by Steven Allan, Programming Research Consultant
February PPM Insights, Day 4February PPM Insights, Day 3
Since today is baseball’s opening day, it is appropriate to say we are rounding third and headed for home as we wrap up the FEBRUARY survey. Another set of data points are on deck as we examine how this whole three-minute rule – NIELSEN’s version of the pitch clock – has affected radio listening. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our double play partners from XTRENDS – will focus on share rank, as usual. However, we will also continue to look at how PUMM has been affected on a book-to-book and year-to-year basis. This is our version of inside baseball.
The FEBRUARY book ran from FEBRUARY 6TH through MARCH 5TH. There was a long government-sponsored weekend in there, the end of the football season and plenty of the winter doldrums. The play by play begins now ….
➤TAMPA-ST. PETERSBURG-CLEARWATER: Fits Like A Dove
COX MEDIA Soft AC WDUV (105.5 THE DOVE) was perched atop the 6+ roost as per usual with another dominating performance (9.5-10.1). RADIO TRAINING Contemporary Christian WCIE (THE JOY FM) moved up two places to #2 with its best performance in over a year (6.0-6.5). COX MEDIA Classic Hits WXGL (107.3 THE EAGLE) remained nested at #3 (6.1-5.7), while COX MEDIA Urban AC WTBV (101.5 THE VIBE) slipped to #4 with its smallest share since OCTOBER (6.6-5.5). The station did garner a 0.4 share from its stream. Two stations moved up and into a tie at #5. iHEARTMEDIA Active Rock WXTB (98 ROCK) stepped up from #6 with its highest mark in over a year (4.8-5.2), while iHEARTMEDIA Country WFUS (US 103.5) advanced from #7 (4.6-5.2). BEASLEY Country WQYK (99.5 QYK) slipped to #7 (5.3-5.0). WDUV still had the biggest flock of listeners (744,000-702,100) – a 5.6% decline. The market was down 0.7%. Market PUMM was up 1.2% from JANUARY and 19.7% from 2024.
WXTB made it back-to-back 25-54 wins with its fifth up book in a row. WCIE vaulted from #6 to #2 with, again, its best outing in over a year. WDUV dipped to #3 with its lowest score since JULY. WQYK dipped to #4 and was tied with the flat and stationary WTBV. COX MEDIA N/T WHPT (102.5 THE BONE) fell from a tie at #4 to #10 as it surrendered a good chunk of last month’s large increase. It was sharing that space with BEASLEY Classic Hits WRBQ (Q105) and iHEARTMEDIA Pop CHR WFLZ (93.3 FLZ). Market PUMM was up a modest 0.2% from last month and a substantial 25.3% from the previous year.
WFUS has been on quite the 18-34 tear. It has gone from #10 in the HOLIDAY book to #6 and this time landed in first place with a double-digit share. This halted the seven-book winning streak of WDUV, which dipped to #2 despite a solid share increase. WFLZ stepped down to #3 and was paired with WXTB. WQYK inched up to #5 as it ended a steep two-book slide. WXGL slid three places to #6 as it surrendered a large portion of last month’s massive share infusion. WCIE dropped from #5 into a tie at #8 with BEASLEY Rhythmic CHR WLLD (WiLD 94.1). Market PUMM was up 2.7% from the previous book and 14.6% from a year ago.
WXTB widened its already comfortable 18-49 lead to about two shares over #2 WDUV. WFLZ, WCIE and WFUS were last spotted at #5. The latter two stations had solid share increases as they landed at #3 and #4, respectively. COX MEDIA AC WWRM (MAGIC 94.9) dipped to #5 with a slight decrease. WFLZ and WQYK exited the top five and were huddled together at #7. Market PUMM grew 3.6% on a monthly basis and 30.7% from last year.
➤DENVER-BOULDER: That’s Kool
KSE VENTURES Classic Hits KXKL (KOOL 105) had its best 6+ book since AUGUST as it repeated as the market leader (6.1-7.0). BONNEVILLE AC KOSI (KOSI 101.1) stepped up to #2 (5.4-6.1), while iHEARTMEDIA Alternative KTCL (CHANNEL 93.3) jumped from a tie at #6 to #3 with its best showing since MAY (4.7-5.9). BONNEVILLE Country KYGO slid to #4 (5.8-5.4), while AUDACY Modern AC KALC (ALICE 105.9) moved up to #5 (4.7-4.7). iHEARTMEDIA AAA KBCO and PUBLIC BROADCASTING OF COLORADO N/T KCFR were last seen at #4. KBCO dropped to #7 (4.9-4.5), while KCFR ended up at #8 (4.9-4.4). KOSI was still in cume control with an 8.5% increase (494,900-536,900). The market grew by 3.4%. Market PUMM was down 0.8% from JANUARY but up 6.6% from 2024.
For the eleventh time in the last 14 surveys, KTCL was #1 25-54. The station received a huge influx of share this month and led KXKL, which stepped up to #2, by more than three shares. ENTRAVISION Spanish Adult Hits KJMN (LA SUAVECITA 92.1) leapt from #7 to #3 with its fifth up book in a row. iHEARTMEDIA Pop CHR KDHT (HITS 95.7) rebounded from a down book to vault from #13 to #4. AUDACY Classic Rock KQMT (99.5 THE MOUNTAIN) remained firmly rooted at #5 with a small decrease. However, it had company as KOSI rose from #8 and iHEARTMEDIA Country KWBL (106.7 THE BULL) advanced from #12. KYGO dropped three places to #8. KCFR and KBCO had been #2 and #3, respectively. The stations fell into a tie at #11 along with KALC. Market PUMM was off 2.3% from last month but up 6.8% from the previous year.
Last month KTCL, KOSI and KQMT shared the top 18-34 spot. KTCL stood alone, thanks to its best book since MAY. KOSI and KQMT had solid increases but dropped into a tie for second place. AUDACY Rhythmic CHR KQKS (KS 107.5) stepped up to #4, while iHEARTMEDIA Classic Rock KRFX (103.5 THE FOX) dipped to #5. KSE VENTURES Hot AC KIMN (MIX 100) slipped to #6 and was paired with KDHT. Market PUMM was off 0.6% from last survey and down 2.4% from a year ago.
The 18-49 leaderboard went through some things. KTCL stepped up to #1 with its highest score since JULY. KDHT and KOSI fell out of the top five last month and landed in a heap at #7. Both stations bounced back and were at #2 and #3, respectively. ENTRAVISION Mexican Regional KXPK (LA TRICOLOR 96.5) remained at #4 with a slight decrease. It was joined there by KQKS and KXKL, which has been tied at #11. KIMN slid from a tie at #4 into a tie at #7 with KJMN. KBCO gave back most of last survey’s huge increase as it fell from #2 into a tie at #9 with KQMT. A month ago, KCFR was the demo leader. This time, it was sitting at #12 along with KALC. Market PUMM fell 3.5% from last month but was up 3.3% from a year ago.
➤SAN DIEGO: Was A Sunny Day…
Not only was AUDACY Classic Hits KXSN (SUNNY 98.1) the repeat 6+ champion, but the station also landed its largest share in over a year (7.4-9.0). SAN DIEGO STATE UNIVERSITY N/T KPBS was back at #2 with its highest mark since AUGUST (6.0-6.7). LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) stepped up to #3 (4.9-5.4), while LOCAL MEDIA Alternative XTRA (91X) advanced three spaces to #4 with its best showing in over a year (3.8-5.3). AUDACY AC KYXY slid to #5 (5.5-4.9). The station added a 0.2 share from the interwebs. KXSN kept its cume lead with a 3.4% increase (560,200-579,200). The market was off 0.1%. Market PUMM fell 1.3% from JANUARY but was up 30.9% from 2024.
For the first time since AUGUST, KXSN was back on top of the 25-54 leaderboard. XTRA moved up to #2 with its best book in over a year but was still about a share and a half off the lead. TELEVISAUNIVISION Mexican Regional KLNV (QUÉ BUENA 106.5) went from first to third with only a slight decrease. XHRM slid to #4 with a slight increase. iHEARTMEDIA Active Rock KIOZ (ROCK 105.3) stepped up to #5 with its best outing since OCTOBER. It was partnered with iHEARTMEDIA Pop CHR KHTS (CHANNEL 933), which rose from #8 with its best book in exactly a year. AUDACY Country KSON fell five places to #10 as it returned about half of last month’s large share increase. Market PUMM was down 4.9% from last month but gained 24.0% when compared to last FEBRUARY.
KXSN had its best 18-34 book in over a year as it made its way up to #1. KIOZ vaulted from #8 to #2, also with its highest score in over a year, but was still two shares off the lead. XTRA slid from #1 to #3, while three stations were massed together at #4. A flat XHRM remained in place, while KSON dropped from a tie at #2. KHTS stepped up from #5 with its best book since JUNE. KPBS and AUDACY Alternative KBZT (ALT 94.9) were last seen at #5. KPBS slipped to #7 and was in league with KYXY, while KBZT landed at #9. Market PUMM was down 1.0% on a monthly basis but up 6.9% from a year ago.
Both KXSN and XTRA had their best 18-49 books in over a year as they rose to #1 and #2, respectively. XHRM repeated at #3 with a small increase and was paired with KIOZ, which moved up from #5. KLNV fell from first to fifth with its smallest share since JULY. Market PUMM was down 1.2% from last month but up 22.7% from 2024.
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➤CHARLOTTE-GASTONIA-ROCK HILL: MMMM … K
BEASLEY Classic Hits WKQC (K104.7) was #1 6+ for the third straight survey (6.9-6.9). BEASLEY Urban AC WBAV (V101.9) was back at #2 (6.5-6.6), but had company as UNIVERSITY RADIO FOUNDATION N/T WFAE moved up to claim its share of second place with its highest score in over a year (5.9-6.6). PACIFIC Classic Hits WXRC (95.7FM THE RIDE) remained idled at #4 with its third up book in a row (5.4-6.2). iHEARTMEDIA Classic Rock WRFX (99.7 THE FOX) landed its largest share in over a year (3.8-5.9) as it advanced from #12 to #5. BEASLEY Urban Contemporary WPEG (POWER 98FM) slid from #5 to #9 (5.2-4.9). iHEARTMEDIA Adult Hits WLKO (102.9 THE LAKE) reassumed control of the cume war with a 13.8% increase (365,500-416,000). The market was up 2.5%. Market PUMM grew 3.7% from JANUARY and 10.9% from 2024.
The top three 25-54 stations were unchanged from last month. WPEG was back at #1, while WKQC repeated at #2. Both stations had down books and were less than a half share apart. WBAV remained at #3 with a slight increase. iHEARTMEDIA Alternative WEND (106.5 THE END) stepped up to #4 as it bounced back from a down book. It was paired with WRFX, which advanced from #10 with its fourth up book in a row. URBAN ONE Sports WFNZ (SPORTS RADIO 92.7 FM) slipped to #6 and was hanging out with WFAE. Market PUMM was up 8.9% from last month and 9.4% from a year ago.
As recently as NOVEMBER, WRFX was #12 18-34. The station has more than tripled its share in the ensuing surveys and this time found itself at #1 and in double figures. WFNZ repeated at #2 but was better than two shares off the pace. WEND leapt from #7 to #3 with its highest score in a year. WKQC dipped to #4 as it ended a strong four-book surge. BEASLEY Country WSOC (COUNTRY 103.7) worked it from #9 to #5 as it halted a steep four-book slide. WBAV dipped to #6 with its lowest total since APRIL. WPEG lost more than half its previous share as it tumbled from #1 to #7. It was tied with URBAN ONE Urban Oldies WOSF (105.3 RnB). Two stations moving in opposite directions met up at #9. BEASLEY Pop CHR WNKS (KISS 95.1) slid from a tie at #5, while WFAE rose from #15. Market PUMM was up 4.8% from last month and 23.9% from the previous FEBRUARY.
WPEG was unable to duplicate last month’s double-digit performance, though it had enough left to remain #1 18-49. While WBAV also had a down book, it was able to move up to forge a tie for the demo leadership. WRFX vaulted from #9 to #3 with its best book in over a year, while WEND was up two places to #4 as it regained some of last survey’s rather large share loss. WKQC slid to #5 with a small decrease. WNKS and WFNZ had been tied at #4. They had identical share losses and slipped to #6. Market PUMM was up 5.2% on a monthly basis and 5.7% when compared to last year.
