Warner Bros. Discovery (WBD), embroiled in a high-stakes bidding war between Netflix and Paramount Skydance, reported a 6% drop in fourth-quarter revenue to $9.46 billion, in line with analyst expectations, as declines in its traditional TV and film businesses offset gains in streaming.
Media Confidential
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Thursday, February 26, 2026
WBD Reports Net Loss For Recent Quarter
Warner Bros. Discovery (WBD), embroiled in a high-stakes bidding war between Netflix and Paramount Skydance, reported a 6% drop in fourth-quarter revenue to $9.46 billion, in line with analyst expectations, as declines in its traditional TV and film businesses offset gains in streaming.
Legacy Media Creating More Drag On Earnings
Legacy media companies like Paramount are increasingly weighed down by their traditional TV businesses, as declining cable revenues and accelerating cord-cutting continue to erode earnings in a shift toward streaming dominance.
February Ratings: FOX News Prime-Time Leads CBS
Notably, February marked historic lows for CBS. The network averaged just 2.4 million viewers in primetime, notching its lowest February performance of the 21st century. In his second month as anchor, CBS Evening News fell to its weakest February this century, delivering 4.4 million viewers and 538,000 in the 25-54 demo. The Late Show with Stephen Colbert (262,000 A25-54) and CBS Mornings (1.8 million viewers; 263,000 A25-54) also posted their lowest February performance on record. ABC likewise recorded its lowest February primetime demo performance of the century, averaging 488,000 in A25-54.
The network’s nightly newscast Special Report with Bret Baier (weeknights, 6 PM/ET) averaged over 3.1 million viewers and 289,000 in the 25-54 demo, continuing to close the gap with the broadcast competition with its most-watched month since March 2025 with total viewers. In February, Special Report led the first month of Tony Dokoupil’s CBS Evening News in 14 top markets across the country including New York, Chicago, Philadelphia, Atlanta and Washington DC. The show also beat ABC’s World News Tonight in four markets including New Orleans, Jacksonville, Florida, Memphis, Tennessee and St. Louis.
As the number one show on television at 5 PM/ET, The Five secured over four million viewers and 337,000 in the 25-54 demo in February, surpassing ABC’s 911 Nashville (3.8 million viewers) and NBC’s Happy’s Place (3.5 million viewers). This marked the first month since March 2025 that The Five eclipsed four million viewers for a month. At 8 PM/ET Jesse Watters Primetime led all of primetime with 3,437,000 viewers and 329,000 in the 25-54 demo, outpacing ABC’s 20/20 (3,412,000 viewers).
FNC’s hit late-night program Gutfeld! continued its dominance across all of late-night television, securing over 3 million viewers and 347,000 in the 25-54 demo. Gutfeld! once again outperformed every broadcast and cable late-night competitor, outpacing ABC’s Jimmy Kimmel Live! (2.1 million viewers; 315,000 A25-54), CBS’s The Late Show with Stephen Colbert (2 million viewers; 262,000 A25-54) and NBC’s The Tonight Show with Jimmy Fallon (1.3 million viewers; 259,000 A25-54).
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| Ratings Graphics Courtesy of RoadMN |
FNC’s Hannity remained dominant at 9 PM/ET with 2.9 million viewers and 286,000 in the 25-54 demo. Additionally, The Ingraham Angle (weeknights, 7 PM/ET) posted 2.9 million viewers and 284,000 in the 25-54 demo, with Laura Ingraham continuing her reign as the most-watched woman in all of cable news. At 11 PM/ET, FOX News @ Night with Trace Gallagher led the time slot with 1.8 million viewers.
