Thursday, December 3, 2020

Boston Radio: Jimmy Fund Nets $1.5M From "Giving Tuesday"

Entercom helped raised over $1.5 million for The Jimmy Fund through WEEI’s “Giving Tuesday”. The special radiothon broadcast, which ran for 16 hours on December 1, directly supports innovative cancer research at Dana-Farber Cancer Institute in Boston and helps transform cancer treatment, so patients and their families can spend more time together.

“This was the first time in 19 years we were unable to hold our annual ‘Jimmy Fund Radio Telethon,’ but this broadcast allowed us to continue supporting the fund’s lifesaving mission to provide compassionate patient care and groundbreaking cancer research for children and adults,” said Mark Hannon, Regional President and Market Manager, Entercom Boston. “I’m very grateful for the widespread support from our listeners and some of New England’s biggest stars to help make this radiothon a success.”

As part of the broadcast, WEEI dedicated its entire day of on-air programming to raising funds and awareness for The Jimmy Fund. Programming included stories of hope and inspiration for a cancer-free future and featured interviews with Dana-Farber Cancer Institute pediatric and adult patients.

The broadcast also welcomed distinguished guests Dr. Laurie H. Glimcher, president, Dana-Farber Cancer Institute; Wyc Grousbeck, owner, Boston Celtics; Stephen Pagliuca, co-owner, Boston Celtics; Bruce Cassidy, head coach, Boston Bruins; Lawrence Guy, New England Patriots; Sam Kennedy, president, Boston Red Sox; Jeff Hafley, head football coach, Boston College; and Chris Berman, analyst, ESPN.

The initiative received support from all five of Boston’s major sports franchises, as well as Find MASS Money and presenting sponsor Arbella Insurance, who doubled donations through a $50,000 matching challenge. Since 2002, WEEI has helped raise nearly $60 million for The Jimmy Fund.

Entercom is committed to supporting the health and success of the communities that are the heart of its business. WEEI’s “Giving Tuesday” is a part of Entercom Serves, the Company’s social impact platform that raises awareness of social issues and brings communities together for good. Entercom unites with its listeners and brands to support sound communities through several pillars of impact: children’s health, mental health and anti-bullying, veterans and service members, the environment, civic education, and diversity, equity and inclusion.

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