Big Data Is Probably Watching You

When you think of consumer data tracking, you might recall the hit by Rockwell "Somebody's Watching Me" or  Hall and Oates song “Private Eyes” with its catchy line, “they’re watching you.”

Using streaming devices such as smart TVs virtually ensures your entertainment and ad preferences are being tracked.

This tracking, often called Big Data, may feel less intrusive than it sounds but can still bother some users. Fortunately, there are ways to manage it on your streaming devices if privacy is a concern.

While some data collection is needed for functionality, many devices gather more than necessary, potentially compromising your privacy, trapping you in filter bubbles (narrowed viewing algorithms), and bombarding you with targeted ads.

There are strategies to reclaim control over your privacy on streaming services:Review Privacy Settings
Most streaming devices offer privacy settings to manage data collection. Explore these options and turn off any tracking features you don’t want.

• Restrict Ad Tracking: Many platforms let you limit ad tracking or opt out of personalized ads, reducing both data collection and targeted advertising.
• Use a VPN: A virtual private network (VPN) encrypts your internet traffic and hides your IP address, making it harder for streaming services and advertisers to monitor your activity.
• Limit Voice Commands: Most streaming devices have voice control, which may record and store your commands. Disable voice control or use it minimally to reduce data collection.
• Disconnect When Idle: If tracking worries you, unplug your streaming device from the internet when not in use to stop background data collection.