by Steven Alan, Programming Research Consultant
December 2, 2023
Day 4
TAMPA-ST. PETERSBURG-CLEARWATER: A Dove Descending
COX MEDIA AC WDUV (105.5 THE DOVE) made the Frosty flip two days before the book ended. Though it remained #1 6+, the station landed its lowest share in over a year (8.6-6.8). The station did pick up a 0.8 share from its stream. BEASLEY Country WQYK was back at #2 though it ended a strong two-book surge (6.7-6.0). Also landing at #2 was BEASLEY Classic Hits WRBQ (Q105), which advanced from #6 with its best performance since FEBRUARY (4.7-6.0). iHEARTMEDIA Country WFUS (US 103.5) dipped to #4 even with its first up book since JULY (5.0-5.4). Its former partner in a #3 tie, COX MEDIA Classic Hits WXGL (107.3 THE EAGLE), moved down to #5 with its lowest score in over a year (5.0-4.7). BEASLEY Rhythmic CHR WLLD (WiLD 94.1) ended a four-book surge (4.9-3.8) as it fell from #5 to #11. It was not alone as that space was also occupied by COX MEDIA Urban AC WTBV (101.5 THE VIBE), which rose from #14 (2.8-3.8), and iHEARTMEDIA AC WMTX (MIX 100.7), which slipped from #9 (4.3-3.8). WDUV remained the cume commander with a 2.4% decrease (588,000-574,100). The market grew by 0.5%.
Back in AUGUST, WQYK was sitting at #8 in the 25-54 rankings. The station has been on a roll since then and this time landed in the top spot with its highest share in over a year. It maintained about a half-share lead over the two #3 stations. WFUS moved up from #4 with a slight increase, while COX MEDIA Talk WHPT (102.5 THE BONE) stepped up from #3 with a slight decrease. iHEARTMEDIA Active Rock WXTB had its best book since FEBRUARY as it advanced three spaces to #4. WLLD ended a six-book surge as it fell from first to fifth. WMTX dipped to #6.
There was quite a bit of movement in the 18-34 ranks. WLLD and WFUS were previously tied at #1. WLLD slipped to #2 with a small share loss, while WFUS landed at #3 as it returned most of last month’s large share increase. It was paired with WQYK, which remained in place with its fourth up book in a row. Your new demo leader was WTBV, which advanced from #3 with its best outing in over a year. WRBQ remained at #5 but was joined in that space by COX MEDIA AC WWRM (MAGIC 94.9), which rebounded from a down book.
A flat WFUS moved up to #1 18-49 after taking the last two books off. Prior to SEPTEMBER, the station had led for eight books in a row. This ended the two-book winning streak for WLLD, which stepped down to #2. WXTB moved up to #3 with a solid share increase. WQYK dipped to #4 and was partnered with WTBV, which vaulted from #11 with its highest mark since DECEMBER. BEASLEY Spanish Contemporary WYUU (92.5 MAXIMA) slid to #6 with a small share loss.
DENVER-BOULDER: Feeling Compressed
The top five 6+ stations were all within a share of one another. Previously, KSE RADIO VENTURES Classic Hits KXKL (KOOL 105) and BONNEVILLE Country KYGO were tied at #1. KXKL remained on top (5.6-6.0), while KYGO dipped to #2 (5.6-5.8). BONNEVILLE AC KOSI posted its third up book in a row (5.5-5.7) to remain a very close #3. KSE RADIO VENTURES Hot AC KIMN (MIX 100) landed its largest share since APRIL (4.4-5.1) as it rose from #9 to #4. iHEARTMEDIA Alternative KTCL (CHANNEL 93.3) repeated at #5 (4.9-5.0), while iHEARTMEDIA Classic Rock KRFX (103.5 THE FOX) slid to #6 with its smallest share since APRIL (50.-4.7). It was tied with ENTRAVISION Spanish Adult Hits KJMN (LA SUAVECITA 92.1), which arrived from #10 with its third up book in a row (4.3-4.7). KOSI padded its cume lead with an 11.0% increase (478,600-531,400). The market was off by 2.1%.
Last month KTCL’s four-book 25-54 string was snapped by KOSI. This time KTCL was back in the leadership position with a solid increase, while KOSI stepped down to #2 with a down book. A flat KXKL was back at #3, while KJMN leapt from #10 to #4 with its highest mark in over a year. KYGO inched up to #5 as it regained some of last month’s share loss. KRFX slid three places to #7 with its lowest total since MARCH. EMF Christian Contemporary KLDV (K-LOVE) dropped from #5 to #13.
KTCL continued to dominate the 18-34 space. The station was #1 for the ninth book in a row and led a trio of #2 stations by about three-and-a-half shares. AUDACY Hot AC KALC (ALICE 105.9) remained in place, though it returned some of last month’s massive increase. KIMN moved up from #5 with its best book since MARCH, while KXKL advanced from #8 with its highest score in over a year. KOSI repeated at #5 with a slight increase. KRFX slid three places to #6. AUDACY Classic Rock KQMT (99.5 THE MOUNTAIN) slid from a tie at #5 into a three-way meetup at #9. It was huddled with AUDACY Top 40/R KQKS (KS 107.5) – which fell from #3 – and iHEARTMEDIA Country KWBL (106.7 THE BULL), which moved up from #12.
For the sixth straight survey, KTCL was #1 18-49. It also had its first up book since JULY. KXKL was #2 for the third straight survey, while KOSI was back at #3 with a slight increase. Two stations moved up and into a tie at #4. KYGO advanced from #6 with a small increase, while KJMN arrived from #8 with its highest share in over a year. KRFX and ENTRAVISION Regional Mexican KXPK (LA TRICOLOR 96.5) were tied at #4 last month. This time the stations landed at #10 and #11, respectively.
Have you seen our Exact Age and Hot Zip reports? It’s a level of granular data that will amaze you. Let The Ratings Experts show you how it all works.
SAN DIEGO: It’s Always Sunny In…
Got that straight from the local tourism board. It also applies to AUDACY Classic Hits KXSN (SUNNY 98.1), which was #1 6+ for the third book in a row and ninth time in the last ten surveys (6.7-7.0). SAN DIEGO STATE UNIVERSITY N/T KPBS moved up to #2 (6.3-6.2). LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) slipped to #3 with its smallest share since JUNE (6.4-6.1). AUDACY Country KSON repeated at #4 with its first down book since JULY (6.0-5.6). LOCAL MEDIA Adult Hits KFBG (100.7 BIG FM) came out of two books’ worth of ratings doldrums as it leapt from #10 to #5 (3.4-4.4). iHEARTMEDIA N/T KOGO-A landed its lowest number in over a year (5.4-4.2) to slip to #6. It was not alone. TELEVISAUNIVISION Regional Mexican KLNV (QUÉ BUENA 106.5) was up from #8 (3.8-4.2), while iHEARTMEDIA Top 40/M KHTS (CHANNEL 933) was up from #9 as it bounced back from a down book (3.7-4.2). KXSN remained in the cume lead with a 6.1% increase (517,800-549,400). The market fell by 2.7%.
