James Cridland's PodNews: Your Daily Podcast & On-Demand Briefing

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πŸ‘‰A former McDonald’s drive-thru cashier has signed a multi-year, multi-million dollar podcast deal with his former employer. Gary Coichy, the CEO of Pod Digital Media, has partnered with McDonald’s USA to help them reach multicultural audiences.

πŸ‘‰Exclusive: The free and open-source podcast solution for you to self-host, Castopod has reached v1.0, and now has a website of its own. The podcast platform includes open comments, video clips, anonymised analytics, and wide support for the new podcast namespace. It’s available for download today.

πŸ‘‰Are you a podcaster? The Podcast Host is running a survey to learn what matters to you.

πŸ‘‰The host of The Ambies will be announced a little later today. Podnews predicts it’ll be hosted by two people. (wink)

πŸ‘‰Osher GΓΌnsberg and Meshel Laurie have renewed their partnerships with Acast. Meshel’s Australian True Crime recently celebrated over 50m downloads; Osher’s Better Than Yesterday has seen a 73% increase in downloads since partnering with Acast.

πŸ‘‰Libsyn has put its new user interface, Libsyn5, live to all users. The new interface is easier to use, and features 'social scheduling’ and support of the locked tag.

πŸ‘‰Podcasting in China is not that popular yet, but things are changing, according to Head of Capital Markets for LIZHI, Effy Kang, speaking to the Podland podcast. “The lower penetration rate in China indicates a growth potential in the future”, she told us. She sees more connected devices, 5G, and increasing use in-car as being opportunities for more audio consumption. Hear a full interview in the Podland podcast today.

πŸ‘‰Audacy’s Cadence13 has partnered with an anonymous instagram account for a new podcast. The insta account is celebrity gossip account @DeuxMoi, and the new show is called Deux/U.

πŸ‘‰Disgraceland creator and host Jake Brennan produces a list of podcasts to listen to on the Pocket Casts blog.

πŸ‘‰ABC News has launched a Good Morning America Apple Podcasts channel, and three new podcasts.

πŸ‘‰BetterHelp remains podcasting’s biggest advertiser, spending an estimated $8.2m according to Magellan AI. The biggest new advertiser was Candy Crush Saga, spending $992,000. Divine!

πŸ‘‰Anchor podcasts are unplayable in some podcast apps. Popular podcast app Overcast rushed out an update after files are “now being served as AAC in some way that breaks Apple’s ExtAudioFile API,” said developer Marco Arment, which “makes them unplayable in Overcast as downloads, but playable as streams”. The fault in Anchor’s audio also affects other apps. Arment tweeted more technical details; and added, in a tweet to Anchor: “It’s been two weeks that you’re serving malformed files, breaking media players, and losing the audiences of your customers. Do you care about this medium at all?” The company hasn’t responded.

πŸ‘‰For new members, The Podcast Academy is offering a 50% discount if you use VOLUME22 as a discount code.
Thanks to Spotify, qualifying independent podcast creators can get in for free. Details here.

πŸ‘ŠAcast has announced the launch of a specialised “growth division”, dedicated to helping podcasts scale and grow.

πŸ‘‰Stephen Fry has launched a new podcast exploring the brain. The podcast is exclusively on Audible, which has a number of exclusive UK shows.

πŸ‘‰Backup My Podcast, a service to protect your show if your podcast host closed down, has itself closed down. The product launched in April 2021; customers were given plenty of notice, though.

πŸ‘‰Read More Now

πŸ‘‰In the US, the flagship podcast from ABC News, Start Here, marks 1,000 episodes today. Since its launch in March 2018, the podcast’s host, Brad Mielke, has interviewed the country’s biggest newsmakers and earnt an Edward R. Murrow Award for Excellence in Innovation. Speaking to Podnews, he said he’s learnt “how much importance simple facts carry … Facts needs to be the most important thing you’re imparting. … It’s a big deal.”
  • Hear a full interview with Brad Mielke tomorrow in the Podland podcast; and today in the Podnews podcast, how he learnt the former President had COVID.

πŸ‘‰Apple Podcasts has launched “Listen With”, a podcast playlist service to help listeners discover new shows. The first podcast guide is Jay Shetty; creators can request to be included in Spotlight, Listen With, and Kids & Family using this form.

πŸ‘‰Podca$h is giving $100,000 to budding podcasters, offering sponsorship to US podcasters. You’ve until March 4th to apply.

πŸ‘‰The Shelter in Place podcast has launched a training program for mastering the art, and science, of audio storytelling. With a limited class size of 24 students, registration closes on Jan 31.

πŸ‘‰Podchaser reviews are now available in Podcast Guru, a podcast app. Podcast Guru users can read, and add, reviews direct from the app - they’ve been able to see ratings in the app for a year or so.

πŸ‘‰Read More Now

πŸ‘‰Home bitcoin and lightning node Umbrel has released v0.4.11, and with it, the first version of Helipad: an app that lets you see a live view of incoming boosts and boostagrams from your listeners. This lets anyone see feedback and payments of cryptocurrency from people using new podcast apps. We’ve a guide to get started.

πŸ‘‰UK culture secretary Nadine Dorries has announced (in a Sunday newspaper article) that government funding for the BBC will be frozen for two years, and abolished in 2027. The BBC is currently a mandatory fee for UK households of US $216 a year, for ten national TV channels and regional newsrooms, ten national radio stations, and more than 40 local radio stations, and a variety of online services. Producing content in every language in the UK, we calculate it is one of the top five most popular podcasters in the world. Dorries has since softened her view, leading some to believe it was just a ploy to distract from current UK Prime Minister Boris Johnson’s issues.

πŸ‘‰In an opinion piece, Evo Terra suggests that we should make private podcasting data public, and publish our listening figures. Podnews publishes our downloads, subscribers, open rates and page views, so we’d agree.

πŸ‘‰The Murdaugh Murders Podcast is now represented by AdLarge. The show was covered on Friday night’s 20/20 TV show on ABC; it covers the powerful Murdaugh family of South Carolina.

πŸ‘‰Lauren Lane is to star in a “supervillain comedy podcast” from Wonkybot. “Amost Epic” will be premiered in May.

πŸ‘‰Read More Now

πŸ‘‰48% of podcast downloads are of old shows, says research from Firstory. The company points out that dynamic audio insertion for advertising makes all shows monetisable, even old ones; and will launch mass DAI tools this quarter.

πŸ‘‰Exclusive: PodInbox has launched a monetisation feature to allow podcasters to get fan donations. As podcasters ask fans to leave audio messages on their page, they can now ask for donations too; message tipping and recurring donations are on the way.

πŸ‘‰WOC Podcasters share that the Oprah Winfrey Network is accepting podcast pitches.

πŸ‘‰Chartable now offers a pixel-less onboarding option for SmartAds. The new solution is server-to-server, and unlike the pixel-based version, cannot be detected or disabled by ad blockers.

πŸ‘‰Branded podcast agency Sweet Fish Media is to build new offices in Winter Garden FL, USA, including four studios and a go-kart track.

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