Monday, July 25, 2016

CEO Melissa Mayer "Plans" To Stay At Yahoo!

Marissa Mayer
Today's announced deal ends the turnaround efforts of Yahoo CEO Marissa Mayer, whose appointment in 2012 was lauded by Wall Street and Silicon Valley. Mayer was hailed as a potential savior for a foundering company in management disarray.

Yet her four-year effort -- including spending billions of dollars on acquisitions and developing and updating mobile apps -- did little to win a new generation of users, attract more advertising dollars or fend off competition from Google in search and Facebook in social media. In an email to Yahoo! employees Mayer said Monday she would remain at the company.

“I’m planning to stay,” Mayer said in a post on the company’s website. ­“It’s important to me to see Yahoo into its next chapter.”

According to Bloomberg, Yahoo will be integrated with Verizon’s AOL under Marni Walden, executive vice president of the product innovation and new businesses organization at Verizon. Walden said she and Armstrong planned to meet with Mayer this week.

“Marissa will be very key to successful integration,” Walden said in an interview on Bloomberg Television. “It’s premature to talk about who will be in what roles” longer term, she said.

No comments:

Post a Comment