For the first time since MARCH, KXSN was #1 25-54. The station also posted its best number since, well, MARCH. This stopped the seven-book winning streak for XHRM, which stepped down to #2 with its smallest share since JUNE. KSON dipped to #3 as it halted a three-book surge. Last month KHTS fell from a tie at #2 to #6. The station rebounded and found itself at #4. iHEARTMEDIA Active Rock KIOZ had its best book since MAY as it rose two places to #5. KLNV slipped to #6, despite being up for the fourth straight month. AUDACY Sports KWFN (97.3 FM THE FAN) dropped from #4 to #8 with its least productive outing since MARCH.
XHRM had its best 18-34 showing since FEBRUARY as the station notched its fourth win in a row. KSON was back at #2 but with its highest share in over a year. Previously, there was a threesome at #5. KHTS was up to #3 as it got back most of last month’s large share loss. KIOZ stepped up to #4 with its best outing since JULY. KXSN remained in place with a small increase. It had company as LOCAL MEDIA Top 40/M XHTZ (Z90.3) dropped down from a tie at #3. iHEARTMEDIA Top 40/R KSSX (JAM’N 95.7) also fell out of the tie at #3. It ended up in a tie at #7 with KLNV, which arrived from #13.
For the fifth straight survey, XHRM was #1 18-49 but with a down book. KLNV remained at #2 with its best result since JUNE. This reduced the gap between the two stations to a half-share. KHTS moved up two slots to #3, while KIOZ made a three-square jump to share that spot. KXSN and KWFN had been tied at #2. A flat KXSN dropped to #5, while KWFN fell to #8.
NASSAU-SUFFOLK (LONG ISLAND): Doin’ Fine On Cloud 9
COX MEDIA Classic Rock WBAB continued to dominate the 6+ paradigm. The station was #1 for the ninth book in a row (8.6-7.8). COX MEDIA Top 40/M WBLI stepped up to #2 with its highest mark in over a year (4.7-5.6). iHEARTMEDIA Top 40/M WHTZ (Z100) stood alone at #3 (4.7-5.0), while AUDACY Classic Hits WCBS slid to #4 (5.0-4.9). iHEARTMEDIA Classic Rock WAXQ (Q104.3) repeated at #5 (4.6-4.6). For the second straight survey, WBAB had the most cume (426,300-428,300 – a 0.5% increase. The market rose by 0.8%.
While WBAB was #1 25-54 for the third book in a row, the station did take a noticeable share hit. This allowed WHTZ – which was off slightly – to move up and claim a share of the lead. WBLI stepped up to #3 with its best showing in over a year. WCBS dipped to #4 despite a small share increase. WAXQ moved up to #5 and was joined by GOOD KARMA Sports WEPN (ESPN NY 98.7FM), which advanced from #10 with its best outing in over a year. iHEARTMEDIA AC WLTW (106.7 LITE FM) dropped from #5 to #12 with its lowest score since MARCH.
A flat WBLI was the clear 18-34 winner for the third straight survey. Two books ago, WEPN was languishing at #18. It moved up to #8 last month and landed at #2 this time. The station has more than tripled its share during this run. WHTZ moved up to #3 with a slight decrease, while WLTW dipped to #4. It was tied with WBAB, which descended from #2 as it ended a strong two-book surge. SBS Tropical WSKQ (MEGA 97.9) fell from #5 to #10.
In our last episode, WHTZ and WBLI were tied atop the 18-49 leaderboard. WHTZ had a slight increase to stand alone at the summit, while a flat WBLI drifted down to #2. WCBS and WBAB had been tied at #3. WCBS remained in place with a slight decrease, while WBAB stepped down to #4 with a somewhat larger decrease. CONNOISSEUR Hot AC WALK (WALK FM) stepped up to #5 with its first up book since JULY. It was paired with WEPN, which rose from #7. WLTW dropped six places to #11.
CHARLOTTE-GASTONIA-ROCK HILL: Feel The Vibe
For the second book in a row, BEASLEY Urban AC WBAV (V101.9) was #1 6+ (8.4-8.4). For the third consecutive month, URBAN ONE Urban AC WOSF (105.3 RnB) was in second place but with its smallest share since APRIL (7.1-6.8). BEASLEY Country WSOC repeated at #3 but with its lowest mark since JUNE (6.7-5.8). BEASLEY Urban WPEG (POWER 98) had its best outing in over a year (4.7-5.6) as it jumped from #8 to #4. URBAN ONE Talk WBT-A was close behind at #5 (5.3-5.5). iHEARTMEDIA Adult Hits WLKO (102.9 THE LAKE) spent the last six days of the survey all draped in its holiday finery. The station had its lowest score in over a year (5.9-4.6) as it fell four places to #8. It was tied with iHEARTMEDIA Classic Rock WRFX (99.7 THE FOX), which dipped from #7 (5.0-4.6). WLKO still had the most cume but with an 18.0% decrease (447,100-366,400). The market shrank by 1.0%.
WPEG received a massive influx of 25-54 share as it leapt from #3 to #1. WOSF was back at #2 with a small decrease and trailed the leader by almost two shares. WBAV inched up to #3 with its highest mark since APRIL. WSOC saw its three-book winning streak grind to a halt as it sank to #4. iHEARTMEDIA Alternative WEND (106.5 THE END) stepped up to #5 with its best book since JULY. WLKO dropped four places to land in a tie at #9 with BEASLEY Top 40/M WNKS (KISS 95.1).
Here’s what’s been happening in the 18-34 sphere. Last month WSOC was #1 and in double digits for the third book in a row. WBAV was at #2 but also in double digits. That all changed in this survey. Neither station remained in double-digit territory as WBAV moved up to #1 while WSOC dipped to #2. iHEARTMEDIA Country WKKT (96.9 THE KAT) remained at #3 but moved closer to the leaders, thanks to its best showing since APRIL. WPEG was up two slots to #4 as it halted a steep two-book slide. WNKS advanced three spaces to #5 with its highest score since MAY. BEASLEY AC WKQC (K104.7) also spent the last six days of the book with BURL IVES and his minions. The station slipped to #6 and was tied with WOSF.
WBAV had a flat 18-49 book, but that was sufficient to move the station up to #1 for the first time since APRIL. WOSF stepped down to #2 where it was met by WPEG, which rose from #4 with its best book in over a year. WSOC slipped to #4 with its third down book in a row. Last month there were three stations comingling at #5. WEND stood alone this month with a small increase. WNKS moved down to #6 with a modest decrease. WLKO landed at #7 with its smallest share in over a year.
