“HOT 107.1 Denver’s NEW Hit Music is coming full circle. We first launched the HOT brand back in 2009 and our plan is to bring back most of the elements, including the original logo design. Our VP of Programming, Rick Thomas, launched an extensive research study.
"The survey results were clear, the Denver-metro area wanted HOT back – so we listened. For quite some time, music consumption data has been showing music seekers are not stuck in one specific genre, and data has been particularly amplified during COVID-19. When studying behavior of people at home with time on their hands, we see listeners seeking music of many types to compile their personal playlists. With this approach, we expect HOT to perform well for our advertisers and listeners, “said Max Media Market President, Jeff Norman."
|KFCO 107.1 FM (97 Kw)|
Listeners can find Hot 107.1 on all of their favorite social media platforms at @Hot1071Radio and can listen online at Hot1071Radio.com.