Friday, April 15, 2016

Atlanta Radio: Frank Ski Returns To V103

Frank Ski receives a warm welcome
Radio industry veteran sFrank Ski aid Wednesday he has signed a contract with CBS radio and is returning to affiliate WVEE V-103.3 FM, the station where he spent 15 years and had a top-rated morning show.

He will be on the air hosting shows starting April 23, working Saturdays from 9 a.m. to 2 p.m. and Sundays from 7 to 11 p.m.

“It feels good,” Ski said. “I was in the station for the first time in about three years this morning. The reception was very good from the staff but was exceptionally good from the sales department. They were very excited to see me coming back.”

Ski spent two years, from the end of 2013 to the end of 2015, working at a radio station in Washington and commuting back and forth home to Atlanta. Two months ago he signed a deal with Bounce Television as an on-air talent and consultant to help develop its digital platforms.

“We’re excited about bringing Frank on,” said Rick Caffey, senior vice president and market manager for CBS Radio Atlanta. “He’s an addition to an already deep lineup. Where most stations have prime time Monday through Friday, ours is really seven days a week and now we have another pillar of talent on Saturdays and Sundays.”

Ski left Atlanta’s CBS affiliate V-103 in late 2012 after 14 years as morning host, most of it spent as No. 1 in the market, to take his show national.

He moved to Washington D.C.’s WHUR-FM, where he helmed afternoons for two years. Last September, Ski announced his departure from the station but didn’t indicate his next move.

WVEE 103.3 FM (100 Kw) Red=Local Coverage
“We are the best place for him, this is home,” Caffey said. “This is also the type of station that taps into Frank’s strengths. We were very happy with our existing lineup. We love what Ryan (Cameron) and Wanda (Smith) have done in the morning and Big Tigger in the afternoon, so we had no space in that area. But we tried to find a creative way to make it happen.”

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