➤That’s a wrap on the NOVEMBER survey. Thank you for playing along. Make sure you don’t miss our next adventure by subscribing to our blog here. Feel free to share. And if you have any comments, suggestions or complaints, just send us an e-mail.
-Steve Allan, Programming Research Consultant
➤About XTrends: XTrends creates simple pictures of sometimes complex and difficult-to-understand information. To more easily navigate Nielsen ratings click here!
➤About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.
Day 3
So I asked Google’s Generative AI to come up with NOVEMBER sayings. This was the best one: “This NOVEMBER, there seems to be nothing to say.” Not exactly a deep thought. That said, The Ratings Experts from RESEARCH DIRECTOR, INC. along with our cohorts from XTRENDS have plenty to say about the NOVEMBER survey. This one began on OCTOBER 12TH and was completed on NOVEMBER 8TH. We had ALL HALLOWS’ EVE, the end of Daylight Saving Time (it’s not plural), and Election Day. Plus, it got cold. Let’s dive in, shall we?
SEATTLE-TACOMA: Let The Howling Begin
Last month AUDACY Country KKWF (100.7 THE WOLF) had its four-book 6+ winning streak snapped by UNIVERSITY OF WASHINGTON N/T KUOW. This time KKWF came roaring back as it landed its largest share in over a year to move back to the top of the pack (7.1-8.3). KUOW was forced to step down to #2 (7.6-6.8). iHEARTMEDIA Classic Rock KZOK remained at #3 (5.9-5.7). AUDACY Active Rock KISW repeated at #4 (5.5-5.0) but was forced to share the space with iHEARTMEDIA Classic Hits KJEB (95.7 THE JET), which moved up a slot as it ended a three-book slide (4.7-5.0). Thanks to a 10.2% increase iHEARTMEDIA Top 40/M KBKS (HITS 106.1) vaulted into the cume lead (510,000-561,800). The market was off by 1.4%.
On our last visit, we saw KKWF and KISW tied atop the 25-54 leaderboard. KKWF posted its largest share in over a year to remain in first place – for the fourth book in a row – while KISW slipped to #2 with a small share loss. HUBBARD Top 40/M KQMV (MOViN’ 92.5) had its best outing since JUNE as it rose two places to #3. KBKS repeated at #4 with a slight increase. HUBBARD AC KRWM (WARM 106.9) and KZOK had been tied at #7. KRWM had its best Frosty-free share in over a year to move up to #5, while KZOK bounced back from a down book to land at #6. KUOW fell from #3 into a tie at #8 with AUDACY Rhythmic AC KHTP (HOT 103.7).
The 18-34 contest has turned into a two-station race. KKWF was #1 and in double digits for the second straight survey. KQMV repeated at #2 with a number that was flirting with crossing double-digit threshold. KZOK stood alone at #3 as it regained all of last month’s large share loss. Last month KISW and KBKS were tied at #6. KISW had its best book since FEBRUARY, while KBKS’ tally was its largest in over a year. The stations moved in tandem up to #4. KHTP and KUOW had been tied at #3. KUOW ended a two-book surge as it fell to #7. KUOW had its smallest share in over a year as it dropped into an eighth-place tie with iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM).
The top four 18-49 stations were unchanged from last month. KKWF was #1 for the fourth book in a row, while KQMV was back at #2 with its highest score in over a year. The gap between the two shrank to about two shares. KBKS repeated at #3 while KISW held steady at #4. Both stations had small increases. KZOK rebounded from a down book as it rose from #8 to #5, while KHTP slid to #7 as it ended a two-book surge.
MIAMI-FT. LAUDERDALE-HOLLYWOOD: Same Old Hotness
In the least surprising news so far, COX MEDIA Urban AC WHQT (HOT 105) was #1 6+ (8.5-8.5). However, in a surprise move, TELEVISAUNIVISION Spanish Contemporary WAMR (AMOR 107.5) moved up to #2 (7.3-7.1). COX MEDIA AC WFEZ (EASY 93.1) landed its lowest score in over a year (7.4-6.0) as it dipped to #3. AUDACY AC WLYF (101.5 LITE FM) repeated at #4 as it ended two-book slide (4.8-5.1). SBS Spanish Contemporary WCMQ (Z92.3) posted its best number since DECEMBER (3.5-4.4) as it rose from #9 to #5. AUDACY Country WKIS (KISS COUNTRY 99.9) and MIAMI-DADE COUNTY PUBLIC SCHOOLS Public Radio WLRN had been tied at #5. WKIS dipped to #6 (3.9-4.1), while WLRN landed at #7 (3.9-3.9). WFEZ still had the most listeners (789,300-751,200) – a 4.8% decrease. The market grew by 2.7%.
WAMR continued as the 25-54 leader for the third consecutive month. It held a bit more than a share lead over WHQT, which was back at #2 with a slight increase. SBS Tropical WXDJ (EL ZOL 106.7 FM) ended its two-book slide as it advanced two spaces to #3. WKIS repeated at #4, though with its third down book in a row. WLYF was back at #5 with a slight decrease, while WFEZ dropped five slots to #7 with its least productive outing in over a year.
WHQT was #1 18-34 for the third book in a row, the last two landing in double-digit territory. WAMR was back as a solid #2. Both stations were down, and the gap stood at better than two shares. TELEVISAUNIVISION Tropical WRTO (MIX 98.3) held firm at #3 with a small decrease. There was a sizeable chasm between those three stations and the rest of the field. COX MEDIA Urban WEDR (99 JAMZ) ended a steep two-book slide as it stepped up to #4. Also landing at that spot in the standings was SBS Latino Urban WRMA (RITMO 95.7), which vacated the #6 position as it bounced back from a down book. WFEZ slid three places and into a tie at #7 with iHEARTMEDIA Spanish Contemporary WZTU (TÚ 94.9).
WHQT’s 18-49 winning streak extends to well over a year, and this book merely confirmed the obvious. The station was off slightly while #2 WAMR ended a two-book surge, so the gap grew to over a share. WRTO stepped up to #3 as it bounced back from a down book, while WKIS jumped from #10 to #5 with a small share increase. WFEZ fell from #3 into a three-way tie at #6 with WLYF and WRMA. WZTU slid from #5 into a tie at #9 with WEDR.
PHOENIX: It’s So Easy
For the third straight survey, iHEARTMEDIA AC KESZ (99.9 KEZ) was #1 6+. The station did make the Santa switch on the final day of the book but that likely had a negligible effect on its numbers (8.5-8.2). HUBBARD Classic Rock KSLX remained at #2 as it halted a three-book slide (6.4-7.6). DESERT VALLEY Adult Hits KOAI (95.1/94.9 THE WOW FACTOR) had its best outing since JULY (4.9-5.3) as it stepped up to #3. HUBBARD Active Rock KUPD dipped to #4 (5.2-5.0), while iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN) was a rock at #5 (4.5-4.3). KESZ had all the cume once again, despite a 0.9% decrease (838,000-830,100). The market was up by 2.1%.