➤NASSAU-SUFFOLK (LONG ISLAND): I Heard The News Today …
… oh boy, another earworm! AUDACY News WINS (1010 WINS) repeated at the 6+ winner (7.0-7.1). It also was granted a 1.1 share from the digital realm. COX MEDIA Classic Rock WBAB was back at #2 (6.8-5.8), while iHEARTMEDIA Pop CHR WHTZ (Z100) remained at #3 (5.3-5.7). CONNOISSEUR AC WKJY (K-JOY 98.3) had its best book in over a year (4.5-5.6) as it moved up two slots to #4. COX MEDIA Pop CHR WBLI (106.1 BLI) stepped down to #5 (5.1-5.2), while CONNOISSEUR Hot AC WALK (WALK FM) dipped to #6 (4.8-5.1). WINS kept the cume crown with a 9.7% increase (367,000-402,400). The market was down 0.7%. Market PUMM was also down. It fell 1.3% from JANUARY and 6.0% from 2024.
WHTZ made it back-to-back 25-54 wins with its best book since NOVEMBER. WALK repeated at #2 with a small share increase, while a flat WBAB stood alone at #3. WBLI dipped to #4 with a small share loss. It was paired with CONNOISSEUR Mainstream Rock WWSK (94.3 THE SHARK), which rose from #8 as it ended a two-book slide. WINS stepped down to #6 and was tied with iHEARTMEDIA Hot AC WKTU (103.5 KTU). Market PUMM was off 2.7% from last month and 5.4% from a year ago.
WKJY got a massive 18-34 share infusion and was dangerously close to double figures as it stepped up to #1. This pushed WBAB down to #2 where it was joined by WHTZ, up from a tie at #3. Those two were nearly three shares behind the leader. WBLI stepped down to #4 with a small share loss, while iHEARTMEDIA AC WLTW (106.7 LITE FM) stood alone at #5. iHEARTMEDIA Classic Rock WAXQ (Q104.3) slid from the tie at #5 into a partnership at #7 with WKTU and RED APPLE N/T WLIR (TALK RADIO 107.1). Market PUMM was down 2.6% from JANUARY and 8.0% from last year.
WALK had its best Frosty-free share in over a year as it took control of the 18-49 demo. WBAB moved down to #2 as it gave back all of last month’s share increase, plus a bit more. It was tied with a flat WHTZ, which moved up a spot. WBLI repeated at #4 with its fourth up book in a row. WKTU and WKJY remained an item at #5 as both stations had a strong share increase. Market PUMM declined 3.0% from last month and 5.2% from the previous year.
That does it for FEBRUARY. Hope you enjoyed the show. We’ll be back in a month to see how MARCH played out. Thank you for listening, uh, reading.
If you haven’t done so already, please subscribe to our blog right now. Or – and consider this – you could share this with your industry friends who are pining for this kind of monthly analysis. They’ll thank you for it.
The following analysis covers the period from FEBRUARY 6TH through MARCH 5TH. It contained a three-day weekend and the usual spate of lousy seasonal weather. And we can assure you, no goats were harmed in the production of this blog.
➤SEATTLE-TACOMA: Wait, Wait …
… don’t tell me but UNIVERSITY OF WASHINGTON N/T KUOW was #1 6+ for the second straight survey (7.6-7.8). iHEARTMEDIA Classic Rock KZOK remained at #2 as it ended a modest two-book slide (5.6-6.1). CLASSIC RADIO Classical KING (CLASSICAL KING FM 98.1) landed its largest share in over a year (4.4-5.1) as it rose two places to #3. HUBBARD AC KRWM (WARM 106.9) cooled a bit as it dipped to #4 (4.8-4.7). BONNEVILLE N/T KIRO-F moved down to #5 (4.5-4.6). AUDACY Country KKWF (100.7 THE WOLF) repeated at #6 (4.3-4.3) but picked up a 0.6 share from its online entity. KRWM continued as the cume leader despite an 8.4% decline (635,100-581,500). The market was off 0.3%. In market PUMM news, FEBRUARY was 0.1% heavier than JANUARY and 20.8% than a year ago.
The 25-54 space looked quite a bit different than what we saw in the previous demo. AUDACY Alternative KNDD (107.7 THE END) wound up at #1 again despite a slight share loss. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) ended a steep two-book slide as it jumped from #6 to #2. A flat AUDACY Hot AC KSWD (EMMA 94.1) stood alone at #3. HUBBARD Pop CHR KQMV (MOViN’ 92.5) landed its lowest share in over a year as it slipped to #4. It was tied with FRIENDS OF KEXP Alternative KEXP, which dipped from the tie at #3. KRWM was also last seen at #3 but it fell to #10 with its lowest score since AUGUST. Market PUMM was up 1.7% from last month and 8.9% from the previous year.
KRWM was #1 18-34 for the fifth book in a row as it was given a significant infusion of share. It held better than a share lead over the trio of stations at #2. KQMV and KNDD were there last month and remained in place with identical solid share gains. KBKS moved up from the tie at #5 with its best showing since OCTOBER. KKWF fell from a tie at #2 to #5 with a small share loss. AUDACY Rhythmic AC KHTP (HOT 103.7) dipped to #6 with a rather large share loss. Market PUMM grew 1.4% from JANUARY and 7.8% from 2024.
Despite a small share loss, KNDD repeated as the 18-49 champion. It held a full share advantage over KBKS, which jumped from #5 to #2. KSWD stepped up to #3 with a slight increase, while KQMV slid to #4 with its lowest mark in over a year. KRWM dropped two places to #5 and was paired with SEATTLE PUBLIC SCHOOLS Rhythmic CHR KNHC (C89.5), which moved up from #7 with its best book in over a year. Market PUMM rose 1.4% from last month and 19.1% from a year ago.
➤MIAMI-FT. LAUDERDALE-HOLLYWOOD: The Heat Is On
Ahhh, today’s earworm. COX MEDIA Urban AC WHQT (HOT 105) continued its long-running domination of the 6+ sphere but with its smallest share since JUNE (8.9-8.5). COX MEDIA AC WFEZ (EASY 93.1) was back at #2 with its best showing since MAY (5.8-6.3). AUDACY Classic Hits WMXJ (102.7 THE BEACH) repeated at #3 with its best book in over a year (5.2-5.7). AUDACY AC WLYF (101.5 LITE FM) advanced two spaces to #4 (4.7-5.4), while TELEVISAUNIVISION Spanish Contemporary WAMR (AMOR 107.5) slipped to #5 (5.1-5.1). SBS Spanish Contemporary WCMQ (Z92.3) stepped down to #6 (4.9-4.4). WLYF and WFEZ continued their cume battle with WLYF moving up to #1 with a 14.4% increase (650,500-744,300). WFEZ grew its listener base by 4.5% (697,100-728,400) as it moved down to #2. The market was up 3.8%. In Market PUMM news, FEBRUARY was up 4.9% over last month and 10.7% from last year.
WFEZ made it back-to-back 25-54 wins as it posted its biggest number in over a year. WMXJ was back at #2, also with its best book in over a year. It was about a share behind the leader. SBS Spanish Tropical WXDJ (EL ZOL 106.7) vaulted from #8 to #3 as it bounced back from a down book. WHQT held firm at #4, while two stations moved up and into a tie at #5. iHEARTMEDIA Spanish Adult Hits WMIA (MAGIC 93.9) made the short trip from #6 with a slight decrease, while WLYF advanced from #8 with a slight increase. iHEARTMEDIA Spanish Contemporary WZTU (TÚ 94.9) slid to #7 as it returned all of last month’s share gain – plus a little extra. WCMQ dropped from #3 into an arrangement at #10 with COX MEDIA Rhythmic AC WFLC (HITS 97.3). Market PUMM grew 7.3% on a monthly basis and 8.3% from last year.
The 18-34 battle was the Wild West show as stations were moving all over the chart. We begin with #1. Last month WLYF fell from #1 to #8. It was back on top this month but was sharing the moment with AUDACY Rhythmic CHR WPOW (POWER 96), which rose from #5 with its best outing in over a year. Next comes a five-way tie at #3. WZTU stepped up from #4 with a down book, while iHEARTMEDIA Pop CHR WHYI (Y100) arrived from #5 with an up book. SBS Latino Urban WRMA (RITMO 95.7) advanced from #8 with a solid share gain. But wait, there’s more. WXDJ rocketed from #14 with its highest mark since MARCH, while WMXJ zoomed in from #15 as it nearly doubled its previous number. We’re not done yet. Three stations exited the top five and landed in a heap at #8. WHQT fell from #1, TELEUNIVISION Spanish Contemporary WRTO (MIX 98.3) dropped from #2 and COX MEDIA Urban Contemporary WEDR (99 JAMZ) slid from #3. They were joined there by WFLC, up from #10. Finally, WFEZ tumbled from #5 to #13. Whew! Market PUMM was up 9.6% from last month and 1.1% from a year ago.
The 18-49 contest was a bit less festive. WFEZ was #1 again, while WMXJ and WLYF rebounded from down books to land at #2 and #3, respectively. WHQT slipped to #4, while WZTU moved down to #5. Both stations had down books. WRTO dropped from #5 into a tie at #8 with WFLC. WMIA fell from #4 to #14. Market PUMM was up 4.6% from JANUARY and 5.5% from last year.
➤PHOENIX: Take It Easy
➤DETROIT: Four On The Floor
A true MOTOR CITY reference. For the fourth book in a row, iHEARTMEDIA AC WNIC was #1 6+ (9.2-9.1). AUDACY Classic Hits WOMC stepped up to #2 (6.6-7.0), while AUDACY Sports WXYT (97.1 THE TICKET) dipped to #3 with its smallest share in over a year (7.1-6.2). The station did add a 1.6 share from the interwebs. AUDACY News WWJ-A continued at #4 (6.3-5.9). It picked up a 0.4 share from the digital realm. iHEARTMEDIA Pop CHR WKQI (CHANNEL 955) moved up to take its share of fourth place (5.8-5.9). WNIC was still the cume leader (1,055,300-1,044,200) – a 1.1% decline. The market was off 0.3%. Market PUMM was up a modest 0.4% from JANUARY and 14.4% from 2024.
A flat WNIC was both #1 25-54 and in double figures for the fourth straight survey. WKQI repeated at #2 as it gave back a good portion of last month’s huge share increase. BEASLEY Active Rock WRIF moved up two spots to #3 where it was paired with WOMC, which rose from #7 with its best showing since OCTOBER. WXYT slipped to #5, while AUDACY Country WYCD slid to #6 where it was tied with iHEARTMEDIA Urban AC WMXD (MIX 92.3). Market PUMM rose 1.1% on a monthly basis and 8.6% annually.
There was quite a race developing in the 18-34 bracket. WKQI was back at #1, but its once one-share advantage dwindled to less than a half-share over the two stations at #2. WNIC remained in place with a slight increase, while WOMC advanced from #5 with its best outing in over a year. WXYT dipped to #4 with its lowest score since AUGUST. WRIF stepped down to #5 as it surrendered most of last month’s large share increase. It was tied with WYCD, which moved up a spot despite a small share loss. Market PUMM grew 5.0% from last month and 15.3% from a year ago.
Last month WNIC and WKQI were the 18-49 co-leaders. WNIC remained at #1 with a small increase, while WKQI dipped to #2 with a slight decrease. WXYT repeated at #3 but with a down book, while two stations moved up to #4. A flat WMXD was up a slot, while WOMC arrived from #8 with a small increase. WYCD dropped three places to #7. Market PUMM increased by 2.2% from last month and 13.3% from a year ago.
➤MINNEAPOLIS-ST. PAUL: The Shift Hit The Fan
WHTZ made it back-to-back 25-54 wins with its best book since NOVEMBER. WALK repeated at #2 with a small share increase, while a flat WBAB stood alone at #3. WBLI dipped to #4 with a small share loss. It was paired with CONNOISSEUR Mainstream Rock WWSK (94.3 THE SHARK), which rose from #8 as it ended a two-book slide. WINS stepped down to #6 and was tied with iHEARTMEDIA Hot AC WKTU (103.5 KTU). Market PUMM was off 2.7% from last month and 5.4% from a year ago.
