➦In 1922...In February, the American Telephone & Telegraph Company (AT&T) announced it planned to begin establishing stations that would be dedicated to selling their airtime to interested parties, which AT&T called "toll broadcasting".
Its primary station, WEAF in New York (now WFAN), aired its first paid $100 for a 10-minute radio commercial on August 28, 1922 for the Queensboro Corporation, advertising a new apartment complex in Jackson Heights, Queens, near the just-completed #7 subway line.
Based on a series of industry cross-licensing agreements, AT&T initially claimed that its patent rights gave it a monopoly on commercial radio transmissions. Although the courts upheld this contention, the practice was widely disliked, and AT&T soon came up with a licensing scheme to allow individual stations to begin selling airtime.
➦In 1954...Elvis Presley got Memphis airplay on his first official release “That’s All Right (Mama)” b/w “Blue Moon of Kentucky”. Local DJ Dewey Phillips had debuted the single on his “Red Hot and Blue” radio show on WHBQ.
➦In 1961...Cousin Brucie Morrow started at 77WABC.
Morrow's first stint in radio was in Bermuda at ZBM-AM, where he was known as "The Hammer."
Morrow began his stateside career at New York Top 40 station WINS in 1959. In 1960, he moved to Miami for a brief stint before returning to the New York airwaves the following year on AM 770 powerhouse WABC, another Top 40 outlet. Morrow's return to New York City came at the precise moment that rock and roll music was exploding across the Baby Boom demographic and Morrow found himself on the most powerful radio station on the East Coast. His main competition came from his previous station WINS, which featured "Murray the K."
"Cousin Brucie" quickly became a success on WABC's teen-oriented evening shift in the 6:15 p.m. to 10:30 p.m. slot. Morrow became a commercial radio powerhouse and household name through his ability to maintain a rapport with his listeners while smoothly mixing the diverse musical genres of the time (Motown soul, pop, hard rock, surf music, novelty records), and then seamlessly segueing into commercials for youth-oriented sponsors and events such as concerts and drag-strip races.
He served at WABC for 13 years and 4,014 broadcasts until August 1974, when he jumped to rival station WNBC.
➦In 1966...the Beatles played Dodger Stadium in Los Angeles. It was their next-to-last live performance. The Beatles performed before 45,000 people in Los Angeles. Tickets were priced at $3, $4.50, $5.50 and $6. The cheapest were reserved for members of the US Army.
The support acts for the concert were The Remains, Bobby Hebb, The Cyrkle and The Ronettes. The Beatles performed a set consisted of 11 songs: Rock And Roll Music, She's A Woman, If I Needed Someone, Day Tripper, Baby's In Black, I Feel Fine, Yesterday, I Wanna Be Your Man, Nowhere Man, Paperback Writer and Long Tall Sally.
➦In 1967...WCBS 880 AM flipped to all news.
By the early sixties, WCBS had evolved into a Middle of the road (MOR) music and personality format, which included limited talk programming. Personalities included legendary morning host Jack Sterling, Bill Randle and Lee Jordan. Like many MOR stations at the time, WCBS did mix in softer songs by rock-and-roll artists, as its ratings at the time were ordinary compared to the higher ratings at WOR and WNEW, both of which also had MOR formats and more distinct identities. Through it all, the variety show "Arthur Godfrey Time" remained a weekday mid-morning staple. Eventually, WCBS gained a foothold in local news coverage (WOR and WNEW's strengths) bolstered by its standing as CBS's flagship radio station.