The last time KESZ was #1 25-54, it was polluting the airwaves with the foul stench of BURL IVES and his minions. The station had its best Frosty-free share in exactly a year. This ended the two-book winning streak for KUPD as it dipped to #2. KSLX rebounded from its lowest book of the year to move up to #3. HUBBARD Alternative KDKB (ALT AZ 93.3) stepped down to #4 as it gave back about half of last month’s large share increase. iHEARTMEDIA Country KNIX rose three places to #5 with its best showing since FEBRUARY. KYOT dipped to #6 with a small share loss. How important is baseball to radio? The DIAMONDBACKS’ WORLD SERIES run drove its flagship – BONNEVILLE Sports KMVP – from #15 to #7.
Despite a noticeable share loss, KESZ repeated as the 18-34 leader. AUDACY Top 40/M KALV (LIVE 101.5) ended a steep three-book slide as it leapt from #8 to #2. KDKB slipped to #3 with its first down book since JUNE. It was tied with AUDACY Country KMLE, which remained in place with a modest share loss. KNIX was back at #5 with a slight decrease, while SIERRA H Classic Hip Hop KZCE (101.1 THE BOUNCE) well, bounced from #10 to #6 with its largest share since FEBRUARY. KUPD slid to #7, while AUDACY Classic Hits KOOL (BIG 94.5) fell four places to #8 and was tied with KYOT. iHEARTMEDIA Top 40/M KZZP (104.7 KISS FM) dropped from #5 to #10 with its lowest mark since JUNE.
KESZ extended its lead over the rest of the 18-49 pack as it finished at #1 for the third book in a row. KUPD repeated at #2 as it halted a three-book surge, while KALV stepped up to #3 with a slight decrease. KSLX regained a good portion of last month’s big share loss as it rose from #10 to #4. KDKB was down two slots to #5 as it returned most of last survey’s large share increase. KOOL fell from #5 to #9.
What would it be like to have a complete book breakdown arriving in your inbox within minutes of your data release? Would that be an enormous time-saver? The Ratings Experts can do that for you. Let us show you how it all works.
DETROIT: Go Blue
That the WOLVERINES are vying for a national championship is not a rare occurrence. That the LIONS – one of only four teams to have never played in the SUPER BOWL – are in playoff mode is a rarity. This combination likely kept AUDACY Sports WXYT (97.1 THE TICKET) atop the 6+ leaderboard (10.1-9.6). The station also received an additional 1.5 share from its stream. For the last six days of the survey, iHEARTMEDIA AC WNIC was playing reindeer games. It seemed to help as the station rose from #6 to #2 with its highest score since JANUARY (5.7-7.5). AUDACY Country WYCD and iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) had been tied at #2. Both stations went 7.2-6.9 and drifted down to #3. BEASLEY Classic Rock WCSX slipped to #5 (6.9-6.6), while iHEARTMEDIA Urban AC WMXD (MIX 92.3) stepped down to #6 with its smallest share since MAY (6.8-5.9). WNIC was still the big cume magnet with a 6.3% increase (893,500-949,600). The market was down 0.9%.
WXYT was both #1 25-54 and in double digits for the second straight survey. WKQI was back at #2 but its string of double-digit books ended at five. BEASLEY Active Rock WRIF had its best showing since JUNE to tighten its grip on the #3 position. WNIC was up two places to #4 with – again – its highest mark since JANUARY. A flat WYCD dipped to #5, while WMXD dropped to #7 with its smallest share since APRIL.
WKQI extended its 18-34 winning streak to 11 and cracked double digits for the tenth time during that span. WXYT also hit double digits as it moved up to #2. WRIF and WYCD rebounded from down books to move up to #3 and #4, respectively. WNIC was up two slots to #5 with its best book since – wait for it – FEBRUARY. WMXD fell from #2 to #6.
WKQI was in double digits 18-49 for the seventh straight survey. Alas, ’twas not enough as the station dipped to #2 as its string of #1 books ended at nine. WRIF remained at #3 with its best book since APRIL, while WNIC was up to #4 with its highest Frosty-free share in over a year. WYCD dipped to #5 with a slight increase, while WMXD was down two places to #7.
MINNEAPOLIS-ST. PAUL: Eight Straight
It has been quite the year for UNIVERSITY OF NORTHWESTERN-ST. PAUL Christian Contemporary KTIS. The station picked up its eighth straight 6+ win and hit double digits for the fifth time (9.1-10.3). Never underestimate the power of the shield. iHEARTMEDIA Sports KFXN (K-FAN FM 100.3) repeated at #2 but with its highest score in over a year (7.8-8.9). HUBBARD Hot AC KSTP (KS95) and iHEARTMEDIA Classic Hits KQQL (KOOL 108) were mirror images. The stations remained tied at #3 with the exact same share loss (7.6-7.0). It was also the lowest mark for both properties since APRIL. MPR N/T KNOW was back at #5 (6.0-5.7). The station received an additional 0.7 share from its stream. CUMULUS Active Rock KXXR (93X) moved up to #6 with its best book since FEBRUARY (5.0-5.6). KQQL still had the most listeners (779,600-734,600) – a 5.7% decrease. The market rose by 0.7%.
For the second book in a row, the top two 25-54 stations were in double digits. KFXN took the top honors while KSTP stepped down to #2. This ended the station’s eight-book winning streak. KXXR repeated at #3 as it halted a two-book slide. KTIS received a nice share boost as it rose from #7 to #4. AUDACY Adult Hits KZJK (104.1 JACK FM) stood alone at #5 with a modest share loss. iHEARTMEDIA Top 40/M KDWB slid to #6 as it ended a strong two-book surge. KQQL fell out of a tie at #5 and landed at #7 with its lowest score since JANUARY.
KDWB was the leading 18-34 station for the eighth straight survey. It also hit double digits for the twelfth book in a row. iHEARTMEDIA Country KEEY (K102) made it back-to-back double-digit performances as it remained at #2. KXXR repeated at #3 but with a solid share increase. KSTP and KFXN were still tied at #4 but received rather large share boosts.
It was another great 18-49 month for KSTP. The station was #1 for the eleventh straight survey and hit double digits for the seventh book in a row. KFXN was back at #2. It was up for the fourth consecutive month and hit double digits. KXXR repeated at #3 with another solid increase, while KDWB remained at #4 but with its smallest share since DECEMBER. KTIS was up two places to #5, while KEEY dipped to #6.
