“The 2015 winners all exemplify our mission of recognizing and rewarding the best creative storytellers who engage consumers, help build brands, and keep the spirit of creative radio writing alive,” said Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “‘Mandroid’ and all of this year’s winners were inspiring and creative, and continue to meet and exceed the high bar that we set.”
LISTEN TO MANDROID AD: Click Here
“‘Mandroid’ was above and beyond the most captivating and creative campaign we heard,” noted Jim Elliott, global chief creative officer, Arnold Worldwide, and this year’s chief judge. “This year’s winners are great examples of truly original and effective radio creative spots and campaigns.”
While presenting the Best of Show Award, chief judge Jim Elliott also commented on the Best Promotional Use of Radio category. “This year, the final round judges and I heard several contenders in the Best Promotional Use of Radio category, but no clear winner, and after much consideration, we made the decision not to give an award in the category,” noted Jim Elliott. “However, what struck us most in both the Promotional and Most Innovative Use of Radio categories was an emerging use of new technologies, technology, along with social media and other channels, to reach and strengthen the connection with their listeners.”
With Jim Elliott’s guidance, moving forward the Radio Mercury Awards will now fold these two categories into one new Award, “Most Innovative Use of Audio,” to recognize forward thinking, innovative, tech-based applications and promotions that harness the power of audio. The new award will be an opportunity to showcase the biggest audio ideas and technological advances coming from the radio and ad worlds.
|Brooke & Jubal|
The lively ceremony was hosted by Jubal and Brooke from Hubbard Radio’s MOVIN’ 92.5 FM in Seattle and included the following presenters: Kelly Ford, NASH FM 94.7 NY/Westwood One; Megan Ryte, HOT 97 NY/Emmis; Shoboy & Nina, The New 92.3 AM Radio/CBS NY; Bronson & Christine, 106.7 LITE FM/iHeartMedia NY. DJ Whutevva from iHeartMedia’s Power 105.1 NY served as the guest DJ for the night.
This year’s event was produced by the Radio Advertising Bureau, presented by Hubbard Radio in partnership with iHeartMedia Inc., and sponsored by: Alpha Media, Beasley Broadcast Group, Bonneville International, Buckley Broadcasting, CBS Radio, Connoisseur Media, Cox Radio Group, Emmis Communications, Entercom Communications, Greater Media, Inc., Katz Radio Group, Lincoln Financial Media, Marketron, Miller Kaplan Arase LLP, MoreFM Philadelphia, Nielsen Audio, Neuhoff Communications, Salem Communications, Townsquare Media, vCreative, United Stations Radio Network, and WestwoodOne.
To listen to all of the work awarded: Click Here