FNC’s signature morning show FOX & Friends (weekdays, 6-9 AM/ET) finished the month with 1.4 million viewers and remained the number one cable news program in the mornings with both categories for the 60th consecutive month in the 25-54 demo, beating CNN and MS Now combined in viewers, per usual. As CBS Mornings shrunk to historic lows, FOX & Friends led the show in 20 major markets throughout February including New York, Los Angeles, Chicago, Philadelphia, Atlanta, Boston and Washington DC. FOX & Friends also topped ABC’s Good Morning America in 14 markets including Washington DC, Baltimore, New Orleans and Tampa Bay, Florida and defeated NBC’s The Today Show in four markets including Atlanta, Jacksonville, Florida, Charlotte, North Carolina and Tulsa, Oklahoma during February.
FOX Business Network Dominates CNBC
FOX Business Network (FBN) dominated CNBC across business day and market hours in February 2026, according to Nielsen Media Research Big Data + Panel. Led by FBN’s market open and close programs, Varney & Co. and Kudlow placed as the top two business programs in television for the 48th and 53rd consecutive months, respectively.
Setting ten straight months outranking CNBC in business day (262,000) and market hours (259,000) viewers, FBN beat the competition with 13% and 9% wins, separately. In total day viewers, FBN garnered 155,000 viewers.
The three-hour market opener Varney & Co. (9 AM-12 PM/ET) marked four years as the top business program in television securing a 27% win (318,000 viewers) and 48th consecutive monthly sweep of CNBC’s Squawk on the Street. Meanwhile, Larry Kudlow’s eponymous Kudlow (4 PM/ET) was the second most-watched business program in television with 285,000 viewers, delivering a whopping 45% advantage over CNBC’s Closing Bell and 53rd straight monthly win.
Maria Bartiromo’s pre-market program, Mornings with Maria (6-9 AM/ET) reached 10 back-to-back months as the dominant pre-market show on television with 127,000 viewers, continuing its advantage over Squawk Box. Meanwhile, The Big Money Show (12-2 PM/ET) saw 231,000 viewers, Making Money with Charles Payne (2 PM/ET) nabbed 209,000 viewers and Liz Claman’s The Claman Countdown (3 PM/ET) notched 215,000 viewers.
FBN’s post-market program The Evening Edit (5 PM/ET; 211,000 viewers) saw a 15% advantage over its competition Fast Money, while The Bottom Line (6 PM/ET; 178,000 viewers) saw a 14% advantage over CNBC’s marquee program Mad Money with Jim Cramer. Both program's double-digit wins marked their 24th consecutive monthly victory.
On Fridays, Maria Bartiromo’s Wall Street (Fridays, 7-7:30 PM/ET) saw 103,000 viewers with a 36% advantage over CNBC’s Shark Tank. During the second half of the 7 PM/ET hour, Barron’s Roundtable (Fridays, 7:30-8 PM/ET) delivered 84,000 viewers, continuing its reign over CNBC’s Shark Tank for the second month straight.
FCC Chair Brendan Carr Aggressively Defends His Leadership
FCC Chairman Brendan Carr sharply defended his aggressive leadership and regulatory approach toward broadcasters, declaring that the mainstream news media is "drastically out of touch with where the American people are."
Chairman Carr notes that newspapers are a cautionary tale for local news. Outdated FCC regulations accelerated their decline.
— Evan Swarztrauber (@SayreEvan) February 25, 2026
He's working to ensure that doesn't happen to broadcast TV and radio. https://t.co/68fxPiAWxT pic.twitter.com/YQJElLICSM
Weekly TV Ratings: Olympics Powered NBC During Primetime
The week of February 16, 2026 was dominated by the 2026 Milan-Cortina Winter Olympics coverage on NBC and associated networks (including USA Network for some events), which significantly impacted primetime ratings across broadcast and cable. NBC's primetime Olympics broadcasts averaged around 1.0-1.3 in the key 18-49 demographic on various nights, with total viewers often in the 7-10 million range for prime events, making it the top performer overall.
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| Ratings Graphics Courtesy of RoadMN |
NBC Sports Considers Tweaking SNF Line-Up
NBC is planning a significant revamp of its Football Night in America pregame show ahead of Sunday Night Football, with Hall of Fame coach Tony Dungy likely out as a regular contributor after 17 seasons.
