Tuesday, May 19, 2020

RadioCom Reports Continued Digital Audience Growth

Entercom has announced continued double-digit audience growth for RADIO.COM, a leading digital audio and content platform that is the exclusive digital home for all Entercom content across its leading portfolio of over 230 stations, along with hundreds of affiliate stations, thousands of top podcasts, live and on-demand video, and premium content across local and national news, entertainment, music and sports in markets all across the U.S.

In an effort to super serve its growing audience, RADIO.COM launched a significant product update to its mobile app that drives content discovery through new personalized recommendation features to the platform. The update elevates the audio consumption experience by offering users a personalized homepage tailored with additional stations and podcasts based on listening habits. The enhanced experience will allow advertisers the opportunity to target listeners more precisely than ever before and serve more contextually relevant messages.

The platform has also added a new discovery experience where users can easily browse hundreds of radio stations and over 15,000 podcasts grouped by themes, category and location, as well as “City” pages for the top 25 U.S. markets that aggregate local news and sports content, local stations and relevant podcasts to the respective city.

Demand for RADIO.COM’s premium audio content continued to grow and in March, time spent listening increased by 22% month-over-month, outpacing competitors in the market.1 The audio platform also delivered double-digit growth in total listening hours (TLH) for nine straight months continuing in April – the only publisher to do so – supporting the platform’s continued growth and success across locations and devices and confirming the durability of digital audio’s growth.

Other notable highlights include:
  • Entercom’s portfolio of news and news talk stations are up 61% year-over-year in TLH, as audiences crave trusted information in these uncertain times
  • Despite altered schedules, audiences have carried their favorite stations with them and tuned in with greater intent as RADIO.COM smart speaker listening has increased 12% from pre-COVID times (weeks of 4/5 - 5/2 vs 2/2 - 2/292). Mobile listening is also up 2% as compared to before the crisis.3
  • RADIO.COM music listening from Entercom’s AM/FM stations is up 8% with smart speakers audio consumption up 96% year-over-year, as audiences streaming digitally seek comfort during these difficult times
  • This is particularly true for 93XRT (WXRT-FM) in Chicago, as the station’s listening is up 16% from pre-COVID4
RADIO.COM Sports content is continuing to unite sports communities and keeping fans hooked; sports programming has seen an uptick despite no live games. In April, the NFL Draft served as a major attraction for the company’s audience, driving sports listening up 17% year-over-year. The fans’ enthusiasm around the NFL Draft was also reflected in RADIO.COM Rewind sessions, which increased 88%. NFL-related listening was strong across devices: smart speaker listening was up 73%, while mobile consumption saw a notable lift of 15%.5.

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