by Steven Allan, Programming Research Consultant
November PPM Insights Day 4
Welcome back. By now you’ve hopefully made it over the river and through the woods, past the TSA checkpoints and around the idiots on the interstates. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the turkey trotters from XTRENDS – have fully recovered from our food comas and are here to bring you the final installment of the NOVEMBER survey.
This one ran from OCTOBER 10TH through NOVEMBER 6TH. There was a three-day sale weekend and a conspicuous election during that span. And it was the final untainted book of the year. Let us begin…
TAMPA-ST. PETERSBURG-CLEARWATER: Jumping The Sleigh
COX MEDIA Soft AC WDUV (105.5 THE DOVE) got an early start on the holiday season as it flipped the Frosty switch early in week four of the survey. Its reward? Another 6+ win but an end to the station’s nine-book double-digit streak (10.7-9.4). COX MEDIA Urban AC WTBV (101.5 THE VIBE) was up to #2 with its best showing in over a year (5.5-6.7). The station also added a 0.3 share, courtesy of its stream. COX MEDIA Classic Hits WXGL (107.3 THE EAGLE) was up three places to #3 (5.2-5.4), while BEASLEY Country WQYK (99.5 QYX) dropped two slots to #4 (5.6-5.3). iHEARTMEDIA AC WMTX (MIX 100.7) slipped to #5 (5.4-5.2), while iHEARTMEDIA Country WFUS (US 103.5) stepped down to #6 (5.3-5.1). WDUV still had the most listeners (630,300-619,300) – a 1.7% decline. Conversely, the market rose by 1.3%.
The 25-54 race was shaken up as the top five stations were all within about a half share of one another. WMTX rose from #4 to #1 with a slight increase, while BEASLEY Spanish Contemporary WYUU (92.5 MAXIMA) advanced from #10 to #2 with its best book in over a year. WDUV went from first to third and was tied with WFUS. Both stations had down books. WQYK slid three places to #5, while BEASLEY Rhythmic CHR WLLD (WiLD 94.1) dipped to #6 as it returned most of last month’s solid increase.
WDUV was #1 18-34 for the fourth straight survey and in double figures for the tenth time in the last 14 books. WQKY bounced back from a down book to move up to #2 and was better than a share behind the leader. WMTX dipped to #3 with its lowest mark since JUNE, while iHEARTMEDIA Active Rock WXTB (98 ROCK) stepped up to #4 as it, too, recovered from a down book. Three stations were skulking about at #5. iHEARTMEDIA Pop CHR WFLZ (93.3 FLZ) was up a spot with a slight increase. RADIO TRAINING Contemporary Christian WCIE (THE JOY FM) rose from #11 with its best outing in over a year. WXGL advanced from #12 with its best book since JULY. WFUS fell from #4 to #11 with its smallest share in over a year.
Last month three stations – count ’em – were sharing the 18-49 lead. This time only two remained. Both WQYK and WDUV experienced the exact same share loss. WMTX dropped down to #3 with its lowest score since APRIL. There was a threesome at #4. WFUS held steady with a small decrease, while WXTB moved up from #6 with a slight increase. WYUU made its way up from #9 with its fifth up book in a row. WLLD slid to #7 as it gave back some of last month’s increase.
DENVER-BOULDER: Two For One
The 25-54 race was shaken up as the top five stations were all within about a half share of one another. WMTX rose from #4 to #1 with a slight increase, while BEASLEY Spanish Contemporary WYUU (92.5 MAXIMA) advanced from #10 to #2 with its best book in over a year. WDUV went from first to third and was tied with WFUS. Both stations had down books. WQYK slid three places to #5, while BEASLEY Rhythmic CHR WLLD (WiLD 94.1) dipped to #6 as it returned most of last month’s solid increase.
WDUV was #1 18-34 for the fourth straight survey and in double figures for the tenth time in the last 14 books. WQKY bounced back from a down book to move up to #2 and was better than a share behind the leader. WMTX dipped to #3 with its lowest mark since JUNE, while iHEARTMEDIA Active Rock WXTB (98 ROCK) stepped up to #4 as it, too, recovered from a down book. Three stations were skulking about at #5. iHEARTMEDIA Pop CHR WFLZ (93.3 FLZ) was up a spot with a slight increase. RADIO TRAINING Contemporary Christian WCIE (THE JOY FM) rose from #11 with its best outing in over a year. WXGL advanced from #12 with its best book since JULY. WFUS fell from #4 to #11 with its smallest share in over a year.
Last month three stations – count ’em – were sharing the 18-49 lead. This time only two remained. Both WQYK and WDUV experienced the exact same share loss. WMTX dropped down to #3 with its lowest score since APRIL. There was a threesome at #4. WFUS held steady with a small decrease, while WXTB moved up from #6 with a slight increase. WYUU made its way up from #9 with its fifth up book in a row. WLLD slid to #7 as it gave back some of last month’s increase.
DENVER-BOULDER: Two For One
BONNEVILLE Country KYGO was #1 6+ for the third straight survey (7.4-7.1). It was partnered with cluster sister BONNEVILLE AC KOSI (KOSI 101.1), which moved up a spot with its best book since JUNE (6.6-7.1). KSE VENTURES Classic Hits KXKL (KOOL 105.1) stepped up to #3 as it ended a two-book skid (6.1-6.2). AUDACY Modern AC KALC (ALICE 105.9) dipped to #4 as it halted a solid six-book surge (6.2-5.8). AUDACY Classic Rock KQMT (99.5 THE MOUNTAIN) remained at #5 (4.8-5.1). It also received a 0.5 share boost from its stream. Just inches behind was iHEARTMEDIA Alternative KTCL (CHANNEL 93.3), which moved up to #6 (4.5-5.0). KOSI was still in cume control with a 3.2% increase (498,300-514,000). The market was off 0.4%.
Last month KTCL had its three-book 25-54 winning streak snapped by KYGO. This month KTCL was back on top with a small increase, while KYGO moved down to #2 with a modest decrease. KALC repeated at #3 with a slight decrease and was joined by a flat KXKL, which moved up a slot. iHEARTMEDIA AAA KBCO lost some of last month’s big share gain and slipped to #5. It was tied with ENTRAVISION Mexican Regional KXPK (LA TRICOLOR 96.5), which moved up in spite of a down book.
KYGO was both #1 and in double figures 18-34 for the third book in a row. The station had almost a three-share lead over the two stations at #2. KTCL was up from #4 with its highest mark since MAY, while iHEARTMEDIA Classic Rock KRFX (103.5 THE FOX) moseyed up from #3 with a slight increase. KOSI slid to #4 as it surrendered a good portion of last month’s large increase. It was tied with AUDACY Rhythmic CHR KQKS (KS 107.5), which rose from a three-way tie at #5 with its best book since FEBRUARY. KXKL slipped from that tie to #8 and was paired with cluster mate KSE VENTURES Hot AC KIMN (MIX 100). iHEARTMEDIA Pop CHR KDHT (HITS 95.7) fell from the #5 tie to #10.
KXPK stood alone atop the 18-49 leaderboard as its former partner in that place – KBCO – dropped to #4. KTCL rose from #5 to #2 and was within striking distance of the leader. KYGO repeated at #3 with a small share loss. Also coming in at #4 was KALC, which remained in place. KOSI slipped from #5 to #7, but winter is coming.
SAN DIEGO: A Solo Sunny
On our last visit, we saw two stations atop the 6+ chart. This time one stood alone. AUDACY Classic Hits KXSN (SUNNY 98.1) was there for the fifth book in a row (6.2-7.3). It also halted a three-book slide. SAN DIEGO STATE UNIVERSITY N/T KPBS rose to #2 as it arrested a four-book decline (5.6-6.1). Two stations from the same cluster moved up to forge a tie at #3. LOCAL MEDIA Adult Hits KFBG (100.7 BIG FM) rose from #5 (5.4-5.5), while LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) advanced from #6 with its highest mark since MAY (5.1-5.5). TELEVISAUNIVISION Mexican Regional KLNV (QUÉ BUENA 106.5) slipped to #5 (6.0-5.4). And what of that other previous co-leader? Well, with the PADRES elimination from the playoffs, AUDACY Sports KWFN (97.3 FM THE FAN) landed at #15 (6.2-2.8). It was tied with LOCAL MEDIA Pop CHR XHTZ (Z90.3) (2.6-2.8). KXSN remained in the cume lead with a 1.4% decrease (539,900-532,100). The market fell 3.8%.
KLNV ended a four-book 25-54 surge but captured the demo flag for the third straight survey. XHRM was back at #2 and about a share off of the lead. KXSN stepped up to #3 with a small increase, while iHEARTMEDIA Active Rock KIOZ (ROCK 105.3) remained behind a #4 with a slight decrease. It was partnered with AUDACY AC KYXY, which rose from #8 with its best performance since JANUARY. So how important is baseball to radio? We give you KWFN. The station lost about half its previous share as it dropped from #3 to #14.
LOCAL MEDIA Alternative XTRA (91X) was #1 18-34 for the third straight survey. However, it was not alone. KPBS moved up from #3 to claim its share of the lead, thanks to the station’s highest mark in over a year. XHRM dipped to #3 but with its best book since JUNE. KXSN stepped up to #4 with a solid increase and was paired with AUDACY Alternative KBZT (ALT 94.9), which rose from #6 with its highest score in over a year. KWFN fell from #3 to #10. It was in league with KLNV and iHEARTMEDIA Hot AC KMYI (STAR 94.1).
KLNV and XHRM were #1 and #2 18-49, respectively, for the fourth consecutive survey. KXSN leapt from #6 to #3 as it ended a three-book skid. KIOZ stood alone at #4 with a slight increase, while XTRA dipped to #5 with a slight decrease. KWFN dropped from #3 to #15 where it met up with TELEVISAUNIVISION Spanish Adult Hits KLQV (AMOR 102.9).
SHAMELESS PLUG: Yes, the next two books will be sullied by holiday tunes. Are you keeping track of what listeners you lost? Will you be able to relocate them in JANUARY? We can help with that.
CHARLOTTE-GASTONIA-ROCK HILL: The Lake Effect
iHEARTMEDIA Adult Hits WLKO (102.9 THE LAKE) made it two 6+ wins in a row (8.8-8.3). BEASLEY Urban AC WBAV (V101.9) was back at #2 (7.1-6.7), while BEASLEY Country WSOC (COUNTRY 103.7) repeated at #3 (6.6-6.3). BEASLEY Urban Contemporary WPEG (POWER 98 FM) was up three places to #4 with its best outing since JANUARY (4.9-5.5). iHEARTMEDIA Country WKKT (96.9 THE KAT) dipped to #5 with its first down book since JULY (5.7-5.3). PACIFIC Classic Hits WXRC (95.7 THE RIDE) dropped five slots to #10 with its lowest score in over a year (5.5-4.7). WLKO continued to float the most cume, despite a 2.6% decrease (438,900-427,500). The market was up 2.7%.
iHEARTMEDIA Alternative WEND (106.5 THE END) had its best 25-54 book in over a year as it remained perched atop the leaderboard. Alas, it was forced to share the spotlight with WPEG, which stepped up from #2. WBAV moved up to a somewhat distant #3 as it rebounded from a down book. URBAN ONE Sports WFNZ (SPORTS RADIO 92.7) was back at #4, though with a down book. WLKO slipped to #5 with its lowest score since APRIL. It was tied with BEASLEY Classic Hits WKQC (K104.7), which moved up from #7 with a small increase. WSOC slipped to #7 with its smallest share in over a year.
WBAV was #1 18-34 for the fourth straight survey but could not extend its two-book double-digit streak. WPEG remained at #2 but with its lowest score since APRIL. The stations were about a half share apart. WFNZ repeated at #3, though with a down book. WSOC was back at #4 where it was joined by BEASLEY Pop CHR WNKS (KISS 95.1), which rose from #7 as it ended a steep two-book slide. WLKO dipped to #6 and was tied with WEND.
The 18-49 race was being hotly contested. WPEG was back at #1 with its best book in over a year. It held a very slim margin over the two #2 stations. WBAV remained in place as it recovered from a down book, while WEND was up a spot, also with its best showing in over a year. Moving up to a distant #4 was WSOC, which had a down book. WLKO dipped to #5 with its lowest mark since APRIL. It was joined there by WFNZ, which inched up a spot with a modest share loss.
