Research Director: May 2024 PPM Ratings June 13


by Steven Allan, Programming Research Consultant


May PPM Insights, Day 4, June 13, 2024



Ah, MAY, the quintessential embodiment of spring’s resplendence, where nature orchestrates its most enchanting symphony. As APRIL’s showers subside, MAY emerges like a grand maestro, conducting an opus of verdant vitality and blooming beauty.

Pretty impressive opening graph, right? Thing is – it was written by ChatGPT after this prompt: “wax eloquent about the month of MAY.” It also went on for four more paragraphs…

Welp, until Skynet officially takes over, it’ll be up to The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the living breathing numbers nerds from XTRENDS – to make sense out of the monthly ratings. As mentioned, we’re dealing with MAY – a survey that ran from APRIL 25TH through MAY 22ND. No big holidays but we did remember to call Mom and get our STAR WARS geek on.

This is what reality looked like….


TAMPA-ST. PETERSBURG-CLEARWATER: Flying High



As is usually the case, COX MEDIA Soft AC WDUV (105.5 THE DOVE) flew above the rest of the 6+ flock (10.8-10.8). This was the station’s fourth straight double-digit performance. iHEARTMEDIA AC WMTX (MIX 100.7) moved up two places to #2 with its best book since its playlist was turned over to BURL IVES and his minions (5.5-6.3). COX MEDIA Classic Hits WXGL (107.3 THE EAGLE) dipped to #3 (6.6-6.1), while COX MEDIA Urban AC WTBV (101.5 THE VIBE) landed its largest share in over a year (4.6-5.6) to advance from #7 to #4. The station also gained a 0.7 share from its stream. BEASLEY Country WQYK moved down to #5 as it ended a three-book surge (5.6-5.5). COX MEDIA N/T WHPT (102.5 THE BONE) slipped to #6 (5.1-5.3) and was partnered with iHEARTMEDIA Country WFUS (US 103.5), which regained a portion of last month’s huge share loss (4.7-5.3). WDUV dominated the cume space again (662,000-640,500) – a 3.2% decline. The market rose by 0.8%.

Last month WMTX and WDUV were tied at #2 25-54. WMTX landed its largest share in over a year to move up to #1, while WDUV remained in place with a slight increase. A flat iHEARTMEDIA Active Rock WXTB moved from first into a tie for second. WHPT held steady at #4 but with its highest mark in exactly a year. In APRIL WFUS fell from to #11. The station bounced back this time as it rose to #5. WQYK stepped down to #6 with its smallest share since AUGUST.

WDUV was #1 18-34 for the sixth straight survey and notched its fourth double-digit book in a row. WMTX moved up to #2 with its best Frosty-free share in over a year. WXTB drifted down to #3 with a modest share loss, while a flat WQYK dipped to #4. Three stations were huddled together at #5. WTBV had its best showing since DECEMBER to move up from #7, while WXGL had its highest share since SEPTEMBER to advance from #12. WHPT moved up a spot with a slight increase. COX MEDIA AC WWRM (MAGIC 94.9) fell from #4 to #10 and was tied with SBS Spanish Contemporary WSUN (EL ZOL 97.1).

WDUV repeated as the 18-49 leader and landed a double-figure book. WXTB remained at #2 but with its best outing in over a year. WMTX had its best Frosty-free share in over a year to step up to #3. WQYK dipped to #4 with a modest share loss. WFUS held steady at #5 as it regained some of last month’s massive share loss. WWRM moved down to #6 and was paired with WHPT.


SAN DIEGO: Same As It Ever Was


The top five on the 6+ leaderboard was unaltered from last survey. AUDACY Classic Hits KXSN (SUNNY 98.1) was #1 for the third book in a row (7.3-7.2). SAN DIEGO STATE UNIVERSITY N/T KPBS was back at #2 (6.6-6.6), while LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) held steady at #3 (6.4-6.4). AUDACY Country KSON had its highest score since OCTOBER (4.6-5.7) to remain at #4, while iHEARTMEDIA Hot AC KMYI (STAR 94.1) repeated at #5 with its best book in over a year (4.5-5.3). KXSN continued to hold all the cume cards (536,000-531,100) – a 0.9% decrease. The market grew by 0.3%.

Though it suffered a small share loss, KXSN captured the 25-54 flag for the third straight survey. It held a two-and-a-half-share advantage over the duo at #2: XHRM remained in place but with its fourth down book in a row, while KSON vaulted from #8 with its best showing since NOVEMBER. TELEVISAUNIVISION Mexican Regional KLNV (QUÉ BUENA 106.5) rebounded from a down book to rise from #7 to #4. KMYI repeated at #5 with a small increase. iHEARTMEDIA Active Rock KIOZ and AUDACY Sports KWFN (97.3 THE FAN) had been #3 and #4, respectively. The stations dropped into a tie at #6. LOCAL MEDIA Alternative XTRA (91X) fell from #5 to #11.

Last month KXSN ended XHRM’s two-book 18-34 winning streak. The tables were turned this time as XHRM was back on top with a small decrease, while KXSN slipped to #2 as it gave back all of last month’s huge increase, plus a bit more. iHEARTMEDIA Pop CHR KHTS (CHANNEL 933) was up three places to #3 as it bounced back from a down book. XTRA stepped down to #4 and was tied with LOCAL MEDIA Pop CHR XHTZ (Z90.3), which advanced from #7. KSON and KIOZ moved from a tie at #4 into a similar arrangement at #6.

KXSN ended a four-book 18-49 surge but held on for its third win in a row. XHRM was back at #2 and was partnered with KLNV, which arrived from #4. They were about a share off the pace. KIOZ stepped down to #4 with a small decrease, as three stations landed at #5. XHTZ and KHTS moved up from a tie at #6, while KSON leapt from #10 with its highest mark in over a year. XTRA fell from #5 to #10.


DENVER-BOULDER: Don’t Stand So Close To Me



The top five 6+ stations were within about a half-share of one another. BONNEVILLE AC KOSI (KOSI 101.1)moved back up to #1 (6.4-6.4), while KSE VENTURES Classic Hits KXKL (KOOL 105) rose to #2 with its best showing since JUNE (5.8-6.3). iHEARTMEDIA Classic Rock KRFX (103.5 THE FOX) rebounded from a down book to move up to #3 (5.7-6.1). iHEARTMEDIA Alternative KTCL (CHANNEL 93.3) dipped to #4 (6.0-5.9), while BONNEVILLE Country KYGO landed its lowest share since Grandma was roadkill to land at #5 (7.1-5.8). KOSI still had the most listeners (545,700-589,100) – an 8.0% increase. The market was up 3.0%.

