Nielsen’s February radio ratings for the Tampa–St. Petersburg market showed a volatile month, with major shifts across the leaderboard and several stations posting notable gains and losses.
Tampa: The Dove Flies
Cox Media’s WDUV (105.5 The Dove) returned to the top spot in the 6+ category, edging up from an 8.4 to an 8.6 share. Radio Training Network’s WCIE (The Joy FM), which led last month, dropped to No. 2 after falling from 8.8 to 7.3 — its lowest share since October.
WXGL (107.3 The Eagle), also owned by Cox Media, climbed to No. 3 with a 6.5 share, snapping a three-book decline. Beasley’s WRBQ (Q105) moved up slightly to No. 4, while Cox Media’s WWRM (Magic 94.9) slipped to No. 5. iHeartMedia’s WFLZ made one of the biggest jumps, rising from No. 10 to No. 6 with its strongest performance in more than a year.
Further down, iHeartMedia’s WMTX (Mix 100.7) dropped from No. 3 to No. 7, posting its lowest share since November, and WXTB (98 Rock) fell to No. 8.
WDUV also remained the market’s cume leader, growing 3.1% to 653,500 listeners.
Among adults 25-54, WDUV rebounded from a weaker January to post its best non-holiday share in over a year, jumping from No. 4 to No. 1. WRBQ climbed to No. 2 with its third consecutive gain, while WFLZ surged to No. 3 with its fifth straight increase.
Meanwhile, former co-leaders WCIE and WMTX both saw sharp declines, falling to No. 4 and No. 5, respectively. WWRM dropped three spots to No. 6 with its first decrease since September, tying with WXTB, which also posted a slight loss.
DENVER-BOULDER: Rocky Mountain Shake-Up
A shake-up at the top defined Nielsen’s latest Denver-Boulder ratings, as Audacy’s KQMT (99.5 The Mountain) surged to No. 1 in the 6+ category with its strongest performance in more than a year, climbing from a 5.7 to a 7.0 share.
That gain ended Bonneville AC KOSI (KOSI 101.1)’s 12-book winning streak, as the station slipped to No. 2 with a 6.7 share. Bonneville Country KYGO held steady at No. 3, while Audacy’s KALC (Alice 105.9) remained at No. 4. KSE Media Ventures’ KXKL (Kool 105) moved up to No. 5, posting its best numbers since July.
Bonneville Sports KKFN (104.3 The Fan) saw the sharpest drop, falling from No. 5 to No. 13 following the end of the Denver Broncos season. KOSI continued to lead the market in total cume.
Among adults 25-54, iHeartMedia’s KTCL (Channel 93.3) held onto the top spot for a second straight ratings period, delivering its best performance since June. KQMT jumped from No. 4 to No. 2, finishing just behind the leader with its highest share in over a year.
KALC and KOSI, previously tied near the top, both posted declines and slipped to No. 3 and No. 4, respectively. KXKL climbed from No. 7 to No. 5 with its best showing in a year, while KYGO made a notable leap from No. 14 to No. 6.
Meanwhile, KKFN dropped sharply in the demo as well, falling from No. 5 to No. 18, where it ended up in a multi-station tie.