NASSAU-SUFFOLK (LONG ISLAND): Turn It Up To Eleven
Congrats to COX MEDIA Classic Rock WBAB for capturing the 6+ crown for the eleventh straight survey (8.5-7.4). AUDACY News WINS (1010 WINS) was up to #2 with its best reported share in over a year (5.6-6.5). The station also gained an additional 1.0 share from its stream. iHEARTMEDIA Pop CHR WHTZ (Z100) dipped to #3 (5.7-5.6), while CONNOISSEUR Hot AC WALK (WALK FM) remained in place at #4 as it halted a three-book surge (5.0-4.9). AUDACY Sports WFAN (WFAN SPORTS RADIO) was back at #5 (4.7-4.6) – a far better performer than either the GIANTS or the JETS. WHTZ moved back up to #1 in cume with a 1.2% increase (415,300-420,200). The market was down 0.8%.
Eleven was also the magic number for WHTZ as it was the 25-54 leader once again. A flat WALK was up to #2 but was more than two shares off the pace. CONNOISSEUR Mainstream Rock WWSK (94.3 THE SHARK) floated up to #3 with its largest share in over a year. WBAB slid to #4 with its lowest mark since everything was all holly and jolly. iHEARTMEDIA Classic Rock WAXQ (Q104.3) dipped to #5 with its smallest share since MAY. It was paired with AUDACY Hot AC WNEW (NEW 102.7), which advanced from #12 with its third up book in a row.
Last survey WBAB was #1 18-34 and in double figures. The station remained at the top but with a lower share. This opened the barn door for CONNOISSEUR Country WWWF (103.1 THE WOLF), which moved up to force the tie as it bounced back from a down book. WHTZ stood alone at #3 with a solid increase, while COX MEDIA Pop CHR WBLI (106.1 BLI) dipped to #4 with its lowest total in over a year. CONNOISSEUR AC WKJY (K-JOY 98.3) slipped to #5 as it returned a good portion of last month’s massive share increase. It was paired with WALK, which rose from #7 with a slight increase.
WBAB surrendered most of last month’s huge increase but was still #1 18-49. However, it was not alone in that claim as WHTZ moved up to join the party, despite a slight decrease. WALK was up to #3 with a small increase. It had company as WWWF advanced from #9 while regaining all of last month’s lost share. WBLI stepped down to #5 with a modest decrease. WAXQ fell from #3 to #9 and was tied with SBS Spanish Tropical WSKQ (MEGA 97.9).
Whew! That’s a wrap on NOVEMBER. Thank you for your attention to this matter. We’ll be back in a month to see how the first assault wave of Santa’s troopers will affect the DECEMBER numbers.
Merrily we roll along through the survey known as NOVEMBER. Well, we’re not actually merry about the survey itself, but we are pleased that this is the final book of the year that has not been spoiled by overpowering pine-scented vapors wafting throughout the land. This is just another one of your garden variety books. It began on OCTOBER 10TH and shuffled off this mortal coil on NOVEMBER 6TH. There was a three-day weekend, better known for appliance and furniture sales, and some sort of national election.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are here to peel back the layers and reveal NIELSEN’s version of reality.
SEATTLE-TACOMA: High Five
This was the fifth straight 6+ win for UNIVERSITY OF WASHINGTON N/T KUOW (8.5-8.1). iHEARTMEDIA Classic Rock KZOK was back at #2 as it returned half of last month’s solid increase (7.1-6.6). HUBBARD AC KRWM (WARM 106.9) landed its best Frosty-free share in over a year to hold firm at #3 (5.6-6.1). BONNEVILLE N/T KIRO-F moved up two places to #4 (5.0-5.3), while AUDACY Active Rock KISW (THE ROCK) remained at #5 (5.1-5.1). iHEARTMEDIA Classic Hits KJEB (95.7 THE JET) descended to #6 as it gave back all of last month’s share increase (5.5-4.9). KRWM became the leading cumer again, despite a 3.6% decrease (527,200-508,300). The market was down 1.2%.
HUBBARD Pop CHR KQMV (MOViN’ 92.5) made it back-to-back 25-54 wins. However, the station did have a down book, and that allowed KISW to move up claim its share of the lead. AUDACY Alternative KNDD (107.7 THE END) landed its largest share in over a year as it moved up two places to #3 and within striking distance of the leaders. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) stepped down to #4 with a small share loss, while AUDACY Country KKWF (100.7 THE WOLF) dipped to #5 with a slight decrease.
No, KRWM was not playing the sultry strains of BURL IVES during this survey, so the station earned its #1 rank and double-digit 18-34 share on its own merit. KKWF bounced back from a down book to move up to #2 but trailed the leader by better than three shares. KQMV slipped to #3 as it returned most of last month’s huge increase. It was paired with KNDD, which stepped up from #4 with its highest mark since MARCH. KBKS saw its three-book winning streak screech to a halt as it fell to #5.
The 18-49 contest was very tight as the top five stations were all within a share of one another. KNDD leapt from #4 to #1 with its best book in over a year. Not far behind was KRWM, which arrived from #5 with its best Frosty-free share in over a year. KKWF was back at #3 with a slight increase. It was partnered with KQMV, which dropped from #1. KBKS slid from #2 to #5 with its lowest score since JUNE.
Last month KTCL had its three-book 25-54 winning streak snapped by KYGO. This month KTCL was back on top with a small increase, while KYGO moved down to #2 with a modest decrease. KALC repeated at #3 with a slight decrease and was joined by a flat KXKL, which moved up a slot. iHEARTMEDIA AAA KBCO lost some of last month’s big share gain and slipped to #5. It was tied with ENTRAVISION Mexican Regional KXPK (LA TRICOLOR 96.5), which moved up in spite of a down book.
KYGO was both #1 and in double figures 18-34 for the third book in a row. The station had almost a three-share lead over the two stations at #2. KTCL was up from #4 with its highest mark since MAY, while iHEARTMEDIA Classic Rock KRFX (103.5 THE FOX) moseyed up from #3 with a slight increase. KOSI slid to #4 as it surrendered a good portion of last month’s large increase. It was tied with AUDACY Rhythmic CHR KQKS (KS 107.5), which rose from a three-way tie at #5 with its best book since FEBRUARY. KXKL slipped from that tie to #8 and was paired with cluster mate KSE VENTURES Hot AC KIMN (MIX 100). iHEARTMEDIA Pop CHR KDHT (HITS 95.7) fell from the #5 tie to #10.
KXPK stood alone atop the 18-49 leaderboard as its former partner in that place – KBCO – dropped to #4. KTCL rose from #5 to #2 and was within striking distance of the leader. KYGO repeated at #3 with a small share loss. Also coming in at #4 was KALC, which remained in place. KOSI slipped from #5 to #7, but winter is coming.
SAN DIEGO: A Solo Sunny
On our last visit, we saw two stations atop the 6+ chart. This time one stood alone. AUDACY Classic Hits KXSN (SUNNY 98.1) was there for the fifth book in a row (6.2-7.3). It also halted a three-book slide. SAN DIEGO STATE UNIVERSITY N/T KPBS rose to #2 as it arrested a four-book decline (5.6-6.1). Two stations from the same cluster moved up to forge a tie at #3. LOCAL MEDIA Adult Hits KFBG (100.7 BIG FM) rose from #5 (5.4-5.5), while LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) advanced from #6 with its highest mark since MAY (5.1-5.5). TELEVISAUNIVISION Mexican Regional KLNV (QUÉ BUENA 106.5) slipped to #5 (6.0-5.4). And what of that other previous co-leader? Well, with the PADRES elimination from the playoffs, AUDACY Sports KWFN (97.3 FM THE FAN) landed at #15 (6.2-2.8). It was tied with LOCAL MEDIA Pop CHR XHTZ (Z90.3) (2.6-2.8). KXSN remained in the cume lead with a 1.4% decrease (539,900-532,100). The market fell 3.8%.
KLNV ended a four-book 25-54 surge but captured the demo flag for the third straight survey. XHRM was back at #2 and about a share off of the lead. KXSN stepped up to #3 with a small increase, while iHEARTMEDIA Active Rock KIOZ (ROCK 105.3) remained behind a #4 with a slight decrease. It was partnered with AUDACY AC KYXY, which rose from #8 with its best performance since JANUARY. So how important is baseball to radio? We give you KWFN. The station lost about half its previous share as it dropped from #3 to #14.
LOCAL MEDIA Alternative XTRA (91X) was #1 18-34 for the third straight survey. However, it was not alone. KPBS moved up from #3 to claim its share of the lead, thanks to the station’s highest mark in over a year. XHRM dipped to #3 but with its best book since JUNE. KXSN stepped up to #4 with a solid increase and was paired with AUDACY Alternative KBZT (ALT 94.9), which rose from #6 with its highest score in over a year. KWFN fell from #3 to #10. It was in league with KLNV and iHEARTMEDIA Hot AC KMYI (STAR 94.1).
KLNV and XHRM were #1 and #2 18-49, respectively, for the fourth consecutive survey. KXSN leapt from #6 to #3 as it ended a three-book skid. KIOZ stood alone at #4 with a slight increase, while XTRA dipped to #5 with a slight decrease. KWFN dropped from #3 to #15 where it met up with TELEVISAUNIVISION Spanish Adult Hits KLQV (AMOR 102.9).
SHAMELESS PLUG: Yes, the next two books will be sullied by holiday tunes. Are you keeping track of what listeners you lost? Will you be able to relocate them in JANUARY? We can help with that.
CHARLOTTE-GASTONIA-ROCK HILL: The Lake Effect
iHEARTMEDIA Adult Hits WLKO (102.9 THE LAKE) made it two 6+ wins in a row (8.8-8.3). BEASLEY Urban AC WBAV (V101.9) was back at #2 (7.1-6.7), while BEASLEY Country WSOC (COUNTRY 103.7) repeated at #3 (6.6-6.3). BEASLEY Urban Contemporary WPEG (POWER 98 FM) was up three places to #4 with its best outing since JANUARY (4.9-5.5). iHEARTMEDIA Country WKKT (96.9 THE KAT) dipped to #5 with its first down book since JULY (5.7-5.3). PACIFIC Classic Hits WXRC (95.7 THE RIDE) dropped five slots to #10 with its lowest score in over a year (5.5-4.7). WLKO continued to float the most cume, despite a 2.6% decrease (438,900-427,500). The market was up 2.7%.
iHEARTMEDIA Alternative WEND (106.5 THE END) had its best 25-54 book in over a year as it remained perched atop the leaderboard. Alas, it was forced to share the spotlight with WPEG, which stepped up from #2. WBAV moved up to a somewhat distant #3 as it rebounded from a down book. URBAN ONE Sports WFNZ (SPORTS RADIO 92.7) was back at #4, though with a down book. WLKO slipped to #5 with its lowest score since APRIL. It was tied with BEASLEY Classic Hits WKQC (K104.7), which moved up from #7 with a small increase. WSOC slipped to #7 with its smallest share in over a year.
WBAV was #1 18-34 for the fourth straight survey but could not extend its two-book double-digit streak. WPEG remained at #2 but with its lowest score since APRIL. The stations were about a half share apart. WFNZ repeated at #3, though with a down book. WSOC was back at #4 where it was joined by BEASLEY Pop CHR WNKS (KISS 95.1), which rose from #7 as it ended a steep two-book slide. WLKO dipped to #6 and was tied with WEND.
The 18-49 race was being hotly contested. WPEG was back at #1 with its best book in over a year. It held a very slim margin over the two #2 stations. WBAV remained in place as it recovered from a down book, while WEND was up a spot, also with its best showing in over a year. Moving up to a distant #4 was WSOC, which had a down book. WLKO dipped to #5 with its lowest mark since APRIL. It was joined there by WFNZ, which inched up a spot with a modest share loss.
NASSAU-SUFFOLK (LONG ISLAND): Turn It Up To Eleven
Congrats to COX MEDIA Classic Rock WBAB for capturing the 6+ crown for the eleventh straight survey (8.5-7.4). AUDACY News WINS (1010 WINS) was up to #2 with its best reported share in over a year (5.6-6.5). The station also gained an additional 1.0 share from its stream. iHEARTMEDIA Pop CHR WHTZ (Z100) dipped to #3 (5.7-5.6), while CONNOISSEUR Hot AC WALK (WALK FM) remained in place at #4 as it halted a three-book surge (5.0-4.9). AUDACY Sports WFAN (WFAN SPORTS RADIO) was back at #5 (4.7-4.6) – a far better performer than either the GIANTS or the JETS. WHTZ moved back up to #1 in cume with a 1.2% increase (415,300-420,200). The market was down 0.8%.