For the fifth book in a row and 10th time in the last 14 surveys, KTCL was #1 25-54. KOSI was back at #2 but trailed the leader by nearly two shares. KXKL repeated at #3 with a slight increase, while iHEARTMEDIA AAA KBCO launched itself from #14 to #4 with its highest score in over a year. ENTRAVISION Mexican Regional KXPK (LA TRICOLOR 96.5) returned a good part of last month’s huge increase as it stepped down to #5. KYGO posted its lowest number since OCTOBER as it dropped from #5 into a tie at #7 with KSE VENTURES Hot AC KIMN (MIX 100).

As with the previous demo, KTCL has been a marvel of consistency with the 18-34 crowd. The station was #1 for the fifth book in a row and for the 12th time in the last 14 surveys. AUDACY Classic Rock KQMT (99.5 THE MOUNTAIN) more than doubled its previous share as it vaulted from #10 to #2. KOSI dipped to #3 and was partnered with KRFX, which stepped up from a four-way tie #4. KBCO returned a large part of last month’s massive increase as it slipped two slots to #5. It was tied with KXKL, which moved down a level with a slight increase. KIMN fell from the tie at #4 into one at #7 with KXPK and AUDACY Rhythmic CHR KQKS (KS 107.5). KYGO had also been tied at #4 and it fell to #10.

It was déjà vu all over again for KTCL in the 18-49 space. The station was #1 for the fifth book in a row and only the 11th time in the last 14 surveys. KBCO leapt from #7 to #2. The station has nearly doubled its share over the last two books. KOSI stepped down to #3 with its lowest mark since NOVEMBER. It was tied with KXKL, which remained in place with a small decrease. KXPK dipped to #5 as it ended a three-book surge. KYGO dropped from #5 into a tie at #8 with KQMT.


NASSAU-SUFFOLK (LONG ISLAND): The Long And Winding Road




Over the last year, the only thing that has prevented COX MEDIA Classic Rock WBAB from being the leading 6+ station was that right jolly old elf. The station was #1 for the fifth book in a row (7.8-8.9). CONNOISSEUR Hot AC WALK (WALK FM) moved up to a distant #2 with its highest Frosty-free share in over a year (4.5-5.6). AUDACY News WINS (1010 WINS) dipped to #3 (5.2-5.2) but added a 0.6 share from its stream. iHEARTMEDIA Pop CHR WHTZ (Z100) moved up to #4 as it ended a two-book slide (4.2-4.7). CONNOISSEUR AC WKJY (K-JOY 98.3) dropped to #5 with its smallest share since NOVEMBER (4.5-4.2). It was joined there by AUDACY Classic Hits WCBS, which rose from #7 (3.9-4.2). iHEARTMEDIA Classic Rock WAXQ (Q104.3) slipped to #7 (4.3-3.8). It helps when a format competitor drops out of the race. WBAB increased its cume by 14.7% (440,800-505,400) to remain #1 in that category, as well. The market was up 1.6%.

WHTZ was the 25-54 leader for the fifth consecutive survey. It was less than a half share ahead of WALK, which rose to #2 with, once again, its highest Frosty-free share in over a year. WBAB repeated at #3 but with its best book since NOVEMBER. WCBS was up two slots to #4 as it bounced back from a down book. WINS dipped to #5, despite a solid share increase. iHEARTMEDIA Hot AC WKTU halted a five-book surge as it fell from #2 to #6.

A trio of stations topped the 18-34 chart. WBAB was there last time and posted its largest share in exactly a year. WHTZ and COX MEDIA Pop CHR WBLI were tied at #2 and moved up as a unit. WHTZ bounced back from a down book, while WBLI posted its best number since DECEMBER. This was the second full survey in its new skin for CONNOISSEUR Country WWWF (103.1 THE WOLF). Though the station remained at #4, it was up noticeably share-wise. WINS stepped up to #5 with its highest reported total in over a year. SBS Spanish Tropical WSKQ (MEGA 97.9) slid from #4 to #7.

Here’s the 18-49 progression for WALK over the last four books: #8, #6, #3 and now #1. WHTZ was back at #2 with a solid increase, while WINS stood alone at #3 with, again, its highest mark in over a year. WBAB slipped to #4 despite a solid share gain. WKTU went from first to fifth as its seven-book surge ground to a halt. It was tied with WBLI.


CHARLOTTE-GASTONIA-ROCK HILL: Country Comfort


This was the fourth straight 6+ win for BEASLEY Country WSOC. The station also landed its largest share in over a year (7.9-8.4). iHEARTMEDIA Adult Hits WLKO (102.9 THE LAKE) moved up to #2 with its best Frosty-free share since JULY (5.9-7.4). BEASLEY Urban AC WBAV (V101.9) had its best outing since stations were actually playing THE BEACH BOYS (5.3-6.5). iHEARTMEDIA Country WKKT (96.9 THE KAT) slid to #4 as its four-book surge came to an end (6.4-6.1). URBAN ONE Urban Oldies WOSF (105.3 RnB) stepped up to #5 (5.2-5.3). WLKO was still the cume leader with a 10.5% increase (383,000-423,300). The market fell by 1.0%.

BEASLEY Urban WPEG (POWER 98) was #1 25-54 for the fourth time in the last five surveys. However, it was not alone. WSOC advanced from #4 to forge the first-place tie with its finest performance since DECEMBER. Speaking of performing, WBAV leapt from #9 to #3 with its highest score since NOVEMBER. URBAN ONE Sports WFNZ dipped to #4 despite a small increase. WOSF slid from #2 to #5, while WKKT fell from #5 to #8.

So a lot happened with the 18-34 situation. One station fell out of first place while two stations moved in. WKKT landed at #3 as it surrendered most of last month’s massive share increase. WFNZ and WPEG assumed control of the demo. Both stations had their best books in over a year. WSOC was sitting at a slightly distant but very solid #4 with its highest share since JANUARY. Last month there was a threesome at #5. WBAV stood alone at the tee with a huge share increase. BEASLEY Pop CHR WNKS (KISS 95.1) landed in a tie at #7 with iHEARTMEDIA Classic Rock WRFX (99.7 THE FOX). iHEARTMEDIA Alternative WEND (106.5 THE END) fell to #9 with its lowest mark in over a year.

There was even more drama in the 18-49 ranks. WSOC and WBAV had been tied at #4. Both stations had strong showings and ended up at #1 and #2, respectively. WPEG stepped down to #3, despite posting its biggest share since NOVEMBER. WFNZ advanced from #8 to #4 as it rebounded from a down book. It was tied with WLKO, which vaulted from #10 with its best Frosty-free share since SEPTEMBER. A flat WEND slipped to #6. Last month WKKT and WOSF were #1 and #2, respectively. The stations each suffered a down book as they landed in tandem at #7.

