Wednesday, February 10, 2016

NYC Radio: WWRL Is Sold, Flips Format

Chesley Maddox-Dorsey, CEO, Access1 Communications Corp. is pleased to announce the sale of WWRL-AM, New York City, to NJ Broadcasting, LLC. NJ Broadcasting is owned by Dr. Nimisha Shukla and will operate the station under an LMA beginning February 1, 2016. WWRL 1600 AM will provide programming for the large South Asian Community located throughout the Tri-State Area.

The deal is reported to be valued at $7M.

Dr. Shukla, a Pediatric Physician, who also owns, 7 Days Pediatrics, located in Edison, New Jersey, is now able to fulfill a long term desire to provide a voice to the South Asian Community through a premium broadcast media platform on a 24/7 basis.

WWRL 160 AM (25 Kw-D, 5 Kw-N) Red=Local Coverage
George Reed and Tom McKinley, Media Services Group, represented the seller in this transaction.

WWRL in the 1960s was an R & B radio station focusing on popular music aimed at the young black community. They played a blend of Motown, Stax and Memphis soul, and early James Brown-styled funk. In that era, disc jockeys, Carlton King Coleman, Douglas Jocko Henderson, Frankie Crocker, Herb Hamlett, Gary Byrd and Hank Spann were featured on the station. In the 1970s WWRL stressed Philadelphia soul and other 1970s soul artists. The station was owned during this period by Sonderling Broadcasting. In 1979 Sonderling merged with Viacom.

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