Eleven was also the magic number for WHTZ as it was the 25-54 leader once again. A flat WALK was up to #2 but was more than two shares off the pace. CONNOISSEUR Mainstream Rock WWSK (94.3 THE SHARK) floated up to #3 with its largest share in over a year. WBAB slid to #4 with its lowest mark since everything was all holly and jolly. iHEARTMEDIA Classic Rock WAXQ (Q104.3) dipped to #5 with its smallest share since MAY. It was paired with AUDACY Hot AC WNEW (NEW 102.7), which advanced from #12 with its third up book in a row.
Last survey WBAB was #1 18-34 and in double figures. The station remained at the top but with a lower share. This opened the barn door for CONNOISSEUR Country WWWF (103.1 THE WOLF), which moved up to force the tie as it bounced back from a down book. WHTZ stood alone at #3 with a solid increase, while COX MEDIA Pop CHR WBLI (106.1 BLI) dipped to #4 with its lowest total in over a year. CONNOISSEUR AC WKJY (K-JOY 98.3) slipped to #5 as it returned a good portion of last month’s massive share increase. It was paired with WALK, which rose from #7 with a slight increase.
WBAB surrendered most of last month’s huge increase but was still #1 18-49. However, it was not alone in that claim as WHTZ moved up to join the party, despite a slight decrease. WALK was up to #3 with a small increase. It had company as WWWF advanced from #9 while regaining all of last month’s lost share. WBLI stepped down to #5 with a modest decrease. WAXQ fell from #3 to #9 and was tied with SBS Spanish Tropical WSKQ (MEGA 97.9).
Whew! That’s a wrap on NOVEMBER. Thank you for your attention to this matter. We’ll be back in a month to see how the first assault wave of Santa’s troopers will affect the DECEMBER numbers.
November PPM Insights Day 3
Merrily we roll along through the survey known as NOVEMBER. Well, we’re not actually merry about the survey itself, but we are pleased that this is the final book of the year that has not been spoiled by overpowering pine-scented vapors wafting throughout the land. This is just another one of your garden variety books. It began on OCTOBER 10TH and shuffled off this mortal coil on NOVEMBER 6TH. There was a three-day weekend, better known for appliance and furniture sales, and some sort of national election.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are here to peel back the layers and reveal NIELSEN’s version of reality.
SEATTLE-TACOMA: High Five
This was the fifth straight 6+ win for UNIVERSITY OF WASHINGTON N/T KUOW (8.5-8.1). iHEARTMEDIA Classic Rock KZOK was back at #2 as it returned half of last month’s solid increase (7.1-6.6). HUBBARD AC KRWM (WARM 106.9) landed its best Frosty-free share in over a year to hold firm at #3 (5.6-6.1). BONNEVILLE N/T KIRO-F moved up two places to #4 (5.0-5.3), while AUDACY Active Rock KISW (THE ROCK) remained at #5 (5.1-5.1). iHEARTMEDIA Classic Hits KJEB (95.7 THE JET) descended to #6 as it gave back all of last month’s share increase (5.5-4.9). KRWM became the leading cumer again, despite a 3.6% decrease (527,200-508,300). The market was down 1.2%.
HUBBARD Pop CHR KQMV (MOViN’ 92.5) made it back-to-back 25-54 wins. However, the station did have a down book, and that allowed KISW to move up claim its share of the lead. AUDACY Alternative KNDD (107.7 THE END) landed its largest share in over a year as it moved up two places to #3 and within striking distance of the leaders. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) stepped down to #4 with a small share loss, while AUDACY Country KKWF (100.7 THE WOLF) dipped to #5 with a slight decrease.
No, KRWM was not playing the sultry strains of BURL IVES during this survey, so the station earned its #1 rank and double-digit 18-34 share on its own merit. KKWF bounced back from a down book to move up to #2 but trailed the leader by better than three shares. KQMV slipped to #3 as it returned most of last month’s huge increase. It was paired with KNDD, which stepped up from #4 with its highest mark since MARCH. KBKS saw its three-book winning streak screech to a halt as it fell to #5.
The 18-49 contest was very tight as the top five stations were all within a share of one another. KNDD leapt from #4 to #1 with its best book in over a year. Not far behind was KRWM, which arrived from #5 with its best Frosty-free share in over a year. KKWF was back at #3 with a slight increase. It was partnered with KQMV, which dropped from #1. KBKS slid from #2 to #5 with its lowest score since JUNE.
MIAMI-FT. LAUDERDALE-HOLLYWOOD: When You’re Hot, You’re #1
That has been the general theme for COX MEDIA Urban AC WHQT (HOT 105 FM). The station ran away with the 6+ demo, as it usually does (9.1-9.9). The race was for second place. That official title was bestowed upon TELEVISAUNIVISION Spanish Contemporary WAMR (AMOR 107.5), which remained in place though it surrendered most of last month’s huge increase (6.4-5.5). COX MEDIA AC WFEZ (EASY 93.1) eased into third place (5.6-5.4), while iHEARTMEDIA Spanish Adult Hits WMIA (MAGIC 93.9) dipped to #4 (5.7-5.3). It was met there by MIAMI-DADE COUNTY PUBLIC SCHOOLS N/T WLRN, which moved up from #6 with its highest mark since APRIL (4.9-5.3). AUDACY AC WLYF (101.5 LITE FM) slipped to #6 with its lowest total in over a year (5.1-5.0). WFEZ lost 5.8% of its cume but was still #1 in that category (693,700-653,300). The market grew by 1.3%.
For the first time since JUNE, there was a new 25-54 leader. Meet COX MEDIA Rhythmic AC WFLC (HITS 97.3), which rose from #3 with its best book in over a year. This quashed the five-book winning streak for WMIA, which dipped to #2 with its smallest share since JULY. WFEZ advanced three spaces to #3 with its fourth straight up book. WAMR slipped to #4 with a small decrease, while WHQT moved up to #5 with a small increase. WLYF slid to #6 with – again – its smallest share in over a year.
Last month WLYF went from #1 to #2 18-34 with a flat book. The station was off slightly this time so, naturally, it moved back to #1. It held a half-share lead over the two stations at #2: SBS Latino Urban WRMA (RITMO 95.7) and WFLC, which advanced from #12 with a huge share increase. COX MEDIA Urban Contemporary WEDR (99 JAMZ) slid to #4 as its three-book winning streak came to an end. The station posted its lowest number in exactly a year. It was also tied with WHQT, which moved up a spot with a small increase. AUDACY Rhythmic Oldies WPOW (POWER96) gave back all of last month’s large increase – plus a bit more – as it slid into a four-way tie at #6 with iHEARTMEDIA Spanish Contemporary WZTU (TÚ 94.9), iHEARTMEDIA Urban Contemporary WMIB (103.5 THE BEAT) and TELEVISAUNIVISION Spanish Contemporary WRTO (MIX 98.3). WAMR fell from #5 to #10. It was hanging with WFEZ and iHEARTMEDIA Pop CHR WHYI (Y100).
Despite a down book, WMIA was #1 18-49 for the fourth straight survey. However, it was not alone as WFEZ advanced from #4 and forced a jump ball, thanks to its best book since MAY. WFLC and WHQT were last seen at #6. Both stations were up this survey as they moved up to #3 and #4, respectively. WLYF slipped to #5, while WPOW dropped from #2 to #7. WEDR dropped from #5 to #11 where it was swimming with AUDACY Alternative WSFS (104.3 THE SHARK).
That has been the general theme for COX MEDIA Urban AC WHQT (HOT 105 FM). The station ran away with the 6+ demo, as it usually does (9.1-9.9). The race was for second place. That official title was bestowed upon TELEVISAUNIVISION Spanish Contemporary WAMR (AMOR 107.5), which remained in place though it surrendered most of last month’s huge increase (6.4-5.5). COX MEDIA AC WFEZ (EASY 93.1) eased into third place (5.6-5.4), while iHEARTMEDIA Spanish Adult Hits WMIA (MAGIC 93.9) dipped to #4 (5.7-5.3). It was met there by MIAMI-DADE COUNTY PUBLIC SCHOOLS N/T WLRN, which moved up from #6 with its highest mark since APRIL (4.9-5.3). AUDACY AC WLYF (101.5 LITE FM) slipped to #6 with its lowest total in over a year (5.1-5.0). WFEZ lost 5.8% of its cume but was still #1 in that category (693,700-653,300). The market grew by 1.3%.
For the first time since JUNE, there was a new 25-54 leader. Meet COX MEDIA Rhythmic AC WFLC (HITS 97.3), which rose from #3 with its best book in over a year. This quashed the five-book winning streak for WMIA, which dipped to #2 with its smallest share since JULY. WFEZ advanced three spaces to #3 with its fourth straight up book. WAMR slipped to #4 with a small decrease, while WHQT moved up to #5 with a small increase. WLYF slid to #6 with – again – its smallest share in over a year.
Last month WLYF went from #1 to #2 18-34 with a flat book. The station was off slightly this time so, naturally, it moved back to #1. It held a half-share lead over the two stations at #2: SBS Latino Urban WRMA (RITMO 95.7) and WFLC, which advanced from #12 with a huge share increase. COX MEDIA Urban Contemporary WEDR (99 JAMZ) slid to #4 as its three-book winning streak came to an end. The station posted its lowest number in exactly a year. It was also tied with WHQT, which moved up a spot with a small increase. AUDACY Rhythmic Oldies WPOW (POWER96) gave back all of last month’s large increase – plus a bit more – as it slid into a four-way tie at #6 with iHEARTMEDIA Spanish Contemporary WZTU (TÚ 94.9), iHEARTMEDIA Urban Contemporary WMIB (103.5 THE BEAT) and TELEVISAUNIVISION Spanish Contemporary WRTO (MIX 98.3). WAMR fell from #5 to #10. It was hanging with WFEZ and iHEARTMEDIA Pop CHR WHYI (Y100).
Despite a down book, WMIA was #1 18-49 for the fourth straight survey. However, it was not alone as WFEZ advanced from #4 and forced a jump ball, thanks to its best book since MAY. WFLC and WHQT were last seen at #6. Both stations were up this survey as they moved up to #3 and #4, respectively. WLYF slipped to #5, while WPOW dropped from #2 to #7. WEDR dropped from #5 to #11 where it was swimming with AUDACY Alternative WSFS (104.3 THE SHARK).
Phoenix: It’s So Easy
Ho-hum. Normalcy reigned once again as iHEARTMEDIA AC KESZ (99.9KEZ) was the clear 6+ leader (8.4-8.3). HUBBARD Classic Rock KSLX was in second place for the 11th straight survey (5.5-6.4). iHEARTMEDIA N/T KFYI-A landed its largest share in over a year to remain at #3 (4.6-4.9). HUBBARD Active Rock KUPD dipped to #4 (4.6-4.1) and was paired with iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN), which moved up from #6 (4.1-4.1). MARICOPA COUNTY COMMUNITY COLLEGE N/T KJZZ fell three places to #8 as it gave back all of last month’s solid increase (4.5-3.7). It was tied with iHEARTMEDIA Country KNIX (3.6-3.7) and AUDACY Classic Hits KOOL (BIG 94.5) (3.8-3.7). KESZ padded its cume lead with a 7.9% increase (770,500-831,500). The market was up 0.7%.
Though KESZ had its smallest 25-54 share in exactly a year, the station kept its long unbroken string of #1 books alive. KUPD was back at #2 with its lowest mark since JULY and was paired with KSLX, which had its best outing since that very same month. HUBBARD Alternative KDKB (ALT AZ 93.3) stepped up to #4 with its first up book since MAY, while KYOT moved down to #5 with a slight increase. Nipping at its imaginary heels was BONNEVILLE Sports KMVP (ARIZONA SPORTS 98.7), which rose to #6 with its most productive outing in over a year.
KESZ was #1 18-34 for the fifth straight survey and produced its fourth consecutive double-digit effort. KFYI-A was back at #2 with its highest score in over a year. As recently as JULY it was #19. KUPD moved up to #3 as it rebounded from a down book, while KDKB advanced two spaces to #4 as it ended a steep three-book slide. KYOT dipped to #5 with a slight increase. AUDACY Pop CHR KALV (LIVE 101.5) slid to #6 with its smallest share in over a year. It was tied with iHEARTMEDIA Pop CHR KZZP (104.7 KISS FM), which vaulted from #15.
As with two of the previous three demos, KESZ extended its long running 18-49 winning streak, though with its lowest total in exactly a year. KUPD remained the #2 station with a small decrease, while KDKB was up two slots to #3 with a solid share gain. Three stations were circling each other at #4. KFYI-A dipped from #3 with a slight decrease, while KYOT held steady with a slight increase. KSLX rose from #9 as it halted a three-book slide.
