In a world filled with streaming music services, satellite radio, iPods and even the occasional CD and cassette player, does anyone listen to radio anymore?
They have 20 to 25 employees.
And the operation is profitable, he says.
Still, they're mindful of the challenges, not only from the constant advancements in technology, but from the David-and-Goliath landscape of radio. The U.S. radio industry is dominated by two giants: iHeartMedia, formerly Clear Channel, and Cumulus Media. iHeartMedia owns and operates 840 broadcast radio stations in 150 U.S. markets, while Cumulus has 525 stations in 110 cities, according to the companies' websites.
Knar, however, sees opportunity in a locally owned enterprise with a regional presence.
"Sure, the bigger conglomerates are funneling money into the market through the employees they hire," Knar says. "But most of that money is taken out of the market. We tell advertisers that."
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"If someone in my string of stations needs something, it's provided rapidly," he says. "I don't have to ask anybody."
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