Tuesday, February 25, 2014

Study: 31 Percent 12+ Use Pandora Monthly

The Infinite Dial 2014 study has found that 31 percent of Americans 12+ report using the Internet radio service Pandora on a monthly basis, up from 27 percent one year ago. iHeartRadio is used by 9 percent monthly, while iTunes Radio, which debuted in 2013, comes in third with 8 percent monthly usage, followed by 6 percent using Spotify.

These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital.

This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino.

Other trends to be explored in The Infinite Dial 2014 include:
  • An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other services
  • Recent growth in Podcasting
  • The growth in smartphone ownership, and how it has changed consumer behavior
  • Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest and more
  • The connected car, and in-car usage of digital media
Register here for the free webinar: Click Here.

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