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Ho-hum. Normalcy reigned once again as iHEARTMEDIA AC KESZ (99.9KEZ) was the clear 6+ leader (8.4-8.3). HUBBARD Classic Rock KSLX was in second place for the 11th straight survey (5.5-6.4). iHEARTMEDIA N/T KFYI-A landed its largest share in over a year to remain at #3 (4.6-4.9). HUBBARD Active Rock KUPD dipped to #4 (4.6-4.1) and was paired with iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN), which moved up from #6 (4.1-4.1). MARICOPA COUNTY COMMUNITY COLLEGE N/T KJZZ fell three places to #8 as it gave back all of last month’s solid increase (4.5-3.7). It was tied with iHEARTMEDIA Country KNIX (3.6-3.7) and AUDACY Classic Hits KOOL (BIG 94.5) (3.8-3.7). KESZ padded its cume lead with a 7.9% increase (770,500-831,500). The market was up 0.7%.
Though KESZ had its smallest 25-54 share in exactly a year, the station kept its long unbroken string of #1 books alive. KUPD was back at #2 with its lowest mark since JULY and was paired with KSLX, which had its best outing since that very same month. HUBBARD Alternative KDKB (ALT AZ 93.3) stepped up to #4 with its first up book since MAY, while KYOT moved down to #5 with a slight increase. Nipping at its imaginary heels was BONNEVILLE Sports KMVP (ARIZONA SPORTS 98.7), which rose to #6 with its most productive outing in over a year.
KESZ was #1 18-34 for the fifth straight survey and produced its fourth consecutive double-digit effort. KFYI-A was back at #2 with its highest score in over a year. As recently as JULY it was #19. KUPD moved up to #3 as it rebounded from a down book, while KDKB advanced two spaces to #4 as it ended a steep three-book slide. KYOT dipped to #5 with a slight increase. AUDACY Pop CHR KALV (LIVE 101.5) slid to #6 with its smallest share in over a year. It was tied with iHEARTMEDIA Pop CHR KZZP (104.7 KISS FM), which vaulted from #15.
As with two of the previous three demos, KESZ extended its long running 18-49 winning streak, though with its lowest total in exactly a year. KUPD remained the #2 station with a small decrease, while KDKB was up two slots to #3 with a solid share gain. Three stations were circling each other at #4. KFYI-A dipped from #3 with a slight decrease, while KYOT held steady with a slight increase. KSLX rose from #9 as it halted a three-book slide.
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DETROIT: Punching Their Ticket
Riding that blue wave, AUDACY Sports WXYT (97.1 THE TICKET) was #1 6+ for the fourth book in a row (11.4-9.7). The station also garnered a 2.1 share from its online presence. iHEARTMEDIA AC WNIC was back at #2 but with its best outing since MARCH (7.3-8.8). iHEARTMEDIA Pop CHR WKQI (CHANNEL 955) stepped up to #3 (6.4-6.6), while AUDACY Classic Hits WOMC dipped to #4 as it ended a solid three-book surge (7.0-6.2). AUDACY Country WYCD recovered from a down book to step up to #5 (5.4-5.9). It shared that moment with BEASLEY Classic Rock WCSX, which rose from #9 as it halted a four-book slide (5.0-5.9). iHEARTMEDIA Urban AC WMXD (MIX 92.3) slid to #7 (6.0-5.5). WNIC extended its cume lead with a 7.8% increase (896,700-966,800). The market was essentially flat.
WXYT was #1 25-54 for the fourth book in a row and hit double figures for the third straight survey. WNIC stepped up to #2 and was threatening to hit double figures. WKQI slipped to #3 with a small share loss. There was quite a gap between these three stations and the rest of the field. BEASLEY Active Rock WRIF was up to #4 with its best book since JUNE but more than two shares outside the top three. WYCD was up to #5 as it rebounded from a down book. WOMC surrendered most of last month’s large increase as it slid to #6.
While we cannot provide exact numbers, the top four 18-34 stations pulled about a 40 share combined! WNIC moved up from #4 and hit double figures to take the top spot. WXYT was in double digits for the third book in a row but was forced to step down to #2. WRIF repeated at #3 with a slight decrease. WKQI slipped to #4 as its ten-book double-digit streak came to an end. WYCD was up to a distant #5 with a slight increase. WOMC dropped into a tie at #7 with iHEARTMEDIA Urban Contemporary WJLB.
The 18-49 field was topped by a three-headed monster. WNIC hit double figures as it jumped from #3 to #1. The next two stations were within spitting distance of double digits. WXYT stepped down to #2 as it ended a two-book #1 run, while WKQI was down to #3 with a slight decrease. WRIF was up to #4 with its highest score since JUNE. WYCD and AUDACY Alternative WDZH (ALT 98.7) moved up and into a tie at #5. WOMC fell three places to #7.
The SAM DARNOLD fantasy year continued to propel iHEARTMEDIA Sports KFXN (KFAN FM 100.3), which was #1 6+ for the third book in a row (13.0-11.0). UNIVERSITY OF NORTHWESTERN-ST. PAUL Contemporary Christian KTIS was back at #2 but with its smallest share in over a year (8.5-7.7). MPR N/T KNOW moved up to #3 with its best showing since MARCH (6.7-7.5). The station also added a 1.5 share from its digital presence. HUBBARD Hot AC KSTP (KS95) stepped up to #4 as it ended a three-book skid (6.1-7.1). iHEARTMEDIA Classic Hits KQQL (KOOL 108) slid to #5 with its lowest mark since JUNE (7.4-6.8). It still had the most cume, despite a 6.5% drop (706,900-660,900). The market was down 0.4%.
As with the previous demo, KFXN was #1 and in double figures 25-54 for the third straight survey. It had better than a four-share lead over the two stations hanging out at #2. KSTP was up from #4 as it bounced back from a down book, while KQQL stepped up from #3 with a slight increase. KTIS had its least productive outing since APRIL as it dropped to #4. iHEARTMEDIA Pop CHR KDWB remained at #5 with a solid increase.
The 18-34 crowd decided that rock music was their thing this month as two cluster mates moved up to the top of the chart. CUMULUS Active Rock KXXR (93X) and CUMULUS Classic Rock KQRS were previously #2 and #3, respectively. Both stations hit double digits, as well. KFXN slipped to #3 as it ended a monster three-book surge. It was paired with KQQL, which moved up from a tie at #5 with its best book since MARCH. KDWB stood alone at #5 as it rebounded from a down book. MPR AAA KCMP (THE CURRENT) nearly doubled its previous share as it advanced from #10 to #6. KTIS dropped from #4 to #9.
We’ve seen this before. KFXN was #1 and in double digits 18-49 for the third consecutive survey. KQQL was up to #2 and threatening the double-digit ceiling, while KSTP was up to #3, thus ending a steep three-book slide. KTIS dropped to #4, halting a three-book surge, while KXXR repeated at #5 with a small increase.
We can see the light at the end of the NOVEMBER tunnel! Our ratings run is set to conclude with TAMPA, DENVER, SAN DIEGO, CHARLOTTE and NASSAU-SUFFOLK. Thank you for playing along.
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The holiday fever that sweeps the nation every year can likely be traced to the retail moguls who want you to buy inflatable Snoopys as early as possible. That’s why you see Target or Costco set fill their shelves with all the CHRISTMAS-related baubles you must have. One would think this translates into mass hysteria and an early run on those items. They must have data that proves this. Right?
In the radio world, the rush to flip to the Frosty format often happens earlier and earlier. However, as we discovered in part one of this series, only one of the five markets we examined featured a NOVEMBER switch. Spoiler alert – none of the next five markets featured an early convert. Sanity prevailed.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a committed relationship with the XTRENDS elves at the ratings workshop – bring you the NOVEMBER survey. It ran from OCTOBER 10TH through NOVEMBER 6TH. There was a three-day federal holiday weekend and an election you may have heard about. Here’s what happened:
HOUSTON-GALVESTON: Sunny Side Up
For the third book in a row, iHEARTMEDIA AC KODA (SUNNY 99.1) was #1 6+ (7.4-7.7). Of course, moving forward, they will greatly benefit from the infusion of performance-enhancing music. HOPE MEDIA Contemporary Christian KSBJ remained in second place as it squashed a five-book slide (6.0-6.1). URBAN ONE Urban AC KMJQ (MAJIC 102.1) was up two places to #3 with its most magical showing since MAY (4.9-6.0). RADIO ONE Country KKBQ (93Q COUNTRY) repeated at #4 with its highest score since JANUARY (5.3-5.6). RADIO ONE Classic Rock KGLK (THE EAGLE 106.9 & 107.5) stepped up to #5 with a strong showing (4.2-5.5), while iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ) returned most of last month’s solid increase (5.7-5.0) as it slid to #6. KODA retained the cume crown despite a 1.0% decrease (1,689,500-1,672,600). The market added 1.7%.
Despite a down book, KTBZ moved up to #1 25-54 for the first time since APRIL. This ended the three-book winning streak for KODA, which dipped to #2. The stations were less than a half-share apart. KKBQ repeated at #3 with a slight increase, while a flat KSBJ remained at #4. However, it had company as iHEARTMEDIA Urban Contemporary KQBT (93.7 THE BEAT) moved up from #14 with its highest mark in over a year. Not far behind was KMJQ, which rose from #12 to #6 with a strong share increase. CUMULUS Pop CHR KRBE fell four places to #9 with its smallest share since JANUARY.
KODA was #1 18-34 for the third straight survey and made it into double-digit territory. It held better than a three and a half share lead over the three stations at #2. URBAN ONE Rhythmic CHR KBXX (97.9 THE BOX) returned most of last month’s huge increase but stepped up from #3. AUDACY Spanish Contemporary KLOL (MEGA 101 FM) was up from #4 with a slight decrease. KGLK advanced from #7 with its best book in over a year. As recently as AUGUST, the station was mired at #18. KQBT inched up to #5 with its best share since JUNE. Meanwhile, KKBQ jumped from #10 to #6 as it halted a steep three-book slide. KTBZ surrendered nearly half its previous share as it dropped from #2 to #7. KRBE fell seven places to #12 with its lowest score since FEBRUARY.
Despite a slight decrease, KODA was the 18-49 leader for the third book in a row. KTBZ held on at #2 but saw the gap between the two stations widen from the smallest of possible margins to over a share. KKBQ rebounded from a down book as it rose from #7 to #3. It was paired with KLOL, which moved up from #5 with a small share increase. KSBJ dipped to #5 with a slight decrease, while KBXX dropped three places to #6.
ATLANTA: The Talk Of The Town
Perhaps all the political buzz was fodder for COX MEDIA N/T WSB-A, which was #1 for the fifth straight survey (10.1-10.3). COX MEDIA Classic Hits WSRV (97.1 THE RIVER) finished in second place for the fourth book in a row (7.7-7.0), while URBAN ONE Urban AC WAMJ (MAJIC 107.5/97.5) advanced three spaces to #3 as it bounced back from a down book (5.5-6.0). COX MEDIA Urban Contemporary WALR (KISS 104.1) slipped to #4 with its smallest share since JUNE (6.3-5.7). AUDACY Urba AC WVEE (V-103) and COX MEDIA AC WSB-F (B98.5) were previously seen together at #4. WVEE stepped down to #5 (5.6-5.5), while WSB-F ended up at #6 with its lowest score since DECEMBER (5.6-5.2). The station did pick up a 0.3 share from its stream. WSRV’s cume was down 3.6%, but the station was still in first place (771,800-743,900). The market grew by 1.0%.
Both WVEE and WSB-A were off slightly this survey but had enough left in their tanks to repeat at #1 and #2, respectively. WALR remained at #3 with a small decrease but was forced to share as WAMJ stepped up from #4 with its highest mark since JUNE. URBAN ONE Urban Contemporary WHTA (HOT 107.9) and WSRV had been tied at #5. WHTA held steady with a small share loss, while WSRV dipped to #6 with its third down book in a row.
For the first time in exactly a year, WVEE was atop the 18-34 leaderboard. The station moved up from #3 with its best book since MAY. WSB-A was back at #2 and was tied with SALEM AC WFSH (104.7 THE FISH), which migrated up from #9. There was a threesome at #4. WSRV dipped from #3 with its lowest score since MAY, while WALR stepped up from #5 despite a small share loss. WHTA advanced from #6 with a small increase. Last month’s leader – WSB-F – fell to #7 with its smallest share since DECEMBER. It was paired with iHEARTMEDIA Urban Contemporary WRDG (96.1 THE BEAT), which vaulted from #20 by more than doubling its previous share.
