Good Karma Brands announced today that when it assumes ownership of WKTI 94.5 FM on November 1, the station will become 94.5 ESPN FM, featuring local sports talk, play-by-play and ESPN programming.
Craig Karmazin, CEO and Founder of Good Karma Brands (GKB), said: “This is a natural evolution of our sports marketing, event and broadcast business in Wisconsin. 94.5 FM’s powerful signal, along with the synergy of its legendary sister station WTMJ-AM, will provide new and exciting ways for fans to stay close to their favorite teams and provide new ways for our marketing partners to engage with Wisconsin sports fans”.
WTMJ-AM is the flagship station of the Green Bay Packers, the Milwaukee Brewers and the Milwaukee Bucks. 540 ESPN carries Marquette University basketball along with other high profile national play-by-play broadcasts.
Steve Wexler, currently Vice President of Radio for E.W. Scripps, will become Vice President & Market Manager of GKB’s new combined business in Milwaukee once the Scripps transactions are complete, which will include: 94.5 ESPN FM, 540 ESPN, news radio WTMJ, the Wisconsin Sports Awards and the Tundra Trio.
At the onset, both 94.5 ESPN FM and 540 ESPN and will carry the same programming, including the popular Wilde and Tausch show, featuring Packers Hall of Famer Mark Tauscher and award-winning Packers writer Jason Wilde – as well as the Homer & Gabe show, featuring Steve “The Homer” True and Gabe Neitzel.
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