Entercom has named Brian Swarth to the newly created position of Head of Marketing, Podcasts.
In this role, Swarth will lead and oversee all marketing and PR for Entercom’s premium podcast division consisting of industry leading Cadence13 and Pineapple Street Studios. Swarth will report directly to Chris Corcoran, Chief Content Officer, Cadence13.
In this newly created role, Swarth will lead all strategy and execution around marketing, PR, audience development, brand identity, and awareness across individual podcast franchises and each respective studio brand for the podcast division’s Cadence13 and Pineapple Street Studios. The position will also have Swarth working closely with Entercom’s radio and streaming divisions to develop strategic and creative ways to grow podcast listenership across its market-leading network and digital assets.
“With the best-in-class content and partnerships we continue to develop at a strategic and aggressive pace across our podcast divisions, we’re going to be investing heavily on the marketing side of the business, starting with Brian’s hire and leadership,” said Chris Corcoran, Chief Content Officer, Cadence13. “His expertise, creative marketing vision and experience with premium-level shows is deep and aligns perfectly with our ambitious goals and high quality of content.”
“I’m thrilled to be joining the Cadence13 and Pineapple Street Studios teams to amplify their brand stories and content marketing to help accelerate growth at such a pivotal moment in the evolution of the podcast industry,” said Brian Swarth. “Getting the chance to work alongside some of the best storytellers and content makers in the industry, while leveraging Entercom’s massive scale and reach, is a marketer’s dream come true.”
Swarth joins Entercom from SHOWTIME Networks, where he most recently served as Senior Vice President of Digital Media & Marketing.