The top three 18-49 stations all had down books but remained as we last saw them. WVEE was #1 with a two-share lead over #2 WSB-A. Close behind at #3 was WALR. WAMJ rose from #7 to #4 as it bounced back from a down book, while WHTA stepped down to #5. WFSH leapt from #10 to #6, while WSB-F fell from #5 to #8.
WASHINGTON, DC: Same Old News And Dance
The top five slots on the 6+ chart were the same as last month. AMERICAN UNIVERSITY N/T WAMU was in its customary position with its usual double-digit share (11.8-11.7). HUBBARD News WTOP was back at #2 but with its fourth down book in a row (9.1-8.9). HOWARD UNIVERSITY Urban AC WHUR was again the leading music station, coming in at #3 (8.5-7.6). With oncoming visions of sugar plums, iHEARTMEDIA AC WASH solidified its hold on the #4 position with its best outing since FEBRUARY (5.1-5.9). WETA Classical WETA remained at #5 (4.2-4.4). CUMULUS N/T WMAL was up four places to #6 (3.6-4.1). WASH added 4.0% to its already-market-leading cume total (727,200-756,600). The market was up by 1.4%.
Getting a head start on the holiday hoopla, WASH moved up to #1 25-54 with its best outing since APRIL. This ended the two-book winning streak for WAMU, which dipped to #2. WHUR repeated at #3 but with its best book since MAY, while WTOP rebounded from a down book to move from #8 to #4. Last month we had three stations huddled together, yearning to be free at #5. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) stood alone in that space with a slight decrease. iHEARTMEDIA Alternative WWDC (DC101) dipped to #6 with its lowest score since the tintinnabulation of the bells was competing with our tinnitus. iHEARTMEDIA Country WMZQ ended up at #7. AUDACY Classic Hits WIAD (94.7 THE DRIVE) had its least productive outing in over a year as it dropped from #3 to #8. It was tied with ATLANTIC GATEWAY Contemporary Christian WGTS.
When you’re hot, you’re hot. WIHT was both #1 and in double figures 18-34 for the second book in a row. WHUR and WMZQ had been tied at #4. Each station posted its best book in over a year to end up at #2 and #3, respectively. WASH vaulted from #8 to #4 with a rather large share increase. WGTS stepped up to #5 as it ended a three-book surge. WAMU slid three places to #6 with its smallest share in over a year, while WIAD fell from #2 to #7 as it gave back most of last month’s massive share gain. It was tied with WWDC.
For the first time since APRIL, WASH was #1 18-49. The station had a two-share lead over cluster sister WIHT, which rose to #2. It narrowly defeated WAMU, which went from first to third. WWDC inched up to #4, despite a down book. WHUR worked it from #9 to #5 with its highest mark since APRIL. WIAD dropped from #3 into a tie at #7 with WMZQ.
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PHILADELPHIA: A Close Call
Last month iHEARTMEDIA Urban AC WDAS saw its four-book 6+ winning streak come to an end. The station was back on top this time (8.2-8.4) but was hearing footsteps as BEASLEY Album Oriented Rock WMMR moved up to #2 with its best outing in over a year (7.9-8.3). AUDACY Sports WIP went from first to third as it returned all of last survey’s massive share increase, plus a bit more (9.8-7.5). The station did pick up a 1.2 share from its stream. BEASLEY Classic Rock WMGK held firm at #4 (6.7-7.0). AUDACY AC WBEB (B101.1) was up to #5 (4.3-4.9), while BEASLEY Country WXTU (92.5 XTU)was close behind at #6 (4.2-4.8). Both stations had their best books since JUNE. AUDACY News KYW-A slipped to #7 (4.8-4.4), though it did receive a 0.8 share from its stream. WBEB was once again the cume leader with a 4.2% increase (935,700-974,800). The market was off by 2.1%.
WMMR turned it up to 11 #1 25-54 books in a row and was in double figures for the sixth time during that span. WIP was back at #2 but saw its deficit grow from the smallest margin to three shares. WDAS repeated at #3 with its smallest share since JULY, while WMGK stepped up to #4 with its third straight up book. iHEARTMEDIA Urban Contemporary WUSL (POWER 99 FM) dipped to #5 as it halted a strong five-book surge. It also barely nipped the pair of stations at #6 – WBEB and WXTU.
WXTU had its best 18-34 book in over a year as it vaulted from #4 to #1. WMMR rose to #2 with a slight decrease and was almost two shares off the lead. iHEARTMEDIA Pop CHR WIOQ (Q102) landed its largest share in over a year to advance from #8 to #3. WDAS slid to #4 while two stations were hanging out at #5. WMGK remained in place but with its smallest share since MAY, while WBEB stepped up from #6 with its fourth straight up book. WUSL posted its lowest number in over a year as it fell from #1 to #8.
Last month WIP ended WMMR’s nine-book 18-49 winning streak. The roles were reversed this time as WMMR was back in the lead while WIP slipped to #2 and more than two shares off the lead. WDAS was back at #3 with a modest decrease, while WXTU inched up to #4 with its highest mark since DECEMBER. WBEB rose from #8 to #5, while WUSL slid from #4 to #8.
BOSTON: Hubba, Hubba
For the 10th time in the last 14 surveys and the second book in a row, BEASLEY Sports WBZ-F (98.5 THE SPORTS HUB) was #1 6+ (8.3-8.5). AUDACY Hot AC WWBX (MIX 104.1) regained a small portion of last month’s huge share loss to move from #4 to #2 (5.6-6.1). iHEARTMEDIA Classic Rock WZLX had its best showing in over a year (4.5-5.9) as it rose from #6 to #3. BEASLEY Classic Hits WROR slid to #4 with its lowest mark since MAY (7.1-5.8). It was tied with AUDACY AC WMJX (MAGIC 106.7), which stepped down from #3 (6.3-5.8). WMJX did add a 0.5 share from its stream. Also coming in at #4 was iHEARTMEDIA N/T WBZ-A, which stepped up from #5 (5.5-5.8). Despite a 9.1% drop, WMJX still had the most cume (733,700-666,900). The market shrank by 1.5%.
WBZ-F was both #1 and in double figures 25-54 for the second straight survey. WWBX repeated as #2 with a modest increase, while WZLX was back at #3, again with its best book in over a year. A flat iHEARTMEDIA Pop CHR WXKS (KISS 108) stepped up to #4, while WROR dipped to #5.
WWBX continued to dominate the 18-34 space. The station was #1 for the 11th time in the last 14 surveys and hit double digits for the sixth book in a row. WXKS and WMJX remained tied at #2, but with down books, and were almost seven shares off the lead. iHEARTMEDIA Rhythmic CHR WJMN (JAM’N 94.5) was back at #4 as it gave back some of last month’s large increase. WBZ-F stood alone at #5, while its former partner WROR slipped to #6. Both stations had down books.
Last month WBZ-F broke WWBX’ four-book 18-49 winning streak. WWBX was back at #1 as it narrowly missed double digits. WBZ-F slipped to #2 and was a half share off the pace. A flat WXKS was up two places to #3, while WMJX dipped to #4 as it returned some of last month’s increase. WZLX was up to #5 with a small increase. WROR moved down to #6 and was tied with WJMN.
Bakers, you are halfway through the round ups. We are currently preparing round three of NOVEMBER, which will feature SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
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Welcome to the final survey of 2024. “Wait,” you say, “there are two more books scheduled in this calendar year.” This is true, young padawan, but those surveys will be permanently scarred by the presence of BURL IVES and his evil minions. For the most part, this book is free from all things holly and jolly, though there may be a few outliers. The book ran from OCTOBER 10TH through NOVEMBER 6TH. It featured a federally-endorsed three-day weekend and the day of elections.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our numbers-crunching cohorts from XTRENDS – are here to serve the public interest and shine the light on the ratings results.
NEW YORK: Same Old Song And Dance
While iHEARTMEDIA AC WLTW (106.7 LITE FM) resisted the urge to flip the Frosty switch early, the top of the 6+ leaderboard was the same as we last saw it. However, it is worth noting that each of the top five stations had a down book. WLTW was back at #1 (8.2-7.8), while iHEARTMEDIA Classic Rock WAXQ (Q104.3) held steady at #2 (6.1-6.0). MEDIACO Urban AC WBLS repeated at #3 as it halted a five-book surge (5.8-5.5). iHEARTMEDIA Pop CHR WHTZ (Z100) remained at #4 (5.7-5.4), while AUDACY Classic Hits WCBS once again rounded out the top five (5.5-5.3). Making a bid to crack the top five was SBS Spanish Tropical WSKQ (MEGA 97.9), which rose three places to #6 with its best outing in over a year (4.0-4.9). The station also added a 0.7 share from its stream. WLTW still had the most listeners (3,470,000-3,513,500) – a 1.3% increase. The market was up 0.5%.
For the first time since APRIL, WLTW was the 25-54 leader. This ended the six-book winning streak for WHTZ, which dipped to #2. The stations were less than a half-share apart. WSKQ strengthened its hold on the #3 position with its highest mark in over a year. Despite a small share loss. iHEARTMEDIA Hot AC WKTU (103.5 KTU)stepped up to #4. AUDACY Hot AC WNEW (NEW 102.7) moved down to #5 as it ended a solid three-book surge. It narrowly edged out WBLS, which moved up to #6 as it rebounded from a down book.
WLTW was still the runaway 18-34 leader and hit double figures for the 12th time in the last 14 surveys. WNEW stepped up to #2 with its best book in over a year and still trailed the leader by better than four shares. WAXQ slipped to #3, despite a solid share increase, while WHTZ was up to #4 as it regained some of last month’s rather large share loss. WSKQ dipped to #5, despite landing its third up book in a row.
For the third straight survey, WLTW was both #1 and in double digits with the 18-49 crowd. It held a more than three-share advantage over the dynamic duo sitting at #2. WHTZ remained in place but with its lowest score since that stupid Grinch song was playing. WSKQ was up from #4 with, again, its highest mark in over a year. WNEW moved down to #4 with a slight decrease, while WAXQ remained firmly ensconced at #5 with a slight increase.
LOS ANGELES: The World Keeps Turning
All is right in the radio world as AUDACY Classic Hits KRTH (K-EARTH 101 FM) was #1 6+ for the tenth book in a row (5.8-5.6). iHEARTMEDIA Pop CHR KIIS (102.7 KISS FM) was back at #2 (5.3-5.1), while iHEARTMEDIA Hot AC KBIG (104.3 MYFM) stood alone at #3 (5.0-4.9). TELEVISAUNIVISION Spanish Contemporary KLVE (K-LOVE 107.5) dipped to #4 (5.0-4.8), while iHEARTMEDIA AC KOST was back at #5 (4.8-4.7). KRTH continued to record the most listeners (2,027,000-2,021,000) – a 0.3% drop. The market was up a modest 0.1%.
Despite a small share loss, KIIS was #1 25-54 for the second book in a row and fourth time in the last five surveys. A flat KBIG stepped up to #2 and was about a share off the pace. KRTH had its smallest share since JUNE as it dipped to #3. KLVE moved up to #4 with a small decrease, while KOST dipped to #5 with its lowest score in over a year. It was joined in that space by TELEVISAUNIVISION Mexican Regional KSCA (LA NUEVA 101.9), which moved up from #6 with its highest mark in over a year.
Even though it returned most of las month’s strong 18-34 share increase, KIIS was #1 with that group for the third book in a row. KRTH stood alone at #2 with a slight increase, while KBIG dipped to #3 with its lowest total since MAY. Three upwardly mobile stations were occupying the #4 space. MERUELO Rhythmic CHR KPWR (POWER 106 FM) moved up from #6 with a slight increase. KSCA rose from #7 with a larger slight increase. iHEARTMEDIA Alternative KYSR (ALT 98.7) advanced from #11 with its best book in over a year. KOST fell three places to #7, while MERUELO Classic Rock KLOS dropped from #5 to #10 with its lowest mark since JUNE.
KIIS was #1 18-49 for the second straight survey with a small decrease. KBIG stood alone at #2 with a slight increase, while its former partner in that space – KRTH – dipped to #3 with a slight decrease. KSCA had its fourth up book in a row as it moved up to #4. KLVE stepped down to #5 with its smallest share since FEBRUARY. It joined up with the stationary KOST, which logged a small share loss.