Here’s how ChatGPT closed its piece:

In May, we are reminded of the ephemeral nature of life itself and urged to savor each precious moment before it slips away into the mists of memory. So let us embrace the splendor of May, with all its fleeting beauty and ephemeral grace, and revel in the wondrous symphony of life that it orchestrates with such exquisite finesse.

Frightening. Barring the zombie apocalypse or the machine revolution, we’ll be back next month for the JUNE swoon. Thank you for reading.

Make sure you – and everyone you know – don’t miss our next adventure by subscribing to our blog here. And if you have any comments, suggestions or complaints, just send us an e-mail.

-Steve Allan, Programming Research Consultant

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About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.





May PPM Insights, Day 3, June 12, 2024


Welcome back to another episode of that popular radio game show: What’s up with the numbers? We have a new batch of contestants ready to confront their demons or celebrate their victories. The stakes are high but so are the rewards. As always, your hosts are The Ratings Experts from RESEARCH DIRECTOR, INC. (or, as spell-check suggested, the “ravings” experts) as well as those spreadsheet superstars from XTRENDS.

The MAY survey ran from APRIL 25TH through MAY 22ND. There were no official three-day weekends, but we celebrated Mom, nerded out on STAR WARS, and saluted our Armed Forces.

Let the games begin….



MIAMI-FT. LAUDERDALE-HOLLYWOOD: More Or Less The Same



This is one of those markets that remains relatively static, especially when it comes to the 6+ section. As usual, COX MEDIA Urban AC WHQT (HOT 105) was on fire and ran away with the demo (9.0-9.2). TELEVISAUNIVISION Spanish Contemporary WAMR (AMOR 107.5) finished in second place for the eighth straight survey (6.8-6.4). COX MEDIA AC WFEZ (EASY 93.1) moved up to #3 with its best outing since OCTOBER (5.9-6.3). This forced AUDACY AC WLYF (101.5 LITE FM) to step down to #4 (6.5-6.2). iHEARTMEDIA Spanish Adult Hits WMIA (MAGIC 93.9) inched up to #5 (5.1-5.0), while MIAMI-DADE COUNTY PUBLIC SCHOOLS N/T WLRN dipped to #6 (5.3-4.3). Despite an 8.1% decrease, WLYF was the cume leader for the fourth book in a row (837,300-769,300). The market was off by 1.1%.

Things were more in flux when it came to the 25-54 crowd. WFEZ posted its largest share in over a year to advance from #3 to #1. It held a sizeable advantage over the next five stations, all of which were huddled within a half share of each other. WMIA ended its two-book run at #1 and stepped down to #2 with its lowest mark since DECEMBER. SBS Spanish Tropical WXDJ (EL ZOL 106.7 FM) jumped from #6 to #3 with a small increase. It was tied with WLYF, which moved down from second place with its lowest score since NOVEMBER. A flat WAMR dipped to #5, while iHEARTMEDIA Urban Contemporary WMIB (103.5 THE BEAT) soared from #12 to #6 with its best book in over a year. WHQT slid from #4 to #7 with a small share loss.

For the third straight survey, COX MEDIA Urban WEDR (99 JAMZ) was the clear 18-34 winner. Back in MARCH, AUDACY Country WKIS (KISS COUNTRY 99.9) and WLYF were stalled together at #10. Their fortunes have certainly changed over the last two books. WKIS moved from #7 to #2, while WLYF stepped up to #3. Each station posted its best number in over a year. Also coming in at #3 was WHQT, which slipped from #2 with a slight increase. WMIB dipped to #5, despite landing its largest share in over a year. SBS Latino Urban WRMA (RITMO 95.7) slid three places to #6, while WXDJ dropped from #4 to #9. It was tied with WAMR and TELEVISAUNIVISION Spanish Contemporary WRTO (MIX 98.3).

WFEZ popped its best 18-49 number in over a year, which allowed the station to rise from #3 to #1. WMIB accomplished the same feat as it vaulted from #7 to #2. It was paired with WHQT, which remained in place with a modest decrease. WKIS rocketed from #10 to #4 and was tied with WEDR, which was stationary with slight increase. For the last five books, WMIA was #1 in this category. The station dropped to #6 with a rather large share loss. WLYF slid from #4 to #7.

SEATTLE-TACOMA: Meet The Old Boss…



For the third book in a row, iHEARTMEDIA Classic Rock KZOK was the preferred station with the 6+ crowd (8.2-8.0). UNIVERSITY OF WASHINGTON N/T KUOW stepped up to #2 (7.3-7.3), while AUDACY Country KKWF (100.7 THE WOLF) dipped to #3 with its smallest share since we were conspiring by the fire (7.5-6.2). AUDACY Active Rock KISW held steady at #4 (5.4-5.2), while iHEARTMEDIA Classic Hits WJEB (95.7 THE JET) landed its best book since DECEMBER as it ascended from #8 to #5 (4.1-4.8). HUBBARD AC KRWM (WARM 106.9) had its smallest share since AUGUST (4.8-3.9) as it slid from #5 to #11. Last month iHEARTMEDIA Pop CHR KBKS (HITS 106.1) dropped from #2 in cume to #8. The station got most of that back as it moved up to #1 (477,100-529,400) – an 11.0% increase. The market grew by 1.3%.

KKWF was #1 25-54 for the fourth book in a row but saw its four-book surge come to an end. KISW moved up to #2, despite its fourth down book in a row. HUBBARD Pop CHR KQMV (MOViN’ 92.5) dipped to #3 as it returned a good portion of last month’s big share increase. AUDACY Rhythmic AC KHTP (HOT 103.7) and KBKS had been tied at #7. KHTP bounced back from a down book to land at #4, while KBKS ended up at #5 with a rather large share gain. FRIENDS OF KEXP Alternative KEXP dipped to #6 with a slight decrease, while KZOK dropped three places to #7 as it ended a robust three-book surge.

The 18-34 race was anything but stagnant. KQMV received a massive infusion of share as it moved up from a three-way tie at #2 to #1. It had a half-share lead over KHTP, which rose from #5 to #2, while KBKS advanced from #8 to #3. Both stations posted their largest shares in over a year. KZOK slid from #1 to #4, while KJEB soared from #11 to #5 with its best outing since AUGUST. AUDACY Alternative KNDD (107.7 THE END) and KISW had been the other two partners in that #2 tie. The duo kept the arrangement in place as they dropped in unison to #6. KKWF made it a threesome as it landed its lowest total in exactly a year. KRWM dropped from a tie at #5 into an arrangement at #9 with iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM).

Despite a small share loss, KQMV made it back-to-back 18-49 wins. KKWF repeated at #2 but with its smallest share in over a year. KISW was back at #3 with a noticeable loss of share. It was partnered with KBKS, which advanced from #6 with a solid share gain. KEXP was motionless at #5, while KZOK dropped from #4 into a tie at #6 with KHTP.

