James Cridland's PodNews: Your Daily Podcast & On-Demand Briefing

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๐Ÿ‘‰What you need to know about the Apple announcements
๐Ÿ‘‰The details of the subscription
  • Apple Podcasts will take a 30% commission of the subscription price for a subscriber’s first year, dropping to 15% for additional years. As a podcaster, if you want to list Freemium or Paid podcasts, there’s also a US $19.99/year fee (there’s a $99/year fee to sell apps with Apple already).
  • There is no exclusivity clause: so you can make your show available for subscription on other platforms as well, if you choose to, and assuming they don’t have exclusivity themselves. See Luminary’s announcement for an example of a company doing just that.
  • Want to offer a free trial? Sure, you can do that (there are a set of durations offered by Apple).
  • Paid podcasts are hosted by Apple, not by your podcast host. “Subscriber audio is only accessible on Apple Podcasts and is protected by Digital Rights Management”. You’ll be uploading uncompressed WAV or FLAC files; Apple will do the audio compression, and will also handle analytics.

๐Ÿ‘‰Within the next few months, the Facebook app will include a podcast player, as part of an upcoming set of “social audio experiences”, as initially highlighted by Mark Zuckerburg in a Platformer discussion on Discord. The podcast player will work in the background, and offer live captioning; “RSS” wasn’t mentioned in the release or in Zuckerburg’s interview. 170 million Facebook users are already connected to a Page for a podcast, the company says. (Here’s ours).
  • To get into Facebook as a podcast, it appears that the podcast player will be an additional tab in your Facebook Page. What might help is check your podcast’s page info to ensure that you have added the Podcast category: that may allow your page to access additional features at launch.

๐Ÿ‘‰Facebook has also announced “Live Audio Rooms” - available for Facebook Groups, and to public figures. “With live audio, creators will be able to turn a live conversation into a podcast for everyone to listen to later,” says the company; you’ll be able to charge for access or accept tips using Facebook’s digital currency, Stars.

๐Ÿ‘‰Other announcements from Facebook include a new audio creation tool as part of the app, with automatic noise reduction, music and effects; Soundbites will be “short-form, creative audio clips”, which you’ll be able to record, or clip from shows; and all audio will be automatically captioned for accessibility.

๐Ÿ‘‰Apple are making a slew of new announcements today in their Spring Loaded event, live from 10am PT. It’s widely expected that Apple will launch a paid subscription podcast service. We’ll cover everything podcast-related in tomorrow’s Podnews.
Potentially related: we are seeing a significant increase in Apple’s podcast API not returning the RSS feed URL. This makes it very difficult to use the Apple Podcasts API to power a competing podcast website or app.

๐Ÿ‘‰iHeartRadio has announced a partnership with NFL to launch the NFL’s Podcast Network. A number of new shows will be produced as part of the deal.

๐Ÿ‘‰Read More Now

๐Ÿ‘‰Facebook is coming. The social media giant is to get into audio and podcasts, according to Recode. Announcements are due today; it describes “a podcast discovery product that will be connected with Spotify”, as well as an audio-only version of 'Rooms’, a separate Clubhouse-like product, and a way for Facebook users to add voice messages to the newsfeed.

๐Ÿ‘‰“The ability to submit new shows for review is temporarily unavailable” says Apple Podcasts Connect for us today. This may be related to a big Apple announcement tomorrow, or perhaps it’s just broken: the tool is famously unreliable.

๐Ÿ‘‰What does Spotify really think of RSS? Michael Mignano, the co-founder of Anchor and “Head of Podcaster” for Spotify, writes about the 'limitations and tradeoffs’ with RSS, adding that Spotify is “also interested in pushing the medium of audio beyond the limitations of the RSS standard”.

๐Ÿ‘‰Google Podcasts has added episode recommendations on its website. The “For you” tab has been available in their app for some time.
  • “For you”, for me, contains a few episodes from shows I’ve unsubscribed from; and a few episodes of new shows from people I already listen to on other shows. It’s geographically-aware, too, with some shows from my home country.