CHICAGO: Pull Up To The Bumper, Baby
A little earworm for your listening pleasure. After taking last month off, HUBBARD Classic Rock WDRV (97.1 THE DRIVE) was back at #1 6+ (6.0-6.5). However, the object in its rearview mirror was closer than it appeared as AUDACY News WBBM-A, which dipped to #2, was in tailgating mode (6.3-6.4). The station also benefitted from a 0.3 share from its stream. iHEARTMEDIA AC WLIT (93.9 LITE FM) did take the polar plunge during week four of the survey. As a result, the station moved up to #3 with its best showing since JULY (4.8-5.5). iHEARTMEDIA Urban AC WVAZ (V103) dipped to #4 with its fourth straight down book (5.4-5.0). CUMULUS Classic Hits WLS-F was back at #5 (4.6-4.6). Though it was essentially flat, WLIT remained the cume leader (1,195,500-1,195,300). The market was off by 0.3%.
TELEVISAUNIVISION Mexican Regional WOJO (QUÉ BUENA 105.1) kept its 25-54 mojo working as the station was #1 for the fourth straight survey. WLIT stepped up to #2 and was about a half-share off the lead. WLS-F was at #3 with its fourth up book in a row. It was forced to share that moment with AUDACY Country WUSN (US99), which rose from #7 with its highest share since JUNE. A couple of stations charged up the chart and landed together at #5. WDRV rose from #12 with its best book since MAY. HUBBARD Hot AC WTMX (101.9 THE MIX) arrived from #14 with its highest score since DECEMBER. iHEARTMEDIA Urban Contemporary WGCI slipped to #7 with its first down book since APRIL. WVAZ fell from #2 to #13 and was tied with AUDACY AAA WXRT (93XRT).
Last month three – count ’em – three stations were arranged together at #1. This time only one remained and that honor went to WGCI, which posted its largest number since MARCH. WOJO was up two slots to #2 and was dangerously close to the market leader. iHEARTMEDIA Pop CHR WKSC (103.5 KISS FM) rose four places to #3 with its largest share since APRIL. TELEVISAUNIVISION Spanish Contemporary WPPN (AMOR 106.7) went from a tie at #1 into a tie at #4 with WLIT. WUSN was the third member of that former #1 triad. It dropped to #6 with only a slight decrease. It was partnered with AUDACY Pop CHR WBBM-F (B96), which rose from #10, and WLS-F. If you’re wondering, that’s eight stations within about a share of the lead. WDRV dropped from a tie at #5 to #10.
WOJO was #1 18-49 for the fourth straight survey. WUSN was up to #2 with its best outing in over a year and was under a half-share behind the leader. WGCI dipped to #3 with its first down book since APRIL. WLIT ended a four-book slide as it moved up to #4, while WLS-F repeated at #5 with a slight increase. WVAZ fell from #4 into a tie at #13 with WPPN.
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DALLAS-FT. WORTH: Ticket To Ride
For the third book in a row, CUMULUS Sports KTCK (96.7 & 1310 THE TICKET) was #1 6+ (5.9-5.9). Clearly, complaining about the local gridiron club is good for business. TELEVISAUNIVISION Mexican Regional KLNO (QUÉ BUENA 94.1) was back at #2 (5.0-4.9), while iHEARTMEDIA Pop CHR KHKS (106.1 KISS FM) moved up to #3 with its best book in over a year (4.3-4.8). NORTH TEXAS PUBLIC BROADCASTING N/T KERA dipped to #4 (4.4-4.7), while AUDACY Adult Hits KJKK (100.3 JACK FM) repeated at #5 (4.1-4.2). It was feeling the heat from three stations at #6. iHEARTMEDIA Classic Rock KZPS (LONE STAR 92.5) was up from #13 with its best showing in over a year (3.4-4.1). Completing that triumvirate was CUMULUS Country KSCS (NEW COUNTRY 96.3) (4.0-4.1) and SALEM AC KLTY (3.9-4.1). iHEARTMEDIA AC KDGE (STAR 102.1) was still in cume control with a 3.3% increase (991,400-1,024,000). The market fell by 2.1%.
The top two 25-54 stations were as we last saw them. A flat KTCK was #1, while KLNO sat at #2 with a slight decrease. KHKS rose from #8 to #3 with its highest mark since JUNE. Five stations were huddled together at #4. KSCS and KERA were there last time. Both stations had a slight decrease. AUDACY Mexican Regional KMVK (LA GRANDE 107.5) dipped from #3 with its first down book since MARCH. CUMULUS Country KPLX (99.5 THE WOLF) rose six slots to join the crowd, while KZPS rocketed up from #19 with its best book in over a year. KDGE dropped from the tie at #4 into a collection at #9 along with KJKK and iHEARTMEDIA Hot AC KDMX (MIX 102.9).
Say hello to your new 18-34 leader. EMF Contemporary Christian KYDA (AIR1) moved up from #3. The station has more than doubled its share over the last two books. KLNO dipped to #2 as it returned a good portion of last month’s massive increase. Two stations moved up to forge a tie at #3. KHKS rose from #6 – it was at #17 just two books ago. KDMX advanced from #9 with its best showing in over a year. KDGE dropped three places to #5, while KSCS slipped from #4 to #6. SERVICE Urban Contemporary KKDA (K104) fell from #5 into a tie at #9 with KPLX and KJKK.
Though it was slightly off, KLNO turned it up to 11 straight #1 18-49 books. KTCK was back at #2, though it ended a three-book surge. KHKS stepped up to #3 with, again, its best book in over a year. KDGE slipped to #4 with a slight decrease. It was paired with KPLX, which advanced from #10, also with its best outing in over a year. KMVK fell from #3 to #6 and was partnered with KSCS.
SAN FRANCISCO: It’s News To Us
Not only did KQED INC N/T KQED capture the 6+ flag for the fifth book in a row, but the station also smashed through the double-digit barrier (8.6-10.3). AUDACY News KCBS was back at #2 with its smallest share since JULY (7.0-6.5). Bonneville AC KOIT was again the leading music station, coming in at #3 (5.5-5.4). USC Classical KDFC was up to #4 with its third up book in a row (4.7-5.1). iHEARTMEDIA Soft AC KISQ (98.1 THE BREEZE) wafted down to #4 with its third straight down book (5.0-4.9). BONNEVILLE Pop CHR KMVQ (99.7 NOW) slipped to #6 (4.8-4.5). Despite a 1.4% decline, KOIT still had the largest cume (962,200-948,400). The market grew by 1.3%.
There was quite a bit of movement within the 25-54 ranks. For the first time in over a year, KOIT was not the #1 station. It dipped to #2 with its third straight down book. Your new market leader was KQED, which landed its largest number in over a year. KMVQ dipped to #3 with a slight increase, while AUDACY Hot AC KLLC (ALICE @ 97.3) was up two places to #4, also with its best book in over a year. Two stations moved up and into a tie at #5. AUDACY Alternative KITS (LIVE 105) rose from #7 with a small decrease, while SBS Mexican Regional KRZZ (93.3 LA RAZA) advanced from #9 with its highest score in over a year. The two stations formerly aligned at #4 fell down the chart. iHEARTMEDIA Rhythmic CHR KMEL came to rest at #7, ending a two-book surge, while KISQ settled in at #10 with its lowest mark since JANUARY.
For the second book in a row – and third time in the last four surveys – KMEL was #1 18-34. KISQ was back at #2. Both stations had down books and were separated by less than a half share. Last month there was a threesome at #3. KOIT stood alone this time as it rebounded from a down book. KMVQ dipped to #4 with a slight decrease, while KITS ended up at #5 with its smallest share since APRIL.
KQED had its sixth straight up book as it advanced to #1 18-49. This forced KMVQ to step down to #2. The gap between the two stations stood at about two shares. KRZZ vaulted from #8 to #3 with its best showing in over a year, while KOIT dipped to #4 with its smallest share in over a year. KMEL moved down to #5 and was tied with the incumbent KITS. Both stations registered down books and were hearing footsteps from iHEARTMEDIA Pop CHR KYLD (WiLD 94.9), which rose from #11 to #7 as it bounced back from a down book.
One down, three to go. Thanks for reading. Next up in the queue: HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON in that order.
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Riding that blue wave, AUDACY Sports WXYT (97.1 THE TICKET) was #1 6+ for the fourth book in a row (11.4-9.7). The station also garnered a 2.1 share from its online presence. iHEARTMEDIA AC WNIC was back at #2 but with its best outing since MARCH (7.3-8.8). iHEARTMEDIA Pop CHR WKQI (CHANNEL 955) stepped up to #3 (6.4-6.6), while AUDACY Classic Hits WOMC dipped to #4 as it ended a solid three-book surge (7.0-6.2). AUDACY Country WYCD recovered from a down book to step up to #5 (5.4-5.9). It shared that moment with BEASLEY Classic Rock WCSX, which rose from #9 as it halted a four-book slide (5.0-5.9). iHEARTMEDIA Urban AC WMXD (MIX 92.3) slid to #7 (6.0-5.5). WNIC extended its cume lead with a 7.8% increase (896,700-966,800). The market was essentially flat.
WXYT was #1 25-54 for the fourth book in a row and hit double figures for the third straight survey. WNIC stepped up to #2 and was threatening to hit double figures. WKQI slipped to #3 with a small share loss. There was quite a gap between these three stations and the rest of the field. BEASLEY Active Rock WRIF was up to #4 with its best book since JUNE but more than two shares outside the top three. WYCD was up to #5 as it rebounded from a down book. WOMC surrendered most of last month’s large increase as it slid to #6.
While we cannot provide exact numbers, the top four 18-34 stations pulled about a 40 share combined! WNIC moved up from #4 and hit double figures to take the top spot. WXYT was in double digits for the third book in a row but was forced to step down to #2. WRIF repeated at #3 with a slight decrease. WKQI slipped to #4 as its ten-book double-digit streak came to an end. WYCD was up to a distant #5 with a slight increase. WOMC dropped into a tie at #7 with iHEARTMEDIA Urban Contemporary WJLB.
The 18-49 field was topped by a three-headed monster. WNIC hit double figures as it jumped from #3 to #1. The next two stations were within spitting distance of double digits. WXYT stepped down to #2 as it ended a two-book #1 run, while WKQI was down to #3 with a slight decrease. WRIF was up to #4 with its highest score since JUNE. WYCD and AUDACY Alternative WDZH (ALT 98.7) moved up and into a tie at #5. WOMC fell three places to #7.
MINNEAPOLIS-ST. PAUL: Fan Fest
The SAM DARNOLD fantasy year continued to propel iHEARTMEDIA Sports KFXN (KFAN FM 100.3), which was #1 6+ for the third book in a row (13.0-11.0). UNIVERSITY OF NORTHWESTERN-ST. PAUL Contemporary Christian KTIS was back at #2 but with its smallest share in over a year (8.5-7.7). MPR N/T KNOW moved up to #3 with its best showing since MARCH (6.7-7.5). The station also added a 1.5 share from its digital presence. HUBBARD Hot AC KSTP (KS95) stepped up to #4 as it ended a three-book skid (6.1-7.1). iHEARTMEDIA Classic Hits KQQL (KOOL 108) slid to #5 with its lowest mark since JUNE (7.4-6.8). It still had the most cume, despite a 6.5% drop (706,900-660,900). The market was down 0.4%.
As with the previous demo, KFXN was #1 and in double figures 25-54 for the third straight survey. It had better than a four-share lead over the two stations hanging out at #2. KSTP was up from #4 as it bounced back from a down book, while KQQL stepped up from #3 with a slight increase. KTIS had its least productive outing since APRIL as it dropped to #4. iHEARTMEDIA Pop CHR KDWB remained at #5 with a solid increase.
The 18-34 crowd decided that rock music was their thing this month as two cluster mates moved up to the top of the chart. CUMULUS Active Rock KXXR (93X) and CUMULUS Classic Rock KQRS were previously #2 and #3, respectively. Both stations hit double digits, as well. KFXN slipped to #3 as it ended a monster three-book surge. It was paired with KQQL, which moved up from a tie at #5 with its best book since MARCH. KDWB stood alone at #5 as it rebounded from a down book. MPR AAA KCMP (THE CURRENT) nearly doubled its previous share as it advanced from #10 to #6. KTIS dropped from #4 to #9.
We’ve seen this before. KFXN was #1 and in double digits 18-49 for the third consecutive survey. KQQL was up to #2 and threatening the double-digit ceiling, while KSTP was up to #3, thus ending a steep three-book slide. KTIS dropped to #4, halting a three-book surge, while KXXR repeated at #5 with a small increase.
We can see the light at the end of the NOVEMBER tunnel! Our ratings run is set to conclude with TAMPA, DENVER, SAN DIEGO, CHARLOTTE and NASSAU-SUFFOLK. Thank you for playing along.
