Viacom Inc. today announced a new, simplified structure for Viacom Media Networks (VMN). Effective immediately, VMN will consist of four brand groups:
- Comedy Central, Paramount Network and TV Land
- MTV, VH1, CMT and Logo
- BET Networks
- The Comedy Central, Paramount Network and TV Land group will be led by Kent Alterman, President
- Chris McCarthy will expand his current role of President of MTV, VH1 and Logo to now include CMT.
More recently, Kay and his team successfully launched Paramount Network in January 2018. Paramount Network has achieved early critical and ratings success through the cinematic original series Waco and Yellowstone, the latter of which is the second-most-watched cable series of 2018. In addition, since Kay gained oversight of TV Land and CMT in 2017, the networks have continued to grow their devoted audiences through acclaimed original series such as Younger, Teachers and CMT Crossroads.
“Over the course of his career at Viacom, Kevin’s creative vision and gift for telling great stories have made a lasting impact,” Bakish added. “Thanks to the efforts of Kevin and his team, we have successfully established Paramount Network as a home for premium content, and TV Land and CMT continue to be dominant forces in the audiences they serve. I’m so grateful for the many contributions they have made in evolving and strengthening these world-class brands for their next chapter.”
Under his leadership, MTV has built its social footprint to more than 350 million followers and doubled video streams in 2018, while launching the transformative MTV Studios initiative to develop original series for partners across SVOD and premium TV. McCarthy is the recipient of multiple Emmys and a Peabody Award.