The study, titled “Review of the Literature Regarding Critical Information Needs of the American Public,” was presented to the FCC at an official agency event June 26, 2012.
A co-author of the study is Ernest Wilson, dean of the University of Southern California’s Annenberg School for Communication and Journalism. Wilson also was an adviser on communication issues to President Obama’s 2009 White House transition team.
Calling for more “diversity” in ownership of media, the study identified what it determined to be the “critical information needs” of local communities that must be met by media outlets.
The stated “needs” include information about:
- politics, including candidates at all relevant levels of governance
- health and welfare
- education, including the quality of local schools and choices available to parents
- transportation, including available alternatives, costs and schedules
- economic opportunities
- the environment, including air and water quality and access to recreation
- civic information, including the availability of civic institutions
The information comes after the FCC was getting ready last week to start a “Critical Information Needs” survey in Columbia, S.C.
The agency now says it is scaling back some of the survey questions after a flurry of negative media attention, admitting the queries “overstepped the bounds of what is required.”
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