WKJY got a massive 18-34 share infusion and was dangerously close to double figures as it stepped up to #1. This pushed WBAB down to #2 where it was joined by WHTZ, up from a tie at #3. Those two were nearly three shares behind the leader. WBLI stepped down to #4 with a small share loss, while iHEARTMEDIA AC WLTW (106.7 LITE FM) stood alone at #5. iHEARTMEDIA Classic Rock WAXQ (Q104.3) slid from the tie at #5 into a partnership at #7 with WKTU and RED APPLE N/T WLIR (TALK RADIO 107.1). Market PUMM was down 2.6% from JANUARY and 8.0% from last year.
WALK had its best Frosty-free share in over a year as it took control of the 18-49 demo. WBAB moved down to #2 as it gave back all of last month’s share increase, plus a bit more. It was tied with a flat WHTZ, which moved up a spot. WBLI repeated at #4 with its fourth up book in a row. WKTU and WKJY remained an item at #5 as both stations had a strong share increase. Market PUMM declined 3.0% from last month and 5.2% from the previous year.
That does it for FEBRUARY. Hope you enjoyed the show. We’ll be back in a month to see how MARCH played out. Thank you for listening, uh, reading.
If you haven’t done so already, please subscribe to our blog right now. Or – and consider this – you could share this with your industry friends who are pining for this kind of monthly analysis. They’ll thank you for it.
February PPM Insights, Day 3
Once again, we’re going boldly forward into the past. The Ratings Experts from RESEARCH DIRECTOR, INC. along with the math mavens from XTRENDS, better known as the “innies” to our “outies,” bring you the latest edition of radio’s version of microdata refinement. The FEBRUARY survey provides us with our second look at what the three-minute qualifier has produced. While we mainly focus on shares, we are looking at PUMM changes from both the previous survey and FEBRUARY 2024. So far, the results have been … interesting.
The following analysis covers the period from FEBRUARY 6TH through MARCH 5TH. It contained a three-day weekend and the usual spate of lousy seasonal weather. And we can assure you, no goats were harmed in the production of this blog.
➤SEATTLE-TACOMA: Wait, Wait …
… don’t tell me but UNIVERSITY OF WASHINGTON N/T KUOW was #1 6+ for the second straight survey (7.6-7.8). iHEARTMEDIA Classic Rock KZOK remained at #2 as it ended a modest two-book slide (5.6-6.1). CLASSIC RADIO Classical KING (CLASSICAL KING FM 98.1) landed its largest share in over a year (4.4-5.1) as it rose two places to #3. HUBBARD AC KRWM (WARM 106.9) cooled a bit as it dipped to #4 (4.8-4.7). BONNEVILLE N/T KIRO-F moved down to #5 (4.5-4.6). AUDACY Country KKWF (100.7 THE WOLF) repeated at #6 (4.3-4.3) but picked up a 0.6 share from its online entity. KRWM continued as the cume leader despite an 8.4% decline (635,100-581,500). The market was off 0.3%. In market PUMM news, FEBRUARY was 0.1% heavier than JANUARY and 20.8% than a year ago.
The 25-54 space looked quite a bit different than what we saw in the previous demo. AUDACY Alternative KNDD (107.7 THE END) wound up at #1 again despite a slight share loss. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) ended a steep two-book slide as it jumped from #6 to #2. A flat AUDACY Hot AC KSWD (EMMA 94.1) stood alone at #3. HUBBARD Pop CHR KQMV (MOViN’ 92.5) landed its lowest share in over a year as it slipped to #4. It was tied with FRIENDS OF KEXP Alternative KEXP, which dipped from the tie at #3. KRWM was also last seen at #3 but it fell to #10 with its lowest score since AUGUST. Market PUMM was up 1.7% from last month and 8.9% from the previous year.
KRWM was #1 18-34 for the fifth book in a row as it was given a significant infusion of share. It held better than a share lead over the trio of stations at #2. KQMV and KNDD were there last month and remained in place with identical solid share gains. KBKS moved up from the tie at #5 with its best showing since OCTOBER. KKWF fell from a tie at #2 to #5 with a small share loss. AUDACY Rhythmic AC KHTP (HOT 103.7) dipped to #6 with a rather large share loss. Market PUMM grew 1.4% from JANUARY and 7.8% from 2024.
Despite a small share loss, KNDD repeated as the 18-49 champion. It held a full share advantage over KBKS, which jumped from #5 to #2. KSWD stepped up to #3 with a slight increase, while KQMV slid to #4 with its lowest mark in over a year. KRWM dropped two places to #5 and was paired with SEATTLE PUBLIC SCHOOLS Rhythmic CHR KNHC (C89.5), which moved up from #7 with its best book in over a year. Market PUMM rose 1.4% from last month and 19.1% from a year ago.
➤MIAMI-FT. LAUDERDALE-HOLLYWOOD: The Heat Is On
Ahhh, today’s earworm. COX MEDIA Urban AC WHQT (HOT 105) continued its long-running domination of the 6+ sphere but with its smallest share since JUNE (8.9-8.5). COX MEDIA AC WFEZ (EASY 93.1) was back at #2 with its best showing since MAY (5.8-6.3). AUDACY Classic Hits WMXJ (102.7 THE BEACH) repeated at #3 with its best book in over a year (5.2-5.7). AUDACY AC WLYF (101.5 LITE FM) advanced two spaces to #4 (4.7-5.4), while TELEVISAUNIVISION Spanish Contemporary WAMR (AMOR 107.5) slipped to #5 (5.1-5.1). SBS Spanish Contemporary WCMQ (Z92.3) stepped down to #6 (4.9-4.4). WLYF and WFEZ continued their cume battle with WLYF moving up to #1 with a 14.4% increase (650,500-744,300). WFEZ grew its listener base by 4.5% (697,100-728,400) as it moved down to #2. The market was up 3.8%. In Market PUMM news, FEBRUARY was up 4.9% over last month and 10.7% from last year.
WFEZ made it back-to-back 25-54 wins as it posted its biggest number in over a year. WMXJ was back at #2, also with its best book in over a year. It was about a share behind the leader. SBS Spanish Tropical WXDJ (EL ZOL 106.7) vaulted from #8 to #3 as it bounced back from a down book. WHQT held firm at #4, while two stations moved up and into a tie at #5. iHEARTMEDIA Spanish Adult Hits WMIA (MAGIC 93.9) made the short trip from #6 with a slight decrease, while WLYF advanced from #8 with a slight increase. iHEARTMEDIA Spanish Contemporary WZTU (TÚ 94.9) slid to #7 as it returned all of last month’s share gain – plus a little extra. WCMQ dropped from #3 into an arrangement at #10 with COX MEDIA Rhythmic AC WFLC (HITS 97.3). Market PUMM grew 7.3% on a monthly basis and 8.3% from last year.
The 18-34 battle was the Wild West show as stations were moving all over the chart. We begin with #1. Last month WLYF fell from #1 to #8. It was back on top this month but was sharing the moment with AUDACY Rhythmic CHR WPOW (POWER 96), which rose from #5 with its best outing in over a year. Next comes a five-way tie at #3. WZTU stepped up from #4 with a down book, while iHEARTMEDIA Pop CHR WHYI (Y100) arrived from #5 with an up book. SBS Latino Urban WRMA (RITMO 95.7) advanced from #8 with a solid share gain. But wait, there’s more. WXDJ rocketed from #14 with its highest mark since MARCH, while WMXJ zoomed in from #15 as it nearly doubled its previous number. We’re not done yet. Three stations exited the top five and landed in a heap at #8. WHQT fell from #1, TELEUNIVISION Spanish Contemporary WRTO (MIX 98.3) dropped from #2 and COX MEDIA Urban Contemporary WEDR (99 JAMZ) slid from #3. They were joined there by WFLC, up from #10. Finally, WFEZ tumbled from #5 to #13. Whew! Market PUMM was up 9.6% from last month and 1.1% from a year ago.
The 18-49 contest was a bit less festive. WFEZ was #1 again, while WMXJ and WLYF rebounded from down books to land at #2 and #3, respectively. WHQT slipped to #4, while WZTU moved down to #5. Both stations had down books. WRTO dropped from #5 into a tie at #8 with WFLC. WMIA fell from #4 to #14. Market PUMM was up 4.6% from JANUARY and 5.5% from last year.
➤PHOENIX: Take It Easy
As we continue with another GLENN FREY earworm … iHEARTMEDIA AC KESZ (99.9 KEZ) continued its long string of #1 6+ books but with its smallest share in over a year (8.1-7.4). HUBBARD Classic Rock KSLX stayed in its customary #2 position (5.6-5.8) but it was not alone. iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN) landed its largest number since JUNE (4.6-5.8) to move up to claim its share of second place. HUBBARD Active Rock KUPD stood alone at #4 (4.5-4.8), while iHEARTMEDIA Country KNIX dipped to #5 (4.5-4.2). KESZ added 4.0% to its market leading cume figure (1,019,500-1,059,900). The market was up 1.5%. The market PUMM growth was mixed. The monthly increase was 2.5% but the annual rise was 33.5%!
KESZ was the #1 25-54 station again but was facing a new immediate pursuer as KYOT moved up to #2 with a huge share increase. It went from trailing by about four shares to being about a share and a half behind. This ended the seven-book run at #2 for KUPD, which dipped to #3 with a slight increase. HUBBARD Alternative KDKB (ALT AZ 93.3) repeated at #4 with its highest mark since MAY. KSLX rose three places to #5 as it ended a three-book slide. AUDACY Country KMLE dipped to #6, while iHEARTMEDIA Hot AC KMXP (MIX 96.9) fell from a tie at #5 into a four-way partnership at #8 with AUDACY Pop CHR KALV (LIVE 101.5), iHEARTMEDIA Pop CHR KZZP (104.7 KISS FM), and ZELUS MEDIA Hot AC KMVA (HOT 97.5 & 103.9). Market PUMM grew 2.9% from last month and a whopping 44.5% from the previous FEBRUARY.
KDKB jumped from #3 to #1 18-34 with a massive share increase. KESZ remained at #2 but with its lowest score since JUNE. KUPD went from first to third with its steep two-book slide. KYOT remained at #4 with a small increase, while KMLE stepped up to #5 with its best book in over a year. AUDACY Classic Hits KOOL (BIG 94.5) slid two slots to #7. Market PUMM was up 3.9% from last survey and 34.2% from last year.
For the first time in over a year, KESZ was not the #1 18-49 station. That honor was bestowed on KUPD, which finished by a whisker over KESZ. Also in that mix was KYOT, which stepped up to #3. The station has more than doubled its share over the last two books. KDKB dipped to #4 but with a strong share increase. KMLE stepped up to #5 and was joined in that space by KSLX, which advanced from #9. KMXP fell from #5 to #10. Market PUMM grew a mere 0.2% from last month but a huge 36.0% from a year ago.
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KESZ was the #1 25-54 station again but was facing a new immediate pursuer as KYOT moved up to #2 with a huge share increase. It went from trailing by about four shares to being about a share and a half behind. This ended the seven-book run at #2 for KUPD, which dipped to #3 with a slight increase. HUBBARD Alternative KDKB (ALT AZ 93.3) repeated at #4 with its highest mark since MAY. KSLX rose three places to #5 as it ended a three-book slide. AUDACY Country KMLE dipped to #6, while iHEARTMEDIA Hot AC KMXP (MIX 96.9) fell from a tie at #5 into a four-way partnership at #8 with AUDACY Pop CHR KALV (LIVE 101.5), iHEARTMEDIA Pop CHR KZZP (104.7 KISS FM), and ZELUS MEDIA Hot AC KMVA (HOT 97.5 & 103.9). Market PUMM grew 2.9% from last month and a whopping 44.5% from the previous FEBRUARY.
KDKB jumped from #3 to #1 18-34 with a massive share increase. KESZ remained at #2 but with its lowest score since JUNE. KUPD went from first to third with its steep two-book slide. KYOT remained at #4 with a small increase, while KMLE stepped up to #5 with its best book in over a year. AUDACY Classic Hits KOOL (BIG 94.5) slid two slots to #7. Market PUMM was up 3.9% from last survey and 34.2% from last year.
For the first time in over a year, KESZ was not the #1 18-49 station. That honor was bestowed on KUPD, which finished by a whisker over KESZ. Also in that mix was KYOT, which stepped up to #3. The station has more than doubled its share over the last two books. KDKB dipped to #4 but with a strong share increase. KMLE stepped up to #5 and was joined in that space by KSLX, which advanced from #9. KMXP fell from #5 to #10. Market PUMM grew a mere 0.2% from last month but a huge 36.0% from a year ago.