- Slimming down the large cast (which has featured up to 10 contributors in recent years).
- Taking the entire pregame show fully on the road to the site of each Sunday night game, rather than the current studio-heavy format.
The Audio Battleground: The Car Dashboard
The car's dashboard is emerging as the next major battleground for audio and media consumption, according to a new analysis published at TVREV.com.
- Big Tech players (Apple and Google via CarPlay/Android Auto),
- Streaming giants (Spotify, Amazon Music, YouTube Music, Apple Music),
- Traditional radio and broadcasters,
- Automakers' infotainment teams (Tesla, Rivian, newer GM and Ford systems)
Good Morning! Time to Check The Pulse for Thursday, February 26
Radio Broadcasting
Media Industry
Nexstar Media Group Continues Layoffs Ahead of TEGNA Merger: Nexstar laid off prominent on-air talent, including longtime KTLA anchors Glen Walker and Lu Parker, meteorologist Mark Kriski in Los Angeles, and staff at WPIX in New York (following earlier cuts at WGN-TV in Chicago). These reductions, affecting about a dozen on-air roles in major markets, are tied to cost-cutting as Nexstar pursues its $6.2 billion acquisition of TEGNA. SAG-AFTRA has condemned the moves as evidence of harmful media consolidation, arguing that the deal (pending FCC approval) prioritizes savings over local journalism amid declining traditional TV ad revenue and viewer shifts to streaming. READ MOREU-S News
U.S.-Iran Nuclear Talks Resume in Geneva Amid Heightened Tensions: The third round of indirect negotiations between the United States and Iran kicked off in Geneva, focusing on limiting Iran's nuclear program in exchange for potential sanctions relief. These talks occur against the backdrop of a significant U.S. military buildup in the Middle East, including deployments of F-22 jets and warships to pressure Tehran. The Trump administration imposed new sanctions on Iran just ahead of the meetings. A recent AP-NORC poll shows that most Americans (around 61%) view Iran as an enemy and express high concern about its nuclear ambitions, but only about 3 in 10 trust President Trump's judgment on using military force abroad.
MN Medicaid Payments Stopped: The administration announced it is pausing more than $250 million in Medicaid payments to Minnesota, citing widespread fraud. Vice President JD Vance highlighted the move, but Minnesota officials and critics described it as political retribution against a Democratic-led state. This fits into broader scrutiny of federal funding in certain states.WaPo Top Editor Talks About 'Human Cost' of Lay-Offs
Washington Post executive editor Matt Murray acknowledged the severe “human cost” of this month’s mass layoffs of more than 300 staffers but defended them as essential to stabilize the newspaper, position it for growth, and achieve long-term financial health.
Speaking Wednesday at Semafor’s “Restoring Trust in Media” summit in Washington, D.C., Murray said owner Jeff Bezos remains fully “committed to a long-term future for the Post.” He described Bezos as a believer in “fair news” and making information accessible to average people, not just elite audiences, emphasizing relevance and liveliness in readers’ daily lives.
"I came [to the Washington Post] to try to do what I can to help the Post grow and thrive, not to oversee a steady decline," @murraymatt tells @maxwelltani.
— Semafor (@semafor) February 25, 2026
"I'd say the reality is that the Post had been facing some decline for quite some time. The data really demonstrated… pic.twitter.com/0fPzKIEaoI
Fox News Amierca's First Choice For Watching SOTU
FOX News Media’s coverage of President Donald Trump’s State of the Union address on Tuesday, February 24th was the highest-rated in television with an audience of 11.5 million viewers and 2.1 million in A25-54 demo across FOX News Channel, FOX Network and FOX Business Network according to panel preliminary data from Nielsen Media Research.
Throughout the address, FNC held 67% of the cable news audience share in viewers and 60% in the A25-54 demo as MS Now (2.4 million P2+; 323,000 25-54) and CNN (2.2 million P2+; 655,000 A25-54). According to Nielsen MRI Fusion, FNC has the most politically diverse audience in cable news, attracting more Democrats and Independents than any other network in the category.