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PHOENIX: A Perfect Ten



This was the tenth straight survey that saw iHEARTMEDIA AC KESZ (KEZ 99.9) as the #1 6+ station (9.2-9.5). HUBBARD Classic Rock KSLX was back at #2 but with its smallest share in over a year (7.1-5.9). iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN) was rock solid at #3 though it ended a four-book surge (6.0-5.7). DESERT VALLEY Adult Hits KOAI (95.1/94.9 THE WOW FACTOR) stepped up to #4 (4.6-4.9), while HUBBARD Active Rock KUPD dipped to #5 (4.7-4.6). As expected, KESZ still had the most listeners (868,700-813,600) – a 6.3% decrease. The market fell by 0.6%.

KESZ extended its 25-54 winning streak to eight as it regained some of last month’s large share loss. KUPD was back at #2 with a slight increase and was a bit more than a share off the pace. KYOT repeated at #3 and was joined there by HUBBARD Alternative KDKB (ALT AZ 93.3), which rose from #5 with its best book since JANUARY. TELEVISAUNIVISION Spanish Adult Hits KOMR (AMOR 106.3) jumped from #8 to #5 with its highest mark in over a year. KSLX slipped to #6 with its smallest number in over a year.

KDKB had its best 18-34 book since JANUARY, which also happens to be the last time the station was #1. This ended the three-book winning streak for KESZ, which stepped down to #2. It was met there by AUDACY Classic Hits KOOL (BIG 94.5), which arrived from #6 with its best performance in over a year. KUPD dipped to #4 and was tied with KSLX, which landed its fourth up book in a row. KYOT dropped four places to #6 and was paired with SIERRA H Rhythmic AC KZCE (101.1 THE BOUNCE).

KESZ was the 18-49 leader for the tenth straight survey, though it was unable to extend its three-book double-digit streak. KDKB vaulted from #5 to #2 with its best outing since JANUARY but trailed the leader by nearly three shares. KUPD stepped up to #3 with a slight decrease, while KYOT slid to #4 as it gave back most of last month’s huge increase. KSLX was down to #5 as it halted a four-book surge.

DETROIT: Bouncing Back




iHEARTMEDIA AC WNIC regained a bit of last month’s huge share loss, which enabled the station to head back up to the #1 spot in the 6+ arena (7.8-8.3). AUDACY Sports WXYT (97.1 THE TICKET) moved down to a very close #2 (9.2-8.2). The station did get a 1.6 share from its stream. iHEARTMEDIA Pop CHR WKQI (CHANNEL 955) ended a modest two-book slide (6.3-7.2) as it moved up two places to #3. BEASLEY Classic Rock WCSX had its best book since OCTOBER (6.1-6.9) as it motored up to #4. AUDACY Country WYCD returned most of last month’s large increase as it slid from #2 to #5 (7.8-6.8). BEASLEY Active Rock WRIF dropped down to #6 (6.5-6.2). WNIC continued to have the most cume (1,004,900-1,012,300) – a 0.7% rise. The market gained 0.5%.

It was a slugfest atop the 25-54 leaderboard as the top four stations were separated by less than a share. WKQI moved up to #1 with the exact same number it had in FEBRUARY, which is when it was last in first place. WNIC was close behind, moving up to #2 as it rebounded from a down book. WRIF was just a click behind as it dipped to #3 with a slight increase. WXYT fell from first to fourth as it ended a strong two-book surge. WYCD repeated at #5 with its first down book since there were a bunch of pipers incessantly piping.

This was the fifth book in a row that WKQI was both #1 and in double figures 18-34. The station also landed its largest number in over a year. WRIF stood along at #2, also with its highest share in over a year. The gap between the two stations was better than four shares. WXYT stepped down to #3 with a rather large share loss. WNIC inched up to #4 with a slight decrease, while iHEARTMEDIA Urban AC WMXD (MIX 92.3) moved up to #5 with a solid share gain. WYCD returned all of last month’s massive increase as it dropped from #4 to #6.

WKQI and WNIC both hit double digits 18-49. For WKQI, it was the station’s second win in a row. For WNIC, it pushed the station from #4 to #2. This was a bounce-back book for WNIC as it had also been in double digits back in MARCH. WRIF and WXYT had been tied at #2. WRIF dipped to #3 with a slight decrease, while WXYT landed at #4 with a much larger share loss. BEASLEY Rhythmic AC WMGC (105.1 THE BOUNCE) stepped up to #5 with a solid increase, while WYCD slipped to #6 as it – again – returned all of last survey’s huge increase.

MINNEAPOLIS-ST. PAUL: A Six Pack


Numerical symmetry here as the top six 6+ stations were in the exact same order as last month. UNIVERSITY OF NORTHWESTERN-ST. PAUL Contemporary Christian KTIS was #1 for the fifth book in a row and 12th time in the last 14 surveys (8.7-11.0). iHEARTMEDIA Sports KFXN (KFAN FM 100.3) repeated at #2 with its highest score since NOVEMBER (8.0-8.4). iHEARTMEDIA Classic Hits KQQL (KOOL 108) was back at #3 with its third up book in a row (6.9-7.3). HUBBARD Hot AC KSTP (KS95) held steady at #4 (6.7-6.8), while iHEARTMEDIA Country KEEY (K102) was still #5 (6.5-6.3). Rounding out this sextet was MPR N/T KNOW (6.4-6.0). The station also gained a 0.9 share from its stream. KQQL still led the cume category with a 0.1% decrease (723,200-722,800). The market was up by 0.4%.

KFXN landed its largest 25-54 share since DECEMBER as it advanced from #3 to #1. KTIS jumped from #5 to #2 with its best outing since JULY. KSTP was the demo co-leader last month. It dropped to #3 with a slight increase. AUDACY AC KZJK (104.1 JACK FM) repeated at #4 with a small increase, while iHEARTMEDIA Pop CHR KDWB remained at #5 with a slight decrease. The other co-leader from last month, CUMULUS Active Rock KXXR (93X), landed at #6 with its smallest share in over a year.

Though KEEY was unable to replicate last month’s double-digit 18-34 share, the station had enough left in the tank to remain #1. KDWB was back at #2 as it ended a three-book surge. KSTP stepped up to #3 with its highest score since AUGUST. A flat KQQL repeated at #4 and was paired with KZJK, which advanced from #6 with its best book in over a year. CUMULUS Classic Rock KQRS fell from #3 to #6 as it gave back most of last month’s large share increase.

