Wednesday, February 26, 2020

Boston Radio: Ratings Spiked During WAAF Farewell

Last Friday, Boston’s influential rock station WAAF 107.3 FM signed off the air – experiencing one last spike in radio listeners for that day. The afternoon was filled with special guest appearances, including former morning personality Greg HIll and Aerosmith bassist Tom Hamilton. Various artists also called in throughout the day, such as Lajon Witherspoon from Sevendust and Brent Smith from Shinedown.

According to its blog, Media Monitors analyzed changes in PPM listening for the station on February 22nd, 2019 using our new breakthrough programming tool, Audio Overnights. When looking at the last week of data for WAAF-FM, there appears to be a significant increase in PPM listening for its last day. In addition, its final daypart experienced a surge in QHRS.

This is a great example of how a monumental event for a radio station can have a huge impact on listeners and how long they tune in for.

WAAF Staffers, Fans say goodbye (Greg Caprell Photography)

The Boston Globe reports longtime host Mistress Carrie felt like she was attending her own funeral as she gave the eulogy Friday for WAAF 107.3, the rock station she has called home for nearly three decades.

“I was alive and present at my own funeral, that’s what it felt like,” Carrie said in a phone interview with the Globe. “It’s meant the world to me since it’s been literally my entire adult life.”

Starting at the radio station as an intern in college in 1991, Carrie fell in love with WAAF. She got her first full-time job there three years later in the promotions department, and after working part-time on air, the purple-haired host landed a full-time night shift on air in 1998.

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