Thursday, June 25, 2020

Westwood One Launches 'The Marketplace Minute'

Marketplace and Westwood One Wednesday launched Marketplace Minute™, a new 60-second audio economic news report distributed nationally on commercial radio, across major podcast platforms and on smart speakers. The partnership represents the first time a public media entity has partnered with a commercial audio network to distribute a news product in these formats.

Marketplace Minute is produced and created by Marketplace and distributed by Westwood One, bringing important economic content and context to a commercial audience three times each weekday. Stories will focus on providing up-to-the-moment economic news in a quick, digestible format in Marketplace’s signature accessible style.

“Now more than ever, it’s clear every American needs to understand the economic realities we face,” said Deborah Clark, senior vice president and general manager of Marketplace. “This partnership will help us realize our mission of raising the economic intelligence of the country by bringing new audiences to our storytelling. We’re in a critical time for smart, nonpartisan, solutions-based journalism, and we want to reach audiences where they are. To that end, commercial radio is a logical distribution extension.”

“Marketplace is one of the most respected names in business news, and we are honored to partner with them to support their important work,” said Suzanne Grimes, EVP Marketing at CUMULUS MEDIA and president of Westwood One. “With crisp radio segments and easily accessible podcasts and flash briefings, our audience of more than 250 million monthly listeners can quickly access relevant and actionable news to help make smart financial decisions.”

Marketplace Minute will be available three times daily on participating Westwood One News radio affiliates as a podcast and as a flash briefing on Amazon Alexa devices. Listeners will get updates mornings, midday and in the afternoon after the markets close, Monday through Friday.

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