There was a battle royal in the 18-49 space. KSTP was #1 for the fourth book in a row. Meanwhile, KTIS was up three places to #2 with its best outing since the dairy case was full of eggnog. The stations were separated by less than a half-share. KFXN vaulted from #8 to #3 as it halted a three-book slide. KXXR and KZJK were #2 and #3, respectively, last month. Both had down books and ended up together at #4. KDWB and KEEY dropped out of the top five and were hanging at #6.

Thank you for playing along.

As always, The Ratings Experts from RESEARCH DIRECTOR, INC. stand ready to help you grow your ratings and revenue. Click the link below to get the gruesome details.

Still to come: our final attempt at insight as we dive into TAMPA, SAN DIEGO, DENVER, NASSAU-SUFFOLK and CHARLOTTE.

-Steve Allan, Programming Research Consultant

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About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.






May PPM Insights, Day 2, June 11, 2024


Every 28 days there are people – like you – who are experiencing the ebbs and flows of the NIELSEN ratings cycle. Sure, you may have some clues as to how the book will turn out prior to its release, but nothing quite matches the emotional anticipation of that data download. Is it going to be a good day with fist pumps abounding? Will it be a day for self-reflection and navel-gazing? Or will it be a “meh” experience? Whichever way the meter turns, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with a significant contribution from the math mages from XTRENDS – are here to put it all into perspective.

Our current subject is MAY. A survey that began on APRIL 25TH and reached its resolution on MAY 22ND. We celebrated Mom, our Armed Forces, and a sci-fi franchise. Other than that, life was whatever passes for normal these days….

HOUSTON-GALVESTON: A Ratings Bonanza



It’s not like HOPE MEDIA Christian Contemporary KSBJ hasn’t been #1 6+ before. The station was there just two books ago. However, not with a number this large (7.0-9.6). The rest of the field was left with fighting over second place, which ended up in the hands of two stations. iHEARTMEDIA AC KODA (SUNNY 99.1) had its smallest share in over a year (7.7-6.1) as it stepped down from its leadership role. URBAN ONE Urban AC KMJQ (MAJIC 102.1) joined the fray from #6 with its best outing since JANUARY (5.3-6.1). Close behind at #4 was iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ), which ended a four-book surge (6.3-6.0). RADIO ONE Classic Rock KGLK (THE EAGLE 106.9 & 107.5) and AUDACY Adult Hits KKHH (95.7 THE SPOT) had been tied at #4. KGLK moved down to #5 with its lowest score in over a year (5.4-5.2), while KKHH ended up at #6 (5.4-4.9). Despite a 9.7% decrease, KODA still had the most cume (1,826,200-1,649,800). The market was off by 0.8%.

Not only did KSBJ move from #3 to #1 25-54, but the station also landed on the double-digit marker. KTBZ dipped to #2 with its first down book since we were carefully hanging hosiery. KODA moved down to #3 as it gave back all of last month’s large share increase. CUMULUS Pop CHR KRBE repeated at #4 with a slight decrease, while KKHH was up two slots to #5 with a small share gain. iHEARTMEDIA Urban Contemporary KQBT (93.7 THE BEAT) leapt from #11 to #6 with its highest mark since SEPTEMBER. RADIO ONE Country KKBQ (THE NEW 93.Q) slid three places to #7 with its smallest share since OCTOBER.

The 18-34 leaderboard was a game of musical chairs. The one constant was KTBZ, which remained at #1 and smashed through the double-digit barrier. ESTRELLA Spanish Adult Hits KQQK (EL NORTE 107.9) jumped from #9 to #2 with its best book in over a year and still trailed the leader by more than five shares. KKHH rose from #6 to #3 with its third up book in a row, while KSBJ stepped up to #4 with a small increase. AUDACY Spanish Contemporary KLOL (MEGA 101 FM) dropped to #5 with its lowest total since the place was lousy with leaping lords. KRBE was down to #6 as it returned about half of last month’s huge share increase. KODA slumped from #2 to #8 with its lowest mark in over a year.

Despite a slight decrease, KTBZ was #1 18-49 for the third book in a row. KSBJ rocketed from #9 to #2 with a massive share gain. KODA dipped to #3 with a large share loss, while KKHH remained at #4 with a modest increase. KQQK was back at #5, while KRBE slipped three spots to #6.

ATLANTA: Cox Rox


There were fist bumps aplenty at a certain cluster HQ as the top four stations in the 6+ arena all shared the same key card. COX MEDIA Classic Hits WSRV (97.1 THE RIVER) was #1 for the fourth straight survey with its highest mark since DECEMBER (7.8-7.9). COX MEDIA N/T WSB-A was back at #2 (7.1-7.1), while COX MEDIA AC WSB (B98.5) inched up to #3 (6.3-7.0). It also picked up an additional 0.4 share from its stream. COX MEDIA Urban AC WALR (KISS 104.1) moved up to #4 with its best book since JUNE (5.0-6.9). URBAN ONE Urban AC WAMJ (MAJIC 107.5/97.5) slipped to #5 (6.9-6.6). WSB retained the cume crown with a 10.9% increase (826,700-916,900). The market shrank by 0.9%.

WSRV had its best 25-54 book since AUGUST as it repeated as the market leader. WALR landed its largest share in over a year as it vaulted from #7 to #2. WSB dipped to #3 and was met there by AUDACY Urban Contemporary WVEE (V-103), which moved up a spot with its best showing since OCTOBER. WAMJ was back at #5 with a slight increase, while CUMULUS Alternative WNNX (99X) fell four places to #7 with its lowest score since Santa was travelling on his eponymous thoroughfare.

WSB was your 18-34 winner for the fifth straight survey, but that object in its rearview mirror was closer that it appeared. WALR rose from #8 to #2 and was less than a half share off the pace. WVEE, WSB-A and URBAN ONE Urban Contemporary WHTA (HOT 107.9) had been tied at #5. WVEE and WHTA had strong share increases and ended up at #3 and #4, respectively. WSB-A remained at its previous home. Meanwhile, AUDACY Sports WZGC (92.9 THE GAME) and JDJ COMMUNICATIONS Urban Contemporary WWSZ-A (STREETZ 94.5) had been an item at #2. Both stations experienced rather large share losses as they fell in tandem to #6. WSRV dropped four places to #8 with its least productive outing in over a year.

In the 18-49 metaverse, WSRV was #1 for the second book in a row with its largest share since DECEMBER. WVEE repeated at #2 with a slight increase, while WALR was up two places to #3 the station’s highest score in over a year. A flat WSB was back at #4, while WNNX slipped from #2 to #5 as it returned all of last month’s solid share increase.

