Thursday, March 26, 2020

Kenny Rogers' Music Catalog Surges

Following the death of country music icon Kenny Rogers on Friday, March 20, fans flocked to various streaming and sales outlets to pay tribute to the singer, Billboard reports.

On-demand U.S. streams of Rogers’ catalog of songs, which spans nearly eight decades, surged 1,687% on March 21 and 22 (versus the two previous days), according to initial reports to Nielsen Music/MRC Data. News of Rogers' death was announced March 21.

Rogers’ music logged 18 million streams on March 21 and 22, up from 1 million on March 19 and 20 -- a gain of 1,687%.

Rogers’ albums and songs catalog also saw significant gains. Sales of Rogers’ albums surged 7,709% to 15,000 copies sold, according to initial reports. The singer sold 15,000 copies on March 21, 22 and 23, up from a negligible figure on March 18, 19 and 20.

Concurrently, Rogers saw an 11,163 % increase for digital downloads of his songs from March 18, 19 and 20 to March 21, 22 and 23 with 82,000 downloads sold (up from 1,000).

His former Billboard Hot 100 No. 1 song “Islands In the Stream,” with Dolly Parton, also saw notable gains. The song gained 9,769 % in digital song sales to 12,000 sold (up from a negligible figure) and gained 720% in total on-demand U.S. streams to 1.6 million (up from 200,000).

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