Monday, March 1, 2021

Edison To Release 2021 Infinite dial March 11

The Infinite Dial® 2021 from Edison Research and Triton Digital® is slated to take place on Thursday, March 11th at 2 PM ET, and registration is now open.

Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital) will once again showcase much-anticipated findings on digital media consumption in the US. The Infinite Dial® remains the longest-running study of consumer behaviors around media and technology in America.

“The Infinite Dial has become the survey of record for digital media over its 24-year history, and with COVID-19-imposed quarantines and other disruptions in our daily lives, there has never been a more important time to chronicle how Americans are spending their time and to track the changes in those behaviors,” said Tom Webster.

“We are pleased to unveil the results of the 2021 Infinite Dial Study, providing broadcasters, online audio publishers, podcasters, advertisers, and the financial community with updated data around Americans’ consumption of streaming radio, online music, and podcasts, as well as the usage of smart speakers and more,” said John Rosso.

New to webinar this year is the opportunity for viewers of the study to become involved by submitting a video of themselves asking questions around podcasting, audio streaming, device usage, social media trends, radio, or other items related to The Infinite Dial. Webster and Rosso will select a few entries to air and answer during the live event.

This year the report continues to measure a number of trends in media usage and consumption habits around streaming media, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.

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