In his newly created position, Massey will oversee the new Digital Content Bureau for iHeartMedia¹s Country stations, which will produce compelling content for iHeartCountry.com and iHeartMedia¹s more than 140 Country radio station websites. iHeartCountry heavily and uniquely supports Country music through major events like the record-setting annual iHeartCountry Festival and original programs like Artists On The Verge, Artist Integration Programs, iHeartCountry Album Release Parties, its Country Music Summit and more.
Rod Phillips, SVP of Programming and Brand Manager of iHeartCountry commented, “Zack has a tremendous passion for Country music. The iHeartCountry team couldn't be more excited to have him join us in Nashville to lead our digital and social platforms.”
“Having the opportunity to return to Nashville and help generate Country content for our entire iHeartRadio network is my dream job,” remarked Massey. “iHeartMedia has the best assets of any media and entertainment company in the game, and I look forward to working with the entire iHeartCountry team.”
Massey has ten years of experience with iHeartMedia, most recently serving as a Digital Content Director in the Phoenix market. He joined the company in 2006 as an Online Director and Sales Manager in their Asheville, NC office. Massey has also served as a GSM and Digital Sales Manager for iHeartMedia’s Nashville market.
He will report to Dan Shelley, SVP of Digital Content Strategy for iHeartMedia.