Wednesday, February 10, 2016

Dem Millennials Learn About Election From Social Media

In a report released last week, Pew Research Center examined how Americans are learning about the 2016 presidential election. A new analysis of this data reveals that while Millennials overall are more likely than older generations to get political news through social media, there are striking party-line differences, particularly among Millennials who say they are very likely to take part in the primaries and caucuses.

Among this group, Democrats and Democratic-leaning Millennials are far more likely than Republican and Republican-leaning Millennials to learn about the election via social media, the new analysis finds. Nearly three-quarters (74%) of Millennial Democrats who say they are very likely to participate in their state’s primary or caucus learned about the 2016 presidential election through a social networking site. This is starkly higher than the 50% of Millennial Republicans who say they are very likely to participate. These party differences were not found in other generations.

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