Monday, December 8, 2014
Sun Broadcast Group, Casa Media Form Sales Partnership
The two have also signed a long-term agreement to expand the footprint of AccuWeather en Español by offering their listeners local weather updates and breaking weather news. Sun’s Hispanic division Sun Latino, now the largest independent Spanish Language radio network, will handle the ad sales and distribution for both partnerships.
“We are honored that Casa Media Partners has entrusted Sun with their millions of loyal listeners and unique, innovative vision in this ever changing industry.” said Julio Aponte, COO of Sun Broadcast Group. “Adding CMPs stations to our national Hispanic lineups and bringing AccuWeather en Español to their stations is an exciting step in our mission at Sun to bring the best radio experience to our clients, partners and listeners.”
Sun Latino has experienced explosive growth since it’s inception in 2012 with its most recent partnerships including Yahoo Deportes, vCreative Hispanic and the PromoSuite Latino Network. Sun and AccuWeather teamed up in January to begin development and distribution of AccuWeather en Español, the nation’s first and only hyper localized weather service by a major weather provider for the Hispanic market.
Ken Prehl, Director of Radio Service at AccuWeather, Inc. added “As a leader in Spanish and English language weather services, we know the value of forecasts with Superior Accuracy™ for all audiences. Casa Media Partners serves as a vital and expanding audience all over the West Coast and we are proud to welcome them to our growing family of AccuWeather en Español affiliates.”
For more information on AccuWeather en Español or the Sun Latino Network contact Ron Rivlin, SVP of Programming and Affiliate Relations at 212-380-9303 or RRivlin@sunbgi.com.
Posted 9:54:00 AM