We are now officially 75% done with NOVEMBER. Thank you for playing along. We’ll be back tomorrow for a look into the ratings fortunes of SAN DIEGO, TAMPA, NASSAU-SUFFOLK, DENVER and CHARLOTTE. Oh, and subscribe to our blog here.
➤As always, The Ratings Experts from RESEARCH DIRECTOR, INC. stand ready to help you grow your ratings and revenue. Click here to find out more.
-Steve Allan, Programming Research Consultant
➤About XTrends: Managing multiple markets? XTrends makes it easy to track ratings with multi-market reports that compare, trend and chart. For more info click here.
➤ Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.
Day 2
The Ratings Experts from RESEARCH DIRECTOR, INC., with incredible backroom support from the numbers crunchers from XTRENDS, return refreshed and anew, ready to tackle another slate of radio ratings results. Doesn’t it seem that once you’ve parsed a book and reacted to its results, you’re smacked in the face by a new set of numbers? This one is called NOVEMBER, though it actually began on OCTOBER 12TH and ended on NOVEMBER 8TH. It featured a lot of people dressing like TAYLOR SWIFT, the absurd turning back the hands of time, and an election day. We will now reveal the details…
HOUSTON-GALVESTON: The Eagle Flies Alone
Sounds deep, doesn’t it? It’s not. Last month RADIO ONE Classic Rock KGLK (THE EAGLE 106.9 & 107.5) and RADIO ONE Urban AC KMJQ (MAJIC 102.1) were the 6+ co-leaders. KGLK remained in place (7.2-7.2), while KMJQ drifted down to #3 as it ended a four-book surge (7.2-6.1). Between those cluster mates was iHEARTMEDIA AC KODA (SUNNY 99.1), which stepped up to #2 (6.9-6.8). KSBJ EDUCATIONAL Christian Contemporary KSBJ repeated at #4 (5.8-5.7), while AUDACY Adult Hits KKHH (95.7 THE SPOT) was back at #5 but with its smallest share in over a year (5.5-4.9). Threatening to rejoin the top five was RADIO ONE Country KKBQ (93Q), which rose to #6 (4.1-4.7). KODA still corralled the most cume (1,634,100-1,644,100) – a 0.6% increase. The market was off by 0.4%.
There was a tight race atop the 25-54 leaderboard. iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ) won the day for the second book in a row. However, KODA moved up to #2 and the two stations were separated by a very slim margin. KGLK stepped up to #3 with a slight decrease. Also moving up to #3 was AUDACY Hot AC KHMX (MIX 96.5), which advanced from #8 with its best showing in over a year. KKBQ moved up two slots to #5, while two stations exited the top five and were huddled together at #6. KSBJ slipped from #5 with its lowest score since JULY, while KKHH fell from #2 with its smallest share in over a year.
KODA bounced back from its lowest 18-34 book of the year to rise from #4 to #1. KTBZ remained at #2 but with its lowest mark since DECEMBER. URBAN ONE Top 40/R KBXX (97.9 THE BOX) went from first to a tie at second with its least productive outing since MAY. KKHH dipped to #4 with a noticeable share loss, while a flat KGLK was back at #5. KKBQ was not far behind as it moved up to #6 with its best book in over a year.
The top five 18-49 stations are all within a share of one another. KTBZ was #1 for the third book in a row but with the lowest share of the streak. KGLK was back at #2 with a small decrease, while a flat KODA remained at #3. KHMX landed its largest share in over a year to vault from #11 to #4. KKBQ was up four slots to #5 with its highest mark since JUNE. KKHH fell from #5 into a tie at #10 with ESTRELLA Regional Mexican KQQK (EL NORTE 107.9).
ATLANTA: Talkin’ The Talk
COX MEDIA Talk WSB-A once dominated the 6+ arena. Those times could be returning as the station moved up to #1 with its best book in over a year (8.1-8.8). This ended the ten-book winning streak for COX MEDIA Classic Hits WSRV (97.1 THE RIVER), which moved downstream to #2 (8.5-8.2). The station did gain an additional 1.3 share from its stream. URBAN ONE Urban AC WAMJ (MAJIC 107.5/97.5) repeated at #3 (6.9-6.5). SALEM Christian Contemporary WFSH (104.7 THE FISH) had its best book since all the merry gentlemen were taking a break as it moved up to #4 (4.9-5.7). COX MEDIA Urban AC WALR (KISS 104.1) slipped to #5 with its lowest score in over a year (5.4-5.1). AUDACY Urban WVEE (V-103) had its lowest total since MAY (5.0-4.4) as it dropped down to #7. WSRV was the still the cume controller, despite a 1.1% decrease (888,500-878,500). The market grew by 2.5%.
Last month WSRV and WVEE shared the top spot with the 25-54 crowd. WSRV remained in place for the sixth time in the last eight surveys. WVEE slipped to #2 as it ended a strong three-book surge. CUMULUS Alternative WNNX (99X) repeated at #3 with a modest share loss. WSB-A was not far behind as it stepped up to #4 with its highest share in exactly a year. WAMJ slipped to #5 with its lowest mark in over a year. It was hearing footsteps from AUDACY Rhythmic AC WSTR (STAR 94), which was up to #6 with its best book since APRIL.
In the previous survey, WVEE ended WSRV’s seven-book 18-34 winning streak. WVEE made it two #1 books in a row but had to share the title with WSRV. Those two stations were well clear of the rest of the field. CUMULUS Top 40/M WWWQ (Q99.7) jumped from #8 to #3 with its best outing since JULY. WSB-A remained in place at #4 with a slight decrease. WFSH more than tripled its previous share as it rocketed from #18 to #5. WALR slid from #3 into a tie at #6 with WAMJ. JDJ COMMUNICATIONS Urban WWSZ-A (STREETZ 94.5) returned all of last month’s large share increase as it fell from #5 to #12.
The 18-49 top five was unchanged from last month. WSRV finished in first place for the eighth straight survey. It maintained about a share lead over WVEE, which finished at #2 for the sixth book in a row. WNNX was back at #3, while WAMJ repeated at #4. WWWQ stood alone at an extremely close #5. Its former partner in that space – WSB-A – was flat but dropped to #8.
How much time do you spend every month downloading and analyzing your ratings? You know, The Ratings Experts can not only save you that time but provide an even deeper dive into the numbers. Imagine if just by opening an email you could know the who, the what and the why of what happened in your book? We can do that for you.
