🌲Tampa: A Double Dose of Holiday Cheer
Try explaining to the kids why Tampa had two full-on Christmas music stations this holiday season—were they both on Santa's nice list?
Cox Media's Soft AC WDUV (105.5 The Dove) flipped to all-Christmas earlier than usual, jumping from #3 to #1 in persons 6+ with a strong gain (6.8 → 9.1). That's nearly matching its 9.3 share from last holiday period.
This bumped Radio Training Network's Contemporary Christian WCIE (The Joy FM)—which also went heavy on holiday tunes—down to #2 (8.8 → 8.6).Cox Classic Hits WXGL (107.3 The Eagle) dipped to #3 (7.0 → 6.7). iHeartMedia AC WMTX (Mix 100.7) joined the Christmas flip on day two of the survey, climbing from #6 to #4 (4.7 → 6.0)—compared to its #6 and 4.9 last year.
Cox AC WWRM (Magic 94.9) stayed in its regular format and held steady at #5 (5.3 → 5.7).
iHeartMedia Country WFUS (US 103.5) took the biggest hit from the holiday influx, falling from a tie at #4 to a tie at #7 (5.3 → 4.2)—its lowest share since Santa's last visit.
Also tying at #7: Beasley Classic Hits WRBQ (Q105) (4.6 → 4.2). WDUV remained the cume king with a nice 3.6% bump (601,000 → 622,700).
Note: WMTX saw its cume slip back. Overall market cume dipped 0.7%. Market PUMM fell 8.7% from November but rose 1.8% year-over-year.
Even with stiff competition from the North Pole, non-flipper WWRM delivered its strongest 25-54 book in over a year, rising to #1.WMTX gained two spots to #2.WCIE dropped from #1 to #3, ending a five-month surge.WDUV soared from a tie at #7 to #3.Its former tie-mate, iHeartMedia Active Rock WXTB (98 Rock), climbed to #5 with a healthy increase.
Beasley Rhythmic CHR WLLD (WiLD 94.1) tied at #6 with iHeartMedia Pop CHR WFLZ (93.3 FLZ).WRBQ slid into a tie at #8 with WXGL.WFUS plummeted from #3 to #10.
Market PUMM was down 13.8% month-to-month and 9.3% from last year.
Audacy AC KYXY displayed monk-like patience, holding off on the Christmas flip until the start of week three of the survey. But delayed gratification paid off big time: the station soared from #4 to #1 in persons 6+ with a monster jump (5.7 → 11.1). For context, last holiday it hit #2 with a 6.6.
That ended the remarkable eleven-book reign of Audacy Classic Hits KXSN (Sunny 98.1), which slipped to #2 (7.8 → 7.5) and tied with the steady San Diego State University News/Talk KPBS (7.4 → 7.5). Local Media Rhythmic AC XHRM (Magic 92.5) held firm at #4 (6.2 → 6.2). Audacy Country KSON landed solo at #5 (5.1 → 4.9).
The leap of the month goes to Imagen Informativa Spanish Hot AC XLTN (Radio Latina 104.5FM), rocketing from #14 to #6 (3.2 → 4.7). iHeartMedia Hot AC KMYI (Star 94.1) slid from #5 to #8 (5.1 → 4.4). KYXY also dominated cume, vaulting from #4 to #1 with a whopping 44% surge (441,100 → 635,400). Market cume rose 1.1%.
Market PUMM climbed 5.6% from November and a huge 25.4% year-over-year.
In 25-54, KYXY more than doubled its prior share, blasting from #13 all the way to #1.KXSN eased to #2, snapping its three-book winning streak.
KPBS delivered its best number in over a year, climbing from #10 to #3.A four-way traffic jam formed at #4: XHRM stayed put (though at its lowest share in over a year), KSON and Local Media Alternative XTRA (91X) both moved up from a tie at #5 despite slight declines, and iHeartMedia Active Rock KIOZ (Rock 105.3) advanced from #8 with a modest gain.
iHeartMedia Pop CHR KHTS (Channel 93.3) tumbled from #3 to #8, halting a four-book surge.TelevisaUnivision Mexican Regional KLNV (Qué Buena 106.5) fell from #2 to #10—its weakest performance since July.
Market PUMM edged up 0.4% month-to-month and soared 22.8% from last year.
🌲Denver: KOSI Surges
Audacy Modern AC KALC (Alice 105.9) advanced two positions to #3 (5.0–4.9). iHeartMedia Alternative KTCL (Channel 93.3) rose to #4 (4.8–4.6), tying with KSE Radio Ventures Classic Hits KXKL (Kool 105), which jumped from #8 (4.5–4.6). iHeartMedia Classic Rock KRFX (103.5 The Fox) slipped into a tie at #4, marking its lowest share since June (5.7–4.6). Bonneville Country KYGO fell to #7 with its weakest book in over a year (5.4–4.5).
KOSI also dominated cume, posting a 17.3% gain (509,200–597,400). The overall market dipped 0.1%. Market PUMM declined 5.0% from November but rose 13.4% year-over-year.
In the key 25-54 demo, KOSI vaulted to #1 (up from #3 a year ago in this book). This ended KTCL's eleven-book reign atop the demo, as it eased slightly to #2. KALC slipped to #3, while KQMT held at #4 with its best showing in over a year. KSE Radio Ventures Sports KKSE (Altitude Sports Radio 92.5) rebounded to #5 after a softer month. Entravision Mexican Regional KXPK (La Tricolor 96.5) dropped to #6 with its lowest share since April. KRFX tumbled from #3 into a tie at #12 alongside KYGO.
Market PUMM in 25-54 was down 4.5% month-to-month but up 17.1% from the prior year.
🌲Charlotte: Double Cheer
Beasley Classic Hits WKQC (K104.7) surged from #4 to #1 in persons 6+ with a strong gain (6.2 → 9.6 share). This marked an improvement over last year's #2 finish (5.7 share). The jump ended Urban One Urban Oldies WOSF (105.3 RnB)'s three-month winning streak; WOSF fell to #2 after a five-book upward trend (8.3 → 7.0).
The other Christmas contender, iHeartMedia Adult Hits WLKO (102.9 The Lake), climbed from #5 to #3 (5.7 → 6.5). That's up from #7 (5.3 share) a year ago. Beasley Country WSOC (Country 103.7) dropped to #4, posting its lowest share since March (7.3 → 6.1). Beasley Urban AC WBAV (V101.9) slipped to #5 with its weakest performance in more than a year (6.3 → 5.2).
On the cume side, WLKO remained the leader with a solid 17.4% increase (391,200 → 459,300). WKQC made a big leap from #5 to #2, boosted by a 44.2% gain (303,300 → 437,400).
Overall market shares stayed relatively flat. Persons Using Measured Media (PUMM) dipped 5.8% from November but rose 25.0% year-over-year.
In the key 25-54 demo, WKQC claimed #1 and came close to double digits, ending WOSF's three-book run at the top (WOSF down to #2). WLKO advanced two positions to #3. It tied with Beasley Urban Contemporary WPEG (Power 98FM), which jumped from #8 to deliver its best book since April. iHeartMedia Alternative WEND (106.5 The End) fell to #5. Urban One Sports WFNZ (Sports Radio 92.7) tumbled three spots to #7, hitting its lowest mark in over a year.
Market PUMM in 25-54 declined 6.0% month-to-month but increased 26.8% from the prior year.
🌲Nassau-Suffolk (Long Island): Two Santas, No Waiting
Instead, Red Apple Media News/Talk WABC-AM (770 WABC) held onto #1 for the second consecutive book, though down from 8.2 to 6.9. Audacy All-News WINS-AM/FM (1010 WINS/92.3 FM) climbed to a tie for #2 (up from 6.9 to... wait, dipped slightly but gained from streaming, ending at 6.6), adding a healthy 1.4 shares via its digital stream.
Also tying for #2 was iHeartMedia AC WLTW-FM (106.7 Lite FM), which soared on Christmas music from #12 (2.9) to 6.6. iHeartMedia Top 40/CHR WHTZ-FM (Z100) fell to #4, posting its lowest 6+ share since March (7.3 to 5.6).The local holiday standout, WALK-FM, flipped to all-Christmas the Friday before Thanksgiving and jumped from #8 to #5 (4.0 to 5.5)—though below last year's #3 finish with a 5.0. iHeartMedia Classic Rock WAXQ-FM (Q104.3) slipped from a tie at #4 to #6 (4.2 to 4.5). Audacy Classic Hits WCBS-FM (101.1) and Cox Media Top 40/CHR WBLI-FM (106.1 BLI), previously tied at #4, both eased to a tie at #7 with matching 4.2 to 4.1 declines.
WALK-FM dominated cume, leaping from #3 to #1 with a 16.7% gain (375,000 to 437,600 weekly listeners). Overall market listening dipped 0.2%, but Persons Using Measured Media (PUMM) rose 1.2% month-to-month and a strong 26.6% year-over-year.
In the key 25-54 demo, WHTZ-FM (Z100) recorded its lowest share since July but remained #1 for the ninth straight book. WALK-FM advanced to #2 with its strongest performance since April. WLTW-FM rocketed from #13 to #3, while WAXQ-FM moved up from #10 to #4, delivering its best book in over a year.WABC-AM gave back most of its prior month's big gain, dropping three spots to #5. WBLI-FM and WCBS-FM, last tied at #5, posted modest increases but fell to #6 and #7, respectively. Audacy Sports WFAN-AM/FM (Sports Radio 66/101.9) tumbled from #4 to #11.
25-54 PUMM grew 0.6% from November and 25.4% from the previous year.