Friday, July 29, 2016

ESPN Radio Reports Strong Gains

ESPN Radio recorded a strong Spring 2016, earning a 27% overall increase in impressions from the same time last year, according to Nielsen Audio in PPM markets.

Across all affiliates ESPN Radio now owns a 50% share of all Men 25-54 sports radio listening, up from 42% over the same period last year. In addition, ESPN Radio grew its female audience by 42% over last year. ESPN Radio has added 625,000 new listeners in the last quarter.

“ESPN Radio is constantly evolving to reflect our fans’ desires for sports talk radio,” said David Roberts, vice president, ESPN Audio network content.

“With the additions of several new voices and shows over the last year, including The Trifecta, Jorge & Izzy and First & Last, and the continued quality of our mainstay daytime programming, we offer one of the broadest and most diverse lineups -- from top to bottom – in sports talk radio today.”

Among ESPN Radio shows, morning staple Mike & Mike also saw improvement in the Spring book, up 2% over 2015, while The Dan Le Batard Show with Stugotz recorded a 35% gain in TV viewers, up from the Fall 2015 book.

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