WASHINGTON, DC: The Road Goes On Forever…
…but the party never ends. At least it doesn’t for AMERICAN UNIVERSITY N/T WAMU. The station extended its long-running string of double-digit #1 6+ books with its largest share since JANUARY (11.9-12.7). iHEARTMEDIA AC WASH regained all of last month’s lost share to step up to #2 (7.1-7.9). HUBBARD News WTOP slipped to #3 with its smallest share in over a year (8.1-7.4). HOWARD UNIVERSITY Urban AC WHUR strengthened its grip on the #4 position by getting its best book in over a year (5.9-6.6). URBAN ONE Urban AC WMMJ (MAJIC 102.3/92.7) repeated at #5 (5.6-5.8). WASH continued to have the most cume (949,500-911,400) – a 4.0% decrease. The market was up 0.3%.
WASH did it again. The station was #1 25-54 for the fifth straight survey, the last four of which have been in double digits. WHUR was up for the third book in a row as it leapt from #5 to #2. Still, it was five shares behind the leader. WAMU dipped to a very close #3 with its smallest share in over a year. A flat URBAN ONE Urban WKYS stepped down to #4, while ATLANTIC GATEWAY Christian Contemporary WGTS was relegated to #5 with a slight decrease. It narrowly defeated WMMJ, which was up to #6 as it bounced back from a down book.
The 18-34 competition turned into a slugfest – or maybe it was a donnybrook. Both WAMU and WASH were in double digits. Last month WASH ended the nine-book winning streak for WAMU. This time WAMU returned to the top spot while WASH moved down to #2. Combined, the two stations took about a quarter of the available share in this demo. WMMJ repeated at #3 as it halted a robust five-book surge. WKYS advanced two spaces to #4 with a solid increase, while WGTS slipped one rung to #5 with a slight decrease. iHEARTMEDIA Top 40/M WIHT (HOT 99.5) dropped from that tie at #4 to #6 as it returned all of last month’s large share increase.
This may seem familiar. WASH was #1 18-49 for the fifth straight survey, the last four of which have been in double digits. WAMU remained at #2 as it bounced back from a down book but was more than four shares off the pace. WKYS was back at #3 with a slight increase but it had company as WHUR moved up a slot with its best showing in over a year. WMMJ stood alone at #5 as it got back most of last month’s lost share. WGTS fell from a tie at #5 into a tie at #7 with AUDACY Classic Hits WIAD (94.7 THE DRIVE).
PHILADELPHIA: It’s A Barn Burner
For the second book in a row, iHEARTMEDIA Urban AC WDAS was #1 6+. The station had its largest share in over a year (8.6-8.7). Coming in at a close #2 was AUDACY Sports WIP had its highest offensive output in exactly a year (8.2-8.5). The station also garnered an additional 1.7 share from its stream. BEASLEY Classic Rock WMGK stepped down to #3 with its smallest share since APRIL (8.2-7.9). BEASLEY Active Rock WMMR repeated at #4 (6.9-6.1), while BEASLEY Country WXTU was back at #5 (5.9-5.9). The combination of a PHILLIES postseason run and the EAGLES fast start made WIP the cume leader (864,200-971,400) – a 12.4% increase. The market was down by 1.2%.
Though WMMR posted its lowest 25-54 share since MARCH, the station was #1 for the eleventh book in a row. WIP was back at #2 with its best outing since JANUARY. The gap between the two stations was under a half-share. iHEARTMEDIA Urban WUSL (POWER 99) repeated at #3 with a modest share increase. WXTU stepped up to #4 as it rebounded from a down book. A flat WDAS slid two places to #5.
WXTU repeated as the 18-34 champion with its best book in over a year. AUDACY AC WBEB (B101.1) was back at #2 with its highest mark since JULY. The stations were a full share distant. WUSL held steady at #3 and was joined there by a flat WMMR, which stepped up from #4. BEASLEY Adult Hits WBEN (95.7 BEN FM) inched up to #5 despite a small share loss. WDAS dropped two places to #7 with its smallest share since DECEMBER.
Last month WXTU and WIP were tied at #2 in the 18-49 arena. WXTU was up for the fourth book in a row to capture the flag. WIP stayed behind at #2 but trailed by the smallest of possible margins. This ended the two-book winning streak for WMMR, which landed at #3 but was extremely close to the leaders. A flat WUSL repeated at #4, while WBEB moved forward three spaces to #5 with its highest score since JULY. WDAS and WBEN had been tied at #5. Both stations had down books and ended up at #6 and #7, respectively.
BOSTON: Game Time
An entire generation of PATRIOTS fans are shocked to see their team stink so badly. Perhaps that is part of the jet fuel propelling BEASLEY Sports WBZ (98.5 THE SPORTS HUB). The station was #1 6+ for the third book in a row (10.9-10.7). BOSTON UNIVERSITY Public Radio WBUR had its best outing in over a year (5.4-6.4) as it stepped up to #2. AUDACY AC WMJX (MAGIC 106.7 FM) dipped to #3 (5.7-5.5), while iHEARTMEDIA Classic Rock WZLX moved back up to #4 with its best book since JANUARY (4.6-5.4). BEASLEY Classic Hits WROR dipped to #5 (5.3-5.2) and was feeling some heat from iHEARTMEDIA News WBZ-A, which was up two places to #6 with its highest mark since JANUARY (4.5-5.0). WMJX was still the cume leader (772,200-800,600) – a 3.7% increase. The market rose by 0.7%.
WBZ made it back-to-back double-digit 25-54 books as the station finished in first place for the eleventh straight survey. WBUR was back at #2 with its third up book in a row. Not far behind at #3 was WZLX, which landed its largest share in over a year. iHEARTMEDIA Top 40/M WXKS (KISS 108) dipped to #4 despite a slight increase. AUDACY Hot AC WWBX (MIX 104.1) remained in place at #5 with a slight decrease. It was hearing footsteps from WROR, which moved up to #6.
Two books ago WWBX was the ninth-ranked 25-54 station. Since then, the station has come close to tripling its share. It moved up to #1 in this survey and was in double digits. WBZ left double-digit territory as it drifted down to #2. WXKS dipped to #3 despite a solid share increase. AUDACY Adult Hits WBGB (BIG 103) almost doubled its previous share as it vaulted from #8 to #4. BEASLEY Rhythmic AC WBQT (HOT 96.9) slid to #5 as it returned all of last month’s large increase, while iHEARTMEDIA Top 40/R WJMN (JAM’N 94.5) moved down to #6.
Stop me if you’ve heard this before. WBZ made it back-to-back double-digit 18-49 books as the station notched its third win in a row. WWBX moved up to #2 with its highest score in over a year, while a flat WXKS slipped to #3. WBUR stepped up to #4, also with its best showing in over a year. WZLX moved up one slot to #5 with its highest share since JANUARY. WBQT dropped three places to #7 with its lowest total in over a year.
➤Halfway through our monthly ratings slog. Don’t miss our next exciting episode. Subscribe to our blog right now. And if you don’t mind, share this here missive with your radio brethren.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC. stand ready to help you grow your ratings and revenue. Stay tuned for part three featuring SEATTLE, MIAMI, PHOENIX, DETROIT and MINNEAPOLIS.
