The campaign, which includes commercials running in Westwood One’s NFL and Country programming, will also feature live read spots from CBS Sports Radio’s Tiki Barber during his Tiki & Tierney (9 am–12 pm ET) morning radio show. The radio ads will prompt listeners to search for recipes that fit their local, real-time weather forecast based on location.
The Westwood One audio campaign, which runs through November 1, will drive consumers to a website where recipes for all seasons are available step-by-step. Some of the weather-related recipes include:
- Warm Days of Early Autumn: Smoky Hot Chops with Cool Cucumber-Tomato Salad
- Cooler Days of Late Autumn: Country Cupboard Soup and Hot and Sweet Cubano Sandwiches
- Cold Days of Winter: Pork Chops Flambe