Wednesday, September 2, 2020
Nielsen Makes Headphone Adjustment
In a webinar Tuesday Nielsen admitted that consumer use of wireless headphones is growing and the Portable People Meter device is not compatible with that technology. The company has created preview reports to help customers understand the headphone adjustment.
The headphone adjustment will be applied to the quarter-hours of listening to encoded streams. The adjustment factors will be the same for all markets and dayparts, but will differ slightly by broad demo groups. The actual lift that an individual stream will receive will depend on the demographic composition of the stream’s listeners and the number of Quarter Hours credited to the stream. All encoded streams are eligible for the adjustment.
Posted 2:59:00 AM