Wednesday, March 3, 2021

Crossover Media Expands CBS Audio Role

Crossover Media Group Sales (CMGS), a cross-platform content-production and advertising-sales representation firm with offices in New York City and Los Angeles, and CBS Audio have expanded their relationship.

CMGS adds 10 podcasts from the legendary news franchise to its burgeoning roster of news-and-information programming. Included are shows in the news, political-analysis, health, true crime and entertainment categories: “60 Minutes,” “Face the Nation,” “CBS World News Roundup” and more.

In the explosively popular true-crime podcast category, CMGS adds CBS’s “48 Hours” and “My Life of Crime,” with Erin Moriarty.

“Throughout its history, the foundation of what has been called ‘the Tiffany Network’ has been CBS Audio,” said Sue Freund, Crossover Media Group Sales managing member. “CBS Audio’s syndication lineup represents a fabulous opportunity not only for us but for advertisers who want to expand their reach and frequency efficiently even if they’re not currently utilizing audio in their marketing efforts.”

Last year, CMGS added ad-sales duties for “CBS News on the Hour,” on the SiriusXM POTUS Channel, and it recently added the CBS Audio podcast “Facing Forward with Margaret Brennan,” which debuted January 22.

CBS News Radio, a part of the CBS Audio Network, provides news, talk, information, entertainment and special events coverage to more than 700 radio stations in the United States, with affiliates in 24 of the top 25 markets. CBS News Radio is also heard hourly on the SiriusXM Platform on P.O.T.U.S. (Channel 124). CBS News Radio is home to the “CBS World News Roundup,” the nation’s longest-running news program, which began in 1938. In addition to providing breaking news and information, the division also provides simulcasts of the CBS EVENING NEWS, FACE THE NATION and 60 MINUTES to affiliates. CBS News Radio programming is available on digital platforms, the CBS News Radio app, Amazon’s Alexa service and online.

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