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Monday, February 3, 2025
In 2020, podcasting in Türkiye grew faster than anywhere else on Earth. Now, the industry is part of a US $31mn digital audio ad market - and it’s only set to grow further. Rıfat Özcan writes for Podnews today, looking at the rapidly evolving Turkish podcasting ecosystem.EarBuds today carries International Podcast Recommendations, from Andreea Coscai.
Kast Media’s bankruptcy procedure appears to have got a lot more complicated - the owner of Jim Cornette’s shows, Arcadian Vanguard, is suing Kast Media CEO Colin Thomson and his family members - and also suing LiveOne and PodcastOne. The complaint alleges that $6.9mn of cash went missing; claims that family members received two cars and a $7,665 Cartier watch; and also alleges that this was occurring with PodcastOne’s knowledge. The summons was served on Friday.The Podcast Business Journal interviewed LiveOne’s Rob Ellin at the time.
Nominations are now open for the second annual Women Podcasters Awards. The awards have been streamlined and focused, and now also recognise podcast producers.
A new podcast network, Mercury launches today for independent creators. The UK-based network already has half a million impressions a month, and is specifically tailored for a personalised approach, says founder Liam Heffernan.
👉There's More To Read: HERE
PodcastOne is to switch hosting to Amazon’s ART19. It had been using the relatively unknown Nox Solutions as a podcast host. The Podcast Index suggests Nox Solutions hosts around 1,277 shows - 1,077 of which are with PodcastOne and Launchpadone.
Docusign is the latest company with a new sonic logo. In this case, it’s described as a “red thread” that runs through all of Docusign’s marketing (and, we hope, podcast advertising). We’ve a few examples in the press release, and another in our podcast.
SiriusXM shared the company’s 2024 results. “What is working? Well, wouldn’t ya know it… it’s podcasts.” says Chris Peterson, in his analysis of the numbers. He adds that “it’s time for independent publishers to control their own monetization”.
BBC Studios has signed with iHeartMedia to become the exclusive third-party sales partner for BBC Podcasts in the US. It joins ARN’s iHeart, which has rights in Australia, and NZME’s iHeart, which has rights in New Zealand.
If TikTok goes away, it’ll have a surprising result - a drop in podcast listening, suggests Edison Research.
More Black listeners - 73% of them - remember the brands they hear advertising on podcasts. That’s higher than the overall population (70%). That’s according to a new report from Nielsen, Connecting with Black America.
Ashley Carman’s Soundbite newsletter covers seats for podcasters in the White House - “I find it hard to believe that they’ll want to do so with regularity just to hear soundbites they can get elsewhere” - and more on SiriusXM. We’ve a special link to save you 25% off Soundbite and the rest of Bloomberg’s tech newsletter bundle, which in a masterstroke of a business deal, we don’t earn a thing from - we just want to ensure the future of good podcast news coverage. Go get it!
Friday, January 31, 2025
Docusign is the latest company with a new sonic logo. In this case, it’s described as a “red thread” that runs through all of Docusign’s marketing (and, we hope, podcast advertising). We’ve a few examples in the press release, and another in our podcast.
SiriusXM shared the company’s 2024 results. “What is working? Well, wouldn’t ya know it… it’s podcasts.” says Chris Peterson, in his analysis of the numbers. He adds that “it’s time for independent publishers to control their own monetization”.
BBC Studios has signed with iHeartMedia to become the exclusive third-party sales partner for BBC Podcasts in the US. It joins ARN’s iHeart, which has rights in Australia, and NZME’s iHeart, which has rights in New Zealand.
If TikTok goes away, it’ll have a surprising result - a drop in podcast listening, suggests Edison Research.
More Black listeners - 73% of them - remember the brands they hear advertising on podcasts. That’s higher than the overall population (70%). That’s according to a new report from Nielsen, Connecting with Black America.
Ashley Carman’s Soundbite newsletter covers seats for podcasters in the White House - “I find it hard to believe that they’ll want to do so with regularity just to hear soundbites they can get elsewhere” - and more on SiriusXM. We’ve a special link to save you 25% off Soundbite and the rest of Bloomberg’s tech newsletter bundle, which in a masterstroke of a business deal, we don’t earn a thing from - we just want to ensure the future of good podcast news coverage. Go get it!
