Jomboy Media — a content company from founder and Yankees fan Jimmy O’Brien that became famous thanks to live-mic video of a rant by New York manager Aaron Boone and its detailed breakdowns of the Houston Astros cheating scandal — has raised $1 million from a group of investors that includes filmmaker Eli Roth, Chicago Cubs outfielder Ian Happ, retired MLB players Trevor Plouffe and Josh Satin, media executives Julie Young and Tal Shachar, and actors Patrick Schwarzenegger, Sam Lerner and Cam Fuller.
The New York Business Journal reports the budding digital media empire has annual revenue in the low- to mid-seven figures, the company now has 19 different podcasts, and its flagship show “Talkin’ Baseball” is Chartable’s top baseball podcast. “Talkin’ Yanks” ranks among the top 10. Jomboy has over 800,000 YouTube subscribers who routinely tune in to watch appearances from the likes of Trevor Bauer, Johnny Damon and Dwight Gooden.
“Halfway through the 2019 season it all started to click, and everything started to grow, and every revenue stream started to grow,” said O’Brien. “Our charts looked fake.”
Much of the company’s success is due to its ability to immediately create content around baseball news. “Because we had built up the infrastructure to have merch ready, to be able to jump on a podcast whenever something big happened, to cover every single game without a day job, when big moments happen we’re able to hop on the mic and be first to market with a podcast,” said O’Brien.