstra and NPR CEO Katherine Maher will discuss the deal later today at the IAB Podcast Upfront, part of Podcast Week.
The Podcast Study 2026 was announced at the Sounds Profitable Business Summit, as Podcast Week continues in New York City. Among the findings revealed: 45% of podcast listeners would be “at least somewhat likely” to pay for a subscription tier to remove ads; and 64% would sign up for email from their favourite podcasters. The authors of the study have announced four upcoming webinars.
Speakers at the Sounds Profitable Business Summit yesterday included Don Lemon, the former CNN anchor, and a special session about YouTube’s recent changes.
First look: Podscribe announced a direct integration with Rumble for attribution. The integration enables direct attribution for host-read, baked-in ads within creator content and podcasts on Rumble, and becomes the first video platform to support all the signals required for attribution under the Alliance for Measurement in Podcasting (AMP) attribution specification.
- Podscribe has also announced full and automated reporting for YouTube engaged views.
Members of the Podcast Standards Project are meeting tomorrow at 12.30pm ET, close to the Podcast Movement venue. You don’t have to be a member of the PSP to attend (or, for that matter, a ticketholder to PM). There’s a draft agenda linked from the events page.
Podcast ads are great: if people are actually listening to them. Yesterday, a new patent was granted to Disctopia that checks how engaged each listener is, by asking them questions about the content while they listen. That could then be part of any payment to creators, the patent suggests.
✅There's More: HERE
Tuesday, Sep 15
TYT has named Airwave as exclusive advertising sales partner, in a seven-figure deal. Airwave is expanding its in-house sales operation; the company will represent premium advertising opportunities across TYT’s podcast, digital video and live programming.
Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, “digital display has already had a similar reckoning,” Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. “If your ads suck,” she said, “maybe you should do better.” She added: “We have ruined many websites with ad banners.” “If you’re afraid of sharing consumption data with your advertisers, you have a deeper problem.”
At the Sounds Profitable Business Summit, Julie Snyder, Jimmy Saunders and Sarah Koenig from Serial announced a new, always-on narrative podcast focusing on New York. It’ll be called Metro, and launches in October. It’ll have “companion-but-short-form video” for social. “You heard it here first”, they said - let’s hope they didn’t read Podnews on Sep 7.
Elsewhere in New York yesterday, Steven Bartlett and Authentic launched OBSN, a tool “designed for the world’s most ambitious and consequential creators”. At its heart will be a platform providing news, analysis and live experiences for the creator economy.
First look: Supercast has launched live streaming, expanding the premium subscription platform with a new way for creators to reach communities. The company, which is part of Red Seat Ventures, launches live streaming to all Supercast creators today.
✅There's More: HERE
Podcast Week kicks off in New York NY, USA, today - a week of events focusing on podcasting. Today and tomorrow, the Sounds Profitable Business Summit brings together the business of podcasting with those that buy it - a one-stage event with an emphasis on networking. Then, the 2026 IAB Podcast Upfront takes place on Wednesday, unveiling the content coming up for brands to work with; and finally, Podcast Movement on Thursday and Friday, where creators come to refine the craft they have already built. Podnews will be in New York throughout Podcast Week.
AI replicas of the voices of podcast hosts outperform human announcer-read ads by +26%, according to a new study. The data shows that an AI cloned voice of the podcast host works +26% better than an ad that has been read by a different (and human) pre-recorded voice. An ad actually read by the real podcast host works +9% better still, though. Podnews readers can download the case study here.
Broadcast-ready AI-voice production tool AudioStack has been upgraded to use a multi-agent system “that reasons through a brief before producing anything”.
Headliner announced new, automated, YouTube video clips automation. Currently free to use, the tool identifies and edits clips to highlight your best moments. The company says that “shows that automate the busywork keep creating, while shows that don’t tend to slow down or stop.”
Finding quality shows is getting easier for advertisers and agencies, with the Mission Media Quality Score, announced today. Mission Media has added the score, which evaluates shows across a range of signals, to help give an objective measure of how audiences engage with them.
Monday, Sep 14
Podcast Week kicks off in New York NY, USA, today - a week of events focusing on podcasting. Today and tomorrow, the Sounds Profitable Business Summit brings together the business of podcasting with those that buy it - a one-stage event with an emphasis on networking. Then, the 2026 IAB Podcast Upfront takes place on Wednesday, unveiling the content coming up for brands to work with; and finally, Podcast Movement on Thursday and Friday, where creators come to refine the craft they have already built. Podnews will be in New York throughout Podcast Week.
AI replicas of the voices of podcast hosts outperform human announcer-read ads by +26%, according to a new study. The data shows that an AI cloned voice of the podcast host works +26% better than an ad that has been read by a different (and human) pre-recorded voice. An ad actually read by the real podcast host works +9% better still, though. Podnews readers can download the case study here.
Broadcast-ready AI-voice production tool AudioStack has been upgraded to use a multi-agent system “that reasons through a brief before producing anything”.
Headliner announced new, automated, YouTube video clips automation. Currently free to use, the tool identifies and edits clips to highlight your best moments. The company says that “shows that automate the busywork keep creating, while shows that don’t tend to slow down or stop.”
Finding quality shows is getting easier for advertisers and agencies, with the Mission Media Quality Score, announced today. Mission Media has added the score, which evaluates shows across a range of signals, to help give an objective measure of how audiences engage with them.
✅There's More: HERE
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