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➤DETROIT: Four On The Floor
A true MOTOR CITY reference. For the fourth book in a row, iHEARTMEDIA AC WNIC was #1 6+ (9.2-9.1). AUDACY Classic Hits WOMC stepped up to #2 (6.6-7.0), while AUDACY Sports WXYT (97.1 THE TICKET) dipped to #3 with its smallest share in over a year (7.1-6.2). The station did add a 1.6 share from the interwebs. AUDACY News WWJ-A continued at #4 (6.3-5.9). It picked up a 0.4 share from the digital realm. iHEARTMEDIA Pop CHR WKQI (CHANNEL 955) moved up to take its share of fourth place (5.8-5.9). WNIC was still the cume leader (1,055,300-1,044,200) – a 1.1% decline. The market was off 0.3%. Market PUMM was up a modest 0.4% from JANUARY and 14.4% from 2024.
A flat WNIC was both #1 25-54 and in double figures for the fourth straight survey. WKQI repeated at #2 as it gave back a good portion of last month’s huge share increase. BEASLEY Active Rock WRIF moved up two spots to #3 where it was paired with WOMC, which rose from #7 with its best showing since OCTOBER. WXYT slipped to #5, while AUDACY Country WYCD slid to #6 where it was tied with iHEARTMEDIA Urban AC WMXD (MIX 92.3). Market PUMM rose 1.1% on a monthly basis and 8.6% annually.
There was quite a race developing in the 18-34 bracket. WKQI was back at #1, but its once one-share advantage dwindled to less than a half-share over the two stations at #2. WNIC remained in place with a slight increase, while WOMC advanced from #5 with its best outing in over a year. WXYT dipped to #4 with its lowest score since AUGUST. WRIF stepped down to #5 as it surrendered most of last month’s large share increase. It was tied with WYCD, which moved up a spot despite a small share loss. Market PUMM grew 5.0% from last month and 15.3% from a year ago.
Last month WNIC and WKQI were the 18-49 co-leaders. WNIC remained at #1 with a small increase, while WKQI dipped to #2 with a slight decrease. WXYT repeated at #3 but with a down book, while two stations moved up to #4. A flat WMXD was up a slot, while WOMC arrived from #8 with a small increase. WYCD dropped three places to #7. Market PUMM increased by 2.2% from last month and 13.3% from a year ago.
➤MINNEAPOLIS-ST. PAUL: The Shift Hit The Fan
The end of the football season did not prevent iHEARTMEDIA Sports KFXN (K-FAN FM 100.3) from finishing in first place 6+ once again. However, it did end the station’s six-book double-digit run (11.1-9.3). The race for second place was a tight one. iHEARTMEDIA Classic Hits KQQL (KOOL 108) held steady at #2 (7.2-7.2) but was feeling the heat from a couple of competitors. MPR N/T KNOW dipped to #3 (7.3-7.1), though it did gain a 1.7 share from its online venture. HUBBARD Hot AC KSTP (KS95) moved up a spot to claim its share of third place (7.0-7.1). UNIVERSITY OF NORTHWESTERN/ST. PAUL Contemporary Christian KTIS ended a five-book slide as it rose from #7 to #5 (5.0-5.5). iHEARTMEDIA Pop CHR KDWB and MPR AAA KCMP (89.3 THE CURRENT) were last seen at #5. KDWB dipped to #6 (5.4-5.4), while KCMP was relegated to #7 (5.4-5.3). KQQL was still in cume control (754,200-720,700) – a 4.4% decline. The market was off 2.2%. In the market PUMM space, there was a 1.3% decrease from JANUARY and a 4.8% rise from 2024.
KFXN extended its double-digit 25-54 streak to seven as it won the demo for the sixth time in the last seven surveys. KCMP stepped up to #2 with a slight increase, while KSTP dipped to #3 as it returned a portion of last month’s massive share increase. KDWB was back at #4 with a slight increase, while KQQL repeated at #5 with a slight decrease. Market PUMM was down 1.9% from last month but up 4.3% from the previous FEBRUARY.
KQQL was both in double figures and in first place 18-34 for the fourth book in a row. KFXN remained in second place but with its third down book in a row. KDWB stood alone at #3 with a slight decrease, while its previous two partners followed it down the chart. KTIS dipped to #4 as it gave back most of last month’s big share increase, and KCMP slid to #5 and was tied with KSTP, which advanced from #8 despite a slight decrease. Market PUMM was up 1.6% from last month and 13.5% from a year ago.
The top five 18-49 was relatively unchanged from last month. KFXN was back at #1 but failed to extend its double-digit streak to seven by the smallest of possible margins. KSTP remained at #2 as it returned some of last month’s large increase. KQQL repeated at #3 with a small increase. KDWB stood alone at #4 with a slight increase, while KCMP slipped to #5 with a slight decrease. Market PUMM fell 4.9% from last month but rose by 5.6% over the previous year.
One more roundup to go and we will successfully complete our Cold Harbor task (IYKYK). More numbers are on the way from TAMPA, DENVER, SAN DIEGO, CHARLOTTE and NASSAU-SUFFOLK.
It’s a somewhat complicated plot line so you may want to turn on the subtitles, so you don’t miss any nuances in our dialog. The book ran from FEBRUARY 6TH through MARCH 5TH. It did have one three-day weekend and the requisite bad weather. Here’s how it unfolded ….
➤HOUSTON-GALVESTON: Yee-Hah!
We’re jumping the gun a bit because the Houston Rodeo did not begin until the final day of the survey. iHEARTMEDIA AC KODA (SUNNY 99.1) notched its seventh 6+ win in a row (8.9-9.0). HOPE MEDIA Contemporary Christian KSBJ had its best showing since SEPTEMBER as it stepped up to #2 (6.0-6.4). RADIO ONE Country KKBQ (93Q COUNTRY) returned some of last month’s huge increase (6.9-6.0) as it dipped to #3. It was met there by cluster mate RADIO ONE Classic Rock KGLK (THE EAGLE 106.9 & 107.5), which rose from fifth place with its best book in over a year (5.6-6.0). URBAN ONE Urban AC KMJQ (MAJIC 102.1) moved down to #5 (5.7-5.8). iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ) ended a two-book slide as it stood alone at #6 (4.6-5.4). KODA retained the cume championship with a 5.0% increase (1,935,000-2,032,400). The market grew by 2.2%. In the PUMM situation, the market was up 6.8% from JANUARY and 20.3% from 2024.
The top two 25-54 stations – KODA and KKBQ, respectively – had down books but remained in place. They were about a half share apart. KTBZ stepped up to #3, while URBAN ONE Rhythmic CHR KBXX (97.9 THE BOX) dipped to #4 with a small share loss. KGLK moved from #7 to #5 with, again, its best showing in over a year. KSBJ and CUMULUS Pop CHR KRBE had been tied at #5. Both stations had the identical slight increase as they moved, in tandem, down to #6. Market PUMM rose by 8.2% from last month and 20.6% from the previous year.
For the first time since AUGUST, KTBZ was atop the 18-34 leaderboard. It had better than a share lead over KKBQ, which was relegated to second place as it was unable to match last month’s double-digit performance. KODA advanced three spaces to #3 with a strong share increase. KGLK dipped to #4, despite posting an up book. KBXX dropped a spot to #5 despite a small share gain. AUDACY Spanish Contemporary KLOL (MEGA 101 FM) fell from a tie at #4 to #9 with its least productive outing in over a year. Market PUMM was up 11.8% from the previous survey and 24.2% from last FEBRUARY.
KODA was #1 18-49 for the seventh straight survey. However, it was forced to share as KTBZ stepped up to forge the tie. That dynamic duo had better than a two-share lead over KKBQ, which remained at #3 but with a modest share loss. KSBJ landed its largest share since JUNE as it stepped up to #4. KBXX dipped to #5 as it halted a three-book surge. KRBE fell from a tie at #5 into a situation at #8 along with TELEVISAUNIVISION Spanish Adult Hits KOVE (AMOR 106.5). Market PUMM increased 6.8% from last month and 23.0% from this time a year ago.
➤ATLANTA: A Photo Finish
COX MEDIA N/T WSB-A was #1 6+ for the ninth book in a row (9.0-7.9). However, it was feeling the heat from URBAN ONE Urban AC WAMJ (MAJIC 107.5/97.5), which was up to #2 with its highest mark in over a year (6.8-7.8). Not far behind was COX MEDIA Classic Rock WSRV (97.1 THE RIVER), which ebbed to #3 (8.0-7.5). AUDACY Urban Contemporary WVEE (V-103) repeated at #4 with its third up book in a row (6.1-6.3). COX MEDIA Urban AC WALR (KISS 104.1) was back at #5 (5.4-6.2). It narrowly defeated COX MEDIA AC WSB-F (B98.5), which held steady at #6 with its best showing since SEPTEMBER (5.1-6.1). This was the first full survey that the station formerly known as THE FISH was no longer a local product. SALEM Contemporary Inspirational WAIA (AIR1) dropped four places to #12 (4.4-3.0). WSB-F kept the cume crown with a 14.0% increase (779,100-888,100). The market was up 3.9%. Market PUMM grew 9.4% from JANUARY and 4.9% from 2024.
WVEE was #1 25-54 for the third book in a row and fifth time in the last six surveys. However, WAMJ was nipping at its heels as it repeated at #2 with its highest share in over a year. WALR was back at #3 as it ended a steep two-book slide. WSB-F moved up two places to #4 with its fourth up book in a row. WSRV and WSB-A were last seen at #3. Both stations were down this month and landed at #5 and #6, respectively. Market PUMM grew 9.3% from last month and 0.7% from this time a year ago.
WSB-F had its largest 18-34 share in over a year as it vaulted from #5 to #1. WVEE stood alone at a somewhat distant second place with a small share increase. WAMJ slipped from the tie at #2 to #3, while two stations moving in opposite directions slammed into each other at #4. WSRV fell from first place as it surrendered most of last month’s huge share increase. RADIO TRAINING Christian Contemporary WVFJ (THE JOY FM) arose from #10 as it rebounded from a down book. WSB-A dropped from #2 to #10. Market PUMM surges. It was up 27.3% from JANUARY and 43.2% from last FEBRUARY.
Despite a down book, WVEE was #1 18-49 for the third straight survey. WAMJ was back at #2 but with its best outing in over a year. As a result, it cut WVEE’s advantage from almost three shares to less than a full share. WSB-F posted its largest number since AUGUST as it leapt from #7 to #3. WALR stepped up to #4 with a solid increase, while WSRV slipped to #5 with a noticeable share loss. WSB-A fell from #3 to #9. Market PUMM was up 12.2% from last month and 14.3% from a year ago.
➤WASHINGTON, DC: News You Can Use
As usual, the top of the 6+ chart was dominated by a pair of stations that do not play songs for a living. AMERICAN UNIVERSITY N/T WAMU was #1 (13.4-12.3), while HUBBARD News WTOP was back at #2 (11.4-11.7). If you do the math – and we did – that meant that almost a quarter of all listening went to these two stations. iHEARTMEDIA AC WASH became the leading music station as it moved up to #3 (5.2-6.5). HOWARD UNIVERSITY Urban AC WHUR slipped to #4 (5.7-5.5). It was not alone as iHEARTMEDIA Alternative WWDC (DC101) moved up a spot with its largest share in over a year (5.1-5.5). Perhaps there was a reason that a population containing a significant amounts of federal and federal-adjacent employees would make WTOP the leading cume station for the second book in a row (817,400-825,400) – a 1.0% increase. Fun fact: WTOP nipped WASH in the cume wars by a mere 900 listeners. Market cume was up 2.5%. In the PUMM gestalt, the market rose 1.6% from JANUARY and 8.2% from 2024.
WAMU was back at #1 25-54 as it ended a four-book surge. WTOP moved up for a share of the demo lead with its fifth up book in a row. WASH rose two places to #3 as it rebounded from a down book. WWDC slipped to #4 with a slight increase, while WHUR dipped to #5 with its third down book in a row. iHEARTMEDIA Classic Rock WBIG (BIG 100) vaulted from #12 to #6 with its highest score in over a year. It was tied with a stationary iHEARTMEDIA Pop CHR WIHT (HOT 99.5). Market PUMM was up 5.5% from last month and 4.6% from the previous year.
