Thursday, December 11, 2014

Bob Pittman Talks About iHeartMedia Rebranding

iHeartMedia has been transforming itself for the past few years into a true platform, where live events, broadcast radio and digital products are combined and cross-promoted to give consumers total access to the music and talk radio that they love.

To reflect that transition, the company rebranded to iHeartMedia. Jordan Crook of sat down with CEO Bob Pittman to discuss the decision and better understand what lies ahead for the media behemoth.

“We chose iHeart because it unifies everything that we have,” said Pittman. “Our iHeart Music Festival was carried live on our radio stations, streamed on Yahoo, available on-demand, and then aired across the CWTV network. It was a hugely social event with 5 billion impressions.”

He added that everything is connected now, and that iHeart reflects a brand that is truly connected, whether you’re listening to the radio on your car or on your phone or laptop or going to a live event.

“We have these amazing brands, from radio stations like Kiss FM to personalities like Ryan Seacrest and Steve Harvey, and we want to give them a platform that pulls everything they do together,” said Pittman. “We don’t ever want to limit our brands.”

To Watch the interview: Click Here.

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