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| Ratings Graphics Courtesy of RoadMN |
FOX News Digital saw 2.6 million livestream views with an average minute audience of 252,000 from 9-11 PM/ET. On YouTube, FOX News commanded 12 million views yesterday, making it first in YouTube Video Views among the news competitive set, according to Emplifi. FOX News made social media history with its most viewed State of the Union day on social media ever, posting 85.5 million social media video views across Facebook, X, Instagram and TikTok. FOX News was number one in total social engagement among the news competitive set, with 7 million social interactions on Facebook, X, Instagram and TikTok, according to Emplifi & Comscore Social.
Data from Nielsen Media Research: 9:15 – 11 PM/ET
- FNC – 9.1 million viewers; 1,465,000 A25-54
- ABC – 5.1 million viewers; 1,221,000 A25-54
- NBC – 3.6 million viewers; 1,019,000 A25-54
- CBS – 3.3 million viewers; 815,000 A25-54
- MS Now – 2.4 million viewers; 323,000 A25-54
- CNN – 2.2 million viewers; 655,000 A25-54
- FOX – 2,1 million viewers; 560,000 A25-54
- FBN – 269,000 viewers; 73,000 A25-54
Source: Nielsen. Live+SD. 2-24-26 ratings data. Average audience for cable news networks Monday-Sunday based on Total Day and Prime (6a-6a, 8P-11P), P2+, P25-54, P18-49. Cable News/Broadcast Program averages exclude repeats and include the corresponding program name.
Day 3: More January 2026 PPMs Released From Nielsen
Nielsen again has released more results for markets with January PPMs
MIAMI: An Easy Win
Cox Media Group's Easy 93.1 (WFEZ) remains dominant in the Miami-Ft. Lauderdale-Hollywood market, holding the No. 1 spot for persons 6+ for the third consecutive Nielsen Audio January 2026 PPM survey with a slight uptick from 7.4 to 7.5 share.
ABC News Continues To Dominate Broadcast Evening Newscasts
The week of February 16, 2026 saw the following average ratings for the major broadcast evening newscasts, per Nielsen Live+Same Day Big Data + Panel ratings:
- ABC World News Tonight with David Muir: 8.867 million total viewers, 1.138 million Adults 25-54, 843,000 Adults 18-49. This placed it as the #1 newscast across broadcast and cable (excluding sports) for the second straight week. It more than doubled CBS's performance in total viewers (+113%) and key demos, while maintaining a strong lead overall. Notably, on Monday, February 16, it outperformed NBC's primetime Winter Olympics coverage that night in total viewers.
- NBC Nightly News with Tom Llamas: 7.595 million total viewers, 1.180 million Adults 25-54, 872,000 Adults 18-49. NBC won the key Adults 25-54 and 18-49 demographics for the week (edging ABC in both), benefiting from Olympic-related interest, though it trailed ABC in total viewers.
- CBS Evening News with Tony Dokoupil: 4.168 million total viewers, 475,000 Adults 25-54, 350,000 Adults 18-49.
Paramount Skydance Reports Net Loss
Paramount Skydance reported a widened net loss of $573 million in its fiscal fourth quarter ended December 31, 2025—the first full quarter since the Skydance merger closed—despite modest overall revenue growth of 2% to $8.15 billion.
Nexstar Downsizing Includes L-A, NYC Markets
Nexstar Media Group, the owner of numerous local TV stations including KTLA in Los Angeles, carried out significant on-air layoffs Wednesday, affecting veteran personalities at KTLA and other major market outlets as part of cost-cutting efforts tied to its proposed merger with Tegna.
- WGN-TV in Chicago saw around 10 layoffs, including on-air talent, with eight SAG-AFTRA members affected.
- WPIX in New York also lost about a dozen on-air workers.
FCC Wants Your Thoughts On Sports Streaming
The FCC has launched a public inquiry into the growing shift of live sports programming from free, over-the-air broadcast television to subscription-based streaming services, seeking comments from the public on how this trend affects consumers, broadcasters, and access to local news.
