Tuesday, March 24, 2020

Atlanta Radio: New Talker WTZA Shutting Down

The brief experiment to launch a new talk radio station headlined by the Kimmer ended on Friday, another victim of COVID-19.

Kim Peterson
According to ajc.com, Will Regan, the entrepreneur who started up Talk WTZA 1010 AM / Translator 102.1 FM, threw in the towel last week after just seven weeks because investors who were interested in the station pulled out as the stock market crashed.

Advertisers also placed a hard stop on radio buys.

Shannon Burke
He said he also discovered damage to the signal tower he knew nothing about before he purchased the station that would cost well into the six figures to repair.  “At the end of a day, it was too big of a blow too early in the process,” Regan said.

Regan had no radio experience going in but launched the station because he wanted to find a home for Kim “The Kimmer” Peterson and others such as Mike Brooks. He also convinced Shannon Burke to do the morning show four days a week with his former co-host Kara Stockton working five days a week.

Last year, Atlanta-based Cumulus Media sold off its 106.7 signal to Educational Media Foundation, which owns a nationally syndicated Christian music network K-Love. As a result, WYAY Talk 106.7 was taken off the airwaves at the end of May.

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