-Steve Allan, Programming Research Consultant
➤About XTrends: XTrends is radio’s favorite tool for reviewing ratings. Click here to see why all of radio’s major groups love XTrends!
➤About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.
Day 1
NEW YORK: Win, Place & Show
The top three 6+ stations all hailed from the same cluster this month. iHEARTMEDIA AC WLTW (106.7 LITE FM) was in its customary post position with the added bonus of landing its best Frosty-free share in over a year (7.8-8.5). For the ninth straight survey, iHEARTMEDIA Classic Rock WAXQ (Q104.3) was in second place. The station rebounded from a down book (5.9-6.4). iHEARTMEDIA Top 40/M WHTZ (Z100) stepped up to #3 (5.2-5.4), while AUDACY Classic Hits WCBS stayed behind to solo at #4 (5.2-5.2). MEDIACO Urban AC WBLS slipped to #5 (5.4-5.0) and was mere paces ahead of AUDACY News WINS, which stepped up to #6 with its first up book since JULY (4.3-4.8). WLTW was the cume leader as usual (3,578,000-3,695,800) – a 3.3% increase. The market was off by 0.6%.
The same trio of stations topped the 25-54 leaderboard as last month. WLTW remained #1 with its best outing since MAY. The station was also dangerously close to double digits. WHTZ was #2 for the fourth book in a row with a slight increase, while WAXQ repeated at #3 with a slight decrease. AUDACY Hot AC WNEW (NEW 102.7) advanced three spaces to #4 with its highest mark since JUNE. iHEARTMEDIA Top 40/M WKTU stayed at #4 with a small share loss. Its former partner in that space – WCBS – slipped to #6 with its lowest score since JANUARY.
WLTW extended its 18-34 winning streak to six and its double-digit run to four. The station’s last five books in this demo were bigger than what it scored when Santa was calling the shots. WHTZ was back at #2 with its best book since JULY, while iHEARTMEDIA Urban WWPR (POWER 105.1) landed its largest share in over a year to move up two slots to #3. WKTU dipped to #4 with its lowest total since APRIL, while MEDIACO Top 40/R WQHT (HOT 97) leapt five places to #5 with its best performance since DECEMBER. Three stations were asked to leave the top five. WAXQ stepped down to #6 with a slight increase. WCBS dropped from a tie at #5 into a tie at #9 with SBS Tropical WSKQ (MEGA 97.9). WNEW fell from #4 to #8.
For the thirteenth book in a row, WLTW was #1 18-49. The station also hit double digits for the fifth time during this run. WHTZ repeated at #2, while WNEW stepped up to #3. Both stations had slight increases. WKTU moved down to #4 and narrowly edged a flat WAXQ at #5.
LOS ANGELES: Love Potion #9
This marked the ninth straight survey that AUDACY Classic Hits KRTH (K-EARTH 101) was the leading 6+ station. However, the station had its smallest share since APRIL (6.2-5.8) and the top five stations were within a share of each other. iHEARTMEDIA Hot AC KBIG (104.3 MYFM) was at #2 for the fourth book in a row and with its largest share in over a year (5.2-5.5). iHEARTMEDIA AC KOST repeated at #3 with its best outing since FEBRUARY (4.9-5.3). iHEARTMEDIA Talk KFI-A stepped up to #4 with its highest score in over a year (4.5-5.1). iHEARTMEDIA Top 40/M KIIS (102.7 KISS FM) inched up to #5 with its best book since MARCH (4.0-4.9). AUDACY Urban AC KTWV (94.7 THE WAVE) receded to #6 (4.6-4.4). KRTH continued as the most populous station (2,264,700-2,246,700) – a 0.8% decrease. The market shrank by a mere 0.2%.
As recently as AUGUST, KIIS was ranked #9 with the 25-54 crowd. The station has been on a roll since then and this month landed at #1 with its best outing in over a year. It forged a tie with KBIG, which was on top for the third book in a row. KOST stepped up to #3 with its highest Frosty-free share in over a year, while KRTH slid to #4 with a small share loss. A flat TELEVISAUNIVISION Spanish Contemporary KLVE (K-LOVE 107.5) dipped to #5.
KTWV had its best 18-34 book since JULY as it leapt from #4 to #1. KBIG was back at #2 with its highest score in over a year, while KIIS repeated at #3 with a solid share increase. These three stations were separated by less than a half share. This also halted the six-book winning streak for KRTH, which slid to #4 with its lowest mark in exactly a year. KOST was up three spots to #5 as it rebounded from a down book. EMF Christian Contemporary KKLQ (K-LOVE) fell from #4 into a tie at #11 with AUDACY Alternative KROQ.
For the fourth book in a row, KBIG was #1 18-49. The station also had its largest share in over a year. However, it was forced to share as KIIS moved up a spot from a tie at #2 with its third straight up book. KIIS’ former partner, KRTH, dipped to #3 with a small decrease. KTWV remained at #4 with a solid showing. KLVE dipped to #5 despite a small share gain. It was tied with KOST, which arrived from #8 with its highest score since JANUARY.
A brief interlude to remind you that The Ratings Experts have a variety of proprietary reports that will save you time and give you greater insight into how your station is performing. We can tell you the What and – quite often – the Why.
CHICAGO: An Early Christmas Gift
The home of the holiday hits is iHEARTMEDIA AC WLIT (93.9 LITE FM). The station turned to the Frosty side about a week before the end of the survey. It also ended a three-book slide as it moved back up to #1 (6.6-7.3). HUBBARD Classic Rock WDRV (THE DRIVE 97.1) halted a three-book surge as it stepped down to #2 (7.0-6.6). AUDACY News WBBM-A remained in third place (5.6-5.4), while iHEARTMEDIA Urban AC WVAZ (V103) repeated at #4 (5.0-5.0). HUBBARD Hot AC WTMX (101.9 THE MIX) landed its largest share in over a year (4.4-4.7) as it ascended to #5. TELEVISAUNIVISION Regional Mexican WOJO (QUÉ BUENA 105.1) dipped to #6 (4.5-4.6). WLIT still had the most cume (1,358,600-1,334,500) – a 1.8% decrease. The market fell by 1.3%.
The top five 25-54 stations were shuffled but unchanged from the last survey. WLIT moved up to #1 with its best Frosty-free share in over a year, while WOJO saw its moment in the sun come to an end as it dipped to #2, despite receiving its best book in over a year. WTMX repeated at #3 with a slight increase, while AUDACY Country WUSN (US99) stepped up to #4 with a small share gain. AUDACY Rhythmic AC WBMX (104.3 JAMS) slipped to #5 with a small share loss.
