Bratel formerly a director of the Wisconsin Broadcasters Association and most recently was DOS for the Milwaukee Radio Alliance
"To be selected as the Market President for iHeartMedia in Madison is quite an honor," said Bratel. "I feel fortunate to have the opportunity to work beside so many dedicated professionals. I look forward to putting my 25+ years of radio experience to work for iHeartMedia in this vibrant, exciting community. "
"We are excited that Keith has accepted the opportunity to lead our great team in Madison," said Jeff Tyler, President of the Western Great Lakes Region. "Keith has previously been with our company and brings a wealth of experience and strong leadership to the position."
"Keith has a great track record of leading sales organizations and we are excited to have him back within iHeartMedia," said Greg Alexander, Region Senior Vice President of Sales, iHeartMedia Madison.
The cluster includes: Top40 WZEE 104.1 FM Z104, Classic RockWIBA 101.FM, N/T WIBA 1310 AM, Country WMAD 96.3 FM, Progressive Talk WXXM FM THE MIC 92.1 FM and Sports WTSO 1070 which is also simulcast on 100.9 T-FM.