Tuesday, April 5, 2016

TV Ratings Drop for ACM Awards Show

Facing tough comparisons to last year, CBS’s Academy of Country Music Awards declined on Sunday night.

The program averaged a 2.3 adults 18-49 rating, according to Nielsen overnights, down 36 percent from last year, when the show posted a multi-year high of 3.6.

But, MediaLife notes last year’s special was the 50th edition of the ACMAs, and it got a lot of pre-show publicity that helped boost ratings. Last year’s show also averaged 15.77 million viewers, making it the most-watched ACMAs since 1998. Sunday’s show averaged 11.18 million.

Also, this time around it faced the “iHeart Radio Awards” on TBS and TNT, which had been promoted extensively during TBS’ coverage of college basketball’s Final Four games on Saturday night.

It may also have been hurt by airing opposite the season finale of AMC’s hugely popular “The Walking Dead.” Last year’s Academy of Country Music Awards didn’t face that competition, airing later in April.

Even with a decline for the awards show’s ratings, it still lifted CBS to a dominant victory on Sunday night across every major demo. It nearly doubled No. 2 NBC among 18-49s, with a 2.0 to the latter’s 1.1.

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