Tuesday, September 1, 2020

Entercom, GM Teams To Enhance The In-Car Experience

Entercom is launching its first native automotive application on select General Motors (GM) vehicles to further increase driver connectivity and enhance the in-car multimedia experience. This initial launch will feature RADIO.COM as a native, in-dash application in nearly seven million compatible Chevrolet, GMC, Buick, and Cadillac vehicles. RADIO.COM is the exclusive digital home for all Entercom content across its leading portfolio of over 230 stations, along with hundreds of affiliate stations, thousands of top podcasts, live and on-demand video, and premium content across local and national news, entertainment, music and sports in markets all across the U.S. via their infotainment screens. With this app, drivers with compatible vehicles can now seamlessly access the leading digital audio and content platform through embedded technology beginning on September 15.

“We’re pleased to launch this app with GM to expand the reach of RADIO.COM’s connected car offering into millions of vehicles across the country and enhance the consumer in-vehicle experience,” said David Rosenbloom, Vice President, Corporate Business Development, Entercom. “Drivers now have another way to connect with their favorite station and talent, regardless of the market they live in, and enjoy our robust portfolio of leading local news and sports radio content, as well as our suite of leading music stations, podcasts, and on-demand audio content whenever they want, wherever they are going.”

Now with over 40 million monthly active users across the platform, RADIO.COM has delivered over 18 straight months of double-digit monthly active user growth, and twelve consecutive months of double-digit listening hour growth, the only audio publisher in the U.S. to do so.

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