Buffalo ranks as the U.S. market with the most avid NFL fans, leading Audacy Insight’s new NFL Attention Index with a score of 135, ahead of New Orleans at 120 and Cincinnati at 119.
Dallas-Fort Worth and Kansas City tied at 115. Baltimore, Milwaukee and the Harrisburg-Lancaster-Lebanon-York market each scored 113, followed by Philadelphia at 111 and Columbus, Ohio, at 110. The index measures fandom across avidity, engagement and performance to gauge the time, energy and attention fans give the NFL and how that attention can translate for advertisers.
Nearly one-quarter of highly engaged NFL fans spend at least six hours a week on sports content beyond watching games, including 15% who spend six to 10 hours and 7% who spend 11 hours or more. Forty-seven percent follow news about their favorite teams at least weekly. On game days, 43% watch pre- or post-game television or streaming programming, 24% follow social media at the same time, 14% use a second screen or multiple screens, and 16% tailgate.


















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