Early-stage discussions over a potential sale of iHeartMedia to SiriusXM have stalled after the two sides failed to reach agreement on terms, two people with knowledge of the negotiations said.
The sources, who were not authorized to speak publicly about the confidential talks and requested anonymity, told New York Times reporter Lauren Hirsch that the discussions could still be revived.
Neither company immediately commented on the matter.
With the talks on hold, a key question now facing both companies is how they will chart independent strategies amid ongoing industry challenges. Traditional radio audiences and advertising have continued to erode as listeners shift to on-demand streaming, podcasts, and personalized digital audio.
SiriusXM has invested heavily in podcasts and streaming, while iHeartMedia has aggressively expanded its podcast portfolio and digital offerings. Both have reported podcast revenue growth even as core broadcast and satellite segments face headwinds.
The two companies share a long corporate history. Liberty SiriusXM Group, once part of billionaire John Malone’s media empire, previously held significant stakes in both. Liberty eventually sold its position in iHeartMedia — primarily a broadcast radio operator — and separated its SiriusXM satellite radio business into its own entity.
Talks of a potential tie-up first surfaced in late April 2026, driven by the shared need to offset the deterioration of legacy radio businesses.
A deal would have combined complementary assets: SiriusXM’s subscription model and national reach with iHeart’s local stations and advertising scale. Analysts and industry observers had viewed a merger as a defensive move in a market dominated by tech platforms.
However, any revived discussions would likely face regulatory scrutiny over market concentration in audio advertising and podcast distribution, as well as challenges integrating iHeart’s substantial debt load.
.png)