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November PPM Insights Day 2
In the radio world, the rush to flip to the Frosty format often happens earlier and earlier. However, as we discovered in part one of this series, only one of the five markets we examined featured a NOVEMBER switch. Spoiler alert – none of the next five markets featured an early convert. Sanity prevailed.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a committed relationship with the XTRENDS elves at the ratings workshop – bring you the NOVEMBER survey. It ran from OCTOBER 10TH through NOVEMBER 6TH. There was a three-day federal holiday weekend and an election you may have heard about. Here’s what happened:
HOUSTON-GALVESTON: Sunny Side Up
For the third book in a row, iHEARTMEDIA AC KODA (SUNNY 99.1) was #1 6+ (7.4-7.7). Of course, moving forward, they will greatly benefit from the infusion of performance-enhancing music. HOPE MEDIA Contemporary Christian KSBJ remained in second place as it squashed a five-book slide (6.0-6.1). URBAN ONE Urban AC KMJQ (MAJIC 102.1) was up two places to #3 with its most magical showing since MAY (4.9-6.0). RADIO ONE Country KKBQ (93Q COUNTRY) repeated at #4 with its highest score since JANUARY (5.3-5.6). RADIO ONE Classic Rock KGLK (THE EAGLE 106.9 & 107.5) stepped up to #5 with a strong showing (4.2-5.5), while iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ) returned most of last month’s solid increase (5.7-5.0) as it slid to #6. KODA retained the cume crown despite a 1.0% decrease (1,689,500-1,672,600). The market added 1.7%.
Despite a down book, KTBZ moved up to #1 25-54 for the first time since APRIL. This ended the three-book winning streak for KODA, which dipped to #2. The stations were less than a half-share apart. KKBQ repeated at #3 with a slight increase, while a flat KSBJ remained at #4. However, it had company as iHEARTMEDIA Urban Contemporary KQBT (93.7 THE BEAT) moved up from #14 with its highest mark in over a year. Not far behind was KMJQ, which rose from #12 to #6 with a strong share increase. CUMULUS Pop CHR KRBE fell four places to #9 with its smallest share since JANUARY.
KODA was #1 18-34 for the third straight survey and made it into double-digit territory. It held better than a three and a half share lead over the three stations at #2. URBAN ONE Rhythmic CHR KBXX (97.9 THE BOX) returned most of last month’s huge increase but stepped up from #3. AUDACY Spanish Contemporary KLOL (MEGA 101 FM) was up from #4 with a slight decrease. KGLK advanced from #7 with its best book in over a year. As recently as AUGUST, the station was mired at #18. KQBT inched up to #5 with its best share since JUNE. Meanwhile, KKBQ jumped from #10 to #6 as it halted a steep three-book slide. KTBZ surrendered nearly half its previous share as it dropped from #2 to #7. KRBE fell seven places to #12 with its lowest score since FEBRUARY.
Despite a slight decrease, KODA was the 18-49 leader for the third book in a row. KTBZ held on at #2 but saw the gap between the two stations widen from the smallest of possible margins to over a share. KKBQ rebounded from a down book as it rose from #7 to #3. It was paired with KLOL, which moved up from #5 with a small share increase. KSBJ dipped to #5 with a slight decrease, while KBXX dropped three places to #6.
ATLANTA: The Talk Of The Town
Perhaps all the political buzz was fodder for COX MEDIA N/T WSB-A, which was #1 for the fifth straight survey (10.1-10.3). COX MEDIA Classic Hits WSRV (97.1 THE RIVER) finished in second place for the fourth book in a row (7.7-7.0), while URBAN ONE Urban AC WAMJ (MAJIC 107.5/97.5) advanced three spaces to #3 as it bounced back from a down book (5.5-6.0). COX MEDIA Urban Contemporary WALR (KISS 104.1) slipped to #4 with its smallest share since JUNE (6.3-5.7). AUDACY Urba AC WVEE (V-103) and COX MEDIA AC WSB-F (B98.5) were previously seen together at #4. WVEE stepped down to #5 (5.6-5.5), while WSB-F ended up at #6 with its lowest score since DECEMBER (5.6-5.2). The station did pick up a 0.3 share from its stream. WSRV’s cume was down 3.6%, but the station was still in first place (771,800-743,900). The market grew by 1.0%.
Both WVEE and WSB-A were off slightly this survey but had enough left in their tanks to repeat at #1 and #2, respectively. WALR remained at #3 with a small decrease but was forced to share as WAMJ stepped up from #4 with its highest mark since JUNE. URBAN ONE Urban Contemporary WHTA (HOT 107.9) and WSRV had been tied at #5. WHTA held steady with a small share loss, while WSRV dipped to #6 with its third down book in a row.
For the first time in exactly a year, WVEE was atop the 18-34 leaderboard. The station moved up from #3 with its best book since MAY. WSB-A was back at #2 and was tied with SALEM AC WFSH (104.7 THE FISH), which migrated up from #9. There was a threesome at #4. WSRV dipped from #3 with its lowest score since MAY, while WALR stepped up from #5 despite a small share loss. WHTA advanced from #6 with a small increase. Last month’s leader – WSB-F – fell to #7 with its smallest share since DECEMBER. It was paired with iHEARTMEDIA Urban Contemporary WRDG (96.1 THE BEAT), which vaulted from #20 by more than doubling its previous share.
The top three 18-49 stations all had down books but remained as we last saw them. WVEE was #1 with a two-share lead over #2 WSB-A. Close behind at #3 was WALR. WAMJ rose from #7 to #4 as it bounced back from a down book, while WHTA stepped down to #5. WFSH leapt from #10 to #6, while WSB-F fell from #5 to #8.
WASHINGTON, DC: Same Old News And Dance
The top five slots on the 6+ chart were the same as last month. AMERICAN UNIVERSITY N/T WAMU was in its customary position with its usual double-digit share (11.8-11.7). HUBBARD News WTOP was back at #2 but with its fourth down book in a row (9.1-8.9). HOWARD UNIVERSITY Urban AC WHUR was again the leading music station, coming in at #3 (8.5-7.6). With oncoming visions of sugar plums, iHEARTMEDIA AC WASH solidified its hold on the #4 position with its best outing since FEBRUARY (5.1-5.9). WETA Classical WETA remained at #5 (4.2-4.4). CUMULUS N/T WMAL was up four places to #6 (3.6-4.1). WASH added 4.0% to its already-market-leading cume total (727,200-756,600). The market was up by 1.4%.
Getting a head start on the holiday hoopla, WASH moved up to #1 25-54 with its best outing since APRIL. This ended the two-book winning streak for WAMU, which dipped to #2. WHUR repeated at #3 but with its best book since MAY, while WTOP rebounded from a down book to move from #8 to #4. Last month we had three stations huddled together, yearning to be free at #5. iHEARTMEDIA Pop CHR WIHT (HOT 99.5) stood alone in that space with a slight decrease. iHEARTMEDIA Alternative WWDC (DC101) dipped to #6 with its lowest score since the tintinnabulation of the bells was competing with our tinnitus. iHEARTMEDIA Country WMZQ ended up at #7. AUDACY Classic Hits WIAD (94.7 THE DRIVE) had its least productive outing in over a year as it dropped from #3 to #8. It was tied with ATLANTIC GATEWAY Contemporary Christian WGTS.
When you’re hot, you’re hot. WIHT was both #1 and in double figures 18-34 for the second book in a row. WHUR and WMZQ had been tied at #4. Each station posted its best book in over a year to end up at #2 and #3, respectively. WASH vaulted from #8 to #4 with a rather large share increase. WGTS stepped up to #5 as it ended a three-book surge. WAMU slid three places to #6 with its smallest share in over a year, while WIAD fell from #2 to #7 as it gave back most of last month’s massive share gain. It was tied with WWDC.
For the first time since APRIL, WASH was #1 18-49. The station had a two-share lead over cluster sister WIHT, which rose to #2. It narrowly defeated WAMU, which went from first to third. WWDC inched up to #4, despite a down book. WHUR worked it from #9 to #5 with its highest mark since APRIL. WIAD dropped from #3 into a tie at #7 with WMZQ.
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PHILADELPHIA: A Close Call
Last month iHEARTMEDIA Urban AC WDAS saw its four-book 6+ winning streak come to an end. The station was back on top this time (8.2-8.4) but was hearing footsteps as BEASLEY Album Oriented Rock WMMR moved up to #2 with its best outing in over a year (7.9-8.3). AUDACY Sports WIP went from first to third as it returned all of last survey’s massive share increase, plus a bit more (9.8-7.5). The station did pick up a 1.2 share from its stream. BEASLEY Classic Rock WMGK held firm at #4 (6.7-7.0). AUDACY AC WBEB (B101.1) was up to #5 (4.3-4.9), while BEASLEY Country WXTU (92.5 XTU)was close behind at #6 (4.2-4.8). Both stations had their best books since JUNE. AUDACY News KYW-A slipped to #7 (4.8-4.4), though it did receive a 0.8 share from its stream. WBEB was once again the cume leader with a 4.2% increase (935,700-974,800). The market was off by 2.1%.
WMMR turned it up to 11 #1 25-54 books in a row and was in double figures for the sixth time during that span. WIP was back at #2 but saw its deficit grow from the smallest margin to three shares. WDAS repeated at #3 with its smallest share since JULY, while WMGK stepped up to #4 with its third straight up book. iHEARTMEDIA Urban Contemporary WUSL (POWER 99 FM) dipped to #5 as it halted a strong five-book surge. It also barely nipped the pair of stations at #6 – WBEB and WXTU.
WXTU had its best 18-34 book in over a year as it vaulted from #4 to #1. WMMR rose to #2 with a slight decrease and was almost two shares off the lead. iHEARTMEDIA Pop CHR WIOQ (Q102) landed its largest share in over a year to advance from #8 to #3. WDAS slid to #4 while two stations were hanging out at #5. WMGK remained in place but with its smallest share since MAY, while WBEB stepped up from #6 with its fourth straight up book. WUSL posted its lowest number in over a year as it fell from #1 to #8.
Last month WIP ended WMMR’s nine-book 18-49 winning streak. The roles were reversed this time as WMMR was back in the lead while WIP slipped to #2 and more than two shares off the lead. WDAS was back at #3 with a modest decrease, while WXTU inched up to #4 with its highest mark since DECEMBER. WBEB rose from #8 to #5, while WUSL slid from #4 to #8.
BOSTON: Hubba, Hubba
For the 10th time in the last 14 surveys and the second book in a row, BEASLEY Sports WBZ-F (98.5 THE SPORTS HUB) was #1 6+ (8.3-8.5). AUDACY Hot AC WWBX (MIX 104.1) regained a small portion of last month’s huge share loss to move from #4 to #2 (5.6-6.1). iHEARTMEDIA Classic Rock WZLX had its best showing in over a year (4.5-5.9) as it rose from #6 to #3. BEASLEY Classic Hits WROR slid to #4 with its lowest mark since MAY (7.1-5.8). It was tied with AUDACY AC WMJX (MAGIC 106.7), which stepped down from #3 (6.3-5.8). WMJX did add a 0.5 share from its stream. Also coming in at #4 was iHEARTMEDIA N/T WBZ-A, which stepped up from #5 (5.5-5.8). Despite a 9.1% drop, WMJX still had the most cume (733,700-666,900). The market shrank by 1.5%.
WBZ-F was both #1 and in double figures 25-54 for the second straight survey. WWBX repeated as #2 with a modest increase, while WZLX was back at #3, again with its best book in over a year. A flat iHEARTMEDIA Pop CHR WXKS (KISS 108) stepped up to #4, while WROR dipped to #5.
WWBX continued to dominate the 18-34 space. The station was #1 for the 11th time in the last 14 surveys and hit double digits for the sixth book in a row. WXKS and WMJX remained tied at #2, but with down books, and were almost seven shares off the lead. iHEARTMEDIA Rhythmic CHR WJMN (JAM’N 94.5) was back at #4 as it gave back some of last month’s large increase. WBZ-F stood alone at #5, while its former partner WROR slipped to #6. Both stations had down books.
Last month WBZ-F broke WWBX’ four-book 18-49 winning streak. WWBX was back at #1 as it narrowly missed double digits. WBZ-F slipped to #2 and was a half share off the pace. A flat WXKS was up two places to #3, while WMJX dipped to #4 as it returned some of last month’s increase. WZLX was up to #5 with a small increase. WROR moved down to #6 and was tied with WJMN.