WASHINGTON, DC: Move Along…



…nothing to see here, as the top five 6+ stations were as we last saw them. AMERICAN UNIVERSITY N/T WAMU was in its customary #1 position but – shocker – had its smallest share in over a year. However, the station was still in double figures (11.3-10.7). HUBBARD News WTOP came in at #2 for the fifth book in a row and its highest mark since JANUARY (7.8-8.2). HOWARD UNIVERSITY Urban AC WHUR was back at #3 (7.6-7.4), while iHEARTMEDIA AC WASH remained at #4 (5.7-5.5). Rounding out the quintet again was URBAN ONE Urban AC WMMJ (MAJIC 102.3/92.7) (4.9-4.9). WASH still had the most meters, er, listeners with a 0.9% decrease (774,300-767,100). The market gained 3.1%.

Moving to the head of the 25-54 pack was URBAN ONE Urban Contemporary WKYS, which landed its largest share in over a year to pop out of a three-way tie at #2. This pushed WASH down to #2 as it surrendered most of last month’s huge increase. The stations were separated by less than a half share. iHEARTMEDIA Alternative WWDC (DC101) also posted its best number in over a year as it rose two places to #3. WAMU and WHUR had also been in that tie at #2. Each station scored its smallest share since NOVEMBER and landed at #4 and #5, respectively.

WAMU lost most of last month’s huge 18-34 share increase but easily cruised to its fifth win in a row. AUDACY Rhythmic CHR WPGC stepped up to #2 with its best book since JULY yet was still a share and a half off the lead. WKYS dipped to #3 and was one of three stations residing in that space. WASH remained in place with a small increase, while iHEARTMEDIA Pop CHR WIHT (HOT 99.5) rebounded from a down book to advance from #6. ATLANTIC GATEWAY Christian Contemporary WGTS dropped from a tie at #3 into a five-station logjam at #8.

Same players, different places was the theme for the 18-49 segment. A flat WKYS moved up to #1. It narrowly edged WASH, which stepped down to #2 as it gave back a good portion of last month’s large increase. WWDC was close behind at #3 with its best showing in over a year. WPGC accomplished the same feat as it moved up a spot to #4. It was paired with WAMU, which moved down from #3 with its smallest share in over a year.

PHILADELPHIA: A Return To Glory


Last month BEASLEY Classic Rock WMGK saw its three-book 6+ winning streak come to an end. This time the station rebounded from a down book (7.9-8.5) and was back on top of the leaderboard. iHEARTMEDIA Urban AC WDAS moved back down to #2 (8.3-8.1), while BEASLEY Album Oriented Rock WMMR dipped to #3 (8.0-7.9). Also in the hunt was AUDACY Sports WIP, which repeated at #4 (6.7-7.4). The station also gained a 3.0 share from its stream. AUDACY AC WBEB (B101.1) remained at #5 (5.9-5.7). AUDACY News KYW-A was back at #6 (5.5-5.1) but picked up a 0.5 share from its online presence. WBEB increased its market lead in cume by 4.0% (995,400-1,035,500). The market was down 1.0%.

WMMR made it back-to-back double-digit 25-54 books as it sat at #1 for the fifth straight survey. A flat WDAS was back at #2 and trailed the leader by nearly four shares. WIP remained at #3 with its highest score since NOVEMBER. It was partnered with WMGK, which stepped up from #4 as it halted a two-book slide. WBEB dipped to #5 with a modest share increase.

Two stations shared the honor of being #1 18-34. WBEB had a down book but still moved up from #2, while WDAS landed its largest share in over a year to advance from #3. iHEARTMEDIA Urban WUSL Contemporary (POWER 99) was up two spots to #3 as it ended a steep three-book slide. WMMR went from first to fourth with its lowest total since ELTON was asking you to hop on a turntable (hope it’s a QRK). Two stations moved up and into a tie at #5. WMGK was at #6 and ended a three-book slide. AUDACY Classic Hits WOGL (BIG 98.1) arrived from #8 with its best showing in over a year. BEASLEY Country WXTU dropped from #3 to #7 as it gave back most of last month’s large increase.

WMMR was the dominant 18-49 performer for the fifth book in a row and hit double figures for the second straight survey. WDAS repeated at #2 with a slight increase and was about three shares in arrears. A flat WBEB was back at #3, while WIP inched up to #4 with a solid share gain. WUSL dipped to #5 with a slight decrease and was met there by WMGK, which rose from #7 as it rebounded from a down book.

BOSTON: The Sporting Life



You can’t stop BEASLEY Sports WBZ (98.5 THE SPORTS HUB); you can only hope to contain it. The station was #1 6+ for the fifth book in a row and remained in double figures (10.1-11.0). BEASLEY Classic Hits WROR repeated at #2 (6.1-5.7), and just nipped AUDACY Hot AC WWBX (MIX 104.1), which moved up to #3 (5.7-5.6). BOSTON UNIVERSITY N/T WBUR dipped to #4 with its lowest mark since OCTOBER (5.8-5.4). AUDACY AC WMJX (MAGIC 106.7) stepped up to #5 despite having its fifth straight down book (5.0-4.9). iHEARTMEDIA Classic Rock WZLX landed its lowest share in over a year (5.6-3.8) as it fell from #5 to #9. It was paired with WGBH FOUNDATION N/T WGBH (4.3-3.8). WMJX held its cume lead with a 3.7% rise (799,900-829,800). It was the station’s highest Frosty-free total in over a year. The market was up 0.3%.

WBZ was #1 25-54 for the fifth book in a row and 13th time in the last 14 surveys. The station also hit double-digits. iHEARTMEDIA Pop CHR WXKS (KISS 108) had its best outing in over a year to rise to #2. It was better than three shares behind the leader. WWBX repeated at #3 with a slight increase, while AUDACY Adult Hits WBGB (BIG 103) dropped from #2 to #4, ending a robust three-book surge. WMJX had a small share loss as it stepped up to #5. WROR slid to #6 with its lowest total since that kid with the drum just … would … not … stop.

In APRIL, WWBX had its three-book 18-34 winning streak grind to a halt. The station was back at #1 this month, though its four-book double-digit streak was no more. WBGB was #1 and in double figures last time but slipped to #2 and in single digits this survey. WXKS posted its best score since NOVEMBER as it rose to #3 and stood a half share out of second place. WBZ stepped down to #4 with its least productive outing since SEPTEMBER. iHEARTMEDIA Rhythmic CHR WJMN (JAM’N 94.5) moved up to #5 as it ended a somewhat steep two-book slide. WROR dropped two places to #7.

For the fifth straight survey, WBZ was #1 18-49. The station also hit double figures for the fourth time during that span. WWBX repeated at #2 though with its lowest score since JANUARY. WXKS bounced back from a down book to move from #6 to #3. WMJX inched up to #4 but with its smallest share since NOVEMBER. WROR and WBGB had been tied at #3. Both stations suffered the exact same share loss as they landed at #5.

Thanks for the time. As always, comments, suggestions and snarky comments are welcome. If you haven’t done so already, please subscribe to our blog right now. Feel free to share it with your network.