Natasha Verma of FOX 5 to Host BFOA Gala
The Broadcasters Foundation of America (BFOA), the charity that provides financial aid to broadcasters in critical need from illness or disaster, has announced Natasha Verma of FOX 5, as the host of this year’s BFOA Gala and Fundraiser, which takes place on Monday, March 9, at the Plaza Hotel in New York City.
Verma is the co-anchor of “The 5 O’clock News,” “The 6 O’clock News,” and the “The 10 O’clock News” on WNYW FOX 5. She joined FOX 5 in 2022 from KUSA in Denver, where she was a weekday morning anchor. Earlier in her career, Verma worked as a reporter and anchor for NBC10 in Boston and WBBH in Fort Myers, FL. She began her career as a reporter for News12 The Bronx, New York.
“Verma brings a vibrancy and excitement to our evening,” stated Tim McCarthy, President of the Broadcasters Foundation. “The Annual Gala is our biggest fundraiser, and the money is needed more than ever. The number of requests for aid goes up every year. That means more broadcasters than ever before are aware of our mission and we must answer their cry for help.”
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| Natasha Verma |
“I’m happy to host this major fundraising event for the only charity that helps so many in our business,” said Verma. “Anyone can be impacted by a life-altering disease or disaster, and the Broadcasters Foundation must always be there to help.”
As previously announced, this year’s BFOA Gala will also honor VERSANT CEO and Former Chair of NBCUniversal Media Group Mark Lazarus with the Golden Mic Award, Judge Judy Sheindlin with the Edward F. McLaughlin Lifetime Achievement Award, Stephen A. Smith with the inaugural Broadcast Personality of the Year Award, and Ernest A. Liebre with the Philip J. Lombardo Spirit Award.
To purchase tickets to the Broadcasters Foundation Gala, please click here.
Radio History: Feb 26
➦In 1919...Mason Adams born (Died - April 26, 2005 at age 86). He was a character actor and voice-over artist.
Adams was heard on many radio programs during Radio's Golden Age. A notable recurring role was that of Pepper Young in Pepper Young's Family, which aired from 1947 to 1959. He also portrayed the deadly Nazi Atom Man in a classic 1945 serial on the radio version of The Adventures of Superman.
| Mason Adams |
During the 1960s, he was ubiquitous as a voiceover actor in television commercials for foods and household products, most notably for Chiffon margarine and Crest toothpaste ("Helps stop cavities before they start"). He also did the vocal part of the television commercials for Smucker's preserves ("With a name like Smucker's, it has to be good!"), a role he resumed in his later years. Beginning in the 1980s, Adams provided the voiceover for Cadbury Creme eggs, which were advertised on television with Adams' catchy slogan, "Nobunny knows Easter better than him [the Cadbury Bunny]."
In addition, Adams was the narrator for Kix commercials in the 1990s as well as a few Dentyne commercials and a few Swanson commercials. He was also the announcer for a 1992 WCBS-TV news promo, as well as a 1986 Lysol commercial. In the early 1990s, he narrated The Discovery Channel series on milestones of aviation called "Frontiers of Flight". In one of the early episodes of Sesame Street, he voiced a cartoon featuring a "jazzy" triangle and a "square" square. He voiced those two, as well as being the narrator, with jazz music in the background.
➦In 1932...Singer Johnny Cash Born (Died September 12, 2003 at age 71). He is one of the best-selling music artists of all time, having sold more than 90 million records worldwide. Although primarily remembered as a country music icon, his genre-spanning songs and sound embraced rock and roll, rockabilly, blues, folk, and gospel. This crossover appeal won Cash the rare honor of being inducted into the Country Music, Rock and Roll, and Gospel Music Halls of Fame.
➦In 1951...WMCA-FM changed call letters to WHOM-FM in NYC





