Though it was not able to replicate last month’s double-digit feat, WIHT remained on top of the 18-34 chart. WASH was back at #2, while WTOP repeated at #3. Both stations had down books. iHEARTMEDIA Country WMZQ bounced back from a down book as it rose from #10 to #4. WWDC remained at #5 with a solid increase but was forced to share the moment with its balder cluster brother WBIG, which leapt from #11 with its highest score since AUGUST. AUDACY Classic Hits WIAD (94.7 THE DRIVE) slid from #4 to #7, while URBAN ONE Urban Contemporary WKYS fell from a tie at #5 to #12. Market PUMM increased by 3.3% from the last book and 1.1% from last year.
WTOP had its best 18-49 book in over a year as it rose to #1. Meanwhile, WASH bounced back from a down book to advance from #5 and a share of first place. WAMU went from first to third as it halted a three-book surge. A flat WWDC repeated at #4, while WIHT slipped to #5 with a modest share loss. What is up with SIGNAL ABOVE Spanish Variety WDCN (DC 87.7FM). This is actually a low-power TV station that has gone from #18 to #10 to #6. It was tied with WHUR. Market PUMM was up by 6.3% from last survey and 8.4% from a year ago.
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PHILADELPHIA: We Have Both Rock And Roll
The top of the 6+ chart had quite the edge to it. BEASLEY Album Oriented Rock WMMR was back at #1 after a two-book hiatus (7.6-8.2), while its analog cousin – BEASLEY Classic Rock WMGK – remained at #2 (7.8-8.0). All the big game hoopla ended early in the survey, which led AUDACY Sports WIP (SPORTSRADIO 94WIP) to slip from first to third (9.8-7.5). The station did garner an additional 2.2 share from the interwebs. iHEARTMEDIA Urban AC WDAS repeated at #4 (6.6-6.7), while AUDACY News KYW-A was back at #5 (5.5-5.6). It also benefitted from the stream with an additional 0.9 share. AUDACY AC WBEB (B101) still had the most listeners (1,102,200-1,036,600) – a 6.0% decline. The market was off by 0.3%. The PUMM changes saw a 3.1% decrease from JANUARY but a 21.2% increase from last FEBRUARY.
WMMR looks poised to begin another long 25-54 winning streak. It stepped up to #1 and held a commanding lead over WIP, which dipped to #2 as it returned a good portion of last month’s football-infused share increase. WDAS remained at #3 with a slight decrease, while WMGK was back at #4 with a small share loss. WBEB repeated at #5 but with its lowest mark since OCTOBER. Market PUMM was off 8.1% from last month but up 21.7% from last year.
It took only a slight share increase to push WMMR from #2 to #1 18-34. WMGK was up two places to #2 as it bounced back from a down book. Three – count ’em – three stations were at #3. WBEB remained in place with a small share loss. BEASLEY Country WXTU (92.5 XTU) slid from #1 as it gave back about half of last month’s large share gain. iHEARTMEDIA Alternative WRFF (ALT 104.5) arrived from #8, thanks to its best outing in over a year. WDAS dropped from #5 to #8. Market PUMM was down 4.5% from JANUARY and up 7.5% from last FEBRUARY.
WMMR completed the demo sweep as it returned as the 18-49 market leader. It had better than a share and a half lead over WIP, which repeated at #2. WMGK moved up two slots to #3 with a small increase. WDAS and WXTU were last spotted at #3. Both stations were down this month as they slipped to #4 and #5, respectively. They were barely ahead of the two stations at #6 – WBEB and iHEARTMEDIA Urban Contemporary WUSL (POWER 99). Market PUMM decreased by 4.6% from last month. This was sharply contrasted by the year-over-year growth, which stood at 28.4%.
➤BOSTON: Nothing Up My Sleeve…
Despite posting its smallest share since NOVEMBER (7.9-7.0), AUDACY AC WMJX (MAGIC 106.7) was back at #1 in the 6+ space. The station also tacked on a 0.3 share courtesy of its stream. BEASLEY Sports WBZ-F (98.5 THE SPORTS HUB) dipped to #2 with its smallest share in over a year (9.0-6.8). iHEARTMEDIA N/T WBZ-A was back at #3 with its best performance in over a year (5.8-6.2). BOSTON UNIVERSITY N/T WBUR repeated at #4 (5.6-5.6), while iHEARTMEDIA Classic Rock WZLX moved up to #5 with its best showing since NOVEMBER (4.5-5.2). AUDACY Sports WEEI dropped from #5 to #9 (4.7-4.5). WMJX remained the market cume leader (750,700-765,300) – a 1.9% increase. The market shrank by 0.6%. Market PUMM was down 3.3% from JANUARY but grew by 11.3% from 2024.
There was a changing of the guard in the 25-54 ranks. For the first time since SEPTEMBER, AUDACY Hot AC WWBX (MIX 104.1) was #1. It had less than a half share lead over WBZ-F, which dipped to #2. WBUR stepped up to #3 with its highest score in over a year. iHEARTMEDIA Pop CHR WXKS (KISS 108) moved down to #4 with a slight increase. BEASLEY Classic Hits WROR repeated at #5 with a small share loss. Market PUMM was off 5.5% from the previous survey but rose 10.0% from last year.
WWBX received a huge 18-34 share boost as it leapt from a tie at #3 to #1. BEASLEY Rhythmic AC WBQT (HOT 96.9) was also last seen at #3. It stepped up to #2 this month despite a down book. WBZ-F moved down to #3 with its third down book in a row. It was paired with iHEARTMEDIA Rhythmic AC WJMN (JAM’N 94.5), which rose from #5, also with a down book. WMJX fell from #1 to #5, losing more than half its previous share in the process. Market PUMM was off 0.8% from last month but up 26.1% from last year.
Though WBZ-F continued a comfortable #1 18-49, it did not remain in double-digit territory. WWBX stepped up to #2 as it continued its post-HOLIDAY redemption tour but was still a share and a half off the lead. WBUR vaulted from #7 to #3 with its highest score in over a year, while WBQT held steady at #4 with a small share loss. A flat WXKS was back at #5, while WMJX dropped from #2 to #9. Market PUMM was down 3.0% from the last survey but up 12.7% from last year.
And there you have it sports, uh, ratings fans. More three-minute reveals to come tomorrow. Round three will focus on SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
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-Steve Allan, Programming Research Consultant
February PPM Insights, Day 1
When the JANUARY numbers were released, there were a myriad of hot takes about what the new three-minute qualifier wrought upon the radio world. The reality we witnessed – and wrote about – was a bit more nuanced. When comparing JANUARY to HOLIDAY, there were dramatic increases in AQH persons. The year-over-year metrics were quite a bit less dramatic. The one solid conclusion? Every market was different.
Now we move on to FEBRUARY. Will the AQH leap from the previous survey be as profound as last time? What about when compared to 2024? Read on ….
This book ran from FEBRUARY 6TH through MARCH 5TH and did feature one federally mandated holiday weekend. The Ratings Experts from RESEARCH DIRECTOR, INC. – working hand in glove with the algorithmic alchemists from XTRENDS – are here to tell the story of FEBRUARY.
➤NEW YORK: Go To The Lite
As is usually the case, iHEARTMEDIA AC WLTW (106.7 LITE FM) was the leading 6+ station (7.7-8.2). AUDACY Classic Hits WCBS had its best showing in over a year (5.3-5.9) as it stepped up to #2. AUDACY News WINS (1010 WINS) dipped to #3 (5.8-5.8) but was granted an additional 0.8 share attributed to its stream. SBS Spanish Tropical WSKQ (MEGA 97.9) moved up two places to #4 (5.1-5.5) and also picked up a 0.7 share from its online presence. iHEARTMEDIA Classic Rock WAXQ (Q104.3) moved from a tie at #4 to #5 (5.2-5.1). Its former partner in that place was NEW YORK PUBLIC RADIO N/T WNYC, which landed at #7 (5.2-4.9). It was tied with iHEARTMEDIA Pop CHR WHTZ (Z100), which rose from a tie at #9 with its best book since OCTOBER (4.6-4.9). WLTW was still the cume leader (3,696,100-3,615,900) – a 2.2% decline. The market was off by 0.3%. In the PUMM space, the market was down 0.2% from JANUARY but up 4.9% from 2024.
WSKQ vaulted to the top of the 25-54 leaderboard with its best book in over a year. A flat WHTZ was up to #2, while WLTW went from first to third with its smallest share since AUGUST. WCBS rose three places to #4 with its highest mark in over a year. Both AUDACY Hot AC WNEW (NEW 102.7) and iHEARTMEDIA Hot AC WKTU (103.5 KTU) experienced small share losses. The stations slipped to #5 and #6, respectively. Market PUMM was off 1.3% from last month but up 3.0% from last year.
WLTW was in double figures 18-34 for the 13th time in the last 14 books and kept its long, uninterrupted #1 streak alive. WCBS had a rather large share increase as it leapt from #4 to #2. A flat WSKQ dipped to #3 and was paired with the stationary WHTZ, which posted its largest number since SEPTEMBER. WNEW advanced three spaces to #5 with a modest share gain. WAXQ slid from #5 into a tie at #9 with SBS Spanish Contemporary WPAT (93.1 AMOR). Market PUMM rose 1.7% from JANUARY but was off 1.2% from 2024.
Despite a down book, WLTW was #1 18-49 for the seventh straight survey. However, WSKQ repeated at #2 with its best book in over a year as it narrowed the gap between the two stations to less than a half-share. WCBS jumped from #7 to #3 with a huge increase. WHTZ was down a bit to land at #4. WKTU and WNEW were off this survey as they slipped to #5 and #6, respectively. Market PUMM was down 0.5% from the previous survey and down 3.9% from last year.
➤LOS ANGELES: KOSTing
The horrific wildfires that devastated this city were raging for a good portion of this survey. The disaster’s effects on radio listening, however, seem to have been minimal. iHEARTMEDIA AC KOST was #1 6+ for the fourth straight survey (6.1-6.1). AUDACY Classic Hits KRTH (K-EARTH 101 FM) stayed at #2 (5.8-5.6), while iHEARTMEDIA Hot AC KBIG (104.3 MYFM) moved up to #3 (5.0-5.2). iHEARTMEDIA Pop CHR KIIS (102.7 KISS FM) stepped up to #4 (4.7-5.0). AUDACY News KNX slipped to #5 (5.2-4.9), though it is worth noting that a year ago at this time it was sitting at #10. The station did add a 0.3 digital share. KOST kept the cume crown with a 1.4% increase (2,361,600-2,395,200). The market was up 0.3%. In PUMM news, the market grew 4.3% from JANUARY and 11.2% from 2024.
Last month KIIS and KOST were tied at #1 25-54. KIIS remained in place with a small increase, while KOST dipped to #2 with a slight decrease. KRTH repeated at #3 but with its best outing since AUGUST. KBIG remained at #4 with a small share gain. AUDACY Adult Hits KCBS (93.1 JACK FM) was up two places to #5 with its best book since JULY. TELEVISAUNIVISION Spanish Contemporary KLVE (K-LOVE 107.5) dipped to #6 and was partnered with iHEARTMEDIA Alternative KYSR (ALT 98.7) and SBS Mexican Regional KLAX (LA RAZA 97.9). Last month KNX rose from #20 to #11. It slipped to #13 this time. Market PUMM was up 2.9% from last month and 1.0% from last year.
On our last visit, KIIS and KRTH were both claiming to be #1 18-34. KIIS landed its largest share since OCTOBER to remain in place, while KRTH slipped to #2 with a noticeable share loss. KOST was still at #3 with a slight increase, while KBIG stepped up to #4 with its third up book in a row. MERUELO Classic Rock KLOS had its best showing since AUGUST as it moved up to #5. SBS Spanish Contemporary KXOL (MEGA 96.3) dropped to #6. Market PUMM was off 1.0% from the previous book and down 11.5% from last FEBRUARY.
KIIS extended its lead over the rest of the 18-49 field, thanks to its best book in over a year. KRTH remained at #2 with a down book and was paired with KOST, which moved up thanks to its best Frosty-free share in exactly a year. KBIG repeated at #4 with a slight increase, while KCBS advanced two places to #5 with its highest mark in over a year. KLVE dipped to #6 as it surrendered most of last month’s huge share increase. Market PUMM was up 2.8% from last month but down 0.7% from last year.