The Ratings Experts from RESEARCH DIRECTOR, INC. stand resolute and ready to help you grow your ratings and your revenue. Stay tuned for part three featuring MIAMI, SEATTLE, PHOENIX, DETROIT and MINNEAPOLIS-ST. PAUL.

-Steve Allan, Programming Research Consultant

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About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.




May PPM Insights Day 1, June 10, 2024


Like crabgrass in your lawn, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are back to take another stab at the ratings. This is our first look at the MAY survey, which ran from APRIL 25TH through MAY 22ND. There were several notable celebrations during the month: Mom, CINCO DE MAYO, and that totally nerdy day devoted to the STAR WARS franchise. Oddly enough, it was the second survey in a row that did not contain a federally-mandated three-day weekend. Go figure.

Fasten your seat belt, and keep your arms and legs in the vehicle at all times. We’re in for a bumpy ride.


NEW YORK: Flat Is Good



For the third book in a row, the top five on the 6+ leaderboard was unchanged. iHEARTMEDIA AC WLTW (106.7 LITE FM) continued to run away with the demo, matching its best Frosty-free number in over a year (8.9-8.9). iHEARTMEDIA Classic Rock WAXQ (Q104.3) came in as a distant #2 again (6.3-6.3) and saw its lead over #3 iHEARTMEDIA Pop CHR WHTZ (Z100) ebb a bit (5.3-5.6). AUDACY Classic Hits WCBS was back at #4 with its best outing since JANUARY (4.8-5.2), while AUDACY News WINS (1010 WINS)remained at #5 (4.7-4.3). The latter station did garner an additional 0.3 share from its stream. WLTW was still the cume giant (3,660,800-3,709,200) – a 1.3% increase, which nearly doubled the market’s 0.7% rise.

Back in JANUARY, WHTZ and WLTW were the 25-54 co-leaders. The stations have been trading the title ever since, and it was WHTZ’s turn at #1. The station had its best book in exactly a year. WLTW stepped down to #2 as it returned most of last month’s large increase. iHEARTMEDIA Hot AC WKTU had its third straight down book but held on to third place. WAXQ landed its largest share in over a year to move up a slot to #4. WCBS rebounded rather nicely from a down book to advance from #9 to #5. SBS Spanish Tropical WSKQ (MEGA 97.9) had its smallest share since DECEMBER as it dipped to #6.

WLTW kept its long active streak of #1 18-34 books alive and hit double figures for the fourth book in a row. WHTZ repeated at #2 with its highest mark in over a year yet trailed its cluster buddy by four shares. WAXQ was back at #3 as it halted a three-book skid. AUDACY Hot AC WNEW (NEW 102.7) landed its biggest number since OCTOBER as it rose from #7 to #4. WKTU slipped to #5 and narrowly edged WSKQ, which stepped down to #6.

Though WLTW was #1 18-49 for the fourth straight survey, it could not duplicate last month’s double-digit experience. WHTZ remained at #2 with its best outing since JUNE and cut the margin between it and the leader to under two shares. WAXQ stepped up to #3, again with its best book in over a year. WKTU inched up to #4 with a slight decrease and was tied with WSKQ. WCBS entered the chat. Though it remained at #6, the station was less than a half share outside the top five.

LOS ANGELES: The Flat Earth Society


Ratings stability was a good thing for AUDACY Classic Hits KRTH (K-EARTH 101) as the station was #1 6+ for the fourth straight survey (5.7-5.7). iHEARTMEDIA AC KOST was back at #2 but with its fifth down book in a row (5.5-5.2). iHEARTMEDIA Hot AC KBIG (104.3 MYFM) ended a two-book slide as it moved up to #3 (4.3-4.7). Nipping at its imaginary heels was iHEARTMEDIA Pop CHR KIIS (102.7 KISS FM), which repeated at #4 (4.5-4.6). TELEVISAUNIVISION Spanish Contemporary KLVE (K-LOVE 107.5) remained at #5 (4.3-4.4) and narrowly defeated AUDACY Rhythmic AC KTWV (94.7 THE WAVE), which rose to #6 (4.1-4.3). iHEARTMEDIA N/T KFI-A picked up its smallest share in over a year (4.6-4.0) as it fell four places to #7. It was tied with SBS Mexican Regional KLAX (LA RAZA 97.9) (3.7-4.0). KOST was still in cume control with a 2.7% increase (2,101,300-2,157,700). The market gained 1.4%.

For the first time since NOVEMBER, KIIS was #1 25-54. This brought KOST’s six-book winning streak to a close as it stepped down to #2. The stations were a half share apart. KBIG repeated at #3, while KLVE moved up to #4. Both stations had slight decreases. AUDACY Adult Hits KCBS (93.1 JACK FM) and KLAX moved up and into a tie at #5. KRTH landed its lowest number in over a year as it slid from #4 to #7.

KIIS did have a down 18-34 book, but that did not deter the station as it finished in first place for the third straight survey. KLVE moved up to #2 with a small decrease. It was sharing the moment with KCBS, which jackknifed from #12 with its highest score since JANUARY. KBIG remained at #4 as it ended a three-book slide, while KRTH repeated at #5 with its third up book in a row. KOST dropped from #2 to #6 with its least productive outing since OCTOBER.

After landing its best 18-49 share since NOVEMBER, KIIS was able to extend its streak of #1 books to three. A flat KBIG was back at #2, while KLAX advanced three spaces to #3 with its best showing in over a year. A flat KLVE inched up to #4, while KOST dipped from #3 to #5. KRTH also fell two slots – to #6 – with its fourth consecutive down book.

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CHICAGO: Lake Shore Drive


HUBBARD Classic Rock WDRV (97.1 THE DRIVE) put it into, uh, overdrive as it repeated at #1 6+ with its highest-octane book in over a year (6.2-7.1). iHEARTMEDIA AC WLIT (93.9 LITE FM) was back at #2 (5.9-6.3) and was forced to share the moment with iHEARTMEDIA Urban AC WVAZ (V103), which moved up a spot, also with its best book in over a year (5.4-6.3). AUDACY News WBBM-A remained at #4 (5.2-5.2) and gained a 0.1 share from its stream. AUDACY Country WUSN (US99) was up for the fifth book in a row (4.1-5.1) to advance from #8 to #5. TELEVISAUNIVISION Mexican Regional WOJO (QUÉ BUENA 105.1) slipped to #7 with its smallest share since BRENDA LEE topped the charts (5.2-4.2). WLIT was still the cume leader (1,429,300-1,385,500) – a 3.1% decrease. The market was up 0.3%. Fun fact: WDRV and CUMULUS Classic Hits WLS were also in the million cume club.

