Both WACO and KBGO pulled a 9.6 share in the fall 2015 ratings book with regional Mexican KWOW-FM (104.1, La Ley) next with a 7.0 share.
Pop hits KWTX-FM 97 FM followed with a 6.1 share, then KRMX-FM, Urban KWBT-FM 94.5, The Beat and Top40 KWPW 107.9 FM Power 108 3.9; KBRQ 102.5 FM The Bear 3.5; and Rhythmic KHBT 104.9FM 2.6.
|KRMX 92.9 FM (50 Kw)|
At the same time, WACO showed a considerable bump in listenership among women 18-34. Zach Owens, iHeartMedia regional programming director and co-host with Jim Cody of WACO’s morning show, thought the country stations’ programming might have led to the gender divide, with WACO playing more Nashville stars such as Luke Bryan, Blake Shelton and Sam Hunt and KRMX going for a traditional and rock-flavored sound that characterizes much of Texas and Red Dirt country.
|WACO 99.9 FM (90 Kw)|