Beasley most recently served as the Vice President and Market Manager of the company’s Fayetteville radio cluster. In her new role, she will report directly to Chief Digital Content Officer Lori Burgess and will be responsible for leading the company’s digital content expansion at the local level as well as working in tandem with digital program directors, programming teams and talent on locally relevant content development and marketing initiatives.
“Erika brings a positive, can-do attitude and locally-centric focus to our digital initiatives,” said Burgess. “She was quick to embrace the company’s content transformation this past Fall and expanded Fayetteville’s digital presence and audience growth for both WKML and WZFX. We fully expect Erika to leverage her experience to further our live and local mission in an effort to grow digital value for consumers and advertisers alike.”
I am so excited to be joining Lori’s team and am looking forward to working with our stations as we continue to expand our digital content and presence,” said Beasley.
Beasley will be based in Tampa, Florida.