Wednesday, February 10, 2016

Cumulus, Westwood One to Host Exclusive Grammy Events

Cumulus Media | Westwood One enhances its array of first-class experiential events with two exclusive evenings of entertainment surrounding the58th Annual GRAMMY Awards®, Music’s Biggest Night®. These star-studded VIP events, created especially for advertisers, take place in Los Angeles, CA on Friday, February, February 12 and Sunday, February 14, 2016. The elite guest list includes advertising clients and agency partners, music industry VIPs, and loyal station listeners.

The celebration kicks off on Friday with “Rooftop Live,” an evening of cocktails, hors d’oeuvres, and music high atop the city on the rooftop of the Perch building in downtown L.A. In addition to enjoying the spectacular views, special guests will be entertained by electronic music artist Audien and chart-rising act DNCE led by Joe Jonas. The festivities continue on Sunday night with “Intimate Session,” a cocktail reception in Studio A of the historic Capitol Studios building that will feature a live performance by rising star Troye Sivan and an appearance by GRAMMY-winning songwriter Diane Warren, one of the most prolific songwriters of our time. Warren is also a current GRAMMY nominee for “Best Song Written for Visual Media’” for “Til It Happens to You,” her collaboration with Lady Gaga.

Tommy Page
Tommy Page, Senior Vice President, Brand Partnerships for Cumulus | Westwood One said, "Westwood One is proud to continue its successful multi-year partnership with the GRAMMY Awards, the industry’s pinnacle celebration of the artists and music that defined the past year through outstanding musical achievement. We are thrilled to offer brand marketers these exciting and truly one-of-a-kind experiential opportunities to connect with and engage one of today’s most influential, diverse, and passionate audiences.”

In addition to these exclusive advertiser events, Westwood One is offering special content to stations throughout the weekend. Westwood One Backstage at the GRAMMYs® will feature two days of Radio Row remotes and live performances on Friday, February 12 and Saturday, February 13 from 12 noon-4 pm PT. More than 25 radio stations from around the country and Westwood One national shows Zach Sang & The Gang and The Adam Bomb Show will record from backstage of the Staples Center in Los Angeles.

Westwood One will also distribute a GRAMMY Nomination two-hour special to stations across four formats and hosted by top artists. The Top 40 format is hosted by Tori Kelly; Hot AC/AC is hosted by Kelly Clarkson; Urban is hosted by Tank; and Country is hosted by Little Big Town.

The 58th Annual GRAMMY Awards® will air live from LA’s Staples Center on Monday, February 15 at 8 pm ET/7 pm CT/5 pm PT on CBS. Two-time GRAMMY winner LL Cool J is hosting for his fifth consecutive year.

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