Linear TV ad spend, for example, will shrink 24%, while CTV grows 19%. Print investment will decline 33%, while social media and paid search will rise 25% and 26% respectively. And display will increase 15%, while direct mail decreases 17%. Out-of-home, meanwhile, will get hammered on both the traditional side (46% decline) and the digital side (43% decline).
And terrestrial radio ad spend will drop 31%, while digital audio declines 5% and podcasts drop 8%