Friday, July 28, 2017
NYTimes Reports Strong Digital Growth
The company said on Thursday that digital advertising revenue in the second quarter rose 23 percent, to $55 million. That represents nearly 42 percent of total advertising revenue, compared with 34 percent in the same quarter last year.
The company also added 93,000 net digital-only subscriptions for its news products, driving revenue in that category to $83 million, a 46 percent increase over the same period a year ago.
Including subscriptions for its crossword product, The Times has more than 2.3 million digital-only subscriptions.
Print advertising remained a challenge, as it has across the industry. Revenue in that category fell 11 percent in the quarter, to $77 million. But total advertising revenue, bolstered by strong growth on the digital side, bucked an industry trend and grew slightly, to $132 million, from $131 million in the same quarter last year.
Posted 3:37:00 AM