The music industry has a hot new format, one that can generate huge sales, demonstrate fan loyalty and dominate the weekly charts.
The NY Times reports: It’s called the compact disc.
Last week, AC/DC topped the chart with a similar strategy, selling its latest CD, “Power Up,” in a $49 box that displayed the band’s logo in neon and played a guitar riff from a built-in speaker.
The CD format has been dying a slow death for years. In 2019, just 52 million albums were sold on CD in the United States, down from a peak of 943 million in 2000, according to the Recording Industry Association of America. But some acts, like BTS, have found ways to move discs by super-serving fans with collectible packages, even as streaming remains the default format for most listeners. In its opening week, “Be” had 49 million streams.