WOJO was #1 25-54 for the fifth straight survey but with its lowest share since SEPTEMBER. As a result, the top five stations were within a share of one another. WLIT repeated at #2 with a slight decrease but saw the gap between it and #1 shrink from about two shares to under a half share. WUSN remained at #3 with its best performance since JULY, while WVAZ took two steps upwards to #4 with its highest mark in over a year. AUDACY AAA WXRT slipped to #5 with a slight decrease. WLS had its first down book since DECEMBER as it dropped three places to #8.

A bit of palace intrigue infiltrated the 18-34 race. WOJO was #1 for the fifth book in a row but with its smallest share since JUNE. Meanwhile, WDRV had its best showing in over a year to repeat at #2. As a result, the gap between the two stations shrank from nearly two shares to the smallest possible margin. WUSN stepped up to #3 with its highest score since DECEMBER, which pushed iHEARTMEDIA Pop CHR WKSC (103.5 KISS FM) to #4. WVAZ inched up to #5 with a slight increase. WLS fell from #5 to #12.

Despite a down book, WOJO was #1 18-49 for the fifth straight survey. It still held a sizeable advantage over WLIT, which remained at #2 with a slight decrease. There was a threesome at #3. WDRV stepped up a spot with a slight share gain, while WVAZ rose from #5 as it bounced back from a down book. WUSN advanced from #9 with its biggest share in over a year. SBS Mexican Regional WLEY (LA LEY 107.9) fell from #3 into a tie at #9 with WKSC.

SAN FRANCISCO: Fit To Be Untied


Last month BONNEVILLE AC KOIT and KQED INC N/T KQED were tied atop the 6+ chart. KOIT scored its lowest share in over a year (7.1-6.8) but remained in first place, while KQED landed its smallest number since OCTOBER as it stepped down to #2 (7.1-5.9). AUDACY News KCBS-A remained at #3, albeit with its third down book in a row (6.2-5.7). iHEARTMEDIA Soft AC KISQ (98.1 THE BREEZE) wafted up to #4 with its best performance since JULY (4.5-5.1). BONNEVILLE Pop CHR KMVQ (99.7 NOW) dipped to #5 (4.6-4.6). KOIT still had the most listeners (1,125,600-1,207,300) – a 7.3% increase. The market was up 0.6%.

KOIT kept its #1 25-54 streak alive though it landed its lowest share since AUGUST. KMVQ remained at #2 but with its third straight down book. iHEARTMEDIA Rhythmic CHR KMEL repeated at #3 with a small share gain. It had company as AUDACY Hot AC KLLC (ALICE @ 97.3) turned it up from #11 with its highest score in over a year. KISQ was back at #5 with a solid increase. KQED dropped five places to #8, while TELEVISAUNIVISION Mexican Regional KSOL (QUÉ BUENA 98.9/99.1) fell from #5 into a tie at #10 with iHEARTMEDIA Hot AC KIOI (STAR 101.3).

KOIT ran its 18-34 winning streak to 11 but saw its nine-book double-digit run come to a close. KMEL was back at #2 with its best outing since Rudolph was going down in history. AUDACY Alternative KITS (LIVE 105) was up two places to #3 with its highest mark since DECEMBER. KMVQ dipped to #4 with a slight decrease, while CUMULUS Classic Rock KSAN (107.7 THE BONE) stepped down to #5 as it returned a good portion of last month’s huge increase.

It was another dominating 18-49 performance for KOIT, even as the station was granted its smallest share since AUGUST. KMVQ returned as the #2 station with its third down book in a row. It trailed the leader by more than two shares. A flat KMEL repeated at #3, while KISQ was up two spots to #4 as it bounced back from a down book. KITS dipped to #5 with a slight increase. KSOL fell from #4 into a tie at #8 with KSAN.

DALLAS-FT. WORTH: Punching Their Ticket



Back in FEBRUARY, CUMULUS Sports KTCK (1310 & 96.7 THE TICKET) notched its second consecutive #1 6+ book. The station then spent two books in the second division at #10. It was back to #1 this month with a strong share increase (3.7-5.3). This ended the three-book winning streak for TELEVISAUNIVISION Mexican Regional KLNO (QUÉ BUENA 94.1), which did land its best book since OCTOBER (4.7-5.2). CUMULUS Country KPLX (99.5 THE WOLF) birthed its biggest litter in over a year (4.4-5.0) as it stepped up to #3. Last month iHEARTMEDIA Pop CHR KHKS (106.1 KISS FM) and AUDACY Classic Hits KSPF (98.7 THE SPOT) were tied at #6. The stations rose in tandem to #4 with the exact same share increase (4.0-4.6). AUDACY Adult Hits KJKK (100.3 JACK FM) had its first down book since the birds of the genus Cygnus were paddling about (4.5-4.0) as it slid to #6. It was paired with CUMULUS Country KSCS (NEW COUNTRY 96.3) (3.9-4.0). SERVICE Urban AC KRNB (SMOOTH R&B 105.7) fell seven slots to #9 (4.6-3.8), while iHEARTMEDIA AC KDGE (STAR 102.1) dropped from #5 to #10 (4.1-3.7). Thanks to an 8.9% increase, KSPF became the cume commander (998,900-1,087,700). The market gained 1.9%.

KTCK got a big 25-54 share boost as it leapt from #3 to #1. This halted KLNO’s three-book winning streak as the station dipped to #2. KPLX hunted down its best number in over a year to rise from #6 to #3. KSCS repeated at #4 with a slight share gain, while two stations headed in opposite directions met up at #5. KJKK slid from #2 with a large share loss, while KHKS moved up from #7 with a slight increase. KDGE dropped four places to #9 and was partnered with AUDACY Alternative KVIL (ALT 103.7).

A flat KLNO was #1 18-34 for the fourth straight survey. KHKS stepped up to #2 with a solid increase but was still a share off the pace. KSCS was up to #3 with a slight increase, while KPLX leapt from #8 to #4 as it regained all of last month’s lost share. KVIL dipped to #5 with its third down book in a row. Early on in this survey, the station formerly known for its talk switched formats. This looks like a good move as iHEARTMEDIA Active Rock KEGL (97.1 THE EAGLE) soared from #24 to #7.

KLNO was flat 18-49, as well, but won the demo for the fifth book in a row. KSCS and KHKS were #4 and #5, respectively, last month. Both stations had good books as they advanced to a tie at #2. KTCK was ticketed for speeding as it zoomed from #14 to #4 – its first appearance in the top five since JUNE. KDGE dropped from #2 to #5 and was joined in that space by KPLX, which rose from #8. KVIL slipped to #7 where it was confronted by KSPF, AUDACY Mexican Regional KMVK (LA GRANDE 107.5) and HOPE MEDIA Contemporary Christian KAWA (WayFM).

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