➤CHICAGO: It’s News To Us
➤DALLAS-FT. WORTH: The Race For Second Place
For the second book in a row, CUMULUS Sports KTCK (96.7 & 1310 THE TICKET) was the runaway 6+ leader (7.1-6.4). The next four contestants were battling it out for the runner-up position. TELEVISAUNIVISION Mexican Regional KLNO (QUÉ BUENA 94.1) stepped up to #2 (4.8-4.9), while iHEARTMEDIA AC KDGE (STAR 102.1) dipped to #3 (5.2-4.8). AUDACY Adult Hits KJKK (100.3 JACK FM) was down to #4 (4.8-4.6) and was met there by iHEARTMEDIA Pop CHR KHKS (106.1 KISS FM), which rose from #5 (4.3-4.6). KDGE added 3.0% to its market-leading cume total (1,243,300-1,280,000). The market grew by 1.8%. In the PUMM wars, the market was up 7.6% from JANUARY and 18.7% from a year ago.
Though KTCK returned a good portion of last month’s massive share increase, the station was still #1 25-54 by a comfortable margin. KLNO stood strong at #2 with a slight increase but still trailed the leader by almost two shares. CUMULUS Country KSCS (NEW COUNTRY 96.3) had its best outing since SEPTEMBER as it rose from #7 to #3. KDGE remained at #4 with a small increase. AUDACY Alternative KVIL (ALT 103.7) worked it from #9 to #5 with its best book since MARCH. A flat KHKS slipped to #6. AUDACY Mexican Regional KMVK (LA GRANDE 107.5 FM) fell from #3 into a tie at #7 with iHEARTMEDIA Hot AC KDMX (MIX 102.9). Market PUMM was up 7.9% from last month and 20.2% from last year.
KLNO had its best 18-34 book since MARCH as it stepped up to #1. Meanwhile, KHKS jumped from #6 to #2 with its highest score since JULY. This ended the three-book winning streak for KDGE, which slipped into a tie at #3 with KDMX. KSCS dipped to #5 with a slight decrease while two stations rose up to forge a tie at #6. KVIL moved up a spot, while EMF Christian Contemporary KYDA (AIR1) advanced from #10 as it halted a three-book slide. KTCK dropped from #5 into a tie at #9 with CUMULUS Country KPLX (99.5 THE WOLF). Market PUMM was up 12.3% from JANUARY and 7.5% from 2024.
Last month KLNO and KTCK were the 18-49 co-leaders. KLNO was off slightly but remained in first place as KTCK stepped down to #2 with a larger loss of share. KHKS has its best showing in over a year as it moved up to #3. KDGE moved down to #4 with a small share loss. KDMX inched up to #5 with a slight increase, while KMVK slipped to #7. Market PUMM rose 10.2% from the previous month and 23.7% from the previous year.
➤SAN FRANCISCO: We Built This City…
…on news and talk! Doesn’t quite have the same ring, does it? But you’re welcome for the earworm. KQED INC N/T KQED returned as a dominant #1 6+ station (10.7-9.7). AUDACY News KCBS-A (ALL NEWS 106.9FM/740AM) was in its customary #2 position (6.9-7.2). It also picked up a 0.5 share from its stream. The leading music station was, once again, BONNEVILLE AC KOIT, which remained at #3 (6.1-6.1). USC Classical KDFC (CLASSICAL CALIFORNIA) was back at #4 (5.2-4.6), while BONNEVILLE Pop CHR KMVQ (99.7 NOW) rounded out the top five again (3.9-4.2). KOIT still had the most listeners (1,119,600-1,201,800) – a 7.3% increase. The market was up 1.9%. In the PUMM sphere, the market was basically flat from January but up 19.0% from a year ago.
Despite a slight decrease, KOIT was back at #1 25-54 for the 12th time in the last 14 surveys. KQED dipped to #2 as it gave back all of last month’s large share increase, plus a little extra. KMVQ remained at #3 with a small share loss. AUDACY Hot AC KLLC (ALICE @ 97.3) was up three slots to #4 with its best showing since NOVEMBER. It was tied with AUDACY Alternative KITS (LIVE 105), which held steady with a small decrease. AUDACY Rhythmic AC KRBQ (102.1 JAMS) dropped from a tie at #4 to #8 as it surrendered most of last month’s solid increase. Market PUMM was up 1.3% from JANUARY and 9.8% from 2024.
Last month KMVQ narrowly edged out KOIT for the top spot in the 18-34 bracket. Their roles were reversed this month as KOIT was back at #1 with a slight increase, while KMVQ was down to #2 with a small share loss. iHEARTMEDIA Rhythmic CHR KMEL jumped from #6 to #3 with its highest number since NOVEMBER. KITS dipped to #4, while iHEARTMEDIA Classic Hits KOSF (CLASSIC HITS 103.7) remained at #5. SBS Mexican Regional KRZZ (93.3 LA RAZA) fell five places to #9 as it halted a strong two-book surge. It was tied with CUMULUS Classic Rock KSAN (107.7 THE BONE). Market PUMM gained 1.8% from last survey and 5.0% from the previous year.
KOIT regained a small portion of last month’s huge 18-49 share loss but that was enough to push the station up to #1. KQED stepped down to #2 with its lowest score since SEPTEMBER. It was tied with KMVQ, which levelled up despite a slight loss. KITS was stationary at #4, while KMEL rebounded from a down book to advance from #9 to #5. KRZZ fell from #5 to #14. Market PUMM grew by 2.9% on a monthly basis and 5.4% from last year.
The fun has merely begun. The three-minute revue continues tomorrow with HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON in that order.
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-Steve Allan, Programming Research Consultant
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KFXN extended its double-digit 25-54 streak to seven as it won the demo for the sixth time in the last seven surveys. KCMP stepped up to #2 with a slight increase, while KSTP dipped to #3 as it returned a portion of last month’s massive share increase. KDWB was back at #4 with a slight increase, while KQQL repeated at #5 with a slight decrease. Market PUMM was down 1.9% from last month but up 4.3% from the previous FEBRUARY.
KQQL was both in double figures and in first place 18-34 for the fourth book in a row. KFXN remained in second place but with its third down book in a row. KDWB stood alone at #3 with a slight decrease, while its previous two partners followed it down the chart. KTIS dipped to #4 as it gave back most of last month’s big share increase, and KCMP slid to #5 and was tied with KSTP, which advanced from #8 despite a slight decrease. Market PUMM was up 1.6% from last month and 13.5% from a year ago.
The top five 18-49 was relatively unchanged from last month. KFXN was back at #1 but failed to extend its double-digit streak to seven by the smallest of possible margins. KSTP remained at #2 as it returned some of last month’s large increase. KQQL repeated at #3 with a small increase. KDWB stood alone at #4 with a slight increase, while KCMP slipped to #5 with a slight decrease. Market PUMM fell 4.9% from last month but rose by 5.6% over the previous year.
One more roundup to go and we will successfully complete our Cold Harbor task (IYKYK). More numbers are on the way from TAMPA, DENVER, SAN DIEGO, CHARLOTTE and NASSAU-SUFFOLK.
February PPM Insights, Day 2
Back from the shadows again, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the black ops number generators from XTRENDS – are here to reveal another set of data points from the FEBRUARY survey. This is the second book in the new three-minute reality series. We will reveal how market PUMM has been affected from both the previous survey and this same time last year.
It’s a somewhat complicated plot line so you may want to turn on the subtitles, so you don’t miss any nuances in our dialog. The book ran from FEBRUARY 6TH through MARCH 5TH. It did have one three-day weekend and the requisite bad weather. Here’s how it unfolded ….
➤HOUSTON-GALVESTON: Yee-Hah!
We’re jumping the gun a bit because the Houston Rodeo did not begin until the final day of the survey. iHEARTMEDIA AC KODA (SUNNY 99.1) notched its seventh 6+ win in a row (8.9-9.0). HOPE MEDIA Contemporary Christian KSBJ had its best showing since SEPTEMBER as it stepped up to #2 (6.0-6.4). RADIO ONE Country KKBQ (93Q COUNTRY) returned some of last month’s huge increase (6.9-6.0) as it dipped to #3. It was met there by cluster mate RADIO ONE Classic Rock KGLK (THE EAGLE 106.9 & 107.5), which rose from fifth place with its best book in over a year (5.6-6.0). URBAN ONE Urban AC KMJQ (MAJIC 102.1) moved down to #5 (5.7-5.8). iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ) ended a two-book slide as it stood alone at #6 (4.6-5.4). KODA retained the cume championship with a 5.0% increase (1,935,000-2,032,400). The market grew by 2.2%. In the PUMM situation, the market was up 6.8% from JANUARY and 20.3% from 2024.
The top two 25-54 stations – KODA and KKBQ, respectively – had down books but remained in place. They were about a half share apart. KTBZ stepped up to #3, while URBAN ONE Rhythmic CHR KBXX (97.9 THE BOX) dipped to #4 with a small share loss. KGLK moved from #7 to #5 with, again, its best showing in over a year. KSBJ and CUMULUS Pop CHR KRBE had been tied at #5. Both stations had the identical slight increase as they moved, in tandem, down to #6. Market PUMM rose by 8.2% from last month and 20.6% from the previous year.
For the first time since AUGUST, KTBZ was atop the 18-34 leaderboard. It had better than a share lead over KKBQ, which was relegated to second place as it was unable to match last month’s double-digit performance. KODA advanced three spaces to #3 with a strong share increase. KGLK dipped to #4, despite posting an up book. KBXX dropped a spot to #5 despite a small share gain. AUDACY Spanish Contemporary KLOL (MEGA 101 FM) fell from a tie at #4 to #9 with its least productive outing in over a year. Market PUMM was up 11.8% from the previous survey and 24.2% from last FEBRUARY.
KODA was #1 18-49 for the seventh straight survey. However, it was forced to share as KTBZ stepped up to forge the tie. That dynamic duo had better than a two-share lead over KKBQ, which remained at #3 but with a modest share loss. KSBJ landed its largest share since JUNE as it stepped up to #4. KBXX dipped to #5 as it halted a three-book surge. KRBE fell from a tie at #5 into a situation at #8 along with TELEVISAUNIVISION Spanish Adult Hits KOVE (AMOR 106.5). Market PUMM increased 6.8% from last month and 23.0% from this time a year ago.
➤ATLANTA: A Photo Finish
COX MEDIA N/T WSB-A was #1 6+ for the ninth book in a row (9.0-7.9). However, it was feeling the heat from URBAN ONE Urban AC WAMJ (MAJIC 107.5/97.5), which was up to #2 with its highest mark in over a year (6.8-7.8). Not far behind was COX MEDIA Classic Rock WSRV (97.1 THE RIVER), which ebbed to #3 (8.0-7.5). AUDACY Urban Contemporary WVEE (V-103) repeated at #4 with its third up book in a row (6.1-6.3). COX MEDIA Urban AC WALR (KISS 104.1) was back at #5 (5.4-6.2). It narrowly defeated COX MEDIA AC WSB-F (B98.5), which held steady at #6 with its best showing since SEPTEMBER (5.1-6.1). This was the first full survey that the station formerly known as THE FISH was no longer a local product. SALEM Contemporary Inspirational WAIA (AIR1) dropped four places to #12 (4.4-3.0). WSB-F kept the cume crown with a 14.0% increase (779,100-888,100). The market was up 3.9%. Market PUMM grew 9.4% from JANUARY and 4.9% from 2024.
WVEE was #1 25-54 for the third book in a row and fifth time in the last six surveys. However, WAMJ was nipping at its heels as it repeated at #2 with its highest share in over a year. WALR was back at #3 as it ended a steep two-book slide. WSB-F moved up two places to #4 with its fourth up book in a row. WSRV and WSB-A were last seen at #3. Both stations were down this month and landed at #5 and #6, respectively. Market PUMM grew 9.3% from last month and 0.7% from this time a year ago.
WSB-F had its largest 18-34 share in over a year as it vaulted from #5 to #1. WVEE stood alone at a somewhat distant second place with a small share increase. WAMJ slipped from the tie at #2 to #3, while two stations moving in opposite directions slammed into each other at #4. WSRV fell from first place as it surrendered most of last month’s huge share increase. RADIO TRAINING Christian Contemporary WVFJ (THE JOY FM) arose from #10 as it rebounded from a down book. WSB-A dropped from #2 to #10. Market PUMM surges. It was up 27.3% from JANUARY and 43.2% from last FEBRUARY.