Bakers, you are halfway through the round ups. We are currently preparing round three of NOVEMBER, which will feature SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
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The Ratings Experts from RESEARCH DIRECTOR, INC. stand resolute and ready to help you grow your ratings and your revenue. Stay tuned for part three featuring SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
November PPM Insights Day 1
Welcome to the final survey of 2024. “Wait,” you say, “there are two more books scheduled in this calendar year.” This is true, young padawan, but those surveys will be permanently scarred by the presence of BURL IVES and his evil minions. For the most part, this book is free from all things holly and jolly, though there may be a few outliers. The book ran from OCTOBER 10TH through NOVEMBER 6TH. It featured a federally-endorsed three-day weekend and the day of elections.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our numbers-crunching cohorts from XTRENDS – are here to serve the public interest and shine the light on the ratings results.
NEW YORK: Same Old Song And Dance
While iHEARTMEDIA AC WLTW (106.7 LITE FM) resisted the urge to flip the Frosty switch early, the top of the 6+ leaderboard was the same as we last saw it. However, it is worth noting that each of the top five stations had a down book. WLTW was back at #1 (8.2-7.8), while iHEARTMEDIA Classic Rock WAXQ (Q104.3) held steady at #2 (6.1-6.0). MEDIACO Urban AC WBLS repeated at #3 as it halted a five-book surge (5.8-5.5). iHEARTMEDIA Pop CHR WHTZ (Z100) remained at #4 (5.7-5.4), while AUDACY Classic Hits WCBS once again rounded out the top five (5.5-5.3). Making a bid to crack the top five was SBS Spanish Tropical WSKQ (MEGA 97.9), which rose three places to #6 with its best outing in over a year (4.0-4.9). The station also added a 0.7 share from its stream. WLTW still had the most listeners (3,470,000-3,513,500) – a 1.3% increase. The market was up 0.5%.
For the first time since APRIL, WLTW was the 25-54 leader. This ended the six-book winning streak for WHTZ, which dipped to #2. The stations were less than a half-share apart. WSKQ strengthened its hold on the #3 position with its highest mark in over a year. Despite a small share loss. iHEARTMEDIA Hot AC WKTU (103.5 KTU)stepped up to #4. AUDACY Hot AC WNEW (NEW 102.7) moved down to #5 as it ended a solid three-book surge. It narrowly edged out WBLS, which moved up to #6 as it rebounded from a down book.
WLTW was still the runaway 18-34 leader and hit double figures for the 12th time in the last 14 surveys. WNEW stepped up to #2 with its best book in over a year and still trailed the leader by better than four shares. WAXQ slipped to #3, despite a solid share increase, while WHTZ was up to #4 as it regained some of last month’s rather large share loss. WSKQ dipped to #5, despite landing its third up book in a row.
For the third straight survey, WLTW was both #1 and in double digits with the 18-49 crowd. It held a more than three-share advantage over the dynamic duo sitting at #2. WHTZ remained in place but with its lowest score since that stupid Grinch song was playing. WSKQ was up from #4 with, again, its highest mark in over a year. WNEW moved down to #4 with a slight decrease, while WAXQ remained firmly ensconced at #5 with a slight increase.
LOS ANGELES: The World Keeps Turning
Despite a small share loss, KIIS was #1 25-54 for the second book in a row and fourth time in the last five surveys. A flat KBIG stepped up to #2 and was about a share off the pace. KRTH had its smallest share since JUNE as it dipped to #3. KLVE moved up to #4 with a small decrease, while KOST dipped to #5 with its lowest score in over a year. It was joined in that space by TELEVISAUNIVISION Mexican Regional KSCA (LA NUEVA 101.9), which moved up from #6 with its highest mark in over a year.
Even though it returned most of las month’s strong 18-34 share increase, KIIS was #1 with that group for the third book in a row. KRTH stood alone at #2 with a slight increase, while KBIG dipped to #3 with its lowest total since MAY. Three upwardly mobile stations were occupying the #4 space. MERUELO Rhythmic CHR KPWR (POWER 106 FM) moved up from #6 with a slight increase. KSCA rose from #7 with a larger slight increase. iHEARTMEDIA Alternative KYSR (ALT 98.7) advanced from #11 with its best book in over a year. KOST fell three places to #7, while MERUELO Classic Rock KLOS dropped from #5 to #10 with its lowest mark since JUNE.
KIIS was #1 18-49 for the second straight survey with a small decrease. KBIG stood alone at #2 with a slight increase, while its former partner in that space – KRTH – dipped to #3 with a slight decrease. KSCA had its fourth up book in a row as it moved up to #4. KLVE stepped down to #5 with its smallest share since FEBRUARY. It joined up with the stationary KOST, which logged a small share loss.
CHICAGO: Pull Up To The Bumper, Baby
A little earworm for your listening pleasure. After taking last month off, HUBBARD Classic Rock WDRV (97.1 THE DRIVE) was back at #1 6+ (6.0-6.5). However, the object in its rearview mirror was closer than it appeared as AUDACY News WBBM-A, which dipped to #2, was in tailgating mode (6.3-6.4). The station also benefitted from a 0.3 share from its stream. iHEARTMEDIA AC WLIT (93.9 LITE FM) did take the polar plunge during week four of the survey. As a result, the station moved up to #3 with its best showing since JULY (4.8-5.5). iHEARTMEDIA Urban AC WVAZ (V103) dipped to #4 with its fourth straight down book (5.4-5.0). CUMULUS Classic Hits WLS-F was back at #5 (4.6-4.6). Though it was essentially flat, WLIT remained the cume leader (1,195,500-1,195,300). The market was off by 0.3%.
TELEVISAUNIVISION Mexican Regional WOJO (QUÉ BUENA 105.1) kept its 25-54 mojo working as the station was #1 for the fourth straight survey. WLIT stepped up to #2 and was about a half-share off the lead. WLS-F was at #3 with its fourth up book in a row. It was forced to share that moment with AUDACY Country WUSN (US99), which rose from #7 with its highest share since JUNE. A couple of stations charged up the chart and landed together at #5. WDRV rose from #12 with its best book since MAY. HUBBARD Hot AC WTMX (101.9 THE MIX) arrived from #14 with its highest score since DECEMBER. iHEARTMEDIA Urban Contemporary WGCI slipped to #7 with its first down book since APRIL. WVAZ fell from #2 to #13 and was tied with AUDACY AAA WXRT (93XRT).
Last month three – count ’em – three stations were arranged together at #1. This time only one remained and that honor went to WGCI, which posted its largest number since MARCH. WOJO was up two slots to #2 and was dangerously close to the market leader. iHEARTMEDIA Pop CHR WKSC (103.5 KISS FM) rose four places to #3 with its largest share since APRIL. TELEVISAUNIVISION Spanish Contemporary WPPN (AMOR 106.7) went from a tie at #1 into a tie at #4 with WLIT. WUSN was the third member of that former #1 triad. It dropped to #6 with only a slight decrease. It was partnered with AUDACY Pop CHR WBBM-F (B96), which rose from #10, and WLS-F. If you’re wondering, that’s eight stations within about a share of the lead. WDRV dropped from a tie at #5 to #10.
WOJO was #1 18-49 for the fourth straight survey. WUSN was up to #2 with its best outing in over a year and was under a half-share behind the leader. WGCI dipped to #3 with its first down book since APRIL. WLIT ended a four-book slide as it moved up to #4, while WLS-F repeated at #5 with a slight increase. WVAZ fell from #4 into a tie at #13 with WPPN.
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DALLAS-FT. WORTH: Ticket To Ride
For the third book in a row, CUMULUS Sports KTCK (96.7 & 1310 THE TICKET) was #1 6+ (5.9-5.9). Clearly, complaining about the local gridiron club is good for business. TELEVISAUNIVISION Mexican Regional KLNO (QUÉ BUENA 94.1) was back at #2 (5.0-4.9), while iHEARTMEDIA Pop CHR KHKS (106.1 KISS FM) moved up to #3 with its best book in over a year (4.3-4.8). NORTH TEXAS PUBLIC BROADCASTING N/T KERA dipped to #4 (4.4-4.7), while AUDACY Adult Hits KJKK (100.3 JACK FM) repeated at #5 (4.1-4.2). It was feeling the heat from three stations at #6. iHEARTMEDIA Classic Rock KZPS (LONE STAR 92.5) was up from #13 with its best showing in over a year (3.4-4.1). Completing that triumvirate was CUMULUS Country KSCS (NEW COUNTRY 96.3) (4.0-4.1) and SALEM AC KLTY (3.9-4.1). iHEARTMEDIA AC KDGE (STAR 102.1) was still in cume control with a 3.3% increase (991,400-1,024,000). The market fell by 2.1%.
The top two 25-54 stations were as we last saw them. A flat KTCK was #1, while KLNO sat at #2 with a slight decrease. KHKS rose from #8 to #3 with its highest mark since JUNE. Five stations were huddled together at #4. KSCS and KERA were there last time. Both stations had a slight decrease. AUDACY Mexican Regional KMVK (LA GRANDE 107.5) dipped from #3 with its first down book since MARCH. CUMULUS Country KPLX (99.5 THE WOLF) rose six slots to join the crowd, while KZPS rocketed up from #19 with its best book in over a year. KDGE dropped from the tie at #4 into a collection at #9 along with KJKK and iHEARTMEDIA Hot AC KDMX (MIX 102.9).
Say hello to your new 18-34 leader. EMF Contemporary Christian KYDA (AIR1) moved up from #3. The station has more than doubled its share over the last two books. KLNO dipped to #2 as it returned a good portion of last month’s massive increase. Two stations moved up to forge a tie at #3. KHKS rose from #6 – it was at #17 just two books ago. KDMX advanced from #9 with its best showing in over a year. KDGE dropped three places to #5, while KSCS slipped from #4 to #6. SERVICE Urban Contemporary KKDA (K104) fell from #5 into a tie at #9 with KPLX and KJKK.
Though it was slightly off, KLNO turned it up to 11 straight #1 18-49 books. KTCK was back at #2, though it ended a three-book surge. KHKS stepped up to #3 with, again, its best book in over a year. KDGE slipped to #4 with a slight decrease. It was paired with KPLX, which advanced from #10, also with its best outing in over a year. KMVK fell from #3 to #6 and was partnered with KSCS.
SAN FRANCISCO: It’s News To Us
Not only did KQED INC N/T KQED capture the 6+ flag for the fifth book in a row, but the station also smashed through the double-digit barrier (8.6-10.3). AUDACY News KCBS was back at #2 with its smallest share since JULY (7.0-6.5). Bonneville AC KOIT was again the leading music station, coming in at #3 (5.5-5.4). USC Classical KDFC was up to #4 with its third up book in a row (4.7-5.1). iHEARTMEDIA Soft AC KISQ (98.1 THE BREEZE) wafted down to #4 with its third straight down book (5.0-4.9). BONNEVILLE Pop CHR KMVQ (99.7 NOW) slipped to #6 (4.8-4.5). Despite a 1.4% decline, KOIT still had the largest cume (962,200-948,400). The market grew by 1.3%.
There was quite a bit of movement within the 25-54 ranks. For the first time in over a year, KOIT was not the #1 station. It dipped to #2 with its third straight down book. Your new market leader was KQED, which landed its largest number in over a year. KMVQ dipped to #3 with a slight increase, while AUDACY Hot AC KLLC (ALICE @ 97.3) was up two places to #4, also with its best book in over a year. Two stations moved up and into a tie at #5. AUDACY Alternative KITS (LIVE 105) rose from #7 with a small decrease, while SBS Mexican Regional KRZZ (93.3 LA RAZA) advanced from #9 with its highest score in over a year. The two stations formerly aligned at #4 fell down the chart. iHEARTMEDIA Rhythmic CHR KMEL came to rest at #7, ending a two-book surge, while KISQ settled in at #10 with its lowest mark since JANUARY.
For the second book in a row – and third time in the last four surveys – KMEL was #1 18-34. KISQ was back at #2. Both stations had down books and were separated by less than a half share. Last month there was a threesome at #3. KOIT stood alone this time as it rebounded from a down book. KMVQ dipped to #4 with a slight decrease, while KITS ended up at #5 with its smallest share since APRIL.
KQED had its sixth straight up book as it advanced to #1 18-49. This forced KMVQ to step down to #2. The gap between the two stations stood at about two shares. KRZZ vaulted from #8 to #3 with its best showing in over a year, while KOIT dipped to #4 with its smallest share in over a year. KMEL moved down to #5 and was tied with the incumbent KITS. Both stations registered down books and were hearing footsteps from iHEARTMEDIA Pop CHR KYLD (WiLD 94.9), which rose from #11 to #7 as it bounced back from a down book.
One down, three to go. Thanks for reading. Next up in the queue: HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON in that order.
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