👉There's More To Read: HERE
There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker.
Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts. Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts.
There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow, who was Executive Producer at Earwolf.
Commuters listening to your podcasts are valuable, according to new research from Acast. Podcast listeners who listen to and from work are 22% more focused, 10% more likely to engage with ads, and 15% more likely to consider podcast time an essential part of their day. (Nearly half of weekly podcast listeners tune in while commuting).
Thursday, January 30, 2025
The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards.
Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English.
How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it.
iHeartPodcasts is to bring some of its star podcasters to Web Summit Qatar, between Feb 23-26.
There is a strong overlap between newspaper readers and podcast listeners, says a study from The Media Audit. The sample appears to show that readers of the WSJ, the NYT or USA Today are almost twice as likely to listen to podcasts as the US average.
The US government is opening the White House briefing room to podcasters, and will “create a dedicated seat in the first row for new media”.
Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English.
How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it.
iHeartPodcasts is to bring some of its star podcasters to Web Summit Qatar, between Feb 23-26.
There is a strong overlap between newspaper readers and podcast listeners, says a study from The Media Audit. The sample appears to show that readers of the WSJ, the NYT or USA Today are almost twice as likely to listen to podcasts as the US average.
The US government is opening the White House briefing room to podcasters, and will “create a dedicated seat in the first row for new media”.
👉There's More To Read: HERE
Wednesday, January 29, 2025
Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts. Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts.
There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow, who was Executive Producer at Earwolf.
Commuters listening to your podcasts are valuable, according to new research from Acast. Podcast listeners who listen to and from work are 22% more focused, 10% more likely to engage with ads, and 15% more likely to consider podcast time an essential part of their day. (Nearly half of weekly podcast listeners tune in while commuting).
👉There's More To Read: HERE
Spotify has launched Creator Milestone Awards, which will be given to podcasts that reach particular streaming levels on Spotify. It’s the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. Like YouTube, award recipients will be hand-delivered a physical Spotify plaque.
SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”.
How do you make podcast advertising work better? Don’t make the ads dull and boring. Ads that have emotion or are otherwise interesting can work more than six times better than boring ones, according to a set of research compiled by Westwood One’s Pierre Bouvard. There’s a PDF, a video, and a white paper to download.
PodOps has added AI Blog, a new feature to turn audio into written articles.
McDonald’s fries? Less tasty than they used to be - that’s a scientific fact, apparently. Los Angeles only has 14 public bathrooms. EarBuds published Top Podcast Fun Facts of 2024 - facts that people learnt from podcasts. One fact is to have a teaspoon of apple cider vinegar diluted in a glass of water before every meal, which is supposed to prevent blood glucose spikes, but probably only works because it makes you feel rough as a dog.
Tuesday, January 28, 2025
- Gold (500mn+ lifetime streams) includes Joe Rogan, Crime Junkie, Armchair Expert and Last Podcast on the left, but also two German podcasts. One of those, Gemischtes Hack, only has 285 episodes: so each episode has been played an average of 1,750,000 times, just on Spotify. (And even more impressive, when you know there are only about 120mn native German speakers.)
- There are 13 Silver (250mn+ lifetime streams) awardees, including Call Her Daddy and The Daily, two Spanish podcasts, one German and one Portuguese.
- There are 83 Bronze (100mn+ lifetime streams) awardees. Podcasts in “emerging markets” get Bronze after just 50mn+ lifetime streams.
SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”.
How do you make podcast advertising work better? Don’t make the ads dull and boring. Ads that have emotion or are otherwise interesting can work more than six times better than boring ones, according to a set of research compiled by Westwood One’s Pierre Bouvard. There’s a PDF, a video, and a white paper to download.
PodOps has added AI Blog, a new feature to turn audio into written articles.
McDonald’s fries? Less tasty than they used to be - that’s a scientific fact, apparently. Los Angeles only has 14 public bathrooms. EarBuds published Top Podcast Fun Facts of 2024 - facts that people learnt from podcasts. One fact is to have a teaspoon of apple cider vinegar diluted in a glass of water before every meal, which is supposed to prevent blood glucose spikes, but probably only works because it makes you feel rough as a dog.
👉There's More To Read: HERE
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