James Cridland's PodNews: Your Monday, March 18 Briefing

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Monday, March 18, 2024


👉Another place to find new podcasts? Wondery is adding some of its sports podcasts to Amazon Prime Video, starting today. Wondery Chief Content Officer Marshall Lewy said that “being on Prime Video will help them connect with even more sports fans”. The shows continue on YouTube, Wondery+, and open RSS.


👉Kast Media has filed for bankruptcy; the hearing will be on Apr 30. In July last year, we covered accusations that Kast Media wasn’t paying creators; in September, the story was covered by investigative YouTuber Coffeezilla. In part of the company’s bankruptcy filing, page 11 (and on) shows that Kast owes Theo Von $456,398 according to the filing; Jim Cornette and Brian Last appear to be owed $250,442. In total, the company owes $6.3mn.


👉“We are losing our network to ad tech.” Writing on X, Lisa Laporte explains why podcasting is struggling. One reason, she says: advertisers are requiring an ever-wider set of technologies in podcast feeds, leading to unreliability and privacy issues.

👉There's More To Read:  HERE




Friday, March 15, 2024
👉Ausha has published a study about the Apple Podcasts search algorithm, including gains for podcasters who use their keywords in podcast titles and descriptions. We link to the full infographic.Apple Podcasts has, in the past, removed shows for “keyword-stuffing”. However, this advice seems no longer to be on the Apple Podcasts website; and Apple Podcasts did not respond to a press enquiry.

👉Triton Digital has announced a partnership with ID5, an identity provider, to add audience data to Triton’s Audio Marketplace. ID5 uses “consented signals provided by media owners to securely identify users without compromising privacy and data protection”; Triton client ARN is quoted as saying it has converted 60% of their unaddressable audience to addressable.


👉Triton Digital’s US Podcast Ranker, which measures participating publishers only, has been released for February. Total downloads appear to be down year-on-year by 41%, thanks to Apple’s iOS 17 changes.


👉There's More To Read: HERE




Thursday, March 14, 2024


👉The costs of growing your podcast by buying ads in podcast apps have been compared by podcast app Fountain. Unsurprisingly, Fountain does quite well - but it’s a helpful look at the costs of each of the apps and how they work.


👉An interesting example of good podcast ad-targeting on entertainment business podcast The Town (from Puck and The Ringer) - an ad targeting Disney shareholders telling them who to vote for in an upcoming AGM. (Thank you for the spot, Gene Monterastelli)


👉The YouTube Music app is working on a silence-skip function says 9to5 Google.


👉There's More To Read: HERE




Wednesday, March 13, 2024


👉Sesamy, a monetisation tool for publishers, has released a case study showing how its tool has “partially paywalled” podcasts of Kvartal, a Swedish magazine, and other clients in the UK and and Italy. There is much to learn: buying a whole season in advance seems to work well (only 15% want to pay monthly); conversion-rate was, surprisingly, over 10% of subscribers; and 70% of users wanted to pay with Swish, a mobile payment system popular in Sweden, rather than using card payments.For the magazine, more than 15% of new subscribers came via the podcasts, which kept a segment of the show for subscribers only. This is significantly higher than previous models. Kvartal’s CEO, Ludde Hellberg: “We have strong reason to believe that our premium podcasts are a far bigger driver of conversion to subscription than even these numbers indicate.”



👉The Australian Podcast Ranker for February was released by CRA and Triton Digital. LiSTNR is #1 for sales representation; ARN’s iHeartPodcast Network Australia is #1 publisher in terms of monthly listeners; the ABC is #1 in terms of total downloads.Year-on-year, downloads for LiSTNR’s network are down 9%; for ARN’s iHeart, down 29% - Australia hasn’t been immune to Apple’s iOS 17 changes.


👉Podcast website creation tool Podcastpage has added an AI-powered writing assistant. It can be used for headlines, titles, or full blog posts.


👉There's More to Read:  HERE




Tuesday, March 12, 2024


👉The iHeartPodcast Awards took place at SXSW in Austin, TX. Podcast of the Year went to New Heights; iHeart won seven of the thirty awards (including the international winner from iHeartPodcasts Australia); SiriusXM’s Simplecast hosted nine of the winners; iHeart’s Omny Studio hosted eight. We’ve a full list of the winners here, and video of the event.



👉The top shows in the UK for Q4/23 were announced by Edison Research. The data, from Edison Podcast Metrics UK, says that the BBC has no shows in the top 10; and there’s only one US show in the top 10, too. Acast hosts the most shows in the list.



👉Rooster Teeth is to close. The company’s Roost podcast network will continue to operate, while owners Warner Bros Discovery finds a buyer. It has 150 full-time employees.


👉There's More To Read:  HERE

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