Wednesday, November 11, 2015

DC Radio: WRQX To Rebrand As Mix107.3...Jack Is Back

Jack Diamond
Cumulus Media announces that WRQX-FM is bringing back the popular MIX 107.3 radio brand and programming in Washington, D.C. The station, currently branded as “D.C.’s 107.3”, will re-launch as MIX 107.3 on Friday, November 13, by kicking off the holiday season with 100% Christmas music.

Legendary morning radio personality, Jack Diamond, returns to MIX 107.3’s new morning show, and former on-air partners Jimmy Alexander and Erica Hilary return.

Current morning talent Sarah Fraser launches a new Midday show on MIX 107.3 and announces the creation of a new daily podcast. Former morning co-host Ty Bentli will continue to anchor special award show Backstage broadcasts for Westwood One. Current Midday talent, Melony Torres, transfers to Cumulus’ WPLJ in New York City. Earlier this week, Cumulus announced the appointment of programming professional, Louie Diaz, to Program Director of WRQX.

WRQX 107.3 FM (19.5 Kw) Red=Local Coverage Area
Diaz said: “We're happy that we are picking up where we left off. Welcome back, MIX 107.3!”

Diamond said: “Washington, D.C. is my hometown. To have been able to build an amazing brand like Mix 107.3 and the Jack Diamond Morning Show and ride that wave for 24 years was an absolute gift from you to all of us who contributed to that project. Yes, you can go home again and if you're lucky enough, you have a chance to make it even better the second time. Remember: “Different roads sometimes lead to the same castle.” (I just wanted to include a quote from game of thrones) Thrilled to be with Jimmy Alexander and Erica Hilary. I am so excited to be working with longtime friend and partner Mike McVay, Gary Pizzati and Louie Diaz. This is going to be fun!”

Hilary said: “It feels great to be coming home to MIX....home in time for the holidays! There is nothing better than enjoying being with your family.”

Alexander said: “Thomas Wolfe was wrong, you CAN go home again.”

SVP/Content & Programming Mike McVay added: “107.3 in D.C. is Mix. You can’t have Mix 107.3 without having Jack Diamond. And being able to add Jimmy and Erica to the show made this a trifecta.”

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