WOJO was the 18-34 standard bearer for the fifth book in a row. It also was in double digits for the second consecutive survey. WLIT repeated at #2 as it bounced back from a down book. It still trailed the leader by better than four shares. iHEARTMEDIA Top 40/M WKSC (103.5 KISS FM) remained at #3 with a slight decrease. It was forced to share the moment with WDRV, which advanced from #5 with its best showing since JUNE. WUSN was up two slots to #5 as it regained some of last month’s huge share loss. CUMULUS Classic Hits WLS got its highest mark since APRIL as it zoomed from #16 to #7. AUDACY AAA WXRT fell from #4 to #10.
For the second book in a row, WOJO was #1 18-49. WLIT was back at #2 and narrowed the gap from two shares to about a half share. WBMX repeated at #3 despite a down book, while WUSN stepped up to #4 with a small increase. Three stations were co-mingling at #5. A flat WDRV remained in place, while WKSC moved up from #7 with a slight increase. WLS advanced from #8. WXRT dropped four places to #8.
SAN FRANCISCO: The Great Eight
BONNEVILLE AC KOIT was #1 6+ for the eighth straight survey, despite posting its lowest number since APRIL (7.9-7.4). KQED INC. N/T KQED had its best showing since DECEMBER (5.3-6.7) to step up to #2. AUDACY News KCBS-A dipped to #3 (6.6-6.5), while BONNEVILLE Top 40/M KMVQ (99.7 NOW) landed its largest share in over a year (5.2-6.2) to remain at #4. AUDACY Alternative KITS (LIVE 105) had its best book in its new format attire to move up to #5 (4.0-4.5). iHEARTMEDIA AC KISQ (98.1 THE BREEZE) slipped to #6 (4.3-4.0) and was tied with iHEARTMEDIA Top 40/R KMEL (3.8-4.0). KOIT was still in cume command, despite a 2.4% decline (1,070,900-1,045,500). The market fell by 1.3%.
For over a year, the 25-54 battle has been a race for second place as KOIT has continued to dominate the arena. The station had its best Frosty-free share in over a year and led #2 KMVQ by about two shares. KMVQ was also up for the fourth book in a row. KQED was up three places to #3 with its highest mark since DECEMBER. KMEL got back some of last month’s huge share loss to remain at #4. It had a partner as KITS moved up from #8. SBS Regional Mexican KRZZ (93.3 LA RAZA) slid to #6, while KISQ fell four places to #7.
How dominant is KOIT with the 18-34 folk? The station has been #1 for over a year, less one month, and hit double digits for the ninth time in the last 14 surveys. KITS moved up to #2 with its best book in over a year, yet KOIT had more than double KITS’ share. A flat KMEL dipped to #3, while KMVQ stepped down to #4 despite a solid share increase. iHEARTMEDIA Top 40/M KYLD (WiLD 94.9) was up three slots to #5 with a small increase. It was paired with AUDACY Hot AC KLLC (ALICE @ 97.3), which advanced from #10. KISQ dropped from #4 to #10 and was tied with iHEARTMEDIA Classic Hits KOSF (103.7FM 80’S+).
Though KOIT was unable to duplicate last month’s double-digit 18-49 share, the station was still the runaway winner. KMVQ was back at #2 with its highest mark in over a year and managed to shave the lead to under two shares. KITS repeated at #3 with its third up book in a row. KMEL dipped to #4 with a small increase and was tied with KQED, which advanced from #8 with its best book in over a year. KRZZ slipped to #6 with a slight increase.
DALLAS-FT. WORTH: How ‘Bout Dem Cowboys
You have no idea how much it pains me to write those words. But the team that JERRY bought had a profound effect on the ratings of two different stations. Moving up to #1 6+ was CUMULUS Sports KTCK (1310 & 96.7 THE TICKET) with its best showing since MAY (4.7-5.6). We’ll get to the team’s flagship station in a second. Repeating at #2 was AUDACY Classic Hits KSPF (98.7 THE SPOT) (5.1-5.3). Last month’s leader was TELEVISAUNIVISION Regional Mexican KLNO (QUÉ BUENA 94.1). It slipped to #3 as it returned all of last survey’s share increase (5.2-4.7). CUMULUS Country KSCS stepped up to #4 (4.4-4.3). The COWBOYS’ flagship is AUDACY Sports KRLD (105.3 THE FAN). It advanced from #10 to #5 with its best offensive performance in over a year (3.6-4.1). The station also added an additional 0.5 share from its stream. CUMULUS Talk WBAP-A fell from #4 to #11 (4.5-3.5). It was tied with AUDACY Adult Hits KJKK (100.3 JACK FM), which dipped from #10 (3.6-3.5) and iHEARTMEDIA AC KDGE (STAR 102.1), which was up from #12 (3.4-3.5). KSPF lost 11.5% of its cume but was still the market leader (1,097,500-971,700). The market rose by 0.2%.
The top four 25-54 stations were as we last saw them. KLNO was #1 for the fifth book in a row though it did end a two-book surge. KTCK was back at #2 with a slight increase, while KSCS repeated at #3 with a slight decrease. A flat iHEARTMEDIA Top 40/M KHKS (106.1 KISS FM) held steady at #4, while KRLD stepped up to #5 with its sixth straight up book. KSPF fell from #5 into a tie at #8 with CUMULUS Country KPLX (99.5 THE WOLF).
As with the previous demo, KLNO was #1 18-34 for the fifth straight survey. KHKS bounced back from a down book to repeat at #2 and shave the lead down to a half share. KSCS had its best book in over a year to remain at #3. However, it had company as AUDACY Alternative KVIL (ALT 103.7) moved up from #7 as it got back some of last month’s massive share loss. KPLX was still at #5 with a slight decrease. SERVICE Urban KKDA (K104) dropped from #3 into a tie at #10 with URBAN ONE Urban AC KZMJ (MAJIC 94.5).
This was the sixth straight 18-49 win for KLNO. It held about a two-share lead over #2 KSCS. Both stations had down books. Last month KVIL fell from #2 to #9. This time the station rebounded and wound up at #3. KSPF dipped to #4 with a small decrease, while KHKS was back at #5 with a small increase. AUDACY Regional Mexican KMVK (LA GRANDE 107.5) slipped to #6 where it had company in the likes of KRLD and KJKK.
Like sands of time through the hourglass, these are the ratings of our lives. Thank you for paying attention. Make sure you don’t miss our next adventure by subscribing to our blog here. Feel free to share.
➤As always, The Ratings Experts from RESEARCH DIRECTOR, INC. stand ready to help you grow your ratings and revenue. Stay tuned for round two featuring HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON.
-Steve Allan, Programming Research Consultant
➤About XTrends: XTrends’ exclusive XNotes feature is the only way to track what’s happening on-air and see its impact on your ratings. Learn more here.
➤About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.
No comments:
New comments are not allowed.