Tuesday, December 9, 2014

Report: Pure Play TSL To Exceed Terrestrial Webcasting

Dave Van Dyke of Bridge Ratings Media Research has published some recent data about pureplay listening in a LinkedIn post. “Something interesting is happening on the internet streaming front,” Van Dyke writes. “Satisfaction and time-spent with broadcast radio streaming is slipping, soon to be overtaken by on-demand pure play streaming sources (Pandora, Spotify, iTunes, etc).

RAIN reportsVan Dyke is presenting a chart that projects listening hours for online pureplay tovertaking online AM/FM simulcasts in 2015. He found levels for both listening styles were about 2.4 hours a day in 2014, as daily time spent listening to simulcasts has declined 9.4% since 2012, according to Bridge Ratings.

According to Bridge’s survey, the inability to personalize their listening was the reason why 85% of respondents said they listened less to terrestrial radio broadcasting online.

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