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| Anjali Sud, from board member to CEO in 20-months |
SiriusXM has named Anjali Sud, chief executive of Fox’s free, ad-supported streaming service Tubi, as its next CEO. Sud will take over Jan. 1, 2027, the company said Monday.
Jennifer Witz will step down as CEO and leave the board Dec. 31. She has worked at SiriusXM for about 25 years, including nearly six as CEO, and will remain an adviser through the end of 2027. The company said the transition was Witz’s decision.
Sud, 43, has served as an independent SiriusXM director since March 2025. She became Tubi’s CEO in September 2023. During her tenure, the service’s monthly active users grew from 64 million to more than 110 million. Sud previously led Vimeo and took the company public. Her departure from Tubi became public Nov. 6, the day Fox closed its $22 billion purchase of Roku.
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| Subscribers Stagnant (in millions) |
SiriusXM has had difficulty growing its subscriber base, which has remained near 33 million for about six years. Subscribers fell from 34.76 million in the first quarter of 2020 to 32.85 million in the third quarter of 2026. Revenue has declined for three consecutive years since 2023.
The company has increased profit through pricing and efforts to control cancellations. It has also sought to expand its advertising business, including through exclusive YouTube audio sales and video podcasts.
“In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” Greg Maffei, SiriusXM’s board chairman, said in a statement. He also cited Sud’s knowledge of the company’s strategy from her board service.
SiriusXM has not exceeded 35 million subscribers since 2020. The Motley Fool has reported that monthly cancellations have held between 1.5% and 1.7%, suggesting weak customer acquisition is a key factor in the decline. The publication pointed to increased use of Spotify, Apple Music and YouTube in cars through Apple CarPlay and Android Auto.
SiriusXM revamped its app in 2023 to reach listeners beyond cars, but The Hollywood Reporter said the effort did not gain traction as hoped. Some investors viewed the appointment of a streaming executive as a positive signal for a company facing stagnant subscriber numbers, Investing.com reported.
Tubi has been the most prominent example of Sud’s record in streaming. Its monthly users grew to more than 110 million from 64 million during her three years as CEO. The service reported its first profit in the July-September 2025 quarter, and its advertising revenue rose 35% in the latest quarter. SiriusXM’s announcement described Tubi as a leading entertainment destination.
Under an employment agreement described in a Securities and Exchange Commission filing, Sud’s initial term will run from Jan. 1, 2027, through Dec. 31, 2029. The contract will renew for one year at a time unless either side gives 90 days’ notice.
Sud will receive an annual base salary of $2.6 million and a target bonus of $5.2 million, twice her base salary. Her 2027 bonus is guaranteed to be at least the target amount.