Tuesday, February 9, 2016
SB50 Now Considered Third Most Watched Program Ever
Nielsen estimates that an average audience of 111.9 million were watching throughout the Denver Broncos’ 24-10 victory over the Carolina Panthers, peaking with 115.5 million from 8:30-9 p.m. ET for the halftime show. The only telecasts to draw a larger audience were last year’s Super Bowl between New England and Seattle on NBC (114.4 million) and the 2014 matchup between Seattle and Denver on Fox (112.2 million).
Variety reports the game was also broadcast nationally by ESPN Deportes, averaging 472,000 viewers. According to CBS, streaming coverage of the game on CBS and NFL properties averaged 1.4 million viewers, and viewers consumed more than 315 million minutes of coverage across laptops, desktops, tablets, connected TV devices and mobile phones.
In terms of total reach, Sunday’s game drew 167 million people who watched at least six minutes — a television record. CBS had also previously held this record when 164.1 million watched its coverage of the 2013 Super Bowl between Baltimore and San Francisco.
Posted 3:23:00 AM