James Cridland's PodNews: Your Daily Podcast & On-Demand Briefing

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👉Apple has posted a new page explaining how automatic downloads work on Apple Podcasts. The page explains what gets automatically downloaded, when a podcast stops being auto-downloaded, how Apple Watch works, and cautions that automatic downloads may lead to an incomplete view of listener behaviour (in third-party analytics, we guess), recommending Apple’s own analytics.

👉She Podcasts took place over the weekend. We’re looking forward to reading blogs and posts about it; but here’s a snapshot of the top 10 podcasts, according to the Podcast Consumer Tracking Report from Edison Research, split by men and women. It made Arielle “glum”.

👉AdLarge has published their 2021 Podcast Buying Guide, containing guidance and context for advertisers wanting to benefit from podcasts. It’s a free download.

👉Radio Today Australia has been acquired by its competitor, Radioinfo. Both websites will continue to operate independently, however Radio Today’s Content Director and Editor, Vivienne Kelly, will depart the business on Nov 19. Radio Today operates a radio-focused podcast awards and newsletter.

👉Dan Ilic, the host of A Rational Fear paid for billboards to be shown in Times Square decrying Australia’s climate change policy. He managed to get onto CNN, among other media outlets, as a result. Jake Tapper knows us: “You’re a podcaster, so you could talk for four hours straight”.

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👉SiriusXM’s Stitcher has signed Rory Farrell and Jamil 'MAL’ Clay, to bring New Rory & MAL to their More Sauce network. It’s the latest high-profile podcast signing from Stitcher. Not in the press release: any mention of Joe Budden, who fired the duo from his podcast in May.

👉Earlier this week, we published data from Podtrac showing that Spotify is close to Apple in terms of US monthly users but nowhere near in terms of US downloads. John Spurlock has calculated how many episodes Podtrac, and the other analytics services, measured in September.

👉Spotify is breaking podcasts, according to a piece in WIRED. It quotes Keri Hoffman from PRX: “What makes podcasting a healthy ecosystem, and different from where consolidation has happened in other industries, is the fact that there are lots of access points, people can listen on a multitude of devices and platforms”.

Meanwhile, Spotify is spending money to promote its advertising opportunities, with a campaign called All Ears On You.

👉Fortune magazine has a story headlined Spotify—licensee of Joe Rogan podcast—says it won’t allow inaccurate information (wow, we think our coverage is too sarcastic sometimes). The article quotes Dawn Ostroff suggesting that the company is focusing on content moderation, trust and safety.

👉Audacy has bought something for $40m. The SEC report says it’s a “small digital acquisition”, but gives no other details. The company also says its revenues for Q3/21 should be up about 23% year-on-year.

👉Ads are more than twice as memorable if they’re next to relevant content, according to data from GumGum. MediaTel explains 'conversational targeting tools’, and how Acast and DAX are using them for ads.

👉Auphonic now has a native integration with Podbean. The service applies sound levelling and noise reduction.

👉Podcast app Castbox is to be in cars: the company has signed a partnership with Faurecia Aptoide Automotive, which provides apps for a variety of auto manufacturers.

👉Last Podcast On The Left has announced it’s no longer to be a Spotify Exclusive show. They’ve signed with SiriusXM’s Stitcher, and will be available in every podcast app, including Spotify, from Feb 1 2022; they’d been exclusive since Feb 2020.

👉SiriusXM’s Stitcher has also signed The Bellas Podcast, hosted by WWE Hall of Fame inductees Brie and Nikki Bella.

👉Spotify has claimed it has more than 1,000 Spotify Original podcasts, in a blog post focusing on podcast producers across the world.

Spotify is launching “its first video podcast in the UK”. Internet Sensation is available in both audio and video (much like Joe Rogan). It’s hosted by Alex Elmslie, a YouTuber, and launched on Tuesday.

👉iHeartRadio has announced the nominees for the 2022 iHeartRadio Podcast Awards. The ceremony will be on Jan 13 2022 in Los Angeles.

👉Sounds Profitable has published a deep-dive with RedCircle, a podcast hosting platform. Mike Kadin takes Bryan Barletta through the tools and how podcasters can monetise their content.

👉Congratulations to the winners of the New York Festivals Radio Awards Storytellers Gala. The BBC won Broadcaster of the Year; the UK’s TBI Media won Production Company of the year; Macmillan’s Driving The Green Book won Gold for Narrative/Documentary.

👉If you missed the IAB UK Podcast Upfronts, here are the sessions from Fresh Air Production, Podfront, DAX from Global and Acast.

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👉Sounds Profitable en Español starts today, as Bryan Barletta explains in Sounds Profitable with Podsights. The podcast adtech newsletter will be translated and produced using technology from Veritone MARVEL․ai: and so will the Sounds Profitable en Español podcast, with Bryan sounding as if he speaks Spanish fluently… but he doesn’t.
👉Using the same synthetic voice technology, you can hear our Editor, James Cridland, speaking Spanish (he doesn’t speak it either) in our podcast today. It’s quite a thing.

👉Google Podcasts is blocking access to some podcasts to under 18s and users who aren’t signed-in, we’ve discovered. We’ve more details in depth, below.

👉Apple Podcasts for Creators has updated its Podcast Hosting Providers page, with twelve new podcast hosts and filters.
We’ve previously asked Apple how companies are selected for this page. They wouldn’t say; but suggest that providers use Apple’s contact us link.

👉Podcast host Transistor has partnered with Descript as an automated publishing destination.

👉Triton Digital has released the Australian Podcast Ranker. There’s no change in the top 3 in either the publisher or show rankers. Total measured downloads rose to 52m; almost hitting the record of 52.2m in May.

👉Susie Warhurst has been appointed Head of International, Apple Podcasts. She was SVP of Content for Acast, and works out of London.

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