Despite a down book, WVEE was #1 18-49 for the third straight survey. WAMJ was back at #2 but with its best outing in over a year. As a result, it cut WVEE’s advantage from almost three shares to less than a full share. WSB-F posted its largest number since AUGUST as it leapt from #7 to #3. WALR stepped up to #4 with a solid increase, while WSRV slipped to #5 with a noticeable share loss. WSB-A fell from #3 to #9. Market PUMM was up 12.2% from last month and 14.3% from a year ago.
➤WASHINGTON, DC: News You Can Use
As usual, the top of the 6+ chart was dominated by a pair of stations that do not play songs for a living. AMERICAN UNIVERSITY N/T WAMU was #1 (13.4-12.3), while HUBBARD News WTOP was back at #2 (11.4-11.7). If you do the math – and we did – that meant that almost a quarter of all listening went to these two stations. iHEARTMEDIA AC WASH became the leading music station as it moved up to #3 (5.2-6.5). HOWARD UNIVERSITY Urban AC WHUR slipped to #4 (5.7-5.5). It was not alone as iHEARTMEDIA Alternative WWDC (DC101) moved up a spot with its largest share in over a year (5.1-5.5). Perhaps there was a reason that a population containing a significant amounts of federal and federal-adjacent employees would make WTOP the leading cume station for the second book in a row (817,400-825,400) – a 1.0% increase. Fun fact: WTOP nipped WASH in the cume wars by a mere 900 listeners. Market cume was up 2.5%. In the PUMM gestalt, the market rose 1.6% from JANUARY and 8.2% from 2024.
WAMU was back at #1 25-54 as it ended a four-book surge. WTOP moved up for a share of the demo lead with its fifth up book in a row. WASH rose two places to #3 as it rebounded from a down book. WWDC slipped to #4 with a slight increase, while WHUR dipped to #5 with its third down book in a row. iHEARTMEDIA Classic Rock WBIG (BIG 100) vaulted from #12 to #6 with its highest score in over a year. It was tied with a stationary iHEARTMEDIA Pop CHR WIHT (HOT 99.5). Market PUMM was up 5.5% from last month and 4.6% from the previous year.
Though it was not able to replicate last month’s double-digit feat, WIHT remained on top of the 18-34 chart. WASH was back at #2, while WTOP repeated at #3. Both stations had down books. iHEARTMEDIA Country WMZQ bounced back from a down book as it rose from #10 to #4. WWDC remained at #5 with a solid increase but was forced to share the moment with its balder cluster brother WBIG, which leapt from #11 with its highest score since AUGUST. AUDACY Classic Hits WIAD (94.7 THE DRIVE) slid from #4 to #7, while URBAN ONE Urban Contemporary WKYS fell from a tie at #5 to #12. Market PUMM increased by 3.3% from the last book and 1.1% from last year.
WTOP had its best 18-49 book in over a year as it rose to #1. Meanwhile, WASH bounced back from a down book to advance from #5 and a share of first place. WAMU went from first to third as it halted a three-book surge. A flat WWDC repeated at #4, while WIHT slipped to #5 with a modest share loss. What is up with SIGNAL ABOVE Spanish Variety WDCN (DC 87.7FM). This is actually a low-power TV station that has gone from #18 to #10 to #6. It was tied with WHUR. Market PUMM was up by 6.3% from last survey and 8.4% from a year ago.
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PHILADELPHIA: We Have Both Rock And Roll
The top of the 6+ chart had quite the edge to it. BEASLEY Album Oriented Rock WMMR was back at #1 after a two-book hiatus (7.6-8.2), while its analog cousin – BEASLEY Classic Rock WMGK – remained at #2 (7.8-8.0). All the big game hoopla ended early in the survey, which led AUDACY Sports WIP (SPORTSRADIO 94WIP) to slip from first to third (9.8-7.5). The station did garner an additional 2.2 share from the interwebs. iHEARTMEDIA Urban AC WDAS repeated at #4 (6.6-6.7), while AUDACY News KYW-A was back at #5 (5.5-5.6). It also benefitted from the stream with an additional 0.9 share. AUDACY AC WBEB (B101) still had the most listeners (1,102,200-1,036,600) – a 6.0% decline. The market was off by 0.3%. The PUMM changes saw a 3.1% decrease from JANUARY but a 21.2% increase from last FEBRUARY.
WMMR looks poised to begin another long 25-54 winning streak. It stepped up to #1 and held a commanding lead over WIP, which dipped to #2 as it returned a good portion of last month’s football-infused share increase. WDAS remained at #3 with a slight decrease, while WMGK was back at #4 with a small share loss. WBEB repeated at #5 but with its lowest mark since OCTOBER. Market PUMM was off 8.1% from last month but up 21.7% from last year.
It took only a slight share increase to push WMMR from #2 to #1 18-34. WMGK was up two places to #2 as it bounced back from a down book. Three – count ’em – three stations were at #3. WBEB remained in place with a small share loss. BEASLEY Country WXTU (92.5 XTU) slid from #1 as it gave back about half of last month’s large share gain. iHEARTMEDIA Alternative WRFF (ALT 104.5) arrived from #8, thanks to its best outing in over a year. WDAS dropped from #5 to #8. Market PUMM was down 4.5% from JANUARY and up 7.5% from last FEBRUARY.
WMMR completed the demo sweep as it returned as the 18-49 market leader. It had better than a share and a half lead over WIP, which repeated at #2. WMGK moved up two slots to #3 with a small increase. WDAS and WXTU were last spotted at #3. Both stations were down this month as they slipped to #4 and #5, respectively. They were barely ahead of the two stations at #6 – WBEB and iHEARTMEDIA Urban Contemporary WUSL (POWER 99). Market PUMM decreased by 4.6% from last month. This was sharply contrasted by the year-over-year growth, which stood at 28.4%.
➤BOSTON: Nothing Up My Sleeve…
Despite posting its smallest share since NOVEMBER (7.9-7.0), AUDACY AC WMJX (MAGIC 106.7) was back at #1 in the 6+ space. The station also tacked on a 0.3 share courtesy of its stream. BEASLEY Sports WBZ-F (98.5 THE SPORTS HUB) dipped to #2 with its smallest share in over a year (9.0-6.8). iHEARTMEDIA N/T WBZ-A was back at #3 with its best performance in over a year (5.8-6.2). BOSTON UNIVERSITY N/T WBUR repeated at #4 (5.6-5.6), while iHEARTMEDIA Classic Rock WZLX moved up to #5 with its best showing since NOVEMBER (4.5-5.2). AUDACY Sports WEEI dropped from #5 to #9 (4.7-4.5). WMJX remained the market cume leader (750,700-765,300) – a 1.9% increase. The market shrank by 0.6%. Market PUMM was down 3.3% from JANUARY but grew by 11.3% from 2024.
There was a changing of the guard in the 25-54 ranks. For the first time since SEPTEMBER, AUDACY Hot AC WWBX (MIX 104.1) was #1. It had less than a half share lead over WBZ-F, which dipped to #2. WBUR stepped up to #3 with its highest score in over a year. iHEARTMEDIA Pop CHR WXKS (KISS 108) moved down to #4 with a slight increase. BEASLEY Classic Hits WROR repeated at #5 with a small share loss. Market PUMM was off 5.5% from the previous survey but rose 10.0% from last year.
WWBX received a huge 18-34 share boost as it leapt from a tie at #3 to #1. BEASLEY Rhythmic AC WBQT (HOT 96.9) was also last seen at #3. It stepped up to #2 this month despite a down book. WBZ-F moved down to #3 with its third down book in a row. It was paired with iHEARTMEDIA Rhythmic AC WJMN (JAM’N 94.5), which rose from #5, also with a down book. WMJX fell from #1 to #5, losing more than half its previous share in the process. Market PUMM was off 0.8% from last month but up 26.1% from last year.
Though WBZ-F continued a comfortable #1 18-49, it did not remain in double-digit territory. WWBX stepped up to #2 as it continued its post-HOLIDAY redemption tour but was still a share and a half off the lead. WBUR vaulted from #7 to #3 with its highest score in over a year, while WBQT held steady at #4 with a small share loss. A flat WXKS was back at #5, while WMJX dropped from #2 to #9. Market PUMM was down 3.0% from the last survey but up 12.7% from last year.
And there you have it sports, uh, ratings fans. More three-minute reveals to come tomorrow. Round three will focus on SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
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-Steve Allan, Programming Research Consultant
When the JANUARY numbers were released, there were a myriad of hot takes about what the new three-minute qualifier wrought upon the radio world. The reality we witnessed – and wrote about – was a bit more nuanced. When comparing JANUARY to HOLIDAY, there were dramatic increases in AQH persons. The year-over-year metrics were quite a bit less dramatic. The one solid conclusion? Every market was different.
Now we move on to FEBRUARY. Will the AQH leap from the previous survey be as profound as last time? What about when compared to 2024? Read on ….
This book ran from FEBRUARY 6TH through MARCH 5TH and did feature one federally mandated holiday weekend. The Ratings Experts from RESEARCH DIRECTOR, INC. – working hand in glove with the algorithmic alchemists from XTRENDS – are here to tell the story of FEBRUARY.
➤NEW YORK: Go To The Lite
As is usually the case, iHEARTMEDIA AC WLTW (106.7 LITE FM) was the leading 6+ station (7.7-8.2). AUDACY Classic Hits WCBS had its best showing in over a year (5.3-5.9) as it stepped up to #2. AUDACY News WINS (1010 WINS) dipped to #3 (5.8-5.8) but was granted an additional 0.8 share attributed to its stream. SBS Spanish Tropical WSKQ (MEGA 97.9) moved up two places to #4 (5.1-5.5) and also picked up a 0.7 share from its online presence. iHEARTMEDIA Classic Rock WAXQ (Q104.3) moved from a tie at #4 to #5 (5.2-5.1). Its former partner in that place was NEW YORK PUBLIC RADIO N/T WNYC, which landed at #7 (5.2-4.9). It was tied with iHEARTMEDIA Pop CHR WHTZ (Z100), which rose from a tie at #9 with its best book since OCTOBER (4.6-4.9). WLTW was still the cume leader (3,696,100-3,615,900) – a 2.2% decline. The market was off by 0.3%. In the PUMM space, the market was down 0.2% from JANUARY but up 4.9% from 2024.
WSKQ vaulted to the top of the 25-54 leaderboard with its best book in over a year. A flat WHTZ was up to #2, while WLTW went from first to third with its smallest share since AUGUST. WCBS rose three places to #4 with its highest mark in over a year. Both AUDACY Hot AC WNEW (NEW 102.7) and iHEARTMEDIA Hot AC WKTU (103.5 KTU) experienced small share losses. The stations slipped to #5 and #6, respectively. Market PUMM was off 1.3% from last month but up 3.0% from last year.
WLTW was in double figures 18-34 for the 13th time in the last 14 books and kept its long, uninterrupted #1 streak alive. WCBS had a rather large share increase as it leapt from #4 to #2. A flat WSKQ dipped to #3 and was paired with the stationary WHTZ, which posted its largest number since SEPTEMBER. WNEW advanced three spaces to #5 with a modest share gain. WAXQ slid from #5 into a tie at #9 with SBS Spanish Contemporary WPAT (93.1 AMOR). Market PUMM rose 1.7% from JANUARY but was off 1.2% from 2024.
Despite a down book, WLTW was #1 18-49 for the seventh straight survey. However, WSKQ repeated at #2 with its best book in over a year as it narrowed the gap between the two stations to less than a half-share. WCBS jumped from #7 to #3 with a huge increase. WHTZ was down a bit to land at #4. WKTU and WNEW were off this survey as they slipped to #5 and #6, respectively. Market PUMM was down 0.5% from the previous survey and down 3.9% from last year.
