In this role, Cakim will lead the Company’s business to business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies. Cakim will report into Paul Suchman, Chief Marketing Officer, and will work closely with Bob Philips, Chief Revenue Officer, and Tim Murphy, Executive Vice President of Corporate Business Development.
“Idil’s deep experience across media platforms and complex data sets will greatly enrich our ability to deliver actionable insights and even more powerful audio strategies to our clients,” said Paul Suchman, Chief Marketing Officer, Entercom. “Her ability as a storyteller will help bolster the narratives we bring to market. We’re thrilled to welcome Idil to our leadership team.”
“I’m looking forward to joining Entercom to lead the research and insights practice,” said Cakim. “Audio is going through a true renaissance and Entercom is well positioned to lead. I’m excited to help shape and build the future of the industry.”
Idil Cakim has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. She joins Entercom from Nielsen, where she most recently served as Vice President of Media Analytics Consulting, leading custom media analytics projects for advertisers across various sectors. Cakim played an integral role in transferring big data from metered television, digital and radio panels into meaningful business assets for brands across the U.S., Japan and China. She also supported clients in achieving their objectives by advising on advertising efficiency based on media effectiveness, optimization, and targeting exercises.
Previous experience includes Vice President of Client Development for NM Incite – a Nielsen and McKinsey company, and Senior Vice President of Interactive Media for Golin Harris International. Cakim is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications. She has also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS MarketWatch, The Financial Times and others.