San Antonio Radio: 102.7 FM BOB Launches Promising Local Content

San Antonio's longtime adult hits station KJXK ended its 20-year run as "102.7 Jack-FM" and relaunched as "102.7 Bob-FM" Monday with a new emphasis on local content and the positioning "80s, 90s and Whatever."

The rebrand by Connoisseur Media shifts the station away from the national "Jack-FM" brand—known for its "playing what we want" slogan and sarcastic voiceovers by announcer Howard Cogan—to a more customized adult hits format tailored for South Texas listeners.

Connoisseur VP/Market Manager Morgan Harrison said the change allows greater focus on San Antonio's neighborhoods, culture, and community involvement while retaining the eclectic playlist spanning decades. "This is all about serving our listeners and clients even better," Harrison stated.

"102.7 Bob-FM keeps the adult hits format people enjoy, while giving us more room to spotlight San Antonio — its neighborhoods, its culture, and its sense of fun. We’re making radio that feels local, alive, and connected — the way it should be."

Operations Manager Greg Martin added that the goal is to "keep it fun and keep it consistent," delivering familiar music with personality that "fits San Antonio perfectly."

The station was among more than 200 owned by Alpha Media until Connoisseur Media completed its acquisition of the entire Alpha portfolio in September 2025, expanding Connoisseur into a top-10 U.S. radio group.