Thursday, May 21, 2020

Phil Mackey Named Brand-Digital Director For Hubbard Radio

Hubbard Radio has announced that Phil Mackey has had his role expanded to “Brand and Digital Content Development Director” for Hubbard Radio.

He'll report to SVP Programming Greg Strassell, and be dedicated to assisting Hubbard Radio managers with strategies for creation of new multi-channel content, built around the core brands. Mackey will retain his Brand/Distribution Director duties at SKOR North, Twin Cities.

As Director of Content and Distribution, Mackey built out and directed the strategy for SKOR North, a Minnesota-based digital sports content brand that created and grew multiple distribution channels, including audio, video and social media. During the past 18 months, SKOR North grew podcast downloads, monthly app users, YouTube subscribers, and social media followers by double and triple digit percentage increases. In his new role, Mackey will work closely with Strassell, Jeremy Sinon, Hubbard Radio VP for Digital Strategy, and Hubbard Radio brand and content managers to maximize their current content, as well as create new content for digital platforms.

“As difficult as the Covid-19 crisis has been, we’ve learned a lot,” commented Dan Seeman, VP/Region Manager for Hubbard Minnesota. “With radio listening habits disrupted we’ve realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for SKOR North can be utilized by all of the brands in our company. Let’s take the model and support all of Hubbard.”

According to Strassell, “Phil is charged to identify new ‘plus’ content opportunities for all our brands, targeting growth of multi-platform content and associated revenue ideas across the group. He is a forward thinker, and I have had the privilege of watching him grow from one of our first podcasters in the previous decade.”

Phil’s new role evolves from the recent departure of Wheeler Morris, Manager, Podcast Strategies, who became Market Manager for Hubbard Radio Seattle.

Commented Mackey, “I’m grateful for the opportunity to take some of the principles we have learned and applied at SKOR North and use that experience to be a resource for some of Hubbard Radio’s strongest brands. Hubbard is a great company, and I look forward to helping push us forward in digital spaces.”

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