๐Ÿ‘‰Podsights has released their Conversions Benchmark Report for Q1/21. The company has partnered with Experian to show demographic information for campaigns that the company ran over the past year, and which categories do best in podcast advertising.

๐Ÿ‘‰Joe Rogan went exclusive on Spotify in December 2020. How’s that going for him? Here’s a look at Google Trends - either a) everyone knows where he is and nobody needs to Google for him any more, or b) locked behind a proprietary registration wall, nobody wants to Google for him any more.

๐Ÿ‘‰Read More Now

๐Ÿ‘‰iVoox has launched the first native podcast advertising marketplace in Spanish. Podcasters choose their pricing and formats; iVoox connects them with proposals.

๐Ÿ‘‰Apple Podcasts on the upcoming iOS 14.5 release will automatically show the release schedule for shows. “Apple’s implementation of this feature seems to be a bit unreliable”, says 9to5Mac - it’s recognised ours as daily, though.
Apple is to spend $200m on climate change work, they’ve announced; but still no climate category.

๐Ÿ‘‰Canadian production company Cream Productions has launched its own podcast division. Their debut show, Behind the Desk: The Story of Late Night, goes live next week.

๐Ÿ‘‰Resonate launched a Remote Recorder that lets you record high-fidelity local audio. You can remotely record your podcast, manage the editing, mixing, and mastering, and host your podcast in one app.

๐Ÿ‘‰Warner Music Group and Spotify announced a new partnership which will see the two companies develop a series of original podcasts built around WMG’s artists’ and songwriters’ catalogs.

๐Ÿ‘‰Podcast hosting company Libsyn is a GARP, according to Adam Wilk from Greystone Capital - “Growth At A Reasonable Price”. Speaking on the Yet Another Value Podcast, he criticises the company’s recent growth rates, however, and says he will “have to assess how much damage the lack of effort toward the product and the customer has hurt them”.

๐Ÿ‘‰TVEyes has added podcast listenership data from Podchaser to its service. The company “allows brands to measure the effectiveness of their PR efforts and also analyze the impact from podcast news mentions”.

๐Ÿ‘‰Audioboom suggests that advertisers get $400m a year of additional value from podcast live-reads, because podcasters just keep on talking about products.

๐Ÿ‘‰Comments made by a podcast guest have cost him $500,000 in a defamation suit. The Action Network, which publishes The Favorites Sports Betting Podcast, also settled with the complainant out of court.

๐Ÿ‘‰Read More Now

๐Ÿ‘‰Spotify is rolling out new podcast charts: “Top Podcasts” and “Top Episodes”. The company has also added a US-only podcast charts website.
  • Top Podcasts and Top Episodes are worked out differently; we’ve added their definitions to our comprehensive understanding podcasting stats page, along with details of how the Apple Podcasts charts are worked out.

๐Ÿ‘‰In a surprise, Feedburner, which some podcasters use to manage their RSS feed, is to be transitioned to new infrastructure later this year, Google has announced.
  • 51,348 podcasts in Apple Podcasts (and 51,983 podcasts overall) use Feedburner.

๐Ÿ‘‰Audioboom is in profit for the first time. The company has announced their Q1/21 trading update. Quarterly revenue is up 49% year-on-year. They report they’re selling at $40.55 eCPM.

๐Ÿ‘‰Backup My Podcast is a new service that keeps your podcast safe. Even if you’re de-platformed or your podcast host disappears overnight, it’ll keep your audio safe, they say.

๐Ÿ‘‰In France, podcast host Ausha has conducted research on how podcasters promote their show. 47% use social media; 14% use newsletters. Instagram is the most popular social media platform to promote new shows.

๐Ÿ‘‰From Women of Color Podcasters and the Asian American Podcasters Association, Podthon '21 is to go ahead in July. They’re asking for speaker submissions.

๐Ÿ‘‰Music podcast company Osiris Media has announced its slate for 2021.

๐Ÿ‘‰Elaine Graham-Quirke has been appointed as NOVA Entertainment’s Head of Digital Audio, Commercial Sydney.

๐Ÿ‘‰Gabe Bender, the product lead of Google Podcasts, left Google yesterday. He’s off to work at Stripe.

๐Ÿ‘‰Read More Now

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