➤LOS ANGELES: KOSTing
The horrific wildfires that devastated this city were raging for a good portion of this survey. The disaster’s effects on radio listening, however, seem to have been minimal. iHEARTMEDIA AC KOST was #1 6+ for the fourth straight survey (6.1-6.1). AUDACY Classic Hits KRTH (K-EARTH 101 FM) stayed at #2 (5.8-5.6), while iHEARTMEDIA Hot AC KBIG (104.3 MYFM) moved up to #3 (5.0-5.2). iHEARTMEDIA Pop CHR KIIS (102.7 KISS FM) stepped up to #4 (4.7-5.0). AUDACY News KNX slipped to #5 (5.2-4.9), though it is worth noting that a year ago at this time it was sitting at #10. The station did add a 0.3 digital share. KOST kept the cume crown with a 1.4% increase (2,361,600-2,395,200). The market was up 0.3%. In PUMM news, the market grew 4.3% from JANUARY and 11.2% from 2024.
Last month KIIS and KOST were tied at #1 25-54. KIIS remained in place with a small increase, while KOST dipped to #2 with a slight decrease. KRTH repeated at #3 but with its best outing since AUGUST. KBIG remained at #4 with a small share gain. AUDACY Adult Hits KCBS (93.1 JACK FM) was up two places to #5 with its best book since JULY. TELEVISAUNIVISION Spanish Contemporary KLVE (K-LOVE 107.5) dipped to #6 and was partnered with iHEARTMEDIA Alternative KYSR (ALT 98.7) and SBS Mexican Regional KLAX (LA RAZA 97.9). Last month KNX rose from #20 to #11. It slipped to #13 this time. Market PUMM was up 2.9% from last month and 1.0% from last year.
On our last visit, KIIS and KRTH were both claiming to be #1 18-34. KIIS landed its largest share since OCTOBER to remain in place, while KRTH slipped to #2 with a noticeable share loss. KOST was still at #3 with a slight increase, while KBIG stepped up to #4 with its third up book in a row. MERUELO Classic Rock KLOS had its best showing since AUGUST as it moved up to #5. SBS Spanish Contemporary KXOL (MEGA 96.3) dropped to #6. Market PUMM was off 1.0% from the previous book and down 11.5% from last FEBRUARY.
KIIS extended its lead over the rest of the 18-49 field, thanks to its best book in over a year. KRTH remained at #2 with a down book and was paired with KOST, which moved up thanks to its best Frosty-free share in exactly a year. KBIG repeated at #4 with a slight increase, while KCBS advanced two places to #5 with its highest mark in over a year. KLVE dipped to #6 as it surrendered most of last month’s huge share increase. Market PUMM was up 2.8% from last month but down 0.7% from last year.
➤CHICAGO: It’s News To Us
AUDACY News WBBM-A was back at #1 6+ with its highest share in over a year (5.9-6.8). The station padded its lead with an additional 1.3 share from the interwebs. iHEARTMEDIA Urban AC WVAZ (V103) was back at #2 (5.2-5.0) but it was not alone as iHEARTMEDIA AC WLIT (93.9 LITE FM) rose from #8 to forge a tie (4.2-5.0). HUBBARD Classic Rock WDRV (97.1 THE DRIVE) reversed itself to #4 (4.8-4.7), while two stations moved up to the #5 position. HUBBARD Hot AC WTMX (101.9 THE MIX) stepped up from #6 (4.5-4.4), while NEXSTAR N/T WGN-A (RADIO 720) advanced from #10 with its highest score in over a year (3.4-4.4). AUDACY AAA WXRT (93 XRT) fell from a tie at #3 to #7 (4.8-4.3). AUDACY Country WUSN (US99) was also formerly at #3. It dropped to #9 (4.8-3.7). It was partnered with iHEARTMEDIA Pop CHR WKSC (103.5 KISS FM) (3.6-3.7) and TELEVISAUNIVISION Mexican Regional WOJO (QUÉ BUENA 105.1) (3.4-3.7). WLIT increased its cume leading figure by 3.8% (1,207,100-1,253,400). The market was down 0.4%. Market PUMM was up 2.5% from JANUARY and 10.0% from 2024.
A flat WTMX repeated as the leading 25-54 station. WKSC remained at #2 with a slight decrease but it had company CHICAGO PUBLIC MEDIA N/T WBEZ leapt from #6 with its highest mark in over a year. WXRT held steady at #4 with a slight decrease. WUSN dropped from a tie at #2 into a three-way arrangement at #5 with WOJO and iHEARTMEDIA Urban CONTEMPORARY WGCI. Market PUMM was up 2.7% from last month and 12.0% from last year.
There were some impressive share increases atop the 18-34 chart. WKSC was back at #1 with its best book in over a year. WLIT rose from #5 to #2 with its best Frosty-free outing in over a year, while WTMX leapt from #6 to #3 with, yup, its highest mark in over a year. WOJO dipped to #4 with a slight decrease, while WVAZ moved up to #5 with a slight increase. WUSN tumbled from #2 to #6 with its smallest share in over a year. CUMULUS Classic Hits WLS-F dropped from #3 to #7. Market PUMM was down 2.2% from JANUARY but rose 4.3% when compared with last year.
WTMX and WKSC moved up to #1 and #2, respectively, with the 18-49 crowd with their highest shares in over a year. They were separated by a half share. WGCI stepped up to a somewhat distant #3, while WOJO inched up to #4. The former was off slightly while the latter was flat. CUMULUS Alternative WKQX (Q101) had its best book in over a year as it rose from #8 to #5. WUSN fell from #1 to #6. Market PUMM was up 2.2% from last month and 12.3% from last year. Shameless plug: Still trying to make sense out of all this new three-minute data? We can help ’cause data analysis is our thing.
A flat WTMX repeated as the leading 25-54 station. WKSC remained at #2 with a slight decrease but it had company CHICAGO PUBLIC MEDIA N/T WBEZ leapt from #6 with its highest mark in over a year. WXRT held steady at #4 with a slight decrease. WUSN dropped from a tie at #2 into a three-way arrangement at #5 with WOJO and iHEARTMEDIA Urban CONTEMPORARY WGCI. Market PUMM was up 2.7% from last month and 12.0% from last year.
There were some impressive share increases atop the 18-34 chart. WKSC was back at #1 with its best book in over a year. WLIT rose from #5 to #2 with its best Frosty-free outing in over a year, while WTMX leapt from #6 to #3 with, yup, its highest mark in over a year. WOJO dipped to #4 with a slight decrease, while WVAZ moved up to #5 with a slight increase. WUSN tumbled from #2 to #6 with its smallest share in over a year. CUMULUS Classic Hits WLS-F dropped from #3 to #7. Market PUMM was down 2.2% from JANUARY but rose 4.3% when compared with last year.
WTMX and WKSC moved up to #1 and #2, respectively, with the 18-49 crowd with their highest shares in over a year. They were separated by a half share. WGCI stepped up to a somewhat distant #3, while WOJO inched up to #4. The former was off slightly while the latter was flat. CUMULUS Alternative WKQX (Q101) had its best book in over a year as it rose from #8 to #5. WUSN fell from #1 to #6. Market PUMM was up 2.2% from last month and 12.3% from last year. Shameless plug: Still trying to make sense out of all this new three-minute data? We can help ’cause data analysis is our thing.
➤DALLAS-FT. WORTH: The Race For Second Place
For the second book in a row, CUMULUS Sports KTCK (96.7 & 1310 THE TICKET) was the runaway 6+ leader (7.1-6.4). The next four contestants were battling it out for the runner-up position. TELEVISAUNIVISION Mexican Regional KLNO (QUÉ BUENA 94.1) stepped up to #2 (4.8-4.9), while iHEARTMEDIA AC KDGE (STAR 102.1) dipped to #3 (5.2-4.8). AUDACY Adult Hits KJKK (100.3 JACK FM) was down to #4 (4.8-4.6) and was met there by iHEARTMEDIA Pop CHR KHKS (106.1 KISS FM), which rose from #5 (4.3-4.6). KDGE added 3.0% to its market-leading cume total (1,243,300-1,280,000). The market grew by 1.8%. In the PUMM wars, the market was up 7.6% from JANUARY and 18.7% from a year ago.
Though KTCK returned a good portion of last month’s massive share increase, the station was still #1 25-54 by a comfortable margin. KLNO stood strong at #2 with a slight increase but still trailed the leader by almost two shares. CUMULUS Country KSCS (NEW COUNTRY 96.3) had its best outing since SEPTEMBER as it rose from #7 to #3. KDGE remained at #4 with a small increase. AUDACY Alternative KVIL (ALT 103.7) worked it from #9 to #5 with its best book since MARCH. A flat KHKS slipped to #6. AUDACY Mexican Regional KMVK (LA GRANDE 107.5 FM) fell from #3 into a tie at #7 with iHEARTMEDIA Hot AC KDMX (MIX 102.9). Market PUMM was up 7.9% from last month and 20.2% from last year.
KLNO had its best 18-34 book since MARCH as it stepped up to #1. Meanwhile, KHKS jumped from #6 to #2 with its highest score since JULY. This ended the three-book winning streak for KDGE, which slipped into a tie at #3 with KDMX. KSCS dipped to #5 with a slight decrease while two stations rose up to forge a tie at #6. KVIL moved up a spot, while EMF Christian Contemporary KYDA (AIR1) advanced from #10 as it halted a three-book slide. KTCK dropped from #5 into a tie at #9 with CUMULUS Country KPLX (99.5 THE WOLF). Market PUMM was up 12.3% from JANUARY and 7.5% from 2024.
Last month KLNO and KTCK were the 18-49 co-leaders. KLNO was off slightly but remained in first place as KTCK stepped down to #2 with a larger loss of share. KHKS has its best showing in over a year as it moved up to #3. KDGE moved down to #4 with a small share loss. KDMX inched up to #5 with a slight increase, while KMVK slipped to #7. Market PUMM rose 10.2% from the previous month and 23.7% from the previous year.
➤SAN FRANCISCO: We Built This City…
…on news and talk! Doesn’t quite have the same ring, does it? But you’re welcome for the earworm. KQED INC N/T KQED returned as a dominant #1 6+ station (10.7-9.7). AUDACY News KCBS-A (ALL NEWS 106.9FM/740AM) was in its customary #2 position (6.9-7.2). It also picked up a 0.5 share from its stream. The leading music station was, once again, BONNEVILLE AC KOIT, which remained at #3 (6.1-6.1). USC Classical KDFC (CLASSICAL CALIFORNIA) was back at #4 (5.2-4.6), while BONNEVILLE Pop CHR KMVQ (99.7 NOW) rounded out the top five again (3.9-4.2). KOIT still had the most listeners (1,119,600-1,201,800) – a 7.3% increase. The market was up 1.9%. In the PUMM sphere, the market was basically flat from January but up 19.0% from a year ago.
Despite a slight decrease, KOIT was back at #1 25-54 for the 12th time in the last 14 surveys. KQED dipped to #2 as it gave back all of last month’s large share increase, plus a little extra. KMVQ remained at #3 with a small share loss. AUDACY Hot AC KLLC (ALICE @ 97.3) was up three slots to #4 with its best showing since NOVEMBER. It was tied with AUDACY Alternative KITS (LIVE 105), which held steady with a small decrease. AUDACY Rhythmic AC KRBQ (102.1 JAMS) dropped from a tie at #4 to #8 as it surrendered most of last month’s solid increase. Market PUMM was up 1.3% from JANUARY and 9.8% from 2024.
Last month KMVQ narrowly edged out KOIT for the top spot in the 18-34 bracket. Their roles were reversed this month as KOIT was back at #1 with a slight increase, while KMVQ was down to #2 with a small share loss. iHEARTMEDIA Rhythmic CHR KMEL jumped from #6 to #3 with its highest number since NOVEMBER. KITS dipped to #4, while iHEARTMEDIA Classic Hits KOSF (CLASSIC HITS 103.7) remained at #5. SBS Mexican Regional KRZZ (93.3 LA RAZA) fell five places to #9 as it halted a strong two-book surge. It was tied with CUMULUS Classic Rock KSAN (107.7 THE BONE). Market PUMM gained 1.8% from last survey and 5.0% from the previous year.
KOIT regained a small portion of last month’s huge 18-49 share loss but that was enough to push the station up to #1. KQED stepped down to #2 with its lowest score since SEPTEMBER. It was tied with KMVQ, which levelled up despite a slight loss. KITS was stationary at #4, while KMEL rebounded from a down book to advance from #9 to #5. KRZZ fell from #5 to #14. Market PUMM grew by 2.9% on a monthly basis and 5.4% from last year.
The fun has merely begun. The three-minute revue continues tomorrow with HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON in that order.
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-Steve Allan, Programming Research Consultant
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