Edison Research has realeased its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT).
The ranker depicts the top ten podcasts in America by reach among weekly podcast consumers. The PCT is the only comprehensive and all-inclusive study of the reach of podcast networks and shows in America.
The top ten podcasts in America for the third and fourth quarters of 2019, as ranked by the percentage of weekly podcast consumers 18+ who have listened.
“This ranker looks deceptively simple,” notes Edison Research Senior Vice President Tom Webster, “but it’s the product of hand-coding tens of thousands of podcasts from a sample of over 4,000 podcast listeners. Podcast listening is still fairly fragmented, and it wasn’t until we had this large a sample that we felt it would be responsible to even put out a top ten, let alone a longer list.”
The PCT is sampled continuously throughout each quarter to negate the effects of limited releases and new shows and is weighted to the industry standard measure of podcast listening, the Infinite Dial research series from Edison Research and Triton Digital.
“Attempting to distill the listening habits of thousands of podcast listeners is a formidable research challenge, not to be entered into lightly, and certainly not by fielding a small sample study over a handful of days,” said Webster. “Fortunately for us, we had the mechanisms and methodology in place from other large sample projects, like our Share of Ear® series, to do the task justice and finally provide podcast networks, agencies, and media buyers with numbers they can trust and that can be projected across the entire listening population.”
Fielding is continuous and currently underway for the next quarterly report in the series, to be delivered in April 2020. More information is available at https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/.