Bay Area Radio: Michael Martin Exits Alice 97.3 FM

Michael Martin, a longtime programming executive who oversaw Alice 97.3 (KLLC-FM) in San Francisco as part of his broader role in Bay Area radio leadership, stepped down from his position late December.

Michael Martin

Martin had been a key figure in San Francisco radio for years, previously serving in high-level programming roles (including VP/Programming and SVP/Programming & Music Initiatives) for the cluster that included Alice 97.3, where he helped shape its signature Hot AC format and identity.

Martin was instrumental in guiding Alice 97.3 and sister stations through various ownership changes (from CBS Radio to Entercom, now Audacy). He worked closely with on-air talent and music directors, contributing to the station's focus on "Generation Alice" pop hits and its consistent presence in the competitive San Francisco market.

In an internal email to staff last month, San Francisco SVP/Market Manager Kieran Geffert expressed deep appreciation for Martin's contributions, stating:“We’re grateful for Michael’s 16 years of leadership and the passion he’s brought to Alice, and all of our brands. His programming vision, artist partnerships, signature events, and steady leadership have been integral to Alice’s trajectory over the years.”

Martin began his tenure with the company in 2009 at CBS Radio, where he programmed KLLC and CHR "99.7 Now" KMVQ. He continued in key roles through the transition to Entercom (later rebranded as Audacy), overseeing additional stations including Rhythmic AC "Q102.1" KRBQ, Variety Hits "105.3 Dave-FM" KITS in San Francisco, and CHR "97.1 Amp Radio" KAMP in Los Angeles.

Alice 97.3 continues to operate as normal under Audacy, featuring personalities like Sarah and Vinnie in mornings, with no immediate on-air or website indications